The Leading Online Wedding Resource Enters the Bridal Magazine Market
NEW YORK, NY (February 16, 2000) - The Knot (NASDAQ: KNOT; www.theknot.com; AOL keyword: knot), As the leading wedding web site since 1996, The Knot (NASDAQ: KNOT) has reinvented the way couples plan weddings in America. With the introduction of The Knot Wedding Gowns magazine, The Knot (www.theknot.com; AOL keyword: knot) takes its innovation offline to change the way brides shop for wedding gowns. Hitting newsstands nationwide on Feb. 29th, this 400-page, fashion-focused magazine features over 1,400 dress photos - more than in any other bridal magazine.
Through research, The Knot found that 88% of brides purchase bridal magazines just for the gown pictures - most of which are featured in advertisements that do not show gown details or price. Brides-to-be usually resort to stocking up on several bridal magazines in a quest to find their dream dress. As a refreshing departure from the conventional bridal magazines, Wedding Gowns allows brides to look at a huge selection of gowns in striking detail, without having to flip through any advertising.
The Knot worked with over 100 of the top bridal designers - ranging from Carolina Herrera and Giorgio Armani to Jessica McClintock and Jim Hjelm - to offer brides a wide variety of gowns in different styles and price points. The magazine features "Millennium Style File," a special editorial section of five distinct bridal gown looks, from Glamour Girl to Boho Bride. Resources include a comprehensive, tear-out wedding gown shopping checklist and a complete illustrated glossary of gown terms, including what styles flatter what body types. Bridesmaid dresses are also featured.
In addition, the magazine features fashion-related etiquette questions answered by Carley Roney, Co-Founder and Editor-In-Chief of TheKnot.com. Wedding Gowns' innovative, easy-to-use format organizes designers in alphabetical order, shows both front and back views, accompanies each gown with the critical details rarely found in bridal magazines-fabric, colors, descriptions, price ranges, and contact information for each designer.
"How many women have walked into a bridal salon with an ad of their dream gown ripped out of a bridal magazine, only to find out that it costs $7,000?" says Roney. "With Wedding Gowns magazine, we give brides what the bridal magazines can't - what they really need to know when searching for the most important dress of their lives: details, price, and how to find the gowns they love."
Starting on February 29th, Wedding Gowns will be sold on newsstands and in bookstores nationwide, including Amazon.com, Barnes & Noble, Books-a-Million, Crown Books, Hudson News, and Waldenbooks. Priced at $9.99, the magazine will also be available online at The Knot (www.theknot.com). Wedding Gowns will be published annually, with the addition of a mid-year update issue.
"We are thrilled to be featured in Wedding Gowns magazine," says Carolina Herrera. "The Knot has created a product that is not only elegant, but also extremely useful in helping brides find the gown of their dreams. We're certain that being in Wedding Gowns will increase our visibility among brides-to-be."
"As the leading online wedding resource, we've heard the cries of brides nationwide that there is no comprehensive wedding gown resource out there," adds David Liu, CEO, The Knot. "Our strategy is to serve to-be-weds in every area of wedding planning, whether it be online or offline. Our online wedding gown search of 15,000 gown images is already the most popular feature on The Knot. Now with Wedding Gowns magazine, we're translating our great advice, gorgeous photography, and comprehensive information into a take-it-with-you print vehicle."
About The Knot
The Knot (www.theknot.com; AOL keyword: knot) is the leading online wedding destination and the premier wedding content provider on America Online and several other of AOL's leading brands. The Knot combines comprehensive content and an active online community with wedding-related commerce. The Company's online sites provide extensive resources to assist to-be-weds in their preparation and planning for a wedding. The Knot also provides certain offline services to the wedding market such as a series of books and a semiannual gown guide.
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This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there by any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. This release contains forward-looking statements which involve risks and uncertainties. Our actual results may differ materially from the forward-looking statements made here. Factors which may affect actual results are contained in the Company's filings with the SEC, including the recent S-1 filing. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995. |
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