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Purple Carats LLC is a jewelry business in Chicago, IL, that specializes in wedding rings and other expertly crafted adornments. Beyond designing thoughtful pieces, this company strives to bring transparency, sustainability, and compassion into everything they do.
Purple Carats LLC was born from a desire to reimagine the jewelry industry. Driven by their vision, they aim to lead a new era that redefines brilliance as doing good for those they work with and the planet. From day one, they have been committed to creating pieces you can feel good about wearing. Using repurposed and sustainable materials along with energy-efficient practices, they are able to minimize their carbon footprint. As they continue to be at the forefront of jewelry sustainability, this brand is one you can feel confident about supporting.
With this wedding jeweler, you can enjoy creating your ring, your way. Working with their award-winning designers, you can craft a personalized symbol of your love. Additionally, you can choose from their selection of popular engagement rings and bands. To see their selection up close and work with a jewelry specialist, you can book an in-person or online appointment at one of Purple Carats LLC's showrooms.
3+ years in business
Speaks English
Medium team (11-20 members)
Details
Rings
Engagement Rings
Ring Services
Custom Designs
Wedding Rings
Wedding Jewelry
Bracelets
Earrings
Necklaces
Rings
Any questions?
Reviews
4.6
out of 5.035 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Purple Carats receives glowing reviews from satisfied customers who praise their stunning jewelry, exceptional customer service, and seamless ordering process. Customers express happiness with their purchases, mentioning the high-quality products, smooth transactions, and even personal touches like surprise discounts and free gifts. The variety of jewelry options, frequent deals, and loyalty rewards also contribute to positive experiences, with many highlighting the unique and beautiful pieces that resonate emotionally and aesthetically. Overall, Purple Carats impresses with its value, quality, and personalized approach, leading to repeat purchases and recommendations to others.Review photos
Showing slide number 1 out of 9
dorain c
Highlighted review.
5.0
10/27/2025
I ordered a ring from PurpleCarats.com and it’s absolutely gorgeous! The quality is amazing, it shines beautifully and fits perfectly. Their customer service was also really helpfu...
l and kept me updated throughout the process. The whole experience felt smooth and professional. I’ll definitely shop here again!
Evelyn L
5.0
12/14/2025
We purchased the 1ct.tw. diamond earrings in a gold martini setting from Purple Carats for our daughter’s 27th birthday, and she was absolutely thrilled!
We placed the order just 2...
Weeks before her celebration , and Purple Carats assured us they’d arrive safely and on time, even with the New Year’s holiday. And they delivered exactly as promised! Five stars for both their amazing customer service and stunning jewelry!
Any questions?
Gabriel L
5.0
12/14/2025
My wife had lost her original wedding band some time ago. Since I had already gotten her an anniversary ring, she decided she also wanted a matching yellow gold band to go with it....
We found a beautiful replacement that perfectly matched the anniversary ring and fits her comfortably.
The entire process went smoothly from the purchase to the engraving, fit, color, and price. We’re very happy with our choice and with Purple Carats.
Andrew T
4.0
12/13/2025
Style, service, wow factor, and price
this company really checks all the boxes. I ordered two pieces the website was very easy to navigate, with so many beautiful options to choose...
from. There was a small hiccup with the “complete order” status after a partial delivery, but my question was answered quickly and clearly. Now that I have both items in hand, they are absolutely stunning. I’ll definitely be coming back for future gifts.
Lillian P
5.0
12/13/2025
I waited years before finally purchasing a diamond and was definitely hesitant about buying online. The Ring arrived quickly. Cant express How impressed I was. The diamond matched ...
the description perfectly, and when they compared it to the GIA certificate, everything was spot on. I wouldn’t hesitate to buy from them again.
James M
4.0
12/13/2025
The shopping experience was great, with plenty of options for both diamond types and settings. I would’ve given five stars, but getting an appointment with an expert took longer th...
an expected since all the slots were booked. That said, my engagement ring arrived on 11/29/25 and it’s absolutely stunning everything I hoped for. Now I just hope she loves it as much as I do.
Sofia M
5.0
12/12/2025
Purple Carats never misses.
Every time I place an order, the whole checkout process is smooth and super quick. What really stands out is the personal touch I’ve actually gotten t...
ext messages from their team just checking in on my order and making sure everything’s good. A couple of orders back, they even surprised me with a special discount code that helped a lot with my Christmas shopping.
At this point, we’re definitely a Purple Carats family.
Cheers!
Spencer C
5.0
12/12/2025
Purple Carats has such a beautiful variety of jewelry for both men and women. Their deals especially the half-off ones are a real lifesaver during the holiday season. I’ve been sh...
opping with them for a few years now, and they’ve never let me down. Truly appreciate the way they do business… it’s the reason I keep coming back! 👍
Jason M
4.0
12/11/2025
I treated myself to this lab-grown diamond ring as a little holiday gift, and it feels like the season’s brightest surprise. When I opened the box, the sparkle looked like Christm...
as lights caught in a stone totally magical.
Everyone keeps asking where I got it, and no one believes it’s lab-grown. Ethical, gorgeous, and the perfect bit of festive sparkle.
Daniel L
5.0
12/11/2025
I wasn’t even planning to buy a ring that day I was just casually browsing after a long week. But then I saw the lab-grown diamond ring and instantly felt that little spark. I kep...
t coming back to it, zooming in a hundred times, imagining how it would look on my hand.
After two days of overthinking, I finally ordered it. And The moment I opened the box, it felt like the universe nudged me and said, “Yep, you picked the right one.” The sparkle was unreal way brighter than I expected and the design looked like something straight out of a high-end boutique.
My friends thought it was natural diamond because of how clean and brilliant it looked. But the best part? Knowing it’s lab-grown and ethical made me love it even more.
Now I catch myself admiring it in every reflection elevator doors, car windows, even my phone screen. It’s become my little daily reminder that sometimes the things you buy on a whim end up meaning the most.
Easily a 5-star experience.
Lillian T
4.0
12/11/2025
I bought this lab-grown diamond ring on a total whim, and wow best impulse purchase ever. When it arrived, the sparkle literally stopped me mid-unboxing. It looks way more expensi...
ve than it was, and my friends even thought it was a natural diamond.
Feels ethical, looks stunning, and somehow makes every outfit feel a little extra
Azaiah C
5.0
12/11/2025
I really love how many beautiful options there are to choose from, and the quality has impressed me every time. I’ve made several purchases now, and the store credits and reward po...
ints I’ve earned are such a nice bonus it feels great knowing I can put them toward my next order. Overall, amazing value, great quality, and a shopping experience that keeps me coming back.
Blak H
5.0
12/10/2025
I GOT MY ORDER RIGHT ON TIME, AND I WAS SO IMPRESSED FROM THE MOMENT I OPENED THE BOX. BOTH THE GOLD AND SILVER SETS ARE ABSOLUTELY BEAUTIFUL IN PERSON EVEN BETTER THAN I EXPECTED...
. I LOVED THEM SO MUCH THAT I ENDED UP ORDERING A GOLD SET FOR MY MOM’S BIRTHDAY TOO!
SO HAPPY WITH EVERYTHING!
Christopher M
5.0
12/10/2025
My customer care representative truly went above and beyond for me. I was trying to find a necklace that perfectly matched a ring I bought my wife years ago, but it was out of stoc...
k. He understood how important it was especially since I wanted to give it to her for our 40th wedding anniversary and he took the time to track one down just for us.
I can’t express how much I appreciate the effort. It meant a lot.
Mathew .
4.0
12/10/2025
I had such an amazing experience truly above and beyond what I expected. The quality of the piece I received is absolutely outstanding, nothing else even comes close. This is exac...
tly why Purple Carats has become my go-to.
A special shoutout to Rose in Purple Carats Department. She went far beyond what I imagined, handled everything with so much care, and made the whole process feel effortless. Incredible service and an incredible product genuinely impressed
Kevin M
5.0
12/09/2025
This was my very first order from Purple Carats… I’m still a little blown away. I wasn’t sure what to expect, but the moment I opened the package, I knew I’d made the right choice...
. Every piece was absolutely perfect the solitaire ring especially. The shine, the weight, the quality… it all felt so much more premium than I imagined.
I hoped for good craftsmanship, and they completely delivered. The parcel even arrived exactly on the date the website mentioned, which made the experience feel even smoother.
I’m definitely planning to order again and keep Purple Carats as one of my go-to jewelry shops. Truly so much love for the team they made my first purchase feel special. 💖
Michael .
5.0
12/09/2025
I’m really glad I stumbled onto your site while hunting for meaningful Christmas gifts. My girlfriend has always loved simple, elegant pieces, and the solitaire ring caught my eye ...
right away. It felt unique something you don’t just find everywhere. Once I saw it, I knew I couldn’t stop at just one gift. The piece is beautiful, timeless, and exactly the kind of thing she’ll treasure. Perfect find
Olivia H
4.0
12/08/2025
It arrived during a really difficult time, right after we lost our two beloved pets, Milo and Luna. Somehow, it brought a sense of comfort a little reminder of the love we shared w...
ith them and the joy they brought into our lives. The jewelry now feels like a small tribute to their memory and everything they meant to us. It ended up being the perfect gift for the friend who first gave us those precious dogs.
Rachel H
5.0
12/08/2025
The quality of this jewelry exceeded my expectations. Shopping online was so much easier than dealing with stores this time of year, and now I’ve got all my holiday gifts for the w...
omen in my life checked off. I’m genuinely impressed definitely planning to order from her again
Megan F
4.0
12/08/2025
I wanted something special for my girlfriend, so I chose a ring that reminded me of her style. The team made everything easy, and the updates along the way added a nice touch. When...
the ring arrived, it looked elegant and thoughtful exactly what I hoped for. She loved it, and that alone made the whole process worth it. Definitely a strong 4-star experience.
Monica P
4.0
12/07/2025
I placed my very first order with Purple Carats for a birthstone bracelet to celebrate my daughter’s 50th birthday, and I was so impressed with the quality that I immediately order...
ed another bracelet for my granddaughter. Once again absolutely impressed.
Diana R
4.0
12/07/2025
I experienced a small issue with my order, and I was absolutely blown away by how quickly Purple Carats resolved it. Their customer support team immediately stepped in and handled ...
everything with efficiency, kindness, and genuine care. One of their responses came in less than two minutes something I’ve never seen from any online company before. And even as we exchanged multiple emails, the fast, attentive replies continued every single time.
Beyond their beautiful, high-quality pieces at fair prices, what truly sets Purple Carats apart is the way they treat their customers. Their professionalism, warmth, and dedication to making things right exceeded all expectations. I have nothing but praise for the team, especially the representative I worked with they made the entire experience feel effortless and reassuring.
Because of this outstanding level of service, we’ll definitely continue doing business with Purple Carats. They truly understand what it means to deliver the “wow” factor in both their jewelry and their customer care. Many thanks to the team for their expertise and delightful support!
Madison H
4.0
12/07/2025
I’m genuinely impressed by the quality of the jewelry I received from Purple Carats. Every piece is beautifully crafted and has its own unique charm you can really see the attentio...
n to detail and the care that goes into their designs.
This is already my second purchase from them, and I know it definitely won’t be the last. The combination of stunning craftsmanship and fair pricing makes it so easy to keep coming back.
Thank you, Purple Carats, for offering such affordable yet high-quality jewelry. I’m truly happy with every piece I’ve added to my collection so far!
Kayla S
5.0
12/07/2025
We had an incredible experience choosing our wedding bands with Purple Carats. From the very beginning, they made the entire journey feel effortless, personal, and genuinely enjoya...
ble. Even before our visit, they sent us a thoughtful style questionnaire to understand our preferences, which made us feel like they truly cared about finding pieces that reflected our taste.
When we arrived, the team at Purple Carats went above and beyond. They curated a beautiful selection of bands based on the details we shared, and walked us through each option with so much patience and expert guidance. What really stood out was how attentive and knowledgeable they were they listened closely to what we liked, explained every detail clearly, and never once made us feel rushed or pressured.
The entire process was smooth from start to finish, and we left feeling confident and excited about our choices. We are completely in love with the two wedding bands we selected. The craftsmanship is stunning, the quality is exceptional, and the designs fit our personalities perfectly. They genuinely exceeded our expectations.
We highly recommend Purple Carats to anyone looking for high-quality, beautifully crafted wedding bands and a truly personalized shopping experience. They made this part of our wedding journey stress-free, meaningful, and unforgettable. We’ll definitely return to Purple Carats for future jewelry purchases
Hannah R
5.0
12/06/2025
I’d been scrolling through Web trying to find honest recommendations, and LGD kept popping up over and over again. So many people had great things to say about their quality, pric...
ing, and customer service, which really caught my attention. I was specifically looking for a company that offered fair prices, a solid selection of high-quality pieces, and reliable worldwide shipping and Purple Carats promised all of that.
Once I reached out, the whole process ended up being even better than I expected. They kept me involved at every step, answered all my questions, and made sure I felt supported from start to finish. It never felt rushed or confusing more like having someone guide me through the entire journey.
In the end, everything arrived exactly as described, and I’m genuinely so happy with how smooth and reassuring the experience was. I can see why they’re so highly recommended, and I’d definitely trust them again in the future.
Hazel F
5.0
12/06/2025
The setting and the stone turned out absolutely perfect she’s completely in love with it! Everyone at Purple Carats was incredibly kind and guided me through the whole process. Mi...
ke personally reached out, helped me narrow down the best options, and even offered an additional discount, which I really appreciated.
The surprise bonus was receiving a free pair of matching earrings such a great touch. Overall, the entire experience was fantastic, and I’m genuinely grateful for all the help. I’ll definitely be coming back when it’s time to choose our wedding bands.
Thank you again!
Abigail S
4.0
12/06/2025
“Got an amazing diamond for an incredible price! I was searching for the perfect stone to ‘upgrade’ my wife’s wedding ring for our 20-year anniversary, and after comparing so many ...
options, Purple Carats stood out by far in terms of size, price, and overall quality. My wife absolutely loves it and when she’s happy, I’m happy
Stella J
5.0
12/06/2025
I don’t usually write reviews, but this time I had to. So here’s my little Purple Carats story.
A few weeks ago, I was going through a pretty rough patch work stress, family stuf...
f, all of it piling up at once. I remember scrolling online one night just to distract myself, and I ended up on the Purple Carats website. I wasn’t even planning to buy anything, but then I saw this ring that immediately reminded me of something my grandma used to wear when I was a kid. That tiny spark of nostalgia kind of hit me in the chest.
I kept the tab open for two days, going back and forth like, “Should I really buy this right now?” And something in me just said yes like a small gift to myself after weeks of feeling drained.
I finally ordered it, and the wait felt SO long even though it was just normal shipping time. Every day I kept checking the tracking page like I was waiting for good news. When it finally arrived, I opened the box sitting on my bed, half-excited and half-nervous.
And I swear… the second I saw the ring in person, I felt this weird mix of joy and relief. It was even more beautiful than the photos delicate, detailed, and with the exact soft sparkle that reminded me of my grandma. I actually ended up tearing up a bit, which is not something I admit often.
Since then, I’ve been wearing it every day. It sounds silly, but it’s become this little reminder that I deserve to treat myself, even during stressful times. A few people have already complimented it my coworker literally grabbed my hand mid-conversation like “Where did you GET this?!”
The quality has been amazing so far. No fading, no irritation, nothing. And every time I catch it shining under the light, it brings this quiet sort of happiness.
So yeah… it’s just a ring, but somehow it came at the perfect time and made life feel a little lighter. I’m already planning what to get next, maybe as a birthday gift for myself because honestly, Purple Carats just won me over in the most unexpected, emotional way.
Olivia J
5.0
12/05/2025
I truly love their jewelry. I wear at least one Purple Carats piece almost every single day, and the quality continues to amaze me nothing has broken, tarnished, or lost its shine....
Every item still looks as beautiful as the day it arrived. I’ve also started gifting their pieces to friends and family, and they’ve fallen in love with the simple yet elegant designs just as much as I have. It’s become my go-to brand for both everyday sparkle and meaningful gifts
Nora B
4.0
12/05/2025
I waited about a month for my order, so I reached out to Purple Carats on 22/11/2025. Ema replied right away and let me know that my original shipment had been lost in transit. She...
immediately arranged a replacement, and I just received my item today. Absolutely love it! Thank you so much, Ema!
lily r
5.0
12/05/2025
Purple Carats has truly become my go-to for every season! Earlier this year, I surprised my girls with gorgeous summer bracelets for our beach trip, and I treated myself to a littl...
e sparkle too thanks to their amazing discounts. And it’s all true. None of the jewelry has faded or discolored in the slightest. We swam in the salty Atlantic all vacation long, and I never once took off my earrings or rings. They still look just as beautiful as the day they arrived.
Now it’s December, and I’m back again, taking full advantage of Purple Carats deal to check off my Christmas gift list. Beautiful pieces, amazing quality, and deals that make holiday shopping actually fun!
Charlotte L
4.0
12/04/2025
The ring is absolutely stunning exactly what I had envisioned and hoped for. What made the experience even better was how attentive and helpful the Purple Carats team was throughou...
t the entire process. They patiently guided me in choosing the perfect design, taking the time to explain the different styles and details, which made me feel confident in my choice. the ring truly made the moment unforgettable, adding an extra layer of joy and significance to an already special day. I couldn’t be happier with both the beautiful ring and the exceptional service I received.
Mia C
4.0
12/04/2025
I absolutely love my engagement ring from Purple Carats! The sparkle is gorgeous, and the quality is excellent. The process was smooth, and I felt supported through every step. I c...
an’t stop showing it off!
Hannah M
5.0
12/04/2025
I spent weeks searching for the perfect engagement ring, and Purple Carats went above and beyond to make the experience unforgettable. From the very beginning, their team was incre...
dibly patient and knowledgeable, guiding me through the wide variety of shapes, styles, and nuances of lab-grown diamonds. With their expert advice, I chose a pear-shaped ring that was not only elegant but also truly unique something that perfectly reflected my fiancée’s style and personality.
The proposal reaction was priceless my fiancée couldn’t stop admiring the ring, mesmerized by its brilliant sparkle. Every detail, from the exquisite craftsmanship to the stunning packaging, made the moment even more special. I also felt proud knowing that we made an ethical choice without compromising on quality or beauty. Purple Carats didn’t just help me find a ring; they helped create a memory that we’ll cherish forever
Christina K
5.0
10/16/2025
I had an amazing experience at Purple Carats! The team was incredibly helpful and knowledgeable about lab-grown diamonds. They took the time to explain everything and helped me fin...
d the perfect ring. The quality and sparkle are absolutely stunning and it looks just like a natural diamond but at a much better price. Highly recommend this store to anyone looking for elegant, ethical jewelry in Chicago!
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