Exclusive: Shop The New BHLDN x Free People Cottagecore Bridesmaid Dress Collab

The collection highlights one major trend that's poised to take over the industry.
BHLDN x Free People bridesmaid dresses
BHLDN x Free People
sarah hanlon associate editor the knot
by
Sarah Hanlon
sarah hanlon associate editor the knot
Sarah Hanlon
Associate Editor
  • Sarah is an Associate Digital Editor for The Knot, with special focuses in fashion, pop culture and wedding trends.
  • Before joining The Knot Worldwide, Sarah was a contributing writer for Bravo at NBC Universal.
  • Sarah has a degree in journalism and resides in New York City.
Updated Jun 08, 2022
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Boho enthusiasts, your wedding planning experience just got so much better. Beloved bridal fashion brand BHLDN is joining forces with its sister company, Free People, to launch an exclusive bridesmaid dress collaboration of your cottagecore dreams—and we've got your first look right here.

The accessibly-priced collection, ranging from $298 to $418, features an assortment of six bohemian-inspired dresses, which will be available to shop on June 7. For Lori Conley, BHLDN's General Merchandising Manager, partnering with a fellow URBN brand was simply a match made in bridal fashion heaven. "Weddings continue to become more and more unique, showcasing a couple's love and personal style through all aspects of the celebration—especially the fashion," she tells us. "For many, this means approaching their wedding with effortless vibes brought to life through boho and cottagecore-inspired cues. No brand does that better than Free People, so we were lucky enough to tap into their femme boho aesthetic for a fresh approach to bridesmaids."

BHLDN x Free People bridesmaid dresses
BHLDN x Free People

As such, this brand new collaboration encapsulates the airy, effortlessly romantic vibe that Free People has become synonymous with. The capsule includes a variety of trending bridesmaid dress styles, with details like ornate lace, ruffles, gold embroidery, and sheer paneling. Shoppers can browse a variety of silhouettes, ranging from a two-piece set to a formal halter maxi and a breezy off-the-shoulder mini, perfectly fit for whimsical garden parties and laid-back bohemian fêtes. "Though these dresses are designed with the ability to complement each other, they also distinctively stand on their own, embodying the individualist spirit and creativity of the Free People and BHLDN bridesmaid," Conley explains.

Perhaps the most significant detail of the collab, though, highlights one of the wedding industry's biggest up-and-coming trends: white bridesmaid dresses. "We've seen more and more tastemakers opting for white wedding parties recently, which we felt really inspired by," she says of their all-white collection, noting that this trend is predicted to skyrocket in the coming months. "In looking at trending Pinterest terms, 'white bridesmaid dresses' has made its way into the top 20 search terms this year. We think brides are opting for white bridesmaid dresses as they look to take leaps into color for their gowns."

BHLDN x Free People bridesmaid dresses
BHLDN x Free People

Not only did the BHLDN and Free People teams aim to create a collection that feels like a breath of fresh air in the bridesmaid space, they wanted to produce looks that are affordably priced and easily recyclable: two key factors that can be rare among bridesmaid dresses. "Balancing quality along with keeping prices attainable for customers is always our priority at BHLDN," Conley shares. "We know that bridesmaids today have a significant financial commitment when they agree to be in someone's wedding party—from the travel, parties, gifts, and, of course, their dress. If they are investing in one of our dresses, we love to know that they are buying a specialized look that's accessible and re-wearable."

Shop the Brand New BHLDN x Free People Bridesmaid Dress Collab

Below, we're giving you an exclusive preview of the new BHLDN x Free People bridesmaid dress collection, available to shop now.

Arwen Maxi Dress

BHLDN x Free People crochet knit maxi dress
BHLDN x Free People

Who says bridesmaid dresses can't be re-worn? While this crochet maxi is certainly bridesmaid-approved, it's also a lovely frock for brunch, the farmer's market, frolicking in magical meadows, and everything in between.

Fern Dress

BHLDN x Free People off-the-shoulder lace mini bridesmaid dress
BHLDN x Free People

From the coast to the countryside, this off-the-shoulder mini dress is a dreamy choice for summer soirées. With romantic lace lining the flutter neckline and skirt, this bridesmaid dress is a gorgeous, no-fuss option that won't break the bank.

Xavia Dress

BHLDN x Free People halter maxi bridesmaid dress with gold foil detail
BHLDN x Free People

Planning an elegant garden party? Dress your 'maids in this airy halter-neck maxi, which is equal parts glam and romantic. The statement ornate gold embroidery will ensure they shine from all angles.

Wylder Set

BHLDN x Free People two-piece lace bridesmaid dress set
BHLDN x Free People

Matching sets are having a moment—so if you want your crew to rock this trend, the Wylder set is for you. Complete with an oversized lace pattern and flowy bell sleeves, it gives off a retro disco-meets-bohemian country aesthetic. Cowgirl hat not included... though we're all about it for a unique bucolic aesthetic.

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