12 total reviews
Swoon is absolutely the only store anyone should shop at for their wedding dress! I couldn't imagine going anywhere else. I literally went to every bridal store in town looking for a dress, all the while thinking in the back of my mind that I would have to go to SF to find "the one". Well I was wrong! I fell in love with not one but two dresses at Swoon! Michelle let me come in to try the two dresses on 3 separate times before I finally made my decision. That girl has patience! She was so incredibly helpful, as were all of the girls. I ended up purchasing my dream gown, a cute little short number for the reception (it was a sample so I got it for a steal!), ALL of my accessories, and a few sample bridesmaid dresses (they're a great deal and such cute party dresses!). My bridesmaids also purchased their dresses here and they couldn't be happier! All the Swoon girls there are such sweethearts and a pleasure to do business with. They were always available to answer my questions. They even helped me hunt down a specific piece of jewelry that I had found online by one of their designers when all they had was a picture to go by. I had a spectacular experience at Swoon and I know that every bride that goes in there will. They have a gorgeous collection of gowns and they never pressure you to buy anything that you don't absolutely love. Trust me, save yourself some time and make Swoon your first stop for dress shopping!
I absolutely love my dress and the wonderful experience I had at Swoon! Michelle was so amazing and helped me enjoy the whole dress shopping process. She helped pack my dress to get it ready to travel to Hawaii. I would highly recommend Michelle and Swoon!
Amazing, amazing, amazing - is all I can say. Best wedding dress shop in Reno. The owner and her assistant are so wonderful and so helpful. My dress was gorgeous and they were so patient with me since it took me some time to find the perfect one for me. I bought my dress, my wedding party dresses and my jewelry from them and every piece was top notch. I would HIGHLY recommend them.
I loved the girls at Swoon. It made dress shopping easy.
I would highly recommend Swoon as a stop on your wedding dress search. The staff was so friendly and kept me up to date on my dress at all times. The shop is smaller than some others but I liked their selection much more.
The dresses there were unlike any other I had tried on. The service was absolutely amazing and personal. They really take their time in helping you find the right dress.
swoon was the first bridal salon that i visited, and after visiting a couple shops in the bay area, i knew i was heading back to swoon to find my dress. the experience there is so personalized and michelle is amazing. she never pressures you to decide, which is super important to me. she has a great mix of different styles of gowns. on my wedding day, i got compliment after compliment on my dress, and i owe so much of that to michelle.
Michelle has created an wonderful bridal salon with top shelf service. My gown is extraordinary and one of a kind. Her attention to detail and enthusiastic service made the whole experience from start to finish fantastic
I would highly recommend Swoon Bridal Salon! Michelle was great and patient ... I think I had to go twice to decide on my dress - I was stuck between two. She was super friendly and positive and a pleasure to work with. Two of my friends have gotten their dress from her. Highly recommend - friendly, great service, and beautiful, unique dresses.
I tried on at least 100 dresses and Swoon is where I found MY dress! THe service was outstanding and enthusiastic. I felt like a princess every time I went in to visit my dress. The selection is great.
The owner of Swoon is so sweet. I came in to find my dress and she knew so much about bridal dresses and styling. The dresses were a little out of my price range, but she was still professional and offered help. She ended up referring me to an amazing seamstress to did the work on the dress I finally purchased.
I didn't expect to find THE DRESS at the first shop that I visited. Yet....I did.
I was afraid that my wedding dress hunt would be a nightmare. Not only is my wedding over a year away, but my fiance was coming along to help me choose my dress. Most salons aren't used to either....it seems to make them sort of skittish.
Michelle at Swoon was completely a dream come true to work with. She was gracious and greeted my fiance and I warmly when we entered her store. Add one star.
When I showed her a few pics of the type of look that I was going for and that I really wanted an American designed and manufactured gown, her mind went immediately to work. I don't know if Michelle has a categorical inventory of her stock of sample gowns in her head.....but it sure seems like it. Add another star.
We began with a few lacy gowns, whose fitted waists couldn't get over either my chest or hips. I'm a big girl...but Michelle NEVER even remarked about it. Off she went to hunt down more gowns. One more star!
After trying on four gowns....I found one that I liked, but wasn't in love with.
Two more gowns later.....I'd found THE ONE! It was made in America, in my price range, in my favorite fabric, not strapless, had a train.....it was exactly what I wanted. My fiance was on the verge of tears! Add the veil that Michelle found that had that touch of lace that I loved....I came close to swooning right in front of the mirror!
A person who runs a bridal boutique should be many things: Between the obvious pride Michelle takes in her shop, her product knowledge, and the impeccable customer service, she's got it all. Two more stars
If you have the cash to spend, because the gowns that she carries are about $1500+ , this is the go-to place in the Reno-Tahoe area. I will purchase my gown, veil and flower girl dress from Swoon and recommend the shop highly to all brides!
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Glitz, Glam, Gorgeous Gowns
At Swoon the focus is on you, allowing you to discover your wedding dress in a sophisticated manner--in an intimate and glamorous setting. We present you with Swoon-worthy wedding gowns, bridesmaid dresses and accessory collections; all for your look of a lifetime.
- Type: Bridesmaids, Flower Girls, Other Attire & Accessories, Wedding Gowns
awards and affiliations
- The Knot Best Of Weddings 2013