 |  | << >> | | | The Knot is the new word in weddings. Reaching out to both an online and offline audience, we provide what all other wedding resources don't: advice for to-be-weds of today, not of yesterday. Offering a much needed alternative to the white-gloved, outdated advice of antiquated etiquette experts, The Knot brings a fresh voice and real-world sensibility to weddings. | | Couples nationwide agree. The Knot has quickly become the #1 online wedding destination, visited by nearly one million to-be-weds a month. As the most trafficked wedding website (www.theknot.com) and the premier wedding content partner for America Online (AOL keyword: knot), our down-to-earth editorial, easy-to-use tools, and convenient, comprehensive gift registry keep America's brides and grooms coming back time and again. | | With the release of our first book, The Knot Complete Guide to Weddings in the Real World, already in its second printing, we successfully brought our sense of humor, real-life advice, and creative ideas to an offline audience. Our second of three books, The Knot Ultimate Wedding Planner, hits bookshelves in January 2000. We have also created several other print and broadcast vehicles so that no matter where a bride or groom turns, The Knot will be there for all their wedding needs. | | The Knot Wedding Gift Registry is a leading player in the registry arena. Using a similar business model to Amazon.com, we go direct-to-manufacturer to offer over 10,000 handpicked products ranging from fine china to camping gear. As an online retailer, The Knot has been able to "fix" the very broken bridal registry process by offering superior product selection, convenience, and customer service where many other retailers fail. | | | | |
