About this Vendor

You exchange the vows, we'll provide floral wows.

Floral designer and event planner, Gene Rubey has over 40 years floral and wedding expertise. Listening to his brides' wedding day dreams, those dreams come true with flowers. Gene and his staff handle all the details—large or small, ceremony to reception—and accommodate all budgets.


Price Range

$$ – Affordable

Wedding Categories

Aisle Decorations, Centerpieces, Flower Girl Baskets, Pedestals, Vases, Wedding Decoration Delivery, Wedding Decoration Setup, Decorations + Accents, Bouquet Wraps, Bouquets, Boutonnieres, Corsages, Flower Alternatives, Flower Delivery + Setup, Flower Arrangements

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Contact Info

125 North Spring Street, Beaver Dam, WI South Eastern Wisconsin, Northern Illinois (920) 885-3365

Their are not enough stars to rate Gene's Beaver Floral!!!!

Reviewed on 9/05/2014 Destiney B

I was recommended by Gene through a friend. Until about three months before my wedding I was going to do Costco or Sam Club Flowers and do them myself to save money. I then decided to just get a quote from Gene and see what he could do. He came up with something in my budget and... Read More I decided it was a good idea to go with him and not have the stress of DIY wedding flowers. I did all communication with Gene through email. I can say that I was Gene's first Bride to do that and with a BIG smile on my face. Gene was there when I arrived at my venue in Deerfield, WI, Badger Farms, LLC. He had the flowers on the cake already and everything ready to go. He stayed with me until my Grandmother and Grandfather arrived, I would say he was there for about 3 hours give or take. It is actually bringing tears to my eyes as I write this. In this day in age, I thought he would show up and drop the flowers off, just like the cake vendor. NO, not Gene. He was there as my angel that day and helped me with pictures, flower placement, getting everyone ready for the big day that had flowers. He also gave me pointers on how to pose in general and pose with the flowers. My husband and I still talk about how AMAZING Gene was. I have to be honest and say I usually do not take the time to write a review. I just can't say enough how amazing he was, so I am going to have my husband, mother, and as many people as I can get to write reviews about him and I know this will be an easy task because Gene's Beaver Floral is 100 out of 5 stars. I will use him for all my flower needs in the future. If you are a bride PLEASE do me a favor, use him, it will be the difference between an okay day and a WONDERFUL day you and your husband won't forget! I can't wait to post pictures in less than 2 weeks to prove how amazing this day was and still is to me. Thank you Gene, all my love, Destiney Fox (August 2nd Wedding, 2014)

2014-09-08T18:26:02 Response from the vendor

Destiney and Gary, Thanks for this wonderful review of our flowers and floral service for your August wedding. You were great to work with and make floral choices... and we did all of it by email.. never meeting until your wedding day. You were glamorous... Read Less Read More

Reviewed on 7/01/2015 Angel W

Gene is so talented! Absolutely gorgeous arrangements and he thought of every detail. They delivered, set up, and helped through out the entire wedding. It was above and beyond any expectation. Definitely the best florist in the area! I still have people asking me who our... Read More florist was and our wedding was over a month ago!

2015-07-31T17:47:00 Response from the vendor

Angel , thanks for your words of praise for our wedding flower and related services.... we were able to create all your floral needs in just a few weeks when you came to our store and everything turned out as you desired... weddings are my... Read Less Read More

Simply Amazing!

Reviewed on 11/05/2014 Michelle k

The first impression from both my (now) husband and I, was that Gene knew what he was talking about. I was referred to Gene through a friend, and he lived up to the expectations from start to finish. He took the colors I wanted and designed the floral arrangement, all the... Read More while making sure I was okay with certain flowers and designs. All I gave Gene was the colors and the style I was going for, and it was like he had a picture in his head how it would look. I wanted bling in my bouquets, so he put glitter in the bridesmaids and diamond accents in mine. This turned out better than what I had in mind and was a hit with all the girls. Prior to the ceremony he suggested all the little things: He put an arrangement around the Unity candle. He supplied the aisle runner to the alter. When I wanted flowers on the cake he came up with a simple yet elegant look that's hard to describe other than it looked perfect. On the day of the wedding, Gene was at the church pinning flowers on all the appropriate people and even helped fluff my dress before I walked down the aisle. After the ceremony he transported everything to the reception. I received many compliments from family and especially the bridesmaids. Gene made the whole process seamless and always had a vision in mind on how everything would work best. He even let us keep two vases. After the wedding I kept my flowers in the fridge way longer than I should have, because they were just that beautiful. I have already recommended Gene and would continue to do so. Perfect service.

Reviewed on 12/03/2017 Jennifer J

Gene and his staff did such an amazing job on our floral arrangements for our wedding. They were absolutely perfect and brought tears to my eyes when I saw them the day of the wedding. He did such a great job listening to my ideas and then adding his creative touch to really... Read More make them pop. He was so accommodating and stayed with us at the church to make sure everything was in place (including my train and veil just before I walked down the aisle). He truly cares about each and everyone of his clients. Book with Gene's, you will not be disappointed! He takes the stress out wedding planning.

2017-12-17T13:16:40 Response from the vendor

Jen and Ryan.... thanks so much for your positive words about the wedding flowers and related services. As before weddings, are very important to me and even though I can not be with each bride on her wedding day, before flowers leave our store I... Read Less Read More

Reviewed on 11/22/2017 Jolie A

Gene and his staff are amazing to work with! Gene is so knowledgeable and creative, I could not have envisioned more perfect flowers at our wedding. The day of the wedding he was so much more than our florist, he helped set up and was available to myself, mother, and attendants... Read More for their needs as well. We have received so many compliments on our flowers and we definitely recommend every couple we know to Gene!

2017-11-26T12:43:25 Response from the vendor

Jolie and Cody, Thanks for these positive words about our flowers and related services for your wedding. You are the 3rd generation of your family that I know and making your wedding floral perfection was my ultimate goal for every detail from ceremony to reception.... Read Less Read More

Reviewed on 11/12/2017 Yvonne A

AMAZING!! Gene was great to work with and very helpful! Our flowers were so beautiful for our wedding! :) Couldn't be any happier!!

2017-11-26T12:53:18 Response from the vendor

Yvonne and Kyle... thanks for your positive words about our flowers and wedding services. It was a pleasure to work with you and make floral decisions. Weddings are extremely important to me and each week I "live" for those brides of that week and seek... Read Less Read More

Reviewed on 11/07/2017 Cassidy C

Gene was amazing! He truly made my wedding vision come true! He was so helpful and supportive in all aspects, even beyond the floral aspects! His knowledge and experience is unparalleled! And our flowers were absolutely gorgeous! Not to mention his staff who delivered our... Read More flowers was phenomenal. She stayed around helped with other decor, bustled my dress, and jumped in and helped anywhere needed. Our day would not have been nearly as wonderful without Gene's Floral! I am so glad we had a friend recommend him to us! We told him our budget and he worked with us to make our dreams still come true at a price we were comfortable with. I cannot praise him and his work more! Thank you again!

2017-11-07T19:50:39 Response from the vendor

thank you for these great words about our wedding flowers and related wedding services on your wedding day. Each bride and groom are unique in their needs,flower choices and budget. It is my passion to deliver completely on every aspect of each wedding we do... Read Less Read More

Reviewed on 10/23/2017 Kaitlin S

Gene was the best florist I could have asked for! I knew what I wanted in a floral arrangement for our wedding, but had a hard time articulating what I was looking for. I had tried a different florist first, but he did not spend much time with me and I wasn't comfortable with... Read More what he came up with. When we met Gene he was not rushing us, and gave us his full attention. He worked through what I was trying to say I wanted for flowers, and the results were perfect. The bouquets were absolutely beautiful, the tables looked amazing, the aisle itself was decorated, and the towers of flowers at the front of the room made everything perfect. In addition, Gene also brought fresh flowers to put on our cake! Without Gene, our wedding would not have been half as beautiful. Finally, Gene was on time and ready to go on the day of the wedding in Milwaukee. He pinned all the flowers to the guys, gave all the girls their flowers, and made sure all the other family members had their corsages. He was without a doubt the right choice!!

2017-11-07T19:30:30 Response from the vendor

Thanks for your wonderful words about our flowers and floral wedding services. I met Kaitlin,Evan and both Mothers on a Sunday morning in November 2016 and within 5 minutes of communication,I knew they were going to be a great couple to prepare wedding flowers for... Read Less Read More

Reviewed on 10/23/2017 Allison Z

I cannot say enough good things about Gene's Beaver Floral. From the initial consultation where Gene was able to put all of my ideas into one coherent plan, to the time where he carried the train of my dress as I began to walk down the aisle, he truly knows how to go above and... Read More beyond to make a wedding day special. Every time we came into his shop to add more ideas to our plan, Gene stopped what he was doing and made time to sit down with us and talk over everything. Gene made all of the bouquets, boutonnieres, centerpieces and many other decorations for our ceremony and reception, and I could not have been more pleased with how they turned out. Through it all he was always very conscious of keeping costs reasonable and within budget. I would highly recommend his services to anyone!

2017-11-07T19:39:43 Response from the vendor

Ah Allison and Cody..... two beautiful young people so in love and had such a perfect wedding day to be married outside with a bit of warmth and some gentle breezes. I had done the wedding flowers for her sister in January of 2016 and... Read Less Read More

Reviewed on 10/21/2017 Annie V

I can't say enough good things about Gene and his team! He gave us some great ideas for our wedding and also helped us pick the perfect flower combination for our wedding. The flowers were beautiful! We were also very pleased knowing that they delivered to Lake Geneva from... Read More Beaver Dam. Overall, they helped make our day perfect.

2017-10-23T14:54:17 Response from the vendor

It was a true pleasure to create wedding flowers for Patrick and Annie. I have known the groom for many years and at one time he helped with holiday deliveries in our store. From that point I knew he was a nice young man and... Read Less Read More

Reviewed on 10/13/2017 Kristen K

I loved my flowers from Gene! He has years of experience to draw from and was interested in learning all the details of my wedding to learn about me and what I liked. He even made a trip to see my church and venue just to see what types of flowers I would need. He had great... Read More suggestions, was helpful and knowledgeable, and created beautiful bouquets and centerpieces for our wedding. Gene personally came to deliver my flowers and see me on my wedding day, which is just another example of how much he cares and how invested he is in making your wedding perfect. I enjoyed every meeting we had, and I’m so glad I got to meet Gene and showcase his talent at my wedding :)

2017-10-19T16:41:17 Response from the vendor

Thanks for your positive words about our flowers and about myself as the florist. I had never worked with you and your Mother before and I wanted you to be sure you were comfortable with myself and my skills as a florist. That said, I... Read Less Read More

Reviewed on 10/04/2017 Heidi V

Gene was amazing! I had no idea what kind of flowers I wanted for my wedding and he sat with me and showed me many different options! He has true talent when it comes to arranging flowers!

2017-10-11T17:57:10 Response from the vendor

Thanks for your complimentary words about our flowers and about myself as a florist. After doing the flowers for your Mothers wedding and your aunts wedding many years ago it was natural to help with your wedding flowers. Though I did not set up your... Read Less Read More

Reviewed on 9/13/2017 Kelsey M

Gene was so wonderful! He brought a helper to decorate the morning of my wedding (I'm so sorry I don't remember her name) but they both did a fabulous job. Everything looked better than I imagined. They also stayed between ceremony and reception to help change everything over.... Read More While they waited his helper became my personal attendant!! She was helping with my dress and getting me water. I could not have asked for better people to surround us on our special day. They truly wen above and beyond and I greatly appreciated it! <3

2017-09-13T19:52:55 Response from the vendor

Kelsey and Jake, thanks for your kind words about our flowers and our services. After helping you plan your wedding day flowers for over a year, I wanted your wedding day to be perfect and make you as a bride feel special and have the... Read Less Read More

Reviewed on 9/04/2017 Anika L

Beautiful arrangements. Easy and convenient.

2017-10-02T18:52:35 Response from the vendor

Thanks Annika and Jason, it was a pleasure to create your wedding flowers for your early August wedding. We only met once to make floral decisions, but you were aware of what you liked and the flowers I brought to the wedding table were the... Read Less Read More

Reviewed on 1/21/2017 Brandon D

Gene's Beaver Floral provided the flowers to my daughter's wedding in June 2016, and we could not have been more pleased. Gene, and his staff, worked tirelessly the day of the wedding to be certain everything was in perfect order at the church and the reception site (Edgewater... Read More Hotel in Madison). The colors and flower choices were gorgeous, and we received many compliments. Gene's experience was evident from the first meeting as he made it clear that he wanted to get a clear idea of my daughter's vision for her wedding day. He had a number of excellent suggestions on use of items other than flowers, such as candles and vases, which were beautiful and helped keep the cost down (which I appreciated). Additionally, Gene's attentiveness to the bride, and the wedding party, at the wedding was endearing and essential. We could not have been more pleased with Gene and his staff, they were an extremely important part of our wonderful day. I highly recommend Gene's Beaver Floral!

2017-01-23T19:06:14 Response from the vendor

Thank you to the Callahan family for these kind words about our wedding flowers and related services for Sarah's June wedding. Weddings are my passion and soon I will be in my 45th year of business, and the many brides/grooms and families I work with... Read Less Read More

Reviewed on 11/01/2016 Jackie B

There truly aren't enough words to describe how happy I am that we made the decision to go to Gene Rubey for our daughter's flowers. As the mother of the bride, I wanted my daughter to have the most beautiful flowers, but I got WAY more than just flowers. First of all, we... Read More changed our ideas more than once, and he was understanding and didn't mind the changes. Secondly, if there was something we didn't like that he suggested, he was ok with us being honest about it. On the day of the wedding, he was like exactly the third hand that we needed....he helped my daughter get ready for the ceremony, straightened out little details on everyone's dresses/tuxes as needed, added some charms to my daughter's bouquet last-minute, fixed a mistake on the table placement cards, and was there for anything we needed. He is a SUPER man, very professional and I would recommend him to everybody!!!!! If I had to do it all over again, I would choose Gene again!!!!!

2016-11-02T13:14:19 Response from the vendor

Hello Jackie and Mallory, Thanks for these kind words about myself and our flowers for your wedding. It was a year in planning and the end result was exactly what you wanted. My presence just made the whole day go smoother for all of you... Read Less Read More

Reviewed on 10/31/2016 Brooke K

Gene did the floral arrangements for my sister's wedding and for my wedding a few months later, and both were absolutely gorgeous!! Although my sister and I have very different taste, Gene was able to work with each of us to create something beautiful. Prior to meeting with... Read More Gene, I didn't have a clear vision of what I wanted my centerpieces or bridal bouquets to look like. He was able to show me different options and offer helpful advice. On the big day, everything was more beautiful than I could have dreamed of!

2016-11-01T05:50:25 Response from the vendor

Brooke and Chelsea, Thanks for your kind words about myself as a wedding florist as well as the service we provide before and on your wedding day.Each of you were different in floral tastes and needs,but I soon was able to realize your floral wants... Read Less Read More

Reviewed on 7/30/2016 Megan F

If I could I would give Gene's floral a million star review!! The whole staff is amazing to work with and they put together such beautiful arrangements! My wedding contained flowers that acted as my "pop of color" and they did just that! Such beautiful colors stood out to... Read More complete our perfect wedding day! We are very glad we decided to go with Gene and his shop for our flowers! I will recommend him for anyone who inquires about flowers for any kind of event/ occasion!

2016-07-31T11:49:38 Response from the vendor

Thanks Megan for these kind words about our wedding flowers as well as our floral services offered to brides in our store. I "live" each week for that weekends weddings and they are the most important part of the week. On Saturday when I give... Read Less Read More

Reviewed on 7/12/2016 Reina T

Gene and his team did such a wonderful job with our flowers. We received many compliments. They were very easy to work with, had open communication, and reached out to you if they need anything to make your special day perfect.

2016-07-31T11:57:53 Response from the vendor

Thank you Reina and Brandon for these kind words about our wedding flowers and floral services offered to brides and grooms. After 2 or 3 emails from you about your floral desires, I met with you both just once and was able to capture what... Read Less Read More

Gene & his team made our day

Reviewed on 11/24/2015 Britta R

Gene & his team went above and beyond to make our day perfect, even making last minute adjustments like adding flowers to our cakes to make every detail beautiful and unique. I did not have a clear vision of what I wanted my flowers to look like - I'm not the bride who had... Read More favorite types and colors picked out years ahead of time. Gene took my vision for the day and created the most beautiful suite of bouquets, centerpieces, and GORGEOUS pieces for backdrops and entry ways that turned our backyard wedding into a grand event. He even helped with ideas for lighting and decor. Every detail was perfect and it was all thanks to Gene's Beaver Floral!

The most beautiful flowers!

Reviewed on 9/24/2015 Theresa R

Gene did the flowers for my parents wedding over 30 years ago so it was a no-brainer to have him do the flowers for my wedding this past weekend. I met with Gene a couple of times leading up to the day and every time he made me feel like my wedding was the most important! When... Read More he delivered the flowers the day of the wedding the flowers were more beautiful than I could have imagined! I received so many compliments on the flowers! My bridesmaids couldn't believe how big their bouquets were and how absolutely gorgeous they were! Gene brought and set up a wedding arch for our outdoor ceremony and decorated it with beautiful flowers. The centerpieces for the reception was just as beautiful as all the bouquets as well. He even made all the vases for the centerpieces. No detail was spared!!! I can not say enough good things about the flowers!!! Everything was perfect!!! Whats more is that he stayed to make sure everything went well and even helped me get started down the aisle by straightening my train. He is the package deal and well worth the money!

2015-09-25T05:54:03 Response from the vendor

Theresa, Thanks for your kind words about our flowers as well as our floral services. Those who know me, also know that every bride and her day are the focus of my life for the week of her wedding. You and you family were great... Read Less Read More

Reviewed on 7/31/2015

Gene helped to give me the wedding of my dreams! He took the ideas I had and helped me to make them into something fantastic. My flowers looked better than I could have ever dreamed thanks to his recommendations. He was so helpful throughout the whole process. Any changes... Read More that I had or new ideas I came up with, he helped me through them and helped work them into what we already had planned. I met with him several times to go over changes I wanted to make and each time he was more than happy to go over everything to the detail until I knew I had what I wanted. You will not go wrong with Gene, he has done several weddings I've been to, every single one the flowers have been amazing. For that reason I knew I had to have him! The best part was he was at my wedding to help set up the flowers and make sure everyone had their flowers pinned, it helped to make the day of the wedding so smooth. I was so happy to have him there! My wedding and reception were all at one location, so not only was Gene there to help with the gitters before I walked down the aisle, he was also there to make sure my reception looked amazing and he didn't leave until I saw the finish product. The coordinator at my location even complimented me on how wonderful he was helping to make sure the tables looked flawless. I can not thank Gene enough for the work he did and how caring and thoughtful he was during the process and afterwards! Thank you, Thank you, Thank you Gene!!!!

2015-07-31T17:41:15 Response from the vendor

Lauren and Zac..................... thanks for the kind words about our flowers and wedding services.......... you were one of my favorite brides and I was not leaving that day until every flower petal was where you wanted it to be.. I am in my 44th year... Read Less Read More

Best florist ever!

Reviewed on 7/31/2015 Emily C

Gene did the most amazing job for our wedding! We knew he was great because he did both of my sister's weddings as well, but he exceeded our expectations! He made our venue look absolutely beautiful in ways that I never imagined.

2015-07-31T13:50:54 Response from the vendor

Emily and Joe..... thanks for the kind words about our wedding flowers and services....... you were wonderful to work with and make floral decisions with ... and you and your attendants were beyond beautiful in your gowns. Even though we had a little rain, the... Read Less Read More


Reviewed on 7/02/2015 Jaclyn P

I happened upon Gene's service approximately 8 weeks before my wedding day after my former florist fell through. He took me in with open arms, kept our meetings to 2 times and emails, and managed to remain near my former budget for flowers. Then, the day of, the flowers... Read More looked better than I could have imagined. My guests asked if they were real, they looked so perfect. Gene helped my vision come to life, and he was pleasant and accommodating the whole time. Thanks Gene!

2015-08-08T15:37:53 Response from the vendor

Jaclyn and Mark..... thanks for your kind words about our flowers and wedding services... you were a pleasure to work with and you knew what you liked, so creating your wedding flowers was easy. I really enjoy working with peonys which was a favorite of... Read Less Read More

Gene's Beaver Floral: Fox Wedding

Reviewed on 9/09/2014

I met w/ Gene 2 days before my daughter's wedding. He welcomed me to his store w/ open arms and showed me a bride's maid bouquet. It was absolutely gorgeous & I knew it was exactly what my daughter wanted. The day of the wedding Gene was @ the venue before we arrived. The first... Read More thing we saw we all the table arrangements, my daughter was beyond excited! Gene did all the pinning on. When my daughter saw her bouquet she had tears. Gene was so attentive to our bride, groom, family & wedding party. We were all surprised @ how long he stayed w/ us to make sure everything was perfect. All of the bridesmaids were in awe of Gene! All of our guests asked who did the flowers & many plan to use Gene in the future. I have only seen a sample of the wedding photos so far & know they are made even more beautiful because of Gene's flowers. If you are looking for a florist who will take the time to get to know you & truly care about your wedding day & making sure everything is Perfect than you better pick Gene. He is not only the best florist I have ever met he is a wonderful person!! P. S. if finances are an issue my daughter is an accountant and that means Gene was very reasonable as this is his passion! Overall rating should be More than ever expected.

2014-09-10T06:03:33 Response from the vendor

Thanks for these words of praise for myself and our store...weddings and brides and their floral desires are my life!!!!! I live each week for that weekend and the flowers we will create for their very special day.. so many brides and their families have... Read Less Read More


Meet The Owner

Gene Rubey

Hello, I&#39;m Gene Rubey, owner of Gene&#39;s Floral and as you can see by the photo, Weddings are my passion. Every bride and groom are important and their wedding day receives my entire attention for the week of their wedding. In my 44th year of creating wedding flowers and decorations, it is important to consider all price ranges of each couple. From the reviews on the knot.com it is apparent that we have succeeded in pleasing brides. We continue to meet with brides for 2015 and are reserving dates for 2016. I recommend brides contact me at least 8 weeks previous to the date of your wedding.