W New York - Union Square

New York, NY

Capacity: 101-150 | WEBSITE | PHONE

Book Your Wedding with W New York - Union Square


About Us

Located in the Manhattan's Beaux-Arts Guardian Life building, W New York - Union Square offers a wedding venue that is customized to the couples' vision. With the Whatever/Whenever wedding services, couples get unlimited assistance with every last detail to help the celebration come to fruition. From planning and negotiating with vendors to post-nuptial bubbly, the wedding experts at W New York- Union Square help each wedding celebration to be imagined and realized uncompromisingly.

The Great Room is the largest and most utilized space for wedding ceremonies and receptions. With 2,300 square feet, it accommodates 150 for ceremonies and 350 for receptions. The Great Room spotlights grandeur with its turn-of-the-century design, marble pillars and gold-coffered ceilings. The space can be transformed with a variety of available mood, spot or projection lighting.

The Gathering Place accommodates up to 180 guests and features its signature cocktail station. With 880 square feet, it is ideal for smaller gatherings or used in conjunction with The Great Room for cocktails.

Studios 1, 2, 3 and 4 range from 375 to 1,000 square feet and are also available for small, intimate parties of less than 80 guests.


What You Should Know

The benefits for a couple planning a wedding—or exchanging Wow Vows--at W New York-Union Square start way before the ceremony. The to-be-weds have access to the on-staff personal wedding planner and can earn Starpoints with bachelor and bachelorette celebrations and rehearsal dinners. Couples can also custom-create a Wow Vows website with a direct booking link for the event. Preferred vendor recommendations and discounts for wedding photography, DJ and live music, flowers, menus, decorations and invitations, as well as rehearsal dinner and post-wedding brunch planning is on the agenda for the couple.

Couples can also enjoy the benefits of the Social Media Wedding Concierge Service, which offers a modern take on traditional wedding planning. Couples can document the engagement and conduct virtual cake tasting and wedding dress shopping, while utilizing Instagram and Vine. Using a pre-determined hashtag, wedding guests can help create a digital scrapbook. The couple can set up and maintain a wedding blog, set up a wedding registry and upload images and videos. Afterward, a Shutterfly book is available, documenting the best of the social media aspects of the event, including tweets and pictures.


Extra Perks

Additional benefits for couples booking a wedding at the W New York-Union Square include:

  • Cuisine by the exceptional culinary team
  • Complimentary tasting of menu with the chef
  • Suite for the couple
  • Special guestroom group rates
  • Guest valet parking discounts

From the Vendor

W New York Union Square

Say “I do,” in the center of it all. Whether you’ve always imagined a sultry ceremony in our stunningly spacious Great Room or a more intimate affair, W New York Union Square, will do Whatever/Whenever to fulfill your every wedding wish and get guests as amped up as you. Let us WOW you!

Amenities + Details

  • Bridal Suite

  • Handicap Accessible

  • Liability Insurance

  • On-Site Accommodations

  • Indoor

  • Reception Area

  • Wireless Internet

For more details about amenities, please message the Venue.

Price Range

$$$ – Moderate

Venue Capacity



Ballroom, Historic Venue, Hotel, Restaurant

Wedding Categories

Bar + Drinks, Cakes + Desserts, Food + Catering, Planning, Rentals + Equipment, Service Staff


Contact Info

201 Park Avenue South, New York, NY (917) 534-5947

Reviewed on 8/17/2017 Lulu D

Absolutely fabulous!

W Hotel Union Square, Lora Green

Reviewed on 8/08/2014 Lauren F

We had our wedding reception at the W Hotel Union Square in June of 2014. Several of our friends keep saying that it was "the best wedding that they ever went to" and they're not 'just saying' that. ;) The W Hotel grand ballroom was originally an old bank. There are high... Read More coffered ceilings that are painted blue and gold, marble columns and huge windows. It is absolutely picturesque. In addition to the gorgeous venue, the service is also impeccable. We worked directly with Lora Green from start to finish. Lora met with us at least half a dozen times throughout our planning and was always available via email. She cared about the details of our wedding just as much as we did. In the end it felt like the level of care and attention to detail she gave us was that of an old friend who happened to be planning our wedding, her service was that polished and personable. I feel so lucky not only that we were able to have our wedding at our dream venue, but also that we were able to have someone like Lora guide us along the way to make the entire process celebratory, not just the wedding day. Thank you W Union Square and Lora Green for our absolute dream wedding.

Lora Green Is The Best!

Reviewed on 7/12/2014 Daniel D

I am hear to speak of Lora Green, who I have worked with in a number of capacities over a number of venues, including this one. Lora is a extraordinarily talented event planner and manager. Her youthful appearance and energetic aura can easily make one forget the vast array... Read More of information and experience she has attained throughout her many years in the industry. I own an entertainment company and have worked with her on a number of occasions. I can honestly say she is one of the best I have come across. Professional in both aesthetic and action; her pool of clients, vendors, and resources exceeds that of many well beyond her years. Finely balanced in both word and action, she has the ability to command a peak performance from all involved in a manner that inspires the best in people without friction or frown. Her clients always come first. I cannot remember a time those relying on her for their special day weren't at ease with her demeanor and performance. I cannot think of an evening where she did not give her all. Lora is intelligent, loyal, honest, respectful, competent, selfless, and reliable. In an industry where many allow ego to overcome earnestness, Lora is a rare breed that always backs her words with action. There are few I openly endorse, and none I do so for more wholeheartedly than Lora. Making her part of your team is something I would not only recommend, it is something I have done on many occasions and hope to do countlessly into the future.

A Classic and Classy Event

Reviewed on 12/09/2011 Carrie G

The W Hotel Union Square was everything it was billed to be. The room is a site that changes from an intimate ceremony to a seductive and sexy reception. In between guests move to a great cocktail room with twinkle lights. And the FOOD! Olives by Todd English, need I say more.... Read More From the passed apps to the plated meal, to the wedding cake by Ron Ben-Israel, that is included.