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Event Designer Profile: Tara Guerard, Soiree

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Event Designer Profile: Tara Guerard, Soiree
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Soiree created an elegant, outdoor feel by displaying full-sized birch trees throughout the space. Votives and red rose pomanders hung from the trees.
Soiree, Charleston
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The bride carried an overflowing bouquet of fully opened red roses.
Soiree, Charleston
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The Lettered Olive -- Guerard's other pet project -- designed white cards with red and yellow letterpress announcing the dinner and dancing portion of the evening.
The Lettered Olive, Charleston
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To add to the elaborate details, white and red calligraphed cards decorated with a number were tied to the back of one chair at each of the dining tables.
Elizabeth Porcher Jones, Charleston
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For Christine and Eric’s Jewish wedding in Charleston, wreaths of white dendrobium orchids tied with copper ribbon hung from the synagogue’s pews.
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A large, blooming cherry tree served as the perfect display for white escort cards hung with copper and blue satin ribbon. Each card had the guest’s name printed in matching ink. 

Location: The William Aiken House, Charleston
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To match the light blue and copper color palette, five miniature three-tiered cakes were iced in blue buttercream. Copper stripes decorated the middle layer while a floral lace pattern, replicating the bride's dress, covered the other two layers.
Wedding Cakes by Jim Smeal, Charleston
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White invitations letterpressed with pink and black ink blended perfectly with the pink paisley-patterned pocket.
The Lettered Olive, Charleston
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To create a clean, romantic setting, the tables had square centerpieces filled with peonies, lisianthus, and fragrant gardenias surrounded by four tall candles. Custom hemstitched linen napkins printed with the couple’s monogram added a personal touch to each place setting.
Soiree, Charleston
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To create this elaborate seating area, the couch cushions, pillows, and ottomans were covered in custom-made white linens with black piping. Pillared vases filled with pink peonies topped each ottoman and a sheer, black scrim shade covered the traditional crystal chandelier. 
Location: The William Aiken House, Charleston
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Inspired by the invitations, the four-tiered, white buttercream cake had alternating layers decorated with pink paisley and pink and white ribbons. The cake was displayed on a black lacquered cake stand.
Wedding Cakes by Jim Smeal, Charleston
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Guerard's key to wedding day success: Nothing but perfection will do. Her goal is to make sure that every detail is taken care of, from the lights not being too bright to the band not being too loud and the drink line not being too long. For more information on Soiree, click here.

 
Want to see more of Soiree? Check out Theresa & Jeff's Real We ...

Event Designer Profile: Tara Guerard, Soiree

Who: Tara Guerard, Soiree Where: Charleston, South Carolina Years in the wedding business: 12 years; started in the food and beverage industry Famous wedding clients: Dr. Sanjay Gupta from CNN, elite soccer players, and gold-medal athletes Signature style: Sweet Southern affairs with every detail “just so.” Think customized creations from patterned stationery to elaborate cakes and luxury lounges. Secret weapon: Guerard is always prepared -- no matter what. Best advice: Consider having a wedding at home. They’re special, unique, and really show off your personality.
- Tia Albright
Their Ingredients
  • The Lettered Olive, Charleston
  • Elizabeth Porcher Jones, Charleston
  • Wedding Cakes by Jim Smeal, Charleston

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