About this Vendor

Reno/Tahoe's Premier Bridal Boutique.

We created Swoon, a modern and cosmopolitan bridal salon, for fashion-savvy brides who want elegance, style and sophistication in their dress choices and shopping experiences. We focus on building a well-edited, diverse and downright fabulous collection of designer wedding dresses, bridesmaid dresses, and accessories. A wedding dress is a very personal thing. We want you to find a dress that hasn’t been done a million times before. We want you to find a dress that is you. We want you to swoon.


Wedding Categories

Bridesmaid Dresses, Flower Girl Dresses, Wedding Dresses, Dresses, Plus Size Available, Fashion

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Contact Info

530 W Plumb Ln , Reno, NV (775) 826-0505

Gorgeous Dresses and Gorgeous Accessories!

Reviewed on 7/24/2012 Samantha L

Swoon is absolutely the only store anyone should shop at for their wedding dress! I couldn't imagine going anywhere else. I literally went to every bridal store in town looking for a dress, all the while thinking in the back of my mind that I would have to go to SF to find "the... Read More one". Well I was wrong! I fell in love with not one but two dresses at Swoon! Michelle let me come in to try the two dresses on 3 separate times before I finally made my decision. That girl has patience! She was so incredibly helpful, as were all of the girls. I ended up purchasing my dream gown, a cute little short number for the reception (it was a sample so I got it for a steal!), ALL of my accessories, and a few sample bridesmaid dresses (they're a great deal and such cute party dresses!). My bridesmaids also purchased their dresses here and they couldn't be happier! All the Swoon girls there are such sweethearts and a pleasure to do business with. They were always available to answer my questions. They even helped me hunt down a specific piece of jewelry that I had found online by one of their designers when all they had was a picture to go by. I had a spectacular experience at Swoon and I know that every bride that goes in there will. They have a gorgeous collection of gowns and they never pressure you to buy anything that you don't absolutely love. Trust me, save yourself some time and make Swoon your first stop for dress shopping!

My dress

Reviewed on 7/15/2013 Karri O

I absolutely love my dress and the wonderful experience I had at Swoon! Michelle was so amazing and helped me enjoy the whole dress shopping process. She helped pack my dress to get it ready to travel to Hawaii. I would highly recommend Michelle and Swoon!


Reviewed on 10/08/2012 Kim T

Amazing, amazing, amazing - is all I can say. Best wedding dress shop in Reno. The owner and her assistant are so wonderful and so helpful. My dress was gorgeous and they were so patient with me since it took me some time to find the perfect one for me. I bought my dress, my... Read More wedding party dresses and my jewelry from them and every piece was top notch. I would HIGHLY recommend them.

Reviewed on 1/31/2018 Josh N

Swoon is such a wonderful bridal salon! Everyone is so wonderful. They make you feel so special every time you walk in the door! Beautiful selection.

Reviewed on 12/03/2017 Vanessa V

First off I'm so happy we have a local bridal salon with an option of designer dresses in Reno. My wedding is formal and I was looking for a ball gown and they only had a few but the new one they got in was perfect! If I wasn't able to find one that I loved they would have... Read More brought other samples in. The staff is so nice and friendly, you feel very welcomed and excited to find the right dress for your wedding.

Reviewed on 10/11/2017 Sabrina K

Swoon was an amazing experience for myself and the guests I brought with me. They are all so amazing and sweet and know what they are talking about. The first dress I tried on here turned out to be "the dress" Cheyenne helped add the finishing touches and added a few special... Read More touches to my whole experience that made me know we picked the right place to get the dress. Would recommend to everyone!

Reviewed on 9/28/2017 Allison R

Such a cute place. My mom and I went to 3 other places and nobody could touch Swoon. Super unique dresses! I love my dress so much!! The staff is really friendly and helpful too. The jewelry sample sales are also awesome!!

Reviewed on 2/13/2017 Alyssa G

Absolute best experience! You will find your dream dress here and stay within your budget!

Reviewed on 11/10/2016 Christi Y

Yowza! What an incredible experience! I live in New York City and thought I would try Reno's local spot while home visiting. To be honest I never expected to be so impressed by Swoon and I even had appointments in San Francisco for the following day. Right off the bat Alisha... Read More made me feel so comfortable and helped me make sense of how overwhelming dress shopping can be. She guided me towards things she thought I would like, and helped me be decisive about what I didn't want. On that note, there was not an ounce of BS'ing, and she was honest when things weren't right (in a loving way)! After trying on a few, Alisha thought I would like a dress that they had literally just taken to the UPS store that afternoon to be shipped back to the designer. SHE WENT TO GET THE BOX FOR ME. That's how above and beyond Swoon went. Wouldn't you know it, it was the perfect dress. I didn't leave the store with it that night and there was no pressure from Alisha or any of the staff to buy the dress then and there. However, they did open the store early the next morning so I could try it on again before I was supposed to leave for the city. Needless to say I was obsessed and bought the dress that day. As far as fittings went, they were so accommodating with my out of town schedule and were able to work around my timeline. They set me up with Susanne from Boldt Line Tailoring who was such an amazing fit, tailored and steamed all in one place. No fuss. No added stress. I believe these ladies are truly the best at what they do. I thought dress shopping would be the hardest part, but thanks to Swoon it was the most seamless and they really made dress shopping FUN. The vibe in this store is so warm and happy, I left on a tule filled cloud nine every time. What an awesome group of gals in the most perfect little bridal shop! I recommend Swoon to everyone, even if they aren't in Reno.

Reviewed on 8/24/2016 Amber N

I am a bride who lives in NY but my mother and grandmother relocated to NV so when I went to visit them I wanted to give them the experience of going dress shopping with me. I was not anticipating finding this gem of a place! The people there are lovely, Sabina sat with me and... Read More looked at pictures I had and allowed us to walk around and feel and pick our own dresses as well. The boutique itself was just adorable and had an amazing selection! It really was such a wonderful first experience and I held all of my other experiences in NY up to the Swoon standard. Unfortunately, I didn't purchase my dress at Swoon, I was worried about shipping a dress to NY and finding someone to do alterations but I just had to rave about this absolutely wonderful experience! I would highly recommend them to anyone in Reno!

Reviewed on 6/22/2016 Mariah S

Swoon's priority is making each bride have an amazing, individualized experience. I left feeling heard and taken care of. All of the stylists were friendly and kind.

Swoon is something to swoon over

Reviewed on 6/11/2015 Shelby M

Finding my wedding dress is one of my fondest memories of wedding planning and it is all because of Swoon! Michelle and her team provide a level of service that is unparalleled by anyone else in the area. Once I stepped into Swoon, I knew I would have to search no further. My... Read More experience was so wonderful that we even ordered our bridesmaids dresses as well as my jewelry and accessories as well. I would recommend to any bride who wants to feel special while looking for her dress, go to Swoon!

Best Bridal Store in Reno!

Reviewed on 1/11/2015 Molly M

My experience with Swoon was amazing! From picking out my wedding dress to the final fitting upon my dresses delivery, I love everything about this place! The girls are so sweet and make so you feel so comfortable when trying on dresses. Aubrey helped me and I loved her! I went... Read More to quite a few other places before Swoon and none made me feel as good about trying on dresses as Swoon did. They were more than accommodating well after I picked up my dress too. I wanted to add buttons to my dress so they ordered the buttons from the designer for me so they would match perfectly. The wedding dress selection at Swoon is like no other in Reno and I highly recommend them to all new Brides.

The PERFECT Dress!

Reviewed on 12/11/2014 Alexa W

The ladies at Swoon were so so so helpful and sweet in a non-salesperson-ish way. I found my absolute dream dress so easily despite their huge selection. It was such a fun and awesome experience to find the dress in their cute boutique. Would definitely recommend!

Best Bridal Salon in Town

Reviewed on 10/21/2014 Becky S

Swoon provided an amazing wedding dress shopping experience! Everyone is extremely friendly and helpful. My bridal consultant made us feel very welcome and accommodated my family and friends. The shop itself is very cute and provides a great selection of gorgeous wedding... Read More gowns. My consultant listened to what I wanted and was able to narrow down my search finding me the perfect wedding gown for my special day. She clearly loves what she does and is very good at it! She kept me on track for my budget and did not pressure me to go over. The salon helps you to set up your alterations in shop making that whole process very simple. I would recommend Swoon to anyone looking to find their perfect wedding gown!

Best Dress Store In Reno!!!

Reviewed on 6/20/2013 Melissa M

I loved the girls at Swoon. It made dress shopping easy.


Reviewed on 10/02/2012 Amy V

I would highly recommend Swoon as a stop on your wedding dress search. The staff was so friendly and kept me up to date on my dress at all times. The shop is smaller than some others but I liked their selection much more.

Unbelievable dresses & service

Reviewed on 9/04/2012 Carrie P

The dresses there were unlike any other I had tried on. The service was absolutely amazing and personal. They really take their time in helping you find the right dress.

perfect experience!

Reviewed on 6/26/2012 Amy G

swoon was the first bridal salon that i visited, and after visiting a couple shops in the bay area, i knew i was heading back to swoon to find my dress. the experience there is so personalized and michelle is amazing. she never pressures you to decide, which is super important... Read More to me. she has a great mix of different styles of gowns. on my wedding day, i got compliment after compliment on my dress, and i owe so much of that to michelle.

A one of a kind experience

Reviewed on 6/14/2012 Kimberley P

Michelle has created an wonderful bridal salon with top shelf service. My gown is extraordinary and one of a kind. Her attention to detail and enthusiastic service made the whole experience from start to finish fantastic

Timeless and Classic

Reviewed on 11/11/2011 Meagan M

I would highly recommend Swoon Bridal Salon! Michelle was great and patient ... I think I had to go twice to decide on my dress - I was stuck between two. She was super friendly and positive and a pleasure to work with. Two of my friends have gotten their dress from her.... Read More Highly recommend - friendly, great service, and beautiful, unique dresses.

Own is so Sweet

Reviewed on 9/13/2011 Daniela V

I am not the girl who loves going and trying on clothes so i was a little nervous of looking for a wedding dress. Went to a few places and just wasn't getting a good vibe, till i went to Swoon. Michelle was so nice and she made me feel so comfortable browsing through the... Read More dresses. Then i found one i just felt it, i knew it was the perfect dress. And it was! Thanks for all your help. I ended up with a Nichole Miller dress and she even shipped it out to the east coast for me!

Love Love Love

Reviewed on 8/10/2011 Sarah C

I tried on at least 100 dresses and Swoon is where I found MY dress! THe service was outstanding and enthusiastic. I felt like a princess every time I went in to visit my dress. The selection is great.

So helpful

Reviewed on 7/12/2011 Kristen B

The owner of Swoon is so sweet. I came in to find my dress and she knew so much about bridal dresses and styling. The dresses were a little out of my price range, but she was still professional and offered help. She ended up referring me to an amazing seamstress to did the work... Read More on the dress I finally purchased.

One bride. One Groom. One Dress

Reviewed on 6/27/2011 Mimi J

I didn't expect to find THE DRESS at the first shop that I visited. Yet....I did. I was afraid that my wedding dress hunt would be a nightmare. Not only is my wedding over a year away, but my fiance was coming along to help me choose my dress. Most salons aren't used to... Read More either....it seems to make them sort of skittish. Michelle at Swoon was completely a dream come true to work with. She was gracious and greeted my fiance and I warmly when we entered her store. Add one star. When I showed her a few pics of the type of look that I was going for and that I really wanted an American designed and manufactured gown, her mind went immediately to work. I don't know if Michelle has a categorical inventory of her stock of sample gowns in her head.....but it sure seems like it. Add another star. We began with a few lacy gowns, whose fitted waists couldn't get over either my chest or hips. I'm a big girl...but Michelle NEVER even remarked about it. Off she went to hunt down more gowns. One more star! After trying on four gowns....I found one that I liked, but wasn't in love with. Two more gowns later.....I'd found THE ONE! It was made in America, in my price range, in my favorite fabric, not strapless, had a train.....it was exactly what I wanted. My fiance was on the verge of tears! Add the veil that Michelle found that had that touch of lace that I loved....I came close to swooning right in front of the mirror! A person who runs a bridal boutique should be many things: Between the obvious pride Michelle takes in her shop, her product knowledge, and the impeccable customer service, she's got it all. Two more stars If you have the cash to spend, because the gowns that she carries are about $1500+ , this is the go-to place in the Reno-Tahoe area. I will purchase my gown, veil and flower girl dress from Swoon and recommend the shop highly to all brides!