Affordably advertise your product or service to the largest online wedding audience.

We receive countless requests from wedding industry vendors seeking a low-cost way to promote their product or service to The Knot’s national audience. In response to these requests, we’ve launched a convenient cost-per-click advertising program to allow advertisers – large or small – to reach these enthusiastic and action-minded couples.

Why cost-per-click advertising?

Cost-per-click advertising is one of the most cost-effective online advertising models available. The program is simple: We promote your product or service to our audience through your ads on www.theknot.com. When an audience member demonstrates an interest in your product or service by clicking on your ad, you pay for that targeted click. (If your ad is displayed but not clicked upon, you pay nothing.) We also allow you to control your costs by setting a daily budget cap.

Our cost-per-click program is an auction-based system, meaning that you set the price you’re willing to pay for each click on a particular topic. (There is a minimum bid amount for each topic – your bid must match or exceed that amount to be considered.) Ads with the highest bids will receive the most exposure on relevant pages.

Can I target my ad to particular areas on The Knot?

We do that for you – your ads will appear on pages that have content associated with the topics you bid upon. The Knot Sponsored Links use a highly targeted ad serving platform – managed by our partner AdSonar – that scans each content page on The Knot and matches it to your ad.

Please note that ads do not appear on all pages of theknot.com. For information about advertising in our local resource directories, please contact one of our sales representatives. For information about our national sales programs (banners, email programs, content sponsorships) please contact nationalsales@theknot.com.

Key Benefits of The Knot Sponsored Links Program:

• It’s affordable!  You set the bid, you set the budget, you tell us how much you want to spend. Bids start as low as $0.50 per click, and you pay only when a user clicks on your ad.
• It’s highly targeted! Dynamic matching of ads to specific content pages increases the chances that those clicking on your ad are actively interested in your product or service offering, thus increasing sale conversions.
• It’s easy!  You can launch ads on The Knot in a few simple steps. We even help the process by looking at your site and suggesting relevant topic choices to bid on.
• It’s immediate!  Your ads will launch the same day as your account is established and funds are deposited.