 HOW IT ALL BEGAN. . .While on a family ski trip to Hunter Mountain, Ms. Weinstock was introduced to retired pastry chef George Keller. He took her on as an apprentice and it wasn't long before she was supplying desserts to Hunter area restaurants every weekend while her husband and three daughters skied. BUSINESS BREAKTHROUGH Ms. Weinstock created a wedding cake for her daughter's friend, who was getting married. The young woman worked in a take-out food shop and put the cake on display in the window. A chef, who worked for the then premier society caterer in New York City, Donald Bruce White, inquired where the cake came from, and Ms. Weinstock started getting cake orders from the caterer each weekend. Then orders began coming in from women who attended the catered receptions, and the rest is history. ABOUT THE CAKES All Sylvia Weinstock Cakes are custom designed and created according to the specifications of her clients. Not only do the cakes look beautiful, they taste delicious, because only the best available ingredients are used. Below are various options that you may select for your cake, and you may choose any combination as well. Please note that this list is not all-inclusive. Any type of cake can be made by request. Cake Types Chocolate Cake Yellow Cake Yellow Poppy Seed White Cake Banana Cake Carrot Cake Hazelnut Cake Almond Cake Fruit Cake Pistachio Cake Cake Fillings Chocolate Mousse Chocolate Ganache Vanilla Cream Gianduja (chocolate hazelnut) Mocha Raspberry Cream Strawberry Cream Cream Cheese Filling Grand Marnier with Apricot Praline Smooth or with Bressilie Lemon Mousse Italian Cherries Whipped Cream with Fresh Strawberry or Raspberry Texture of Icing Smooth Finish Cornelli Finish (like lace) Lattice Work (like wicker) Basket Weave Dotted Swiss Grouped Dotted Swiss CAKE PRICING The projected number of sugar flowers required for decoration determines the price structure for Ms. Weinstock's cakes. The number of portions to be served determines the size of the cake, which dictates the area requiring decoration. The flowers require skilled, labor-intensive craftwork and are the most costly component. Current pricing for the cakes starts at $10 (U.S.) per portion. ORDERING A CAKE Cakes must be ordered in advance. By appointment, clients can view photographs of cakes to determine the style they prefer. The company produces about 20 cakes per week, depending upon the size of the ordered cakes. Once that limit has been booked, no additional orders are accepted for that week. A 50% deposit confirms an order, with the balance due five days prior to the delivery date. Spring and fall are the busiest times of the year, while mid-winter and mid-summer are slowest. CAKE DELIVERY Cakes have been successfully shipped by air from New York to the rest of the United States, plus London, Milan, Paris, and Madrid. The total cost is $100 for delivery to the airport, plus the amount charged by the airline. Air shipment requires a nonstop flight from the New York area to the delivery destination. |
| SYLVIA WEINSTOCK CAKES LTD. | CONTACT INFORMATION EMAIL: Sylvia@SWCakes.com |
| LOCATION: 273 Church Street, New York, NY 10013 PHONE: 212.925.6698 FAX: 212.925.5021 |