83 total reviews
dress was beautiful and very reasonably priced - alterations were done so quickly and flawlessly
Not only did this shop hunt down a dress I saw in a magazine to bring it to the store so I could try it on but once I got there I had their undivided attention and felt like a star. They know how to make every dress look amazing on you and do a wonderful job of helping to to find the perfect accessories to match. Everyone who works in the store is just wonderful and make you feel right at home every time you come in.
The ladies at Sweet Elegance will do everything they can to make sure you look beautiful on your wedding day.
I tried on several dresses before I found the "one" and I never felt pressured to buy a dress I didn't want.
After I bought my dress, I also had my alterations done in-store. Every time I came in, they made me feel important and special.
I would recommend Sweet Elegance to every bride!
If you live in or around the Atlanta area and are going shopping for a wedding dress, you don't need to go anywhere but Sweet Elegance! This store blew me away. Amy, the owner, is one of the sweetest people I've ever met and she knows how to cater to the needs of a bride. I went to a couple of other stores in Atlanta and while the people there were nice, they treated their role in helping me find my wedding dress just as their everyday job. Amy treats helping brides as her career and she is just excellent at it. The store is in great condition and the place where you model the wedding dresses is just cute as can be. The sample dresses are in excellent shape. The staff will help you try on the wedding dresses and make you feel like a bride while doing it. The prices are very reasonable, and quite honestly, I was willing to pay a little more just because of the fantastic service I received at Sweet Elegance. Seriously- don't schedule an appointment anywhere else. Just go here!! You will find what you are looking for and have an amazing experience in the process!
I am so happy I found Sweet Elegance! From the moment I entered the store, I felt comfortable. I think what sets Sweet Elegance apart from other bridal boutiques, is that they treat you as an individual and not just another bride. Nancy, my attendant, was so energetic and made me feel even more excited to try on dresses. She took the time to listen to all of my requests and concerns. I am having a destination wedding, but did not want the typical destination dress. I visited three other bridal salons prior to coming to Sweet Elegance. I tried on at least 25 dresses at the other salons, but always found something I didn't like on every dress. I am very picky, and was becoming discouraged when I decided to try Sweet Elegance. I am so glad I did! The third dress I tried on was "the dress." I was so excited that I stayed in the dress for 45 minutes. Not only did Nancy find the dress, she also found a veil that was custom made for the dress. Even with the purchase of the veil and an additional hair piece, I came in under budget. I can not say enough good things about Nancy! Not only was she sweet and patient, but she went above and beyond to make the experience unforgettable. She took pictures with my family, and even had me "walk down the aisle," in my dress. All of the attendants, including the owner were very kind. It is evident that they love their job. Thank you Nancy for not only finding my perfect dress, but for making the entire experience a dream come true!
Nancy is the best. She assisted me with my bridal gown and veil selection. I got so many compliments on my dress. I was the Belle of the Ball."
My mom and I really enjoyed working with the consultants at Sweet Elegance. They have a great selection of dresses and they listened to my style wishes and my budget. My wedding dress was absolutely beautiful. They are secretive about which designer each dress is but they did seem to have a much larger selection than anywhere else I went in the Atlanta area or in my hometown in the New England area. They knew what accessories you would/wouldn't need which did save me some money in the end. And they have great in-house seamstresses as well. The only catch is once you order something- it's yours. I had ordered a belt because when trying on the sample size, the dress looked like it needed something to accentuate my waist, but when it was properly tailored to my body, I didn't, so now I'm stuck with a several hundred dollar belt that I will never wear. I am so in love with my dress though! I did not want to take it off, even after hours of dancing at the reception!
This place is amazing! Everyone is so helpful! Aimee was so great, she knew exactly what I wanted. She got the perfect dress on the first dress! I went to several other dress shops and nothing compares!! You need to check this place out if you need a dress! I have had several friends get their dresses from them as well and they are just as happy. :D
I had such a wonderful experience working with Sweet Elegance. Emily helped me to find my dress, and she found MY dress on only the second option. She took the feedback that I had from the first dress and then found the one for me right after that. I can easily get overwhelmed when I'm shopping for clothing and there are so many options, so the sales style of Sweet Elegance (they bring you dresses to try on after speaking with you about what style you think you want) was perfect for me.
Sweet Elegance worked with me and my mother to coordinate dress pick up, and everyone was so friendly to us anytime we came in. The dress came in promptly, and they were able to offer alterations recommendations.
I just got married on Saturday, and I truly felt amazing and beautiful in my dress. I hope that many of my friends get engaged soon...I will definitely recommend that they go to Sweet Elegance, and I hope to tag along.
You'll leave feeling like the ladies at Sweet Elegance are family! I literally hugged them all when I left! I worked with Nancy to find my dress and she is an absolute doll! Highly recommend you put in a little special request for her! The mother/daughter who own the shop are great to work with. The mom (Aimee) even put a rush on my dress just to make sure I got it early and didn't have to stress. Everyone is the absolute sweetest and they do everything in their power to make you feel absolutely stunning! I couldn't have asked for a better experience! You start out with them pulling dresses for you that they feel fit your personal style, venue, and body type then you move into trying on other dresses that you see in the showroom that you would like to try. However, I just want to point out that you need to trust the experts! They dress hundreds if not thousands of women for the biggest day of their lives and they know their inventory and they know what looks good on all different sorts of skin tones, shapes and sizes! In a prior experience at another salon I only tried on dresses I liked and I wound up feeling frustrated and defeated. Dresses you think you'll love may end up completely unflattering and when you're not finding something that looks great on you off the bat it can really start the process off on a bad note. Let the ladies do what they do best! The second dress they put me in (that they chose) was THE ONE and I've never looked or felt better! When you find that perfect dress you really do just exude confidence and everyone can see you glowing! My hubs said he couldn't have imagined that I'd ever look as beautiful as I did on our wedding day! Recommending to all my friends that are brides-to-be! :)
My dress buying experience was fantastic! Emily was so helpful and so sweet. The salon is also beautiful, so you really get the whole bridal experience. I would just suggest that you bring your dress elsewhere for alterations. The two women they recommend, in my opinion, charge way too much. Not only that, but when I went in for my fitting, the women who did my dress hadn't even done a complete job. She had to fix the bustle on site, and it ended up being much more difficult of a bustle than it really should have been.
Lovely wedding gowns for a great deal. I love love love my gown and can't wait to wear it!
They certainly have one of the best collections of quality dresses, short of high end brands for those with a very large budget. I had a wonderful experience with them. From the consultant to the store owner (Amy) and everyone in between, you end up meeting everyone because it is a small shop. They were all very attentive and friendly. I had found them listed as an authorized retailer in one of my favorite contender bridal dress brands (Pronovias). Indeed, after visiting seven bridal stores in Atlanta (including Bridals by Lori, and Joan Pillow Bridal in the higher end of my search), and trying several beautiful gowns on, my dream dress was a Pronovias that I found at Sweet Elegance Bridal!! I was looking for something with quality lace top to bottom, modest and classy, with a little arm coverage in resemblance of Ivanka Trump's dress, which is one of the most gorgeous lace dresses I've ever seen. And I had heard of Pronovias lace being gorgeous but not outrageously expensive like higher end brands like Vera Wang, Monique Lhuillier or Carolina Herrera (totally outside of my budget!!). Surprisingly however, it was not easy finding a beautiful lace gown in Atlanta unless you wanted to pay $7,000 for a just *okay* lace couture dress (you were paying for the name only). But I did find it there and a couple others at Bridals by Lori (they were both Watters dresses). I noticed most other women want bling and strapless, but I wanted something a little more timeless. I was in doubt in between two dresses in these different stores so I had to think about it for a few days.. And I did my research too. I came in very much already knowing what I was looking for and around how much it should be. I knew it all what I wanted, from shape to neckline, fabrics, and brands... In the end, after 7 stores and 2 favorite dresses, I chose that Pronovias from Sweet Elegance. I think this store is one of the couple only ones that are really nice in Atlanta (like Bridals by Lori and Joan Pillow Bridal too), but unlike these 2, Sweet Elegance has many options of dresses for less than 4k (the lower end of Bridals by Lori). Joan Pillow's dresses were outside of my range for a beautiful lace dress, and Bridals by Lori only had 2 nice lace ones within my 4k budget. Everything else just seemed like flea markets to me: you just pulled something right off the rack. Overall it seemed Atlanta doesn't have many middle range alternatives! Either it was couture (above 5 or 6K) or "off the rack" experience for $1500 or less! There was not much in-between!! I almost considered flying elsewhere to shop - which is what most my friends end up doing - but my wedding was just less than 6 months away. If you want to save yourself time and money and avoid despair when shopping for a wedding dress in Atlanta if you have a middle range budget, do your research!! Know the brands you can afford, the style you are looking for, and all the authorized retailers for a particular brand, etc. I found Sweet Elegance to be best combination of quality dresses, quality store (it's very pretty), friendly service and value also!!! It's perfect for a bride with a little bit higher budget (I had a 4K one) but who is short of a high end couture dress. I'm still awaiting for my dress to arrive, since I just bought it 3 weeks ago :) , so I'm just hoping the fittings are going to go as smoothly as the buying experience there! I'll update!
Aimee, the owner, was the sweetest lady ever! She made me feel like one in a million! She was not only attentive but she honestly listened to what I wanted and helped me find "the one!" I would recommend anyone looking for a dress to please see the team at Sweet Elegance!
I was extremely pleased with my mother's dress and my bridesmaids' dresses that we selected at Sweet Elegance. The orders came in early and we had great customer service. The salon is just beautiful and has a great selection of MOTB, bridesmaid and bridal gowns. I recommend!
If you are looking for a wonderful bridal shopping experience where you are treated like a princess, and not like a dollar sign, then this is your place. Kristine and the entire team from start to finish made sure that my dress, my fitting, my day, was amazing. And you feel like they are your friends, not like they are telling you that you are beautiful because it's what is their job!
I got so many compliments on my wedding dress from Sweet Elegance Bridal! The staff their are wonderful. As with every bride I was so busy between working and planning the wedding it was like having 2 full time jobs. I went into Sweet Elegance one afternoon on a whim, on my way to work and in a very short time the salesperson helped me find my wedding dress. It was very helpful that they allowed me to make payments on the dress!
I hope to one day have another occasion to be able to purchase from Sweet Elegance again!
I picked out my Allure bridal dress here and had a wonderful time doing it. I hadn't seen my dress in any other store and the assistant helped me find this one. Their staff was very helpful, supportive, and were always in the best moods when I came in each time for fittings, pick up, etc. Seemed like they were cheaper than other bridal stores in the Atlanta area.
So I came to sweet elegance, with a dress I hated and felt pressured into buying, a lost hope and a last ditch effort to maybe find the dress of my dreams!! Well amee, daughter Christine and staff .... Helped me do just that!! Not only did they help me fine the DRESS, I felt like a princess and one of the family every time I went in... I recommend them to EVERYONE I know!!! I wish I could buy another wedding dress just so I could have the experience with them all over again!
I found the perfect wedding dress at their boutique. Just what I was looking for--since it was for my second wedding--vintage, blush in color with lace overlay. Simply elegant.
Everyone was so nice, easy to work with and they make you feel so special. They take their time with you, making sure you get the perfect dress to match your special day. They have all price ranges in wedding dresses to match any budget.
I received so many compliments on my dress. I'm so glad I went to Sweet Elegance Bridal to get.
I highly recommend Sweet Elegance Bridal and would use them again if the opportunity presented itself.
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Gown Collections Available
This salon carries the following collections featured on TheKnot.com. Please note that this salon may also carry others not listed here.
|Anjolique Bridal||Justin Alexander|
|Blue by Enzoani||Justin Alexander Signature|
|CB Couture||Kathy Ireland for Mon Cheri|
|Coco Anais||LA SPOSA|
|Impression Couture||Sincerity Bridal|
|Jasmine Couture||Two by Rosa Clará|
It’s all about the experience
Our unique selection of designer bridal gowns combined with unbeatable customer service makes the Sweet Elegance Bridal experience as beautiful and unforgettable as the event itself. Our full-service salon offers exquisite bridal gowns, mother-of-the-bride gowns, bridesmaids dresses, and accessories
- Type: Alterations, Bridesmaids, Flower Girls, Mothers Fashions, Other Attire & Accessories, Wedding Gowns
awards and affiliations
- The Knot Best Of Weddings 2014
- The Knot Best Of Weddings 2011