Since its launch online in September 1996, The Knot has been providing 24-hour access to everything a bride and groom could need: advice, ideas, vendors, gifts, favors, honeymoons-even a place to scream about in-laws. The Knot wedding super-site flourished from the start. Today, with 30 million page views per month generated by more than one million unique users, The Knot has solidly established itself as the leading online wedding resource.
THE ONE-STOP SOLUTION
COMPREHENSIVE CONTENT
thousands of helpful articles, 20,000 gown images
EXPERT ADVICE
"Ask Carley" and our editorial advisory board board of leading wedding experts
PERSONALIZED PLANNING TOOL
calendar, budgeter, guest manager, wedding web page builder
ACTIVE COMMUNITY
24-hour hosted wedding chat, message boards, member web pages
CONVENIENT SHOPPING
honeymoons, wedding accessories, favors, books, and more
FULL-SERVICE REGISTRY
10,000 handpicked products, from traditional to unique
EXTENSIVE LOCAL RESOURCES
15,000 local vendor listings in over 50 U.S. cities
aol keyword: weddings The Knot is the only wedding resource to provide content to America Online's 22 million members, as well as the millions online at CompuServe, Netscape and AOL.COM. From gown pictures to grooms' checklists, a complete version of our offerings can be accessed inside the super-fast, user-friendly AOL environment.
Through acquisitions and alliances, The Knot has expanded its offerings both domestically and internationally to provide to-be-weds with one place to take care of all their wedding planning needs. Features on www.theknot.com include an online shop for hard-to-find wedding favors and accessories, a helpful, easy way to book hard-to-choose honeymoon trips, and a vast resource of local wedding vendor information in over 50 markets across the country.
the knot shop Following the acquisition of Bridalink (www.bridalink.com), the Internet Wedding Superstore, The Knot incorporated hundreds of wedding favors and accessories-from wedding bubbles to bridesmaids' gifts-from Bridalink's extensive inventory into The Knot Shop, an area on the site that sells wedding-related products. Visit it at www.theknot.com/shop.
1.800.HONEYMOON After searching for honeymoon ideas on The Knot travel channel, to-be-weds can link to hundreds of great romantic travel packages available through 1-800-HONEYMOON (1.800.466.3966), a part of Click Trips ,(www.clicktrips.com) the online travel agency of The Knot. Knot users can book their honeymoons either online or by toll-free number.
local resources Through its acquisition of Weddingpages, the nation's largest publisher of regional wedding magazines, The Knot has expanded its reach into local markets. With extensive regional resources that make it easy for a couple to plan a wedding in their hometown, even if they live in another, The Knot features 15,000 local vendor listings and a searchable database of wedding photographers across the country. Additionally, The Knot now has branded print magazines in over 50 U.S. markets.
international expansion In pursuing its strategy to become the dominant wedding brand worldwide, The Knot has formed a number of partnerships that will enable it to expand globally into such regions as Latin America, Europe, Asia, Australia, and Canada.