About this Vendor

Traditionally Modern, Gracefully Classic, Sass

At Southern Protocol Bridal, we welcome you as a friend and want you to leave as family. Each appointment is a party where we encourage you to relax, sip some bubbly, and enjoy your experience. Dream big, ask questions, be creative, and, most importantly, have fun! Even if your dress is not here, our joy is to have you to walk away energized, excited, and educated on how to find the one for you.


Wedding Categories

Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Bridal Stylists, Custom Designs, Plus Size Available, Private Appointments Available, Fashion Services, Fashion


Contact Info

164 Market Street, Suite B, Charleston, SC (843) 212-5160

Reviewed on 4/04/2017 Katelynn R

I'm a Charleston Wedding Planner but recently had my bride-moment when I got married here in February! By choosing to go to Southern Protocol, you are choosing to have the best experience of your entire planning process! As a bride, I loved my experience with Southern... Read More Protocol (and I had been to a couple other boutiques prior) and truly appreciated the level of service offered here! Working with Michelle was one of my favorite parts of being a bride (she is THE best!) and I'll tell you why... Buying the dress: From the first time I walked in the door (the cutest salon ever tugged on my Kate-Spade-loving heartstrings), my mom and I were treated like queens. We were able to have a mid-week private appointment the day I found my dress which was so special for us. We were allowed to browse and choose some things we liked and take as many photos as we wanted (makes a difference when trying on different styles!). I tried several dresses on and was allowed to walk in them, try different accessories with the ones I really loved, etc. Once I found "the one" Michelle walked us through the process + what we could do to customize the gown. After I placed my order that day, I realized I wanted to add buttons to the back - all I did was email Michelle, she contacted the designer, and it was done! Dress Arrived from Designer: When my dress arrived, Michelle contacted me to come in and try it on. It fit like a glove - testament to Michelle's abilities to properly take measurements (I've heard so many horror stories as a planner about dress measurements gone South!) Southern Protocol also kept my dress on-site, so I never had to worry about taking it home or storing it. Other Appointments: Michelle was always open to me coming in and trying on the dress again and again! She never turned this down + always encouraged it. I realized partway through my planning that I wanted an overskirt. I was able to consult with Michelle, she sourced a few great options, and I came in to try some amazing items! I also ended up finding a beautiful belt + veil from So Pro too! Alterations: Alterations are easy with Southern Protocol. They have someone "in-house" that works with their brides - which means, they are familiar with their dresses. I came in with all of my stuff, Michelle was there to oversee everything and it was easy breezy. I was unfortunately in the middle of a cross-country move, and scheduled my appointment to try on my altered dress just 4 days before my wedding in Charleston. I came in and the fit was absolutely perfect! After the Wedding: You're contacted by the boutique after the wedding to be featured as part of their "Our Belle" campaign. It spotlights real brides that they work with everyday! It was a fun way to recap the big day, share photos with them (they love gushing over pretty brides, who doesn't) and be featured as a bride! I know that was lengthy, but a true spotlight on the experience from start to finish. I will recommend Southern Protocol again and again + definitely go there for any future needs - formal parties, anniversaries, etc. Thank you for going above + beyond in style, service + sass! Y'all are amazing! xoxo

Meet The Manager

Michelle Miller

As a self-taught fashionista, Michelle is drawn to designers based on the quality of their work and attention to detail. She seeks artists who delve into fine pleats, thoughtful drapes, and craft construction. She loves to partner with designers who are comfortable with customization and open to executing unique visions. She loves that Southern Protocol Bridal provides all clients with the flexibility to be creative in French silk and couture lace at a comparable price while offering genuinely kind customer service.