|
|
|
|
 |
|
 |
|
The Knot is the new word in weddings. Reaching out to both an online and offline audience, we provide what other wedding resources don't: advice for to-be-weds of today, not of yesterday. Offering a much-needed alternative to the white-gloved, outdated advice of antiquated etiquette experts, The Knot brings a fresh voice and real-world sensibility to weddings.
Couples nationwide agree. The Knot has quickly become the #1 online wedding destination, visited by over one million to-be-weds a month. As the leading wedding website (www.theknot.com) and the premier wedding content partner for America Online (AOL keyword: weddings) and several other of AOL's leading brands, our down-to-earth editorial voice, easy-to-use tools, and convenient, comprehensive gift registry keep America's brides and grooms coming back time and again.
With the release of our first book, The Knot Complete Guide to Weddings in the Real World -- already in its third printing--we successfully brought our real-life advice, creative ideas, and sense of humor to an offline audience. Our second book, The Knot Ultimate Wedding Planner, hit bookshelves in January 2000; a third will be released in December 2000. In addition, we have produced and released two wedding gown publications -- The Knot Ultimate Wedding Gown Guide in July 1999, and The Knot Wedding Gowns magazine in February 2000. The goal of our offline properties is to extend our online brand so that, no matter where a bride and groom turn, The Knot will be there for all of their wedding needs.
The Knot Gift Registry is a leading player in the registry arena. As an online retailer, we go direct-to-manufacturer to offer over 10,000 handpicked products ranging from fine china to camping gear. The Knot has been able to "fix" the problems that plague the traditional bridal registry process by offering superior product selection, convenience, and customer service. |
|
 |
|
* Over 1,000,000 people visit The Knot each month
* Over 2,000 brides & grooms become Knot members each day
* Over 30 million page views are logged each month
* Over 10,000 products are offered in The Knot Gift Registry
* 20,000 wedding gown pictures can be viewed on The Knot Bridal Search
* 40,000 copies of our first book were sold within 6 months
* 12 months is the average usage period of a Knot member |
|
