Be Unique, Be Unforgettable, but still be you
AWARD WINNER (2X)
Thanks to recommendations from couples on The Knot
Frankie Jane Couture Bridal is an Orem, UT-based boutique salon that offers wedding dresses. This store is committed to providing private and personalized shopping experiences for nearlyweds in search of their dream dress. Owner Frankie Jane hopes to make your search for your gown a memorable one, for all the right reasons.
Frankie Jane established Frankie Jane Couture Bridal in order to fill a need she saw for a tailored shopping experience for brides and engaged people in her locality. She wants to give folks access to couture fashions for their big day in a setting that feels upscale, yet not too removed from their roots. Frankie Jane and her team of stylists strive to provide a totally inclusive experience at their shop, celebrating each customer’s unique style.
Frankie Jane Couture Bridal invites customers to call into the store and avail of consultation before their private shopping appointments. Here, you can discuss all of your style preferences with the team and they can pull a selection of dresses and accessories to match. Frankie Jane Couture Bridal also offers alterations to any gowns bought at the store, ensuring that your ensemble is a perfect fit for your big day.
Details
Accessories
Hair Accessories
Headbands
Pins, Combs & Clips
Tiaras
Veils
Dresses
Wedding Dresses
Fashion Services
Bridal Stylists
Custom Designs
Plus Size Available
Private Appointments Available
Awards and Affiliations
2-Time 'Best of Weddings'
2025.2023.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Join couples who chose award-winning vendors for their wedding
Meet the team
Tatum
Founder
Tatum wants you to feel unforgettable, unique, and most importantly YOU in your dress on your special day.
Reviews
4.8
out of 5.029 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Frankie Jane is lauded for its beautiful, luxurious shop and exceptional, high-quality gown selection. The staff provide personalized, patient, and knowledgeable service that makes dress shopping fun and stress-free. They accommodate tight timelines, offer lasting support for alterations and accessories, and come highly recommended.Allie M
Highlighted review.
5.0
7/28/2024
I cannot overemphasize how amazing Frankie Jane is!! If you are a soon to be bride, go dress shopping here!! The owners - Tatum and Holly - are genuinely invested in your experien...
ce & in finding you your dream dress. They do not treat you like just another sale but rather truly want to make sure you find a dress that you fall in love with. Tatum does such an incredible job at picking out dresses that you wouldn’t choose for yourself while also listening to your preferences. There is such a positive energy in the store that makes what could be a stressful experience pure fun.
Frankie Jane is incredibly trusting and reliable throughout the entire process as they are so invested in their brides. They continued to answer any questions I had regarding shapewear or alterations, long after I picked up my dress. Frankie Jane provided the best dress shopping experience by far!!
Bridget H
5.0
10/05/2025
Frankie jane was absolutely amazing! I had gone to a few dress shops before, but nothing compared to this one, it felt way more personalized and their gowns are much better quality...
than anywhere else i had been! Tatum was the sweetest and made this the best experience! I could not be happier!
Any questions?
Aubrey M
5.0
9/08/2025
Frankie Jane is worth every penny. Kindest and most beautiful humans. Tatum went out of her way to find me a solution and make my dream dress possible. Cutest store ever and the be...
st people running it. So personalized and perfect!! I love Frankie Jane!!!
Joni W
5.0
8/29/2025
I would 100% recommend Frankie Jane to any bride! My experience here was 100/10 and I ended up finding my dream dress here! First off, their dress selection is top tier and truly s...
o much better than any other store in Utah. I went to 7 different dress stores and Frankie Jane’s collection blew every other store out of the water. They have the most high quality, curated collection, every dress was stunning, it was so hard to pick just one! Secondly, their service is unlike any other store. Their staff is incredibly kind and knowledgeable, their store is immaculate and the experience they give you feels so elevated. You can tell that the owner really cares about what she does and wants every bride to feel beautiful and taken care of. They also worked with my really short timeline and had my dress ready for me to pickup a few weeks earlier than expected which gave me such peace of mind. I will forever cherish my wedding dress shopping experience here and would highly recommend this store to any bride. I have nothing but amazing things to say about this store! I’m so excited to be a Frankie Jane Bride!
Avari G
5.0
6/26/2025
Tatum was absolutely WONDERFUL to work with. I typically do not leave reviews, but was so happy with my experience with her, I had to!! My first appointment had a rough start, I wa...
s really late to my appointment and I felt awful. Tatum and her mom were so kind and so patient. They had pulled dresses based on what I had in my vision board prior to my arrival, and never once made me feel rushed. Today, when I went back to try on my favorite dress, Tatum’s energy and patience with accessories and pictures, made me feel so special and heard. She made my decision that much easier :)! I seriously could not recommend Frankie Jane enough. Please go see them for all of your dress needs. You will NOT regret it !! 🫶
Maureen S
5.0
6/21/2025
Such a wonderful experience with Tatum! She has such a breadth of knowledge and makes the process so comfortable and fun. The shop has dresses for so many different styles and you ...
can really explore what you like. And it’s beautiful inside. Recommend so highly! <3
Elizabeth M
1.0
6/16/2025
We had a terrible experience at this bridal shop. When my daughter first visited, the owner shared that they started the business after their own bad dress shopping experience—whic...
h is ironic, because they gave us one of our own.
We paid $5,000 for a gown and another $1,000 for rush alterations—all due to their mistakes and lack of communication. We were told in January that a rush order wasn’t necessary to receive the dress by July. We checked in three separate times between January and June and were reassured it would arrive no later than June 9.
A week before the deadline—still no updates. We called again, only to be told they had no idea where the dress was. No accountability, no urgency, and no returned calls. We were even told we might have to reschedule bridal photos, which involved hair, makeup, tanning, and a photographer.
Once the dress was located (stuck in customs), they told us to call customs to try to fix it. They promised to overnight it from NYC—never happened. Communication was a disaster. They told us they couldn’t call us back because they were “with brides.” Newsflash: my daughter WAS one of your brides.
The stress they caused during what should’ve been a joyful time was inexcusable. I have two other daughters and we will never return or recommend this shop to anyone.
Attached screenshots show the dismissive way they treated us. Buyer beware.
Response from Frankie Jane Couture Bridal on 06/27/2025
We are genuinely sorry that your experience at our boutique did not meet your expectations...
. We take immense pride in the service and care we provide to every bride, and it’s always difficult to hear when someone walks away feeling disappointed.
To clarify for those reading:
Your daughter’s gown was ordered January 28th with a delivery estimate of June 9th- which as stated in our contract is an estimated ship date and not guaranteed- it was more than a month ahead of her July 12th wedding. This timeline was based on the wedding date, as is clearly stated in our contract, not the bridal photo date, which was never communicated at the time of purchase.
As global customs issues have recently become more unpredictable due to changing regulations and tariffs, your daughter’s gown—though shipped on time—was unfortunately delayed in customs. This was completely outside of our control. Despite this, we immediately contacted the designer and arranged for overnight shipping once the gown cleared. Due to an error on the designer’s end, it was shipped via 3-day instead. Once the dress arrived—on a Monday, when our store is typically closed—we had a staff member
come in on her day off to receive the gown, steam it, and prepare it for pickup the same day to minimize the delay.
In recognition of the shipping oversight, the designer refunded $150 directly to your daughter to put toward alteration costs. As stated in our contract, alterations are not included in the purchase of your dress and you are welcome to use any seamstress of your choice. Additionally, after speaking directly with the seamstress you chose, we confirmed that the alteration rush fee would have applied whether alterations began last week or this week— there was only a small added cost of $50 due to the delay. All requested alterations would have been the same cost regardless of timeline.
We understand how stressful wedding planning can be, and we truly tried to support your family through this unforeseen situation with care and urgency. While we always aim to provide prompt communication, we are also deeply committed to being present and focused when serving other brides in-store—this sometimes leads to a delay in returned calls, but all inquiries were responded to as quickly as possible.
We are saddened by your experience and your decision to have others—who have never visited our store—leave negative reviews on your behalf. These reviews do not reflect the hundreds of brides we’ve had the privilege of serving with love and care, many of whom have shared glowing 5-star experiences.
We sincerely wish your daughter all the best in her upcoming wedding and in this exciting next chapter of life.
Warmly,
Holly Smith & Tatum Knell
Frankie Jane Couture Bridal
Madison P
5.0
5/07/2025
Holly was the best in helping me find my perfect dress & so passionate and patient!!!
Anonymous
5.0
10/25/2024
I LOVED working with Tatum! Think best friend who matches your vibe. She genuinely wants the best for you. The shop is clean, beautiful, and open. The gowns are gorgeous! The price...
s are respectful.
DeAubrey B
5.0
9/23/2024
FJB was a dream!! The studio is so luxurious and beautiful. Tatum was an angel to work with! So knowledgeable, kind, and uplifting. She takes her time listening to her brides while...
working quickly and efficiently to make sure you can try a plethora of dresses on! The appointment went so great, I LOVE MY DRESS!
Lauryn B
5.0
8/01/2024
Tatum is THE BEST!! She helped find my dream dress and feel so beautiful in it! She was so good at telling me about each dress I tried on and keeping it in my price range. I went t...
o 4 other bridal shops and no where compares to their hospitality and the quality of their dresses. I highly recommend bridal shop <33
Nikkelle H
5.0
6/30/2024
If you are in search of a wedding dress, PLEASE go to Frankie Jane. I knew I wanted to shop here from the time I got engaged but went to a few other bridal stores beforehand just i...
n case. Stepping into Frankie Jane was a whole new experience. First of all, the store is stunning and from the get go, Tatum and Holly take you in and make you feel like you’ve been best friends for years. The attention to detail, the genuine curiosity about you and your day and the hype girl energy made me feel so extremely comfortable, confident and happy to be there- it is an EXPERIENCE. You get either Tatum or Holly’s (and sometimes both if you’re lucky) full attention and it just makes you feel so special. It’s honestly a place I would try to find an excuse to go just to be in their sweet presence. If you are looking for a wedding dress, go to Frankie Jane. The quality of the gowns are unmatched and so is the service- you won’t be disappointed! We loved everything about Frankie Jane.
Kelli L
5.0
5/21/2024
Tatum at Frankie Jane made my dress shopping experience so wholesome and stress free! I went to a lot of different dress stores and I felt like the employees really were just tryin...
g to sell me everything I tried on. Tatum was honest and sincere. This is more than a job to her and I will forever be indebted to her for helping me find my perfect dress.
Britney S
5.0
5/04/2024
This is the BEST bridal shop. I went to 4 others before I went to this one and while it made me extra appreciative of this one… I wish I went sooner! It’s beautiful inside, and the...
ir pricing is amazing, but above all their customer service is incredible. No one tells you how much a good bridal consultant matters, but it does!!!! You can seriously FEEL how passionate they are about what they do. I truly couldn’t recommend this place enough! I’m making everyone I know buy a dress from here when they get married hahah that’s how much I loved my experience.
Sophie L
5.0
11/26/2023
I had the best experience here!! I went to three other bridal shops in Utah valley and not one even came close to the fabric quality of the dresses and the service offered by FJ. I...
t was a no brainer to choose my dress from here. Tatum made it such a special experience and because I was her only customer when I came for the appointment it felt much more special and customized. She really went above and beyond, having already researched my venue and studied my Pinterest board for dresses and had a few in mind for me already. Cannot say enough good things about Frankie Jane!! Cannot wait to wear my stunning dream dress on the most special day of my life!
Sydney T
5.0
9/10/2023
Tatum is the cutest most fun and helpful bridal dress consultant ever! We had been to two other shops that day and this one blew them out of the water. She looked through my Pinter...
est board I sent and immediately had dresses picked out that were the same style and vibe, and was giving me tips and helping me figure out what I really wanted. She knows what she’s doing and does it so well! I would 10000% recommend coming here if you’re looking for the best wedding dress shopping experience
Brooke V
5.0
9/08/2023
I had an absolutely INCREDIBLE experience! When I tell you they went above and beyond to help me bring my dream dress to life I mean it! Any store can sell you a dress but Frankie ...
Jane will sell you THEE dress. We worked with Tatum, and she was amazing! She’s not only professional and informed, but she has taste! Which can’t be taught. Both my mom and I left with tears of joy!
Rachel D
5.0
8/01/2023
Tatum and Holly were absolutely amazing!!! They made me feel so beautiful when I said yes to my dress and gave me so many options on how to dress it up different ways. I can’t reco...
mmend their store enough 🤍 It was so clean and they personalized a space for my appointment with my name and some fun treats. Saying yes to my dress was the easiest part of planning my wedding because of Frankie Jane!
Elizabeth F
5.0
7/25/2023
FJ is incredible. The number of dresses available and variety of different designers and styles is unparalleled. They were my first bridal shop and every single place I went afterw...
ards didn't even compare. The store itself is beautiful and feels so elegant. The dress shopping experience was so special and didn't feel rushed at all. I truly feel like I made friends with the FJ crew and I cannot recommend their store or gowns enough.
Madison C
5.0
1/26/2023
I had the BEST time at Frankie Jane!! Tatum was extremely kind, complimentary, and thoughtful. I could tell she picked every dress with intention. When I found THE dress, Tatum and...
Holly made me feel like I look drop dead gorgeous in it. The boutique itself if classy and bright. Purchasing the dress and taking my measurements was a quick and easy process. I will recommend this place to all my friends!
Reagan C
5.0
12/14/2022
Tatum pours her heart and soul into Frankie Jane, as well as into each and every bride that walks through the doors. She was MORE than accommodating despite my chaotic travel sched...
ule, personally invested in my experience, and the best cheerleader all along the way. She and her sweet mom are never pushy but always encouraging. Tatum ended up picking out my dream dress herself, and despite the fact that it was nothing like what I thought I wanted it was indeed perfect. She knows her stuff :) Frankie Jane was one and done for me... didn't even need to visit a single other bridal boutique.
kenna m
5.0
10/17/2022
COULD NOT RECOMMENDED MORE!!! Getting my wedding dress at Frankie Jane was the most amazing experience. Tatum makes the entire appointment so personal and truly makes you feel so s...
pecial and beautiful. Her attention to detail is miles ahead of any other bridal shop I have seen. From the beginning of my appointment, to saying yes to my dress, to when I walked out the door, I could not have been happier or more impressed with my experience. I drove an hour and twenty minutes to be there and I would do it again in a heartbeat!! I will forever send all my friends their way and feel so confident they will be in the best hands!! Thank you Tatum, you really are the best at what you do!!
Laura Lee P
5.0
9/28/2022
ABSOLUTELY BEST WEDDING DRESS SHOPPING EXPERIENCE WE COULD HAVE HAD !!! My daughter is a little bit particular and sometimes doesn’t make decisions quickly. But within 90 min she ...
had her wedding dress chosen!!! Tatum helped her pick out several styles to try on and gave us the best advise about how to alter the dress. She even contacted the dress designer while we were there to ensure the build up of the dress would be perfect!!! Holly and Tatum have created one of the most beautiful retail stores I have ever been in!!! Everything is just perfect!! As far as I’m concerned you’ll get everything your looking for in a wedding dress at Frankie Jane!! 💕💕💕💕💕
Sydnee E
4.0
9/24/2022
Frankie Jane Bridal was an amazing atmosphere. I love old classics like Jackie, Grace Kelly, and Audrey Hepburn. Once we told Tatum and her mom they knew exactly what dresses to pu...
ll. In the end they even helped us customize my dress to be the classic dress a girl could only dream of and they made it real!
Nicole M
5.0
9/24/2022
From the moment I walked in to Frankie Jane I knew I was destined to find my dress there. Not only was the ambience amazing but Tatum is just the sweetest and was an absolute exper...
t on the incredible gowns they had in store. She picked the perfect dresses for me I wanted to buy them all! She accessorized my dress for me too with the most beautiful headband that turned my wedding look into something I only dreamed of. I would recommend every bride to come to Frankie Jane not only for the selection but the experience!
Response from Frankie Jane Couture Bridal on 09/24/2022
We absolutely loved having you in the store and helping you find your dream dress! You wer...
e the most beautiful bride and the headpiece was the perfect final touch. Congrats again xoxo
Meg B
5.0
9/23/2022
Wouldn’t have gone anywhere else!
Stacie M
5.0
9/11/2022
We’ve all been on a search for something we’ve needed at sometime in our lives. Whether it’s a new car, your dream house or in this case a wedding dress. With those experiences mos...
t of us have a story of vast disappointments, mediocre sales people, places that are nice, but the vibe just doesn’t feel right or as in this case an experience brides-to -be literally dream of.
From the moment my daughter and I stepped through the front door of Frankie and Jane’s elegant and inviting bridal boutique, we were instantly welcomed by the adorable Tatum. We sat down and Tatum actually listened to what my daughter was looking for. So much so that the very first dress was exactly what she wanted, and although my daughter tried on other lovely dresses…the first one was it. THE ONE. And she gladly said, “yes to the dress!”Also during our appointment, Holly arrived and she is just as warm, friendly and as knowledgeable as her daughter is.
Ladies do yourself a favor, make an appointment at Frankie and Jane for a beyond exceptional experience and the dress you’ve always dreamed of.
Stacie Myers
Kamas, Utah
Zoé S
5.0
2/13/2022
Frankie Jane Couture Bridal was my 13th bridal store (if you can believe it). Take it from ME, this was the BEST bridal store I have been in. Holly and Tatum are so incredibly help...
ful and you can just feel how much they truly care about helping you find your perfect dress. They made me feel so special and their store, I mean come on... doesn't get much better than that! They are the FULL package. Finding the perfect dress gets a little tricky when all their dresses are so stunning!
Elena W
5.0
1/23/2022
Tatum was absolutely amazing and went above and beyond to help me find the perfect dress for my wedding. She made it so special and made me feel extremely comfortable during the en...
tire appointment! They had so many styles and designers that are hard to find in Utah. By far the best! Would highly recommend Frankie Jane to every bride, especially one’s looking for a more personal and unique dress experience.
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Frankie Jane Couture Bridal
Tatum Chiniquy
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Manager
Wedding vendors in Orem
Frankie Jane Couture Bridal
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