34 featured reviews
Member Since: 1/1/2011
I had done a lot of research before going to try on dresses for my wedding, and when I saw the dress that truly caught my eye, I had to go and try it on. The only shop that was listed for Kitty Chen at the time was The Dress by Nicole, and I am so glad I made an appointment at her store. I went with my mother and future mother in law, and a few of my bridesmaids. I was a little taken back by the size of her shop, but I think that's what gives it character. It is her store, and she controls everything that goes in and out of it, not like a David's Bridal or House of Brides where the consultants know nothing about each designer. When I told the consultant what designer I wanted to try, she knew exactly what kind of dress I was looking for. I went in wanting to try on one specific dress, and I ended up getting another dress that the consultant chose for me, and I am so glad that I picked that dress. My dress came in about a month earlier than expected, and Nicole called me right away to schedule a fitting. She also referred me to a seamstress that I absolutely loved. Mary and Nicole are so knowledged in wedding dresses and the way the are made, and it truly was such a blessing that I had both of them be a part of my wedding. I cannot recommend Nicole enough to all of my friends that are getting married. And it doesn't hurt that the designer of my dress has been to Nicole's store several times, she truly is a master of her craft.
Member Since: 4/24/2012
I absolutely loved The Dress by Nicole and my whole experience at the store. I went to the store after trying on close to 60 wedding dresses elsewhere, and not finding anything I liked. I told my associate that I was extremely nervous felt like I was starting over, but she was so calm and helpful that any nervousness and anxiety I was feeling quickly disappeared. She helped me choose about 8 dresses, holding one for last, saying she knew it'd be my favorite— and it was! I walked out in the last dress and my mom and godmother both started crying. I knew it was the dress and I was so excited to finally find it. We paid for the dress that day, but they let me come back a two months later to try it on again to decide what size I should order. In the meantime, they kept me up to date on the status of my order and payment through phone calls and emails, but never were pushy or rude. Everyone at the store was exceptionally welcoming and kind, and they really gave me the best wedding dress shopping experience I could have.
I even bought my veil and earrings from the same store.
Thank you, Nicole, and all of your associates!
Member Since: 1/16/2012
I bought my dress at The Dress by Nicole back in September of 2012. I have to say it was a fantastic experience. I loved the boutique style of the store and the intimacy that provided. The young girl helping me get in and out of dresses made me feel very comfortable and seemed enthusiastic about her job. Nicole was there as well to oversee the shopping and offer words of encouragement and compliments. My family and friends were with me, and they were made to feel very welcomed also. The prices of the dresses were very reasonable, and every dress fit like a dream - which made it hard to choose! I also loved that they suggested dress alterations with someone that was not associated with the store, their sales or commissions. That felt very honest and they advised me well on size choice. I did end up using the alterations specialist they had advised and she was wonderful, too. All in all, I paid $50 dollars to add a bussel and that was it!
Loved The Dress by Nicole and have recommended it to all of my friends getting married, and anyone in need of a special occasion gown!
Member Since: 4/24/2012
I found my dress here for my March 2013 wedding and am so glad I did. The store is so cute and quaint with a great selection. The staff are very friendly, but never pushy. My dress was so amazing and very affordable for the quality I received - I can't tell you how many compliments I received about the dress. I would recommend for anyone to check out this cute shop in the search for their perfect dress!
Member Since: 6/26/2012
I started my wedding dress search at a large bridal store and felt very uncomfortable during the whole process. It was inpersonal and not what I had hoped for. I knew I wanted to narrow my search to a small boutique and had read great reviews about The Dress by Nicole. I scheduled an appointment and I knew I was in the right place the moment I walked in. It is the cutest little store and the ladies are so welcoming. Once I found the perfect dress, I went back several times to find a belt and veil. Nicole helped me find the perfect ribbon for my belt, even though it was a color they didn't carry at the store. She called several designers and had swatches delivered to the store so I could choose. Every time I went to the store, the girls remembered me and my dress.
Nicole and her staff made me feel like an absolute princess and I can't thank them enough!
Member Since: 1/13/2010
The Dress by Nicole is wonderful! The girls working there are so kind and helpful and the experience is so personal. They have a wide range of dresses and are great at staying in your budget. I never felt pressured to buy anything or add anything like I felt at other places. The customer service is great. It is so nice to give my business to a local place like this. I have recommended The Dress to many and would recommended you go there as well! They helped me feel so beautiful on my big day and I am so thankful I found "The Dress"!!
Member Since: 1/15/2011
I looked at one other bridal salon before going to The Dress By Nicole. I made an appointment for a busy Saturday during of their sample sales. Prior to booking my appointment Nicole mentioned that they would be busy and I would have to be in one of their smaller rooms.
When I arrived I was pleasantly surprised. Although there were several other appointments at the time I was immediately greeted by Nicole. She was very attentive.There was plenty of selection within my somewhat low price point. I tried on five or six dresses and bought my dress that very day.
Since then I have been back to try on my dress and purchase a veil. Nicole and her staff are great!
If you're looking for a pleasant, laid back shopping experience this is the place!
Member Since: 9/18/2010
What a cute wonderful boutique. Prior to visiting The Dress by Nicole, I had visited a few other bridal shops (large and small, privately owned and chain) and probably tried on over 40 dresses. I was tired quite frankly of dress shopping. I came into this shop for three specific dresses - all by the same designer. One of the dresses I had tried on at another store (HOB), but I chose to buy it from The Dress by Nicole. They were friendly, attentive, not overly-priced and accommodating. They also recommended a seamstress for me, but with no strings attached. I felt no pressure to 'have' to use them or their shop for fittings or storage. i would HIGHLY recommend this shop.
Member Since: 7/27/2011
I found the dress I loved on the first day that I went looking. The Dress by Nicole helped me find my perfect dress, and they were extremely helpful along each step.
Member Since: 3/2/2007
I knew The Dress By Nicole was going to be a lovely experience from the moment I spoke to the friendly and polite staff on the telephone to schedule my initial appointment. The Dress was the first bridal shop my mother, sisters and I visited when looking for my perfect dress. I knew I was looking for a beautiful and unique mermaid gown but was keeping an open mind. One of my favorites when leafing through bridal magazines was a Kitty Chen gown, and The Dress was one of the only local bridal shops that carried Kitty Chen. I brought in a photo, and The Dress had the sample in store for me to try. The consultants understood that it was my first time shopping for dresses, and allowed my sisters and I to pull as many dresses as we wanted while pulling some other selections they thought might work for my petite frame as well. While the shop itself is small, my consultant said she pulled some additional dresses from storage in the basement. The consultant was not pushy, and I felt like I got the full experience of wedding dress shopping in one location trying on a fuller gown, a form fitting sheath gown, satin, taffeta, organza, and lace. In the end, the Kitty Chen was still my favorite. For peace of mind, I felt like I needed to do my due diligence and try on other dresses at other bridal shops. In total, I went to 4 different shops: The Dress By Nicole, Crystal Bride in St. Charles, Here Comes the Bride in Addison, and Jasmine in Lombard. I always went back to photos of that first Kitty Chen gown. I ended up coming back to Nicole for the dress, and the ladies informed me that Kitty Chen does a trunk show there in October which would help me to save some funds for other wedding planning adventures. I was hesitant about waiting, so Nicole called Kitty herself to make sure that my dress would arrive with ample time for alterations to be completed before my June wedding. To make sure that I didn't lose any of the beautiful rosette detailing in the skirt, the ladies also suggested I hollow to hem. With Nicole's background in Fashion Design and Pattern-making, I have full confidence that my dress will turn out perfectly with her custom measurements. I also found a beautiful veil to complement my gown during a 50% off veil promotion this fall. I truly feel like I was able to get a boutique couture gown and veil without compromising my budget. The Dress by Nicole by far was the best combination of unique selection of quality beautiful gowns and impeccable, caring and personalized customer service. I cannot wait to get back into my wedding dress and veil!
Member Since: 6/11/2012
When I started my search for dresses, I eased into the process. I didn't want to overwhelm myself, and I knew that what I would like was going to stand out to me. That being said, in preparation for my appointment at The Dress by Nicole, I would occasionally check out the designers' sites and create a list of dresses that stood out to me. Once I narrowed it down, I contacted Nicole at the shop to share which styles I was interested in, and she kept a list and set them aside for my visit. Going in there knowing I already had a good list of dresses to try on made me already feel at ease!
Once I walked into the shop, I was immediately excited. Not only does the design lend itself to a classy feel, but it also felt warm and comfortable. Even though I already had a list of dresses set aside, Nicole encouraged me to look around and see if anything else jumped out at me. She made some great suggestions based on styles I had already liked, but there was no pressure to try anything that didn't catch my eye.
One of the things that I absolutely LOVE about her shop is that the designers Nicole carries are not found everywhere. They are all unique and beautifully made, and carefully chosen by her. I so appreciate her taking the time to let me go at my own pace, and look around some more, because that is how I found My Dress. It was a designer who doesn't share her dresses online; but as soon as I put it on, I knew!
Since this was the first shop I went to, Nicole told me to take my time and think about it, but since I live out of town (yes, i traveled to go to her store specifically), she took my measurements to have on hand. She even alerted me on the timeline I had to ensure that I would have proper alteration time if I did decide to order. Needless to say, I went to one other shop and couldn't stop thinking about The Dress, as well as how poor the service was at the other salon in comparison to Nicole's. Nicole didn't make me feel rushed or like I was forcing myself to like or decide on a dress!
If you're looking for a beautiful boutique with an owner who loves and understands the business and wants you to share that same love in your dress, I highly recommend The Dress by Nicole!
Member Since: 4/13/2011
I bought my wedding dress here for our wedding back in August 2012. The shop was so cute and had a great selection. The staff was super attentive and friendly. From the first phone call I made to set up my appointment to them helping me find a fabulous alterations person I felt at ease.
There are some stores that will be pushy and arrogant, and The Dress is NOT one of them. I felt comfortable and trusted them throughout the entire process. My dress came in on time and they even brought it over to the alteration place for me - which was a huge help. I would defiantly recommend them for any Bride!
Member Since: 11/7/2012
My fiance and I were in Downtown Wheaton, still glowing from our recent engagement, when he noticed this bridal shop. Nervous to start looking for a dress (still couldn't believe I was engaged!) and thinking this must be some ritzy snobby boutique, he walked me in and made an appointment for me to start trying on dresses. I am so glad he did because The Dress By Nicole is fantastic! That afternoon, my mother and I returned to the store for my very first attempt at finding THE dress. I didn't have an idea of what kind of dress I wanted, but the women working at The Dress By Nicole were truly wonderful. They listened to my likes and dislikes, never tried to convince me of choosing a dress and purchasing that day, and were patient with me. I did find a dress I LOVED that day (the first one I ever tried on!) but couldn't commit just yet, which they said was OK --they even encouraged me to look elsewhere and keep them in the back of my head. Over the next few months I went to different, bigger retail dress shops and just didn't have the same experience. Yes, they had the dress I loved but I always felt pressured to buy that day (the make commission off of every sale). I knew I had to go back to The Dress. I ended up purchasing a Saison Blanche Dress (style B3079) and ordering extra crinolen to make it a mermaid/trumpet style dress.
The women at The Dress By Nicole are absolutely wonderful. They truly love what they are doing and do not pressure women to buy. I never felt rushed to make a decision and I had someone helping me the whole time (didn't have to juggle between multiple brides). I wish I could get married again just so I can go back to them for another dress!
Member Since: 12/20/2011
I went to a few other shops before coming to The Dress and I am so glad I found this place! Nicole and her employees were super professional and patient. I nearly tried on every dress in the entire store and was having trouble deciding between the two. Instead of pressuring me to buy, they told me to sleep on it and come back the next day. They were having a trunk show for the designer of the dress I ended up buying the following weekend and offered to give me the discount anyway. Every time I came into the store, they knew my name. Not only did they help me find he perfect dress, they hand delivered it to the alterations place. I highly recommend checking out this place! The dresses are affordable and beautiful!
Member Since: 1/5/2008
I bought the flower girl dress for our wedding from Nicole at "The Dress" and had the best experience there. We ordered the sweetest little dress well ahead of time but the vendor canceled the order without warning. Nicole went out of her way to work with us to create the most amazing dress that I even liked better than the ill fated ordered one. What started as a disaster became a great experience and perfect dress. Thanks again, Nicole!
Member Since: 12/29/2009
I purchased my dress from The Dress By Nicole at the beginning of their second year of business, but you would not have been able to tell it had only been open a year! The staff was professional and my family and I had such a joyous experience! I LOVED LOVED LOVED my dress! I cried when I had to take it off. I also purchase the most fabulous belt to match the dress, a veil, and my wedding shoes there. Nicole actually picked out my dress. It was the first one I had tried on. I want to get married again (to the same guy of course!) just so I can buy another dress from The Dress by Nicole!
Member Since: 6/21/2011
I did not end up purchasing a dress from here bc I got min made but all my accessories and under garments were from the dress. Nicole and all her employees are so kind and willing to help and give advice!
Member Since: 8/15/2011
Everything and everyone at the Dress by Nicole is amazing. I was able to make so many custom changes on my dress - so it was truely one of a kind. I loved my dress, and got so many compliments on it. The staff at the Dress by Nicole was amazing too. I was constantly updated on my dress with emails and phone calls. I ordered my veil late and they even took it to the dry cleaners for me. Thank you to all the staff for making me feel so beautiful!
Member Since: 9/10/2011
I can't say enough great things about The Dress by Nicole. I never hesitate to note where I got my wedding dress. I wore the Starlette dress by Amy Kuschel in ivory. I felt like a beauty, a movie star, a godess, all the above. It was beautiful and comfortable. I had one compliment after another on the style and fit. The Dress provided personalized, comprehensive and timely service. I was linked to an experienced alterations person and cleaners through The Dress. I also got some of my wedding jewelry from The Dress. I plan on preserving my dress and maybe wearing it again some day for a vow renewal or passing it onto a daughter. I absolutely LOVED my dress and can never thank The Dress enough!!
Member Since: 9/16/2011
The boutique was very accommodating considering I only called to make an appointment a few days before to get in for a trunk show. I did find my dress there and purchased that day. Customer service is very high and they even solved a small issue with one of my accessories. Overall, a great experience for me and my family! Not overwhelming and very relaxing. My father even approved!!!
Gown Collections Available
This salon carries the following collections featured on TheKnot.com. Please note that this salon may also carry others not listed here.
|Caterina||Saison Blanche Couture|
|Blue by Enzoani||Saison Blanche Social Occasion|
|KITTYCHEN||Ellis Bridals Blossom Collection 2014|
|Saison Blanche Bridesmaids||KITTYCHEN Couture|
|B2 by Jasmine||Aria|
|Jasmine Black Label|
Not just any dress...The Dress!
The Dress by Nicole is a bridal boutique for the discriminating bride looking for that exquisite, unique gown. Selected for elegance, beauty and high quality, we offer a wide array of special order and immediate purchase gowns, dresses and now tuxedos. We are excited to help you find The Dress!
- Type: Bridesmaids, Mothers Fashions, Flower Girls, Other Attire & Accessories, Wedding Gowns, Shoes, Lingerie
awards and affiliations
- The Knot Best Of Weddings 2014
- The Knot Best Of Weddings 2011