4.4
Verified reviews from real couples
The New Era of Jewelry
Hi, my name is John. Are you available on July 29? I’m not very active on this app, and it’s not letting me message you properly, so I had to reach out here. Please text me when you get this message. Thank you.
9012054601
John B.
5.0
Really happy with my purchase from Purple Carats. The ring looks beautiful in person and has a lovely shine that stands out without being too flashy. The quality feels premium and well-crafted, especially for the price. Overall, the whole experience was smooth and I’m very satisfied with my choice.
Hazel E.
5.0
Deals
GiftPermanent
Get Free Wedding Band
Claim Deal
AWARD WINNER
Thanks to recommendations from couples on The Knot
Purple Carats LLC is a jewelry business in Chicago, IL, that specializes in wedding rings and other expertly crafted adornments. Beyond designing thoughtful pieces, this company strives to bring transparency, sustainability, and compassion into everything they do.
Purple Carats LLC was born from a desire to reimagine the jewelry industry. Driven by their vision, they aim to lead a new era that redefines brilliance as doing good for those they work with and the planet. From day one, they have been committed to creating pieces you can feel good about wearing. Using repurposed and sustainable materials along with energy-efficient practices, they are able to minimize their carbon footprint. As they continue to be at the forefront of jewelry sustainability, this brand is one you can feel confident about supporting.
With this wedding jeweler, you can enjoy creating your ring, your way. Working with their award-winning designers, you can craft a personalized symbol of your love. Additionally, you can choose from their selection of popular engagement rings and bands. To see their selection up close and work with a jewelry specialist, you can book an in-person or online appointment at one of Purple Carats LLC's showrooms.
3+ years in business
Speaks English
Medium team (11-20 members)
Details
Rings
Engagement Rings
Ring Services
Custom Designs
Wedding Rings
Wedding Jewelry
Bracelets
Earrings
Necklaces
Rings
Awards and Affiliations
2026 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Join couples who chose award-winning vendors for their wedding
Reviews
4.4
out of 5.098 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Purple Carats earns praise for high-quality, beautifully crafted lab-grown diamond jewelry and strong value. Reviewers highlight responsive, helpful service, easy customization, transparent pricing, and ethical sourcing. Minor complaints note occasional shipping delays and excess packaging, but most highly recommend them for engagement rings, wedding bands, and gifts.Review photos
Showing slide number 1 out of 9
dorain c
Highlighted review.
5.0
10/27/2025
I ordered a ring from PurpleCarats.com and it’s absolutely gorgeous! The quality is amazing, it shines beautifully and fits perfectly. Their customer service was also really helpfu...
l and kept me updated throughout the process. The whole experience felt smooth and professional. I’ll definitely shop here again!
John B
5.0
7/13/2026
Hi, my name is John. Are you available on July 29? I’m not very active on this app, and it’s not letting me message you properly, so I had to reach out here. Please text me when yo...
u get this message. Thank you.
9012054601
Any questions?
Hazel E
5.0
5/01/2026
Really happy with my purchase from Purple Carats. The ring looks beautiful in person and has a lovely shine that stands out without being too flashy. The quality feels premium and ...
well-crafted, especially for the price. Overall, the whole experience was smooth and I’m very satisfied with my choice.
Evylen B
5.0
4/17/2026
Purple Carats is a gem — no pun intended. I ordered a diamond bar necklace for my sister's engagement gift and it arrived looking incredibly chic and luxurious. She wears it every ...
day. The lab-grown diamonds are beautifully set and the chain is a good weight. Great gift idea and flawless execution.
Hannah R
3.0
4/08/2026
I ordered a lab-grown diamond bracelet for my mom's 60th birthday and she absolutely adored it. Purple Carats kept me updated throughout the process and the bracelet arrived a day ...
early. The diamonds are brilliant and the clasp is very secure. It looked so luxurious in the box when she opened it. She hasn't stopped wearing it.
Meghan O
4.0
4/08/2026
The emerald cut engagement ring I ordered from Purple Carats is absolutely breathtaking. The lab-grown diamond has incredible clarity and the platinum setting is refined and elegan...
t. My fiancée gets stopped by strangers asking about it. Customer service was responsive and friendly. So happy I chose Purple Carats for such an important purchase.
Sutton H
5.0
4/07/2026
Purple Carats made buying my first piece of diamond jewelry completely stress-free. I ordered a simple diamond pendant necklace and it's elegant, timeless, and exactly what I wante...
d. The price was very fair compared to other online jewelers I checked. Their website's education section helped me understand exactly what I was buying. Highly recommend.
Eleanor T
5.0
4/07/2026
Absolutely five-star experience with Purple Carats. I ordered a diamond bangle bracelet and it arrived looking like a piece from a high-end boutique. The finish is flawless and the...
clasp is secure and smooth. I appreciated how well it was packed, though the amount of packaging was a bit overkill for a bracelet. Minor complaint. Love it.
Maisie L
5.0
4/07/2026
Purple Carats sent me a free ring sizer in the mail when I was unsure of my girlfriend's ring size — that kind of extra mile service really impressed me. The engagement ring arrive...
d perfectly sized and beautifully packaged. The lab-grown diamond is absolutely stunning. Will definitely recommend to all my friends who are planning proposals.
Luna M
5.0
4/04/2026
I cannot believe I almost bought from a mall jeweler before finding Purple Carats. For the same price I got almost twice the diamond size in a lab-grown stone. The pear-shaped enga...
gement ring I ordered is breathtaking and my fiancée loves that it's ethically sourced. Delivery took about 10 days which felt a little slow but was worth the wait.
Aurora W
5.0
4/04/2026
My experience with Purple Carats was wonderful from start to finish. I ordered a solitaire diamond necklace and it arrived in perfect condition. The chain is sturdy and the pendant...
is elegant without being flashy. Customer service responded quickly when I had a question about the clasp. Really solid company.
Willow R
5.0
4/04/2026
Purple Carats is genuinely changing the way people think about diamond jewelry. Their lab-grown stones are ethical, affordable, and identical to mined diamonds in every way that ma...
tters. I bought an engagement ring six months ago and it still looks brand new. Their care and maintenance guide was super helpful too.
Aurora B
4.0
4/02/2026
The round brilliant engagement ring I ordered from Purple Carats is absolutely show-stopping. I proposed on a rooftop and when the ring caught the city lights, my girlfriend litera...
lly gasped. Purple Carats' team helped me add a small engraving on the inner band too which made it extra special. Could not be more satisfied.
Brielle K
4.0
4/02/2026
Purple Carats has the best selection of lab-grown diamond earrings I've found online. I bought a pair of drop earrings with marquise cut stones for my sister's birthday and she was...
completely in love with them. Great quality packaging and fast shipping. The diamonds are clear and sparkly — no visible flaws whatsoever.
Rae B
4.0
4/02/2026
Ordered wedding bands for both of us from Purple Carats and they arrived looking absolutely perfect. Matching sets that complement our engagement ring beautifully. The engraving we...
requested was done precisely and looks exactly as we specified. Slight delay in delivery but nothing too concerning — they kept us updated throughout.
Chloe J
4.0
4/02/2026
I was hesitant to buy jewelry online but my budget was tight and Purple Carats offered incredible value for lab-grown stones. The oval cut engagement ring I chose is stunning — spa...
rkly, well-set, and beautifully finished. Customer service was polite and professional throughout. My fiancée said it was the most beautiful ring she'd ever seen.
Anjelina R
3.0
4/02/2026
Very impressed with the quality and transparency Purple Carats offers. Every diamond comes with a grading certificate and the website explains exactly what you're getting. I bought...
a princess cut engagement ring and it's everything described. The lab-grown stone is absolutely identical to a mined diamond to the naked eye. Worth every penny.
Morgan S
4.0
4/01/2026
I surprised my wife with a diamond eternity band for our fifth anniversary from Purple Carats and she was completely speechless. The band fits perfectly I used their free ring siz...
ing guide which was super accurate. Delivery was right on schedule and the presentation was beautiful. Highly recommend for anniversary gifts.
Clementine T
5.0
3/31/2026
I spent months researching where to buy an engagement ring and Purple Carats kept coming up in every conversation. So glad I took the plunge. The cushion cut diamond ring is absolu...
tely stunning and the band is well-crafted with no rough edges or poor finishing. My fiancée gets compliments on it constantly.
Elara J
4.0
3/30/2026
Purple Carats is hands down the best place to buy lab-grown diamond jewelry online. I've now ordered an engagement ring AND a necklace from them and both pieces exceeded my expecta...
tions. Their after-sales team even followed up to make sure I was happy with my purchase. That kind of service is rare these days.
Lilliana S
3.0
3/30/2026
I bought a diamond tennis bracelet from Purple Carats as a push present for my wife after our baby was born. It arrived with a slight delay — about four days later than expected — ...
but when it finally came, she was absolutely thrilled. The bracelet is elegant, lightweight, and the diamonds catch light beautifully. Would shop here again for sure.
Aurelia S
4.0
3/30/2026
Purple Carats made the engagement ring shopping process so stress-free. Their website has incredible filtering tools and detailed product photos. The vintage-inspired ring I chose ...
arrived in perfect condition and my girlfriend said it was better in person than in photos. Their team even included a handwritten note in the package which was such a sweet touch.
Victoria B
4.0
3/29/2026
I purchased a pair of diamond stud earrings as an anniversary gift through Purple Carats and they are absolutely gorgeous. The packaging was a little excessive — like four layers o...
f wrapping — but the earrings themselves are perfect. My wife hasn't taken them off since she unwrapped them. Great quality and fair pricing for lab-grown stones.
Abigail F
4.0
3/29/2026
My fiancée and I both wanted sustainable jewelry for our engagement and Purple Carats delivered exactly that. The three-stone ring is breathtaking and the lab-grown center stone is...
massive compared to what we could afford in mined diamonds at this price. Customer service answered every single one of my questions via email within hours. Very impressed overall.
Susan K
4.0
3/29/2026
Honestly skeptical at first about buying fine jewelry online, but Purple Carats completely changed my mind. The pavé engagement ring I bought is stunning — the diamonds are white a...
nd brilliant with zero inclusions visible to the naked eye. Their chat support was super responsive and helped me understand the 4Cs clearly. Highly recommend to anyone searching for quality lab-grown diamonds.
Alex C
5.0
3/28/2026
Purple Carats helped me design a custom solitaire ring for my girlfriend and the whole process was seamless. Their team sent me updates at every stage, which I really appreciated. ...
The ring arrived beautifully presented in a velvet box and she absolutely loves it. Will definitely be coming back for wedding bands.
Mia R
4.0
3/28/2026
We found Purple Carats while searching for ethical diamond alternatives and we could not be happier with our decision. The halo engagement ring we ordered sparkles like crazy even ...
in dim lighting. Customer service was patient with all my questions over several weeks. The only thing I'd mention is the delivery took almost two weeks, but the ring was worth every day of waiting.
Emily S
5.0
3/28/2026
I ordered a lab-grown diamond engagement ring from Purple Carats and I am absolutely blown away by the craftsmanship. The stone is brilliant and the setting is flawless — exactly a...
s shown on the website. My fiancée cried happy tears when I proposed. The team even helped me pick the right cut for her hand shape. 10 out of 10, no hesitation.
Zoe G
4.0
3/27/2026
The finishing is solid and nothing feels rushed. Overall good value for the price.
Julia N
3.0
3/27/2026
I had to make a last-minute change to the ring design after placing the order. I expected it to be a hassle, but they actually accommodated it without much issue. The final piece s...
till arrived well-finished and exactly how I wanted.
Lyra I
4.0
3/27/2026
Solid experience overall. Not perfect but definitely reliable. Would recommend with a bit of time buffer for delivery.
Maisie E
4.0
3/27/2026
Designs feel fresh and modern, not overly traditional. Good option if you want something different from typical jewelry stores.
Helena E
4.0
3/27/2026
Very happy with the purchase overall. The ring looks elegant and modern. Would consider buying again in the future.
Mia T
5.0
3/26/2026
Ring quality is great but I expected a slightly better box for the price. Minor thing but worth mentioning.
Ava P
5.0
3/26/2026
I liked how they explained things simply without using too much technical jargon. Made it easier to decide confidently.
Lily M
5.0
3/26/2026
Ordering process was smooth and pricing felt transparent. No hidden costs or confusion at checkout. That’s a big plus.
Isla M
3.0
3/26/2026
Average experience. Product quality is fine but responses on email took longer than expected. Could be improved.
Eleanor B
4.0
3/26/2026
The diamond clarity and cut are beautiful. Looks very premium when worn. Definitely feels like a smart purchase decision.
Zoey B
4.0
3/25/2026
Customer service was calm and helpful throughout. They don’t push you aggressively which I liked. Makes the process feel more genuine.
Aria B
4.0
3/25/2026
Bought wedding bands from here and both turned out perfect. The finish and comfort are really good. Fits exactly as expected.
Aria S
5.0
3/24/2026
Customization options are what really stood out to me. You can tweak designs to your liking instead of choosing generic styles. That flexibility is great.
Lily H
4.0
3/24/2026
Decent experience overall. The ring is good but I expected faster shipping. Would recommend planning ahead if you’re on a timeline.
Nova B
4.0
3/24/2026
Packaging was elegant and minimal, not overdone. It made the whole unboxing feel premium and special. Small details like this matter.
Amelia C
5.0
3/24/2026
The shine and clarity of the diamond is impressive. Honestly hard to tell it’s lab-grown. I’ve already received a lot of compliments on it.
Luna P
5.0
3/24/2026
Compared a lot of brands before buying and Purple Carats felt more transparent in terms of pricing and quality. The buying experience was simple and clear.
Olivia C
4.0
3/23/2026
Their team is quite responsive and helpful. I had multiple questions and they answered everything patiently. Didn’t feel rushed into making a decision.
Mia T
5.0
3/23/2026
Overall a good experience. The ring quality is nice and finishing is clean. Only issue was delivery being slightly delayed, which could have been communicated better.
Corey B
5.0
3/23/2026
Got a lab diamond ring for my fiancé and she absolutely loved it. It looks premium and doesn’t feel like a compromise at all. Great value for the price honestly.
Romina C
4.0
3/23/2026
I was a bit hesitant ordering such an important ring online, but the process felt very smooth. They kept me updated. The final product looked exactly like what I had imagined.
Emberly D
4.0
3/23/2026
Ordered an engagement ring and honestly it exceeded my expectations. The sparkle is insane and looks even better in natural light. Customer support helped me finalize the size whic...
h I really appreciated.
Want to book a visit?
Start the convo
*=Required
Use this secure form to reach out and share your wedding vision.
Wedding vendors in Chicago
Purple Carats LLC
Why use The Knot to message vendors?
Messaging our verified vendors on The Knot is free, safe and secure. Conveniently track vendor messages and planning details all in one place. Our mobile apps make it easy to stay in touch with vendors while you're on‑the‑go. For personalized pricing and package details, sending the vendor a message is the fastest way to get info.