| With our launch on America Online, The Knot pioneered the online wedding category. Our fresh editorial voice, innovative online services, and aggressive business strategy have attracted a loyal following of millions of to-be-weds, hundreds of top-notch advertisers, and high-impact investors. As a result, The Knot has grown exponentially.
With its extensive and loyal database of members, The Knot is able to offer access to a highly-targeted audience of couples actively seeking information and services for their weddings and beyond. Consequently, The Knot has attracted high-level marketing partners who want to reach our coveted audience of cash-wielding, information-starved couples. Since we have successfully gained the trust of our users by helping them plan their weddings-an emotionally significant life event-we are positioned to extend our services and products to meet their needs into the newlywed years.
We have received much recognition for our unique business model, including Upside Magazine's Hot 100 Award, Deloitte & Touche's Fast 50 Technology Award, two Webby Award nominations, an Ask Jeeves Silver Platter Award, and "Best Wedding Site" honors from such media outlets as U.S. News & World Report, Yahoo! Internet Life, Money, Newsweek, Kiplinger's Personal Finance Magazine, and CBS Marketwatch. |
| | industry giants millions of dollars in investments from heavyweights AOL, Hummer Winblad, and QVC | | | an active audience serving over one million brides and grooms who cannot live without-or stop talking about-the hip information and superior planning tools on The Knot | | | a solid business model full-margin e-commerce gift registry sales and millions in advertising revenue from category leaders like Sandals Resorts, Disney, Lenox, and MBNA | |
