About this Vendor

You exchange the vows, we'll provide floral wows.

Floral designer and event planner, Gene Rubey has over 40 years floral and wedding expertise. Listening to his brides' wedding day dreams, those dreams come true with flowers. Gene and his staff handle all the details—large or small, ceremony to reception—and accommodate all budgets.


Price Range

$$ – Affordable

Wedding Categories

Aisle Decorations, Centerpieces, Flower Girl Baskets, Pedestals, Vases, Wedding Decoration Delivery, Wedding Decoration Setup, Decorations + Accents, Bouquet Wraps, Bouquets, Boutonnieres, Corsages, Flower Alternatives, Flower Delivery + Setup, Flower Arrangements


Contact Info

125 North Spring Street, Beaver Dam, WI South Eastern Wisconsin, Northern Illinois (920) 885-3365

Their are not enough stars to rate Gene's Beaver Floral!!!!

Reviewed on 9/05/2014 Destiney B

I was recommended by Gene through a friend. Until about three months before my wedding I was going to do Costco or Sam Club Flowers and do them myself to save money. I then decided to just get a quote from Gene and see what he could do. He came up with something in my budget and... Read More I decided it was a good idea to go with him and not have the stress of DIY wedding flowers. I did all communication with Gene through email. I can say that I was Gene's first Bride to do that and with a BIG smile on my face. Gene was there when I arrived at my venue in Deerfield, WI, Badger Farms, LLC. He had the flowers on the cake already and everything ready to go. He stayed with me until my Grandmother and Grandfather arrived, I would say he was there for about 3 hours give or take. It is actually bringing tears to my eyes as I write this. In this day in age, I thought he would show up and drop the flowers off, just like the cake vendor. NO, not Gene. He was there as my angel that day and helped me with pictures, flower placement, getting everyone ready for the big day that had flowers. He also gave me pointers on how to pose in general and pose with the flowers. My husband and I still talk about how AMAZING Gene was. I have to be honest and say I usually do not take the time to write a review. I just can't say enough how amazing he was, so I am going to have my husband, mother, and as many people as I can get to write reviews about him and I know this will be an easy task because Gene's Beaver Floral is 100 out of 5 stars. I will use him for all my flower needs in the future. If you are a bride PLEASE do me a favor, use him, it will be the difference between an okay day and a WONDERFUL day you and your husband won't forget! I can't wait to post pictures in less than 2 weeks to prove how amazing this day was and still is to me. Thank you Gene, all my love, Destiney Fox (August 2nd Wedding, 2014)

2014-09-08T18:26:02 Response from the vendor

Destiney and Gary, Thanks for this wonderful review of our flowers and floral service for your August wedding. You were great to work with and make floral choices... and we did all of it by email.. never meeting until your wedding day. You were glamorous... Read Less Read More

Reviewed on 7/01/2015 Angel W

Gene is so talented! Absolutely gorgeous arrangements and he thought of every detail. They delivered, set up, and helped through out the entire wedding. It was above and beyond any expectation. Definitely the best florist in the area! I still have people asking me who our... Read More florist was and our wedding was over a month ago!

2015-07-31T17:47:00 Response from the vendor

Angel , thanks for your words of praise for our wedding flower and related services.... we were able to create all your floral needs in just a few weeks when you came to our store and everything turned out as you desired... weddings are my... Read Less Read More

Simply Amazing!

Reviewed on 11/05/2014 Michelle k

The first impression from both my (now) husband and I, was that Gene knew what he was talking about. I was referred to Gene through a friend, and he lived up to the expectations from start to finish. He took the colors I wanted and designed the floral arrangement, all the... Read More while making sure I was okay with certain flowers and designs. All I gave Gene was the colors and the style I was going for, and it was like he had a picture in his head how it would look. I wanted bling in my bouquets, so he put glitter in the bridesmaids and diamond accents in mine. This turned out better than what I had in mind and was a hit with all the girls. Prior to the ceremony he suggested all the little things: He put an arrangement around the Unity candle. He supplied the aisle runner to the alter. When I wanted flowers on the cake he came up with a simple yet elegant look that's hard to describe other than it looked perfect. On the day of the wedding, Gene was at the church pinning flowers on all the appropriate people and even helped fluff my dress before I walked down the aisle. After the ceremony he transported everything to the reception. I received many compliments from family and especially the bridesmaids. Gene made the whole process seamless and always had a vision in mind on how everything would work best. He even let us keep two vases. After the wedding I kept my flowers in the fridge way longer than I should have, because they were just that beautiful. I have already recommended Gene and would continue to do so. Perfect service.

Reviewed on 1/21/2017 Brandon D

Gene's Beaver Floral provided the flowers to my daughter's wedding in June 2016, and we could not have been more pleased. Gene, and his staff, worked tirelessly the day of the wedding to be certain everything was in perfect order at the church and the reception site (Edgewater... Read More Hotel in Madison). The colors and flower choices were gorgeous, and we received many compliments. Gene's experience was evident from the first meeting as he made it clear that he wanted to get a clear idea of my daughter's vision for her wedding day. He had a number of excellent suggestions on use of items other than flowers, such as candles and vases, which were beautiful and helped keep the cost down (which I appreciated). Additionally, Gene's attentiveness to the bride, and the wedding party, at the wedding was endearing and essential. We could not have been more pleased with Gene and his staff, they were an extremely important part of our wonderful day. I highly recommend Gene's Beaver Floral!

2017-01-23T19:06:14 Response from the vendor

Thank you to the Callahan family for these kind words about our wedding flowers and related services for Sarah's June wedding. Weddings are my passion and soon I will be in my 45th year of business, and the many brides/grooms and families I work with... Read Less Read More

Reviewed on 11/01/2016 Jackie B

There truly aren't enough words to describe how happy I am that we made the decision to go to Gene Rubey for our daughter's flowers. As the mother of the bride, I wanted my daughter to have the most beautiful flowers, but I got WAY more than just flowers. First of all, we... Read More changed our ideas more than once, and he was understanding and didn't mind the changes. Secondly, if there was something we didn't like that he suggested, he was ok with us being honest about it. On the day of the wedding, he was like exactly the third hand that we needed....he helped my daughter get ready for the ceremony, straightened out little details on everyone's dresses/tuxes as needed, added some charms to my daughter's bouquet last-minute, fixed a mistake on the table placement cards, and was there for anything we needed. He is a SUPER man, very professional and I would recommend him to everybody!!!!! If I had to do it all over again, I would choose Gene again!!!!!

2016-11-02T13:14:19 Response from the vendor

Hello Jackie and Mallory, Thanks for these kind words about myself and our flowers for your wedding. It was a year in planning and the end result was exactly what you wanted. My presence just made the whole day go smoother for all of you... Read Less Read More

Reviewed on 10/31/2016 Brooke K

Gene did the floral arrangements for my sister's wedding and for my wedding a few months later, and both were absolutely gorgeous!! Although my sister and I have very different taste, Gene was able to work with each of us to create something beautiful. Prior to meeting with... Read More Gene, I didn't have a clear vision of what I wanted my centerpieces or bridal bouquets to look like. He was able to show me different options and offer helpful advice. On the big day, everything was more beautiful than I could have dreamed of!

2016-11-01T05:50:25 Response from the vendor

Brooke and Chelsea, Thanks for your kind words about myself as a wedding florist as well as the service we provide before and on your wedding day.Each of you were different in floral tastes and needs,but I soon was able to realize your floral wants... Read Less Read More

Reviewed on 7/30/2016 Megan F

If I could I would give Gene's floral a million star review!! The whole staff is amazing to work with and they put together such beautiful arrangements! My wedding contained flowers that acted as my "pop of color" and they did just that! Such beautiful colors stood out to... Read More complete our perfect wedding day! We are very glad we decided to go with Gene and his shop for our flowers! I will recommend him for anyone who inquires about flowers for any kind of event/ occasion!

2016-07-31T11:49:38 Response from the vendor

Thanks Megan for these kind words about our wedding flowers as well as our floral services offered to brides in our store. I "live" each week for that weekends weddings and they are the most important part of the week. On Saturday when I give... Read Less Read More

Reviewed on 7/12/2016 Reina T

Gene and his team did such a wonderful job with our flowers. We received many compliments. They were very easy to work with, had open communication, and reached out to you if they need anything to make your special day perfect.

2016-07-31T11:57:53 Response from the vendor

Thank you Reina and Brandon for these kind words about our wedding flowers and floral services offered to brides and grooms. After 2 or 3 emails from you about your floral desires, I met with you both just once and was able to capture what... Read Less Read More

Gene & his team made our day

Reviewed on 11/24/2015 Britta R

Gene & his team went above and beyond to make our day perfect, even making last minute adjustments like adding flowers to our cakes to make every detail beautiful and unique. I did not have a clear vision of what I wanted my flowers to look like - I'm not the bride who had... Read More favorite types and colors picked out years ahead of time. Gene took my vision for the day and created the most beautiful suite of bouquets, centerpieces, and GORGEOUS pieces for backdrops and entry ways that turned our backyard wedding into a grand event. He even helped with ideas for lighting and decor. Every detail was perfect and it was all thanks to Gene's Beaver Floral!

The most beautiful flowers!

Reviewed on 9/24/2015 Theresa R

Gene did the flowers for my parents wedding over 30 years ago so it was a no-brainer to have him do the flowers for my wedding this past weekend. I met with Gene a couple of times leading up to the day and every time he made me feel like my wedding was the most important! When... Read More he delivered the flowers the day of the wedding the flowers were more beautiful than I could have imagined! I received so many compliments on the flowers! My bridesmaids couldn't believe how big their bouquets were and how absolutely gorgeous they were! Gene brought and set up a wedding arch for our outdoor ceremony and decorated it with beautiful flowers. The centerpieces for the reception was just as beautiful as all the bouquets as well. He even made all the vases for the centerpieces. No detail was spared!!! I can not say enough good things about the flowers!!! Everything was perfect!!! Whats more is that he stayed to make sure everything went well and even helped me get started down the aisle by straightening my train. He is the package deal and well worth the money!

2015-09-25T05:54:03 Response from the vendor

Theresa, Thanks for your kind words about our flowers as well as our floral services. Those who know me, also know that every bride and her day are the focus of my life for the week of her wedding. You and you family were great... Read Less Read More

Reviewed on 7/31/2015

Gene helped to give me the wedding of my dreams! He took the ideas I had and helped me to make them into something fantastic. My flowers looked better than I could have ever dreamed thanks to his recommendations. He was so helpful throughout the whole process. Any changes... Read More that I had or new ideas I came up with, he helped me through them and helped work them into what we already had planned. I met with him several times to go over changes I wanted to make and each time he was more than happy to go over everything to the detail until I knew I had what I wanted. You will not go wrong with Gene, he has done several weddings I've been to, every single one the flowers have been amazing. For that reason I knew I had to have him! The best part was he was at my wedding to help set up the flowers and make sure everyone had their flowers pinned, it helped to make the day of the wedding so smooth. I was so happy to have him there! My wedding and reception were all at one location, so not only was Gene there to help with the gitters before I walked down the aisle, he was also there to make sure my reception looked amazing and he didn't leave until I saw the finish product. The coordinator at my location even complimented me on how wonderful he was helping to make sure the tables looked flawless. I can not thank Gene enough for the work he did and how caring and thoughtful he was during the process and afterwards! Thank you, Thank you, Thank you Gene!!!!

2015-07-31T17:41:15 Response from the vendor

Lauren and Zac..................... thanks for the kind words about our flowers and wedding services.......... you were one of my favorite brides and I was not leaving that day until every flower petal was where you wanted it to be.. I am in my 44th year... Read Less Read More

Best florist ever!

Reviewed on 7/31/2015 Emily C

Gene did the most amazing job for our wedding! We knew he was great because he did both of my sister's weddings as well, but he exceeded our expectations! He made our venue look absolutely beautiful in ways that I never imagined.

2015-07-31T13:50:54 Response from the vendor

Emily and Joe..... thanks for the kind words about our wedding flowers and services....... you were wonderful to work with and make floral decisions with ... and you and your attendants were beyond beautiful in your gowns. Even though we had a little rain, the... Read Less Read More


Reviewed on 7/02/2015 Jaclyn P

I happened upon Gene's service approximately 8 weeks before my wedding day after my former florist fell through. He took me in with open arms, kept our meetings to 2 times and emails, and managed to remain near my former budget for flowers. Then, the day of, the flowers... Read More looked better than I could have imagined. My guests asked if they were real, they looked so perfect. Gene helped my vision come to life, and he was pleasant and accommodating the whole time. Thanks Gene!

2015-08-08T15:37:53 Response from the vendor

Jaclyn and Mark..... thanks for your kind words about our flowers and wedding services... you were a pleasure to work with and you knew what you liked, so creating your wedding flowers was easy. I really enjoy working with peonys which was a favorite of... Read Less Read More

Gene's Beaver Floral: Fox Wedding

Reviewed on 9/09/2014

I met w/ Gene 2 days before my daughter's wedding. He welcomed me to his store w/ open arms and showed me a bride's maid bouquet. It was absolutely gorgeous & I knew it was exactly what my daughter wanted. The day of the wedding Gene was @ the venue before we arrived. The first... Read More thing we saw we all the table arrangements, my daughter was beyond excited! Gene did all the pinning on. When my daughter saw her bouquet she had tears. Gene was so attentive to our bride, groom, family & wedding party. We were all surprised @ how long he stayed w/ us to make sure everything was perfect. All of the bridesmaids were in awe of Gene! All of our guests asked who did the flowers & many plan to use Gene in the future. I have only seen a sample of the wedding photos so far & know they are made even more beautiful because of Gene's flowers. If you are looking for a florist who will take the time to get to know you & truly care about your wedding day & making sure everything is Perfect than you better pick Gene. He is not only the best florist I have ever met he is a wonderful person!! P. S. if finances are an issue my daughter is an accountant and that means Gene was very reasonable as this is his passion! Overall rating should be More than ever expected.

2014-09-10T06:03:33 Response from the vendor

Thanks for these words of praise for myself and our store...weddings and brides and their floral desires are my life!!!!! I live each week for that weekend and the flowers we will create for their very special day.. so many brides and their families have... Read Less Read More

Gene is AMAZING!

Reviewed on 9/08/2014 HIlary W

Gene and Beaver Floral were the best vendor we had for our wedding! Initially meeting with Gene, he puts you at ease, and works with you to give you what you want within your budget. He says his job is to make the wedding day easier on the bride, and he did! We had bouquets,... Read More boutonnieres, centerpieces, and various other arrangements for the reception made by Gene, all of them were absolutely beautiful, and just what I was picturing. On the wedding day, Gene delivers the bouquets, then hangs out to make sure everyone who needs to gets their flowers, then made sure my train and dress were perfecting before sending me down the aisle. Then he rushes off to the reception to help with the final decorating. It was awesome! We also had some issues with difficulty setting up different things for the reception, I told these to Gene, he said to tell him what we wanted, and then would do it! And they did perfectly! If you want an amazing florist, and a professional semi-personal assistant, Gene's Beaver Floral is it! They were perfect and we can't thank them enough!

2014-09-10T06:11:40 Response from the vendor

thanks for these great words of praise for myself and our stores ability to create and deliver the floral dreams of each bride.... weddings and the brides who are in them are my PASSION and I live each week for the day of the wedding,... Read Less Read More

Genes floral

Reviewed on 9/06/2014

Gene was very attentive in what we needed, and hand delivered all the items to our wedding. He pinned the boutonnières, put the corsages on, and handed all bouquets! He was excellent at answering questions and I truly have nothing bad to say except his services are pricey! You... Read More pay quite a lot but if you can afford him, do it!! The reception flowers were stunning and put a classy turn on some of the drabber decor on the venue. I wish he'd lend his services to wedding planning as well, could have used that at least for day of! :)

2014-09-08T18:28:26 Response from the vendor

hello Hannah, Thanks for your kind words about our flowers and services for your August wedding. We appreciate them and the time you took to write a review. your florist and friend, Gene Rubey


Reviewed on 3/15/2014 Heather K

Gene is such an amazing and talented florist and such a wonderful and kind person. His love for his job truly shows through in everything you do. He really went above and beyond what I had wanted for my wedding. I can't say enough good things about Gene and I recommend him to... Read More everyone I meet. You will NOT be disappointed with him. My wedding dreams were complete as soon as the flowers arrived and you could really tell that Gene put all of his heart into those flowers.

Gorgeous Flowers!!!!

Reviewed on 6/06/2013 Danielle M

You will not be disappointed, I promise you that!!!! Our wedding was vintage themed with a lot of hand picked items and all different centerpieces. Gene had little direction given to him by me, other than I love hydrangeas, roses and baby's breath and he took my breath away with... Read More his creations! I wanted to set up my own wedding, and he made arrangements to bring all our centerpieces a day early so that I could pick and choose what went where- extremely flexible! He also met us at the venue a month early and helped discuss our ideas and give us advice. Our centerpieces were stunning, and he created an amazing wall of flowers to dress up our ceremony space. His imagination, ADVICE and calming effect are worth every penny. He has a steel trap for a mind and remembers each and every wedding he has done, you will not be forgotten & you will be treated like the most important person. He knew my family members by name & stayed well past the ceremony making sure flowers were all in their spots. He even helped me get down the stairs to my ceremony and passed off my bouquet. My bouquet was absolutely gorgeous!! So many guests commented on our flowers and wanted his card for their own events. He is a true professional that doesn't know how to do a job less than 110%, and we are forever grateful for what he helped us create. This will be one vendor that you will not worry about!


Reviewed on 10/24/2012 Steph L

Beaver Floral has been my families go to floral shop as long as I can remember so it was only natural that we picked them for the wedding. They exceeded any expectations I could have set with their amazing floral arrangements. They took care of setting up at the church, taking... Read More down, and moving everything to the Golden Mast where it was set up and perfect by the time I arrived. I'm very happy with everything they helped out with for the wedding.

Excellent Florist

Reviewed on 8/01/2012 Tory D

We worked with Gene for our wedding. He was so helpful from the beginning. When we had our first meeting he wanted to hear our vision for the wedding and made suggestions of flowers to fit the vision. He made sure that I was agreeing with flowers because I liked them, not... Read More because I didn't want to hurt his feelings. Not only did Gene give us great advice about the flowers but about any other questions we had concerning the wedding. Gene was willing to come to the rehearsal (we didn't have our officiant there) to help guide us along. He also helped us get the flowers from the wedding to the hotel after the reception. He was willing to be as involved as we wanted him. We even got thank you cards after the wedding from guest thanking us for inviting them to such a gorgeous wedding. The flowers were the only decorations we used!


Reviewed on 2/05/2012 Kathleen O

If you are looking for a "stressfree" and "beautiful" wedding, I highly recommend Gene's Beaver Floral of Beaver Dam, WI. From the start to finish, everything was perfect! Gene spent hours with us selecting our favorite flowers and colors. After listening to our thoughts he... Read More created 5 different table arrangements. His expertise and experience in all aspects of wedding planning was extremely helpful. He took care of pinning on all the flowers, lighting the candles and moving the flowers from the church to the reception and displayed them just how we planned. While we were enjoying ourselves at the church ceremony, he had his talented staff doing the decorating at the reception site. Not only were the flowers gorgeous, the quality was outstanding, we were able to enjoy them long after the wedding, obviously using top quality vendors.

Gene's Beaver Floral is the BEST!!

Reviewed on 11/15/2011 Ashley B

I could not have been more pleased with the flowers for our wedding. They were more beautiful than I ever expected. The quality of the flowers was unbelievable--myself along with several family members kept some of the flowers as decoration in our homes after the wedding and... Read More they still appeared fresh for approx 2-3 weeks! And to top it off, the service at Gene's is top notch. The staff was more than helpful throughout the wedding planning as well as the day of the wedding. My husband and I will definitely be returning customers for all our floral needs.

The Best

Reviewed on 8/18/2011 Clint D

Longtime Gene's Bridal fan. He is legitimately a professional and well worth a visit by anyone planning their big day.

Gene always goes above and beyond

Reviewed on 12/06/2010 rachel s

Gene is an amazing florist with a heck of a rap sheet. He always goes above and beyond to explain anything u may be wondering. Tell him your budget and he will work with it. He is very creative, after being in the business for a long time! Dont doubt his work, he will be there... Read More with more than u expect of him! He takes pride in his work and it definetly shows!!!

Gene is a MUST!

Reviewed on 10/31/2010 Beth P

Gene went above and beyond for our wedding. He was so creative during the design process, but at the same time listened to what I was looking for. He was able to work with our budget. He is SO easy to work with and SO much fun! He gave 120% service on my wedding day,... Read More (something you won't get from most florist). He was there to make sure everyone got their flowers pinned on, and even hand delivered my bouquet to me. He even made a very special and beautiful collar for our dog out of silk flowers. Our flowers at our ceremony, and reception were breathtaking, way more then I expected. If you are getting married in the Wisconsin area, you MUST go and see Gene.

2010-11-01T06:15:51 Response from the vendor

Thanks Beth and Brett--------------- You make my day by your statements about our floral sevices, creativity and style . You were a great couple to work with and we had a lot of fun along the way. I consider both of you to be my... Read Less Read More


Meet The Owner

Gene Rubey

Hello, I'm Gene Rubey, owner of Gene's Floral and as you can see by the photo, Weddings are my passion. Every bride and groom are important and their wedding day receives my entire attention for the week of their wedding. In my 44th year of creating wedding flowers and decorations, it is important to consider all price ranges of each couple. From the reviews on the knot.com it is apparent that we have succeeded in pleasing brides. We continue to meet with brides for 2015 and are reserving dates for 2016. I recommend brides contact me at least 8 weeks previous to the date of your wedding.