We created Swoon, a modern and cosmopolitan bridal salon, for fashion-savvy brides who want elegance, style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse and downright fabulous collection of designer wedding dresses, bridesmaid dresses, and accessories. A wedding dress is a very personal thing. We want you to find a dress that hasn’t been done a million times before. We want you to find a dress that is you. We want you to swoon.