|  | | Elle, May 2000 "A mere eight months after the four partners came up with the idea, The Knot was up as an advertiser-sponsored content site, with chat rooms and wedding-resource information. But Roney, editor in chief, and Liu, chief executive officer, immediately began to search for ways to expand the brand name, landing a contract with Broadway Books to publish three Knot wedding-related books." |
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|  | | InStyle, Spring 2000 "Best site to view gowns: With more than 15,000 selections from 200 designers like Reem Acra and Carolina Herrera, TheKnot.com is a great fit for brides more comfy in front of a computer screen than in a dressing room." |
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|  | | Glamour, February 2000 "The Knot: The best free wedding budgeting tool on the Web." |
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|  | | Mode, February 2000 "The premier source for everything wedding related." |
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|  | | W, January 2000 "Superior among these wedding-only sites... TheKnot.com is fully stocked with everything from candlesticks to computers and even offers virtual mortgage coupons." |
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|  | | The New York Times Style Section, December 5, 1999 "The Web's most-visited bridal site." |
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|  | | Newsweek, September 1999 "Other 'wed' sites aspired to be The Knot." |
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|  | | ABCNews.com, July 22, 1999 "The site has brand recognition among soon-to-be-brides and grooms." |
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|  | | Vogue, June 1999 "The chicest 'wed' sites in cyberspace...have etiquette questions answered by Editor in Chief Carley Roney, cyberland's Martha Stewart." |
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|  | | Money, June 1999 "We checked out a half-dozen wedding websites.... The one we like best is www.theknot.com." |
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|  | | Yahoo! Internet Life, June 1999 & June 1998 "The Best Wedding Site...Four Stars." |
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|  | | Kiplinger's Personal Finance Magazine, June 1999 "Our pick for the best all-around wedding site." |
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|  | | Entrepreneur's Business Start-Ups Magazine, April 2000 "With multimillion-dollar investments from AOL, Hummer Winblad Venture Partners and QVC, this New York City-based multi-media concern is quickly becoming the source for true wedding bliss." |
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|  | | CBS MarketWatch, February 14, 2000 "A handful of companies are carving out online niches in the $45 billion wedding industry... Among the players, TheKnot.com is one to watch, according to Lise Buyer, analyst at Credit Suisse First Boston... This is not a business desperately in search of customers. There's a clear need for the business service that The Knot provides." |
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|  | | CNBC, February 14, 2000 "The Knot offers guidance on everything from how to select a diamond to planning a honeymoon." |
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|  | | Fortune, February 7, 2000 "[The founders of The Knot] knew an opportunity when they saw one: to take the stodgy world of bridal prep and give it an Internet makeover. Soon after they launched the site on the web in 1997, it was attracting advertisers such as Disney and Lenox China." |
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|  | | DM News, January 31, 2000 "Surely Bride's Magazine never expected a little start-up company to usurp their leadership position in the bridal information market. But that's exactly what happened when The Knot website debuted in 1996." |
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|  | | The New York Times Business Section, June 21, 1999 "The most popular wedding site...similar to Amazon.com, bypassing brick and-mortar stores altogether...based on the premise that today's busy young couples do not enjoy the experience of registering for gifts in large department stores." |
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|  | | Business Week Online, June 6, 1999 "TheKnot.com has won great acclaim for its searchable database of gowns and its wedding-centric bookstore." |
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|  | | Brill's Content, June 1999 "This well-designed website is a little more street savvy, a little more plugged in to brides and grooms today than other wedding resources." |
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|  | | Entrepreneur, June 1999 "Check out www.theknot.com, and the reasons for the heavy traffic are clear. The Knot offers one-stop wedding information and planning." |
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|  | | The Wall Street Journal, January 14, 1999 "One of the oldest wedding sites, TheKnot.com sells china, scuba gear and other wedding gifts that it buys from manufacturers and then resells at a slight markup." |
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