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THE KNOT FOURTH
QUARTER AND YEAR END 2003 FINANCIAL RESULTS
Click here to access the webcast.
Click here for a copy of The Knot Fourth Quarter and Year End
2003 Financial Results press release.
To listen to a replay of the Fourth Quarter and Year End
2003 investor conference call, please call (800) 642-1687 OR (706) 645-9291
(for International calls). The conference call ID is 5353583. This replay will
be available two hours following the call until midnight on Thursday, 2/26.
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| The Knot is the leading wedding resource providing
products and services to couples planning their weddings and future lives
together. Our Web site, at www.theknot.com, is the most trafficked wedding
destination online and offers comprehensive content, extensive wedding-related
shopping, an online wedding gift registry and an active community. The Knot is
the premier wedding content provider on MSN. We publish The Knot Magazine, a national wedding fashion
magazine, and, through our subsidiary Weddingpages, Inc., publish regional
wedding magazines in dozens of markets in the U.S. We also author a series of
books on wedding planning and a gift-book series. Our offline presence provides
cross-promotional opportunities and assists us in increasing our brand
awareness and our overall audience. We are based in New York and have several
other offices across the country. |
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| The Knot was founded in 1996 by four colleagues: David
Liu, Carley Roney, Michael Wolfson, and Rob Fassino. With a unique vision and
funding from America Online, they set out to reinvent the way couples plan
their weddings. The Knot quickly became the leading online wedding resource and
a successful offline brand, reaching millions of brides, grooms, and
gift-givers worldwide. The Knot later launched its website in July 1997 and
went public on December 2, 1999. |
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| The wedding market is highly fragmented and wedding
resources are widely dispersed. Because traditional providers of wedding
resources are single-service and product focused, to-be-weds must manage
multiple providers and hence, find wedding planning to be stressful, time
consuming and inconvenient. They seek a comprehensive solution to assist in the
preparation and planning of their wedding. Because of its global reach and
capacity to transmit information rapidly, the Internet represents an ideal
medium whereby information can be widely accessed by a single resource. In
2000, the median age was 25 for first-time brides and 27 for first-time grooms,
placing them in the demographic age group (18-29) that currently comprises
approximately 27% of all Web users. |
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| Each year approximately 2.4 million couples get married
in the United States, generating approximately $70 billion in retail sales
annually. Presumed to be the once-in-a-lifetime occasion, a wedding is a major
milestone and, therefore, consumers tend to allocate significant budgets to
their weddings and related purchases. |
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The average amount spent on a wedding is
approximately $20,000, excluding the honeymoon. |
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During the six months prior to and the six
months following a wedding, the average couple will make more buying decisions
and purchase more products and services than at any other time in their lives,
making them highly receptive to marketing initiatives (Modern Bride). |
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In 2001, the top three bridal magazines
generated an average of $303 in revenues per reader, compared to an average of
$94 and $66 in the top three travel and women's magazines, respectively
(Advertising Age). |
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Over 91% of all to-be-weds register for
gifts. Engaged couples receive gifts from an average of 200 guests, most of
whom are spending between $70 and $100 (Bride's magazine survey. |
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Weddings also generate substantial revenues
for travel services companies. Honeymoon travel generates an estimated $4.5
billion annually, and approximately 99% of all newlyweds go on a honeymoon,
with an average cost of $3,657 per couple (Bride's magazine survey). |
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This site shall not constitute an offer to
sell or the solicitation of an offer to buy nor shall there be any sale of
these securities in any state or jurisdiction in which such offer, solicitation
or sale would be unlawful prior to registration or qualification under the
securities laws of any such state or jurisdiction. |
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| This site contains forward-looking statements which
involve risks and uncertainties. Our actual results may differ materially from
the forward-looking statements made here. Factors which may affect actual
results are contained in the Company's filings with the SEC, including the
recent S-1 filing. Forward-looking statements in this release are made pursuant
to the safe harbor provisions contained in the Private Securities Litigation
Reform Act of 1995.
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| THE KNOT AT A GLANCE |
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#1 wedding website with 2.1 million unique visitors a
month
3,600+ new members join TheKnot.com each day
Exclusive
wedding content provider to MSN, CompuServe, and Netscape
The only
wedding brand found on the Internet's top three portals: MSN and Yahoo!
Brand extensions in all media: Internet, magazines, books, and television
Largest publisher of regional wedding magazines with 1.2 million circulation in
18 U.S. cities
Leading retailer of wedding favors and supplies on the
Internet
Our five books have combined sales of over 100,000 copies
Named "Best Wedding Hub" four years in a row by Yahoo! Internet Life
Key
investors include QVC, The May Company, and Hummer Winblad Venture
Partners
Voted "Forbes Favorite" Online Gift Registry |
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