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About This Vendor
Experience Serendipity
At Serendipity, we believe your dream dress is waiting for you. Located in Northfield, NJ, by the shore, we're here to help brides-to-be find quality designer gowns at amazing prices, while providing a very personal experience. Our collection is comprised of over 150 new and sample wedding dresses from well-established bridal salons, and which are conveniently sold off-the-rack! We also currently have one rack of once-worn gowns that are less than 3 years old, thoroughly evaluated and cleaned -- all aligned with current styles and trends. Our business’ unique nature allows us to carry a wide variety of designers—from Allure and Morilee to Pronovias, Casablanca and Justin Alexander (to name a few!)—at discounted rates, up to 35% off retail value. We can't wait to help you find your "yes" dress and create a memorable experience. We also carry bridal accessories to complete your wedding day look - at friendly prices: • Veils (various lengths and designs) • Belts & Sashes • Hair Pieces • Jewelry • Flower Girl/Communion Dresses
Details
Dresses
Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses
Fashion Services
Plus Size Available, Private Appointments Available
Awards and Affiliations
Serendipity Bridal Collections Reviews
Share your thoughts with other couples
What a great experience at Serendipity! I would highly recommend anyone looking for their wedding dress to go here! The store is SO cute & they have so many beautiful dresses to shop through and try on. Melissa was so helpful and knowledgeable...
about the dresses, she was a delight. I’m so so happy with my dress and love supporting a small business at the same time! Thanks again Serendipity!!
It was an absolute pleasure finding my dress here. They had countless options in all sizes. The overall experience was fantastic. Highly recommend!
I had the best time shopping for my second wedding dress here. I was supposed to get married last May and was postponed twice. As time went on I started to dislike my first dress. I refused to put it on due to fear of my gut feeling being accur...
ate. Well, three months before our new date I decided it was time. I WAS RIGHT. Sold my first dress and made some appointments to try again. Stumbled on this cute spot and went for it. I went by myself because my family was busy. I have never been made to feel more comfortable with someone who felt like a friend. The energy, excitement and honesty was top notch. I would recommend this place to any bride!
We had the best time picking out my dress at Serendipity! I love the off the rack options and that I could walk out with my dress! Everything felt so personal and effortless which was a major contrast to our experience at a factory style dress ...
shop where we felt rushed and pushed into very limited choices.
Serendipity went above and beyond to make me feel wonderful and pampered! Highly recommend these ladies for your dress shopping!
This Mama/Daughter duo will make you feel welcome before you even step in their boutique! Melissa has a story that gives her commitment to making sure every bride-to-be feel special! I was SO picky but that did not make a difference to them. Th...
ey let me try on just a out every dress on and then retry ones I love. They were honest about how I looked and helped bring my vision to reality. This is 100% the best place to go! I got to take my dress home that day and they gave me many recommendations for a seamstress. Thank you Serendipity! I can't wait to wear my dress on my big day!!!!!!
They were super helpful and had a great selection. The most important part for me is they were honest about how the dresses looked on me instead of telling me every dress looked great, which I loved. Melissa actually picked out the perfect dres...
s that I ended up buying, and the prices are awesome. Thank you for all your help!
I would have never expected to find the perfect dress my first time wedding dress shopping - however, it was almost impossible to not with how knowledgeable and intuitive Mellissa and Lynn were. They made the experience perfect and personable. ...
I would recommend 10/10, will never forget that moment I walked out and saw myself looking back and me in my dress.
I had such an amazing experience with Serendipity Bridal yesterday. Due to the pandemic, I had to shop for my dress alone. Lynn and Melissa were so warm and so helpful throughout the entire experience. They were able to find exactly what I w...
as looking for that day. There needs to be more Bridal shops that are off the rack like Serendipity where you don't need to order the dress months ahead of time, and have so many different designers to choose from. Thank you for such a great experience!!! Everyone in Southern New Jersey and the Philly area should check them out!
Melissa & Lynn were absolutely wonderful. Their salon was such a comfortable and relaxed environment. They are truly experts, knowing exactly which dresses would fit my body and vibe. They had a huge collection and they had no problem putting m...
e in anything I wanted! It truly was an amazing, stress free and happy experience
I had such a great experience here. From the welcome sign with my name on it to the end when we celebrated finding my dress. The mother daughter duo were so sweet and helpful ! Not to mention the choices of beautiful dresses they have !
My experience at Serendipity was nothing short of amazing! This was the second bridal salon I went to and it was a completely different experience from the first.
Melissa and her mom were so kind and supportive. They do not pressure you at all...
. They truly care about how you look in the dress and want what is best for you.
They were SO accommodating and allowed family guests to come join as well.
I am so happy I found my dress at Serendipity and would HIGHLY recommend !
Serendipity was the first and ONLY bridal shop I went to! I had the most amazing experience last November and just got to wear my dress last month. I was recommended here from a girlfriend who had bought her dress here a month or so prior. So m...
y mom, sister, future mother-in-law and I decided to make a weekend shore trip out of coming here from Philadelphia one weekend.
I actually didn't have any idea what type of dress I was looking for and Melissa and her mother were able to help me from the second I walked in the door. They encouraged me to try as many styles as I wanted since it was my first outing. I swore I didn't want a strapless dress, but Melissa pointed me to 2 that would suit my body and style. The dress I ended up selecting was one of the ones she pulled and the second ever wedding dress I put on. I felt like it was made for me and am so grateful she pulled it or I could have totally missed it! This may be the only purchase of my life that didn't give me buyers remorse. Even though I hadn't been to another salon, I knew my search was over and I found the one. The shop was so personal and the girls didn't put a single bit of pressure on me to make a decision. I also loved that they were so transparent with prices/discounts AND I got to walk out that day with my dress. I don't know how I would have survived wedding planning during COVID if I also had to add waiting for my dress to be shipped in the mix.
I recommend this place to every single person I know when they get engaged!
Response from the Vendor on 09/23/2020
Thank you for the very detailed review, Kathleen! I absolutely LOVED seeing the pictures from your wedding - that dress was stunning on you. We're so happy we could help you choose it. xx
I had the absolute best experience at Serendipity Bridal! I went into it not really knowing what I wanted the dress to look like, but Melissa and Lynn were both so sweet and helpful! They listened to all my jumbled thoughts and pulled a great s...
election of dresses for me to try on, without ever making me feel pressured in anyway. (I’m super indecisive, so that meant a lot to me!) I came home with the most stunning dress, and I can’t wait to show it off this May!! I would absolutely recommend Serendipity a million times over. 💞✨
Response from the Vendor on 09/23/2020
Thanks so much for the kind review, Deanna! I completely understand your indecisiveness (since I'm the same way), so I'm so glad we were able to help you figure out which dress style was best for you. You did good!
I had the BEST experience with Melissa and her mother. It was my first time trying on dresses and they helped me find my absolute dream dress in less than an hour, and at an amazing price. It was such a personal and intimate experience from the...
moment we arrived. I would give more than 5 stars if I could!
Response from the Vendor on 09/23/2020
Thanks Kayla! We truly loved helping you find the perfect dress for your wedding theme. You were great to work with as well!
Melissa and her mother we're absolutely amazing. This was my first time trying on wedding dresses and they put so much effort into helping me find what was comfortable and what styles I liked and didn't like. The experience overall was so perso...
nal and it made it so much more intimate having the experience with just my family there. I would recommend them to everyone!
Response from the Vendor on 09/23/2020
Thank you Lisa! We're so glad you enjoyed your experience, we were happy to have you!
Today I picked out THE dress! Melissa and her mother were amazing! I was so nervous going into this with the mindset “I’m not going to find a dress today” because everyone one was saying it’s wrong time to go shopping with Covid happening. But ...
they made me feel like I was part of the family. They were honest with me but made me feel beautiful in everything even when I didn’t see it! I’m so glad I was able to pick out my dress with these two wonderful women!
Response from the Vendor on 09/10/2020
Thank you so much for the kind review, Heide! I’m so glad you felt so comfortable with us, that’s what we strive to do! You and your family & friends were a joy to have. We had a lot of fun & I am so glad I could help you find THE dress. xx
This bridal shop was the first on my lost and I did not need to go anywhere else. They were super helpful and super patient to help me find the perfect dress. Beautiful selection of dresses with amazing prizes. Loved loved!
Response from the Vendor on 09/10/2020
Aw, you were just the sweetest bride Chari! It was truly my pleasure to help narrow down your options until you felt 100% about the one you picked! You made a great choice. :)
Super welcoming and helpful owners! Had a wonderful experience and found an amazing dress at a decent price. Highly recommend!
Response from the Vendor on 09/10/2020
Thanks for the review Jacklyn — we loved having you!
I love this mother-daughter dynamic. I visited the shop with my mother and sister and felt Lynn and Melissa were very personable and made the experience very relaxing and stress-free. They really help you narrow down their collection to find yo...
ur dream dress! Dresses are bought off the rack so I love the comfort in knowing my dress is already tucked away safely at home, same day. They even recommended one of their favorite seamstresses who we were able to FaceTime during my appointment to ask her what she will be able to do to make my dress even more perfect! These ladies are so nice and flexible, we were treated with champagne when I said yes to my wedding dress! Definitely would recommend Serendipity!
Response from the Vendor on 09/10/2020
Thanks so much Amanda, you’re so sweet! I was so happy to help, you were a joy to have and I loveddd the dress you chose! xx
Melissa and her mom were SO helpful and kind. They made my dress buying experience stress-free and fun!
Response from the Vendor on 09/10/2020
Thanks Amber, we were so glad to help!!
We had a great time! They were super helpful and paid close attention to my budget as well as my style preferences :)
Response from the Vendor on 09/10/2020
We are always so happy to help and accommodate every bride and their individual wants!
I had a wonderful experience. The staff was very patient, helpful, and sweet.
Response from the Vendor on 09/10/2020
We’re so glad you enjoyed your experience, we did too!!
I can’t rave enough about this bridal boutique. From the moment I entered the store looking for my wedding dress, I was met with warmth and I loved how they allowed me to have the whole store to myself making it a very personal and intimate exp...
erience. Their bridal dress collection is beautiful, affordable and you can take the dress home with you same day! We even popped complimentary champagne when I said yes to the dress. It was a wonderful experience I will never forget. The owners were so nice and accommodating. Definitely would recommend coming here!! I’m sure you will find your wedding dress!
Response from the Vendor on 07/18/2020
Thank you Christina! You were so sweet, and we loved having you! I'm so glad we could help you find your dress & that your experience was lovely.
I had first heard of Serendipity at a bridal expo and I loved their dresses during a fashion show. They were my first choice for my wedding dress shopping. Melissa was so helpful and listened to what I wanted, even though I was not exactly sure...
. For this reason, I tried on a little bit of every style. Melissa would tweak each pick based off of my likes/dislikes from previous dresses. With her expertise, I found my dress! I ended up adding a veil and still came in under my budget, which was an added bonus!
Response from the Vendor on 06/09/2020
Thanks Bridgett! You were truly a pleasure to have and I'm so happy I could help you find the perfect dress!
I could not have asked for a better experience! I had an idea of what I wanted my dress to look like but had no clue as to the style of dress (a-line, ballgown, ect.). Melissa went above and beyond to help me find the perfect dress. I felt so ...
comfortable in Serendipity and truly felt beautiful in every gown I tried on. Melissa was so kind and helpful throughout the whole process. She answered all my questions and was super knowledgable. I would HIGHLY recommend Serendipity to any bride looking for a gown. Their prices are unbeatable.
Response from the Vendor on 06/09/2020
Thank you Katie! We had so much fun helping you find the one - we're so happy for you!
I absolutely love this shop! Melissa, the owner, made sure my experience was fun, relaxed and personable.
She has a variety of beautiful dresses, filled with style, romance and a look for everyone. The one thing I noticed the most, Melissa lis...
tened to my vision. From the time I explained the look I was going for, she knew exactly how to deliver and helped me find a dress I love. I said YES to the dress and would say YES to her shop forever!
Response from the Vendor on 03/14/2020
Aw, thank you so so much Kylie! We loved having you and I had such a great time helping you find YOUR dress. We appreciate your kind words & I can’t wait to see photos on your wedding day!
Best experience ever!
Response from the Vendor on 03/14/2020
Yay, thanks Kristin!!
I will say my visit to Serendipity was amazing from the second I got out of my Jeep. They had a sign outside up front welcoming me with my name on it. When I walked in the owners, Melissa and Lynn, welcomed my girls and I with smiles and were w...
ith good vibes. They told us their background on how they got to where they are and asked what I had in mind for my wedding dress. They were very good on picking out what I was imagining what my dress would be. I ended up picking a completely opposite dress of what I’ve been looking for. They never pressured with any dress on me and stayed within my budget. I loved the experience I had with them and I found my “yes” dress with them. I recommend them!
Response from the Vendor on 03/12/2020
Thank you, Jerilyn! - more times than not our brides end up going with a completely different style dress than they initially envisioned, but when it's the one, you just know it!
Serendipity Bridal Collections was the second place I went to look for a dress. I ended up finding one I absolutely loved at the other store at Serendipity, and it was hundreds of dollars less expensive. Melissa and Lynn were so great, from the...
moment we got there they had my name on a chalkboard. They were patient, gave honest opinions, and knew exactly my style/what I was looking for in the first 5 minutes. I wanted family and my maid of honors involved and the only day everyone was able to was a Monday. Melissa opened the store just for us! They also made the buying of the dress exciting, with a sign and popping a bottle of champagne to make the moment special. They really care and make you feel special throughout the whole process. I can't recommend them enough!
Response from the Vendor on 02/07/2020
Thank you Gia!! I’m so glad we made your day special, and even more glad you were able to find the dress of your dreams with us! <3 You’re going to make one beautiful bride!!!
First time bridal dress shopping, first shop, and the first dress I tried on! Of course I tried on at least 8 others after, but when I put that first one back one, that was it! Lynn had actually picked this one out after I chatted to both her...
and Melissa about my vision and showed them some inspiration photos.
These ladies were absolutely lovely! I loved the fact that they are a mother-daughter team, having brought only my mother into the shop with me that day made it the perfect experience to share together. We were greeted with a sign outside the door that had my name on it, it was so cute and unexpected. Little things like that show you how much they really care about your experience and making it all about you! They even had a champagne cheers at the end and a photo op with an "I said Yes" sign. It was so perfect! I definitely recommend this lovely shop and these beautiful women! FIVE STARS!
Response from the Vendor on 02/07/2020
Thank you Trisha! I’m so happy we could find you a dress that captured your vision so perfectly — It was made for you! (thanks for being our model for some other dresses as well 😊)
Serendipity was my first and last stop on my month-long dress search. I was so overwhelmed when I started my search, but Melissa patiently walked me through each of the styles of dresses, encouraging me to try different things without being pus...
hy. As she learned what I liked, she suggested a number of other designs that were spot-on! I’m very body-conscious, so I was dreading dress shopping, but Melissa and Lynn made the process so much fun, and they were super patient with my multiple visits. I finally “said yes to the dress” yesterday, and they provided suggestions for tailors and were excited to hear my vision for other elements of my wedding. Can’t beat the value, too - designer dresses at discounted prices! I work at a wedding venue, and I will be suggesting Serendipity to all of my friends and clients!
Response from the Vendor on 02/02/2020
Elizabeth, thank you so much for the thorough review! We were so happy to have you throughout your search, and are so glad to have helped in making your final decision. Can’t wait to see your completed wedding day look! xx
Very professional! The people were nice and helpful ! I would recommend any bride having a hard time like I did to go there !
Response from the Vendor on 02/02/2020
We are so happy to have helped, Nikki!! Thank you!
If you're looking for the best bridal shopping experience...look no further. This mother-daughter duo were professional, knowledgeable, friendly, and accommodated my large party (of 9) perfectly. I would recommend Serendipity Bridal Collections...
to ANYONE whether they're looking for a designer or discounted dress. This shop has the perfect amount of dresses to choose from without feeling overwhelmed. Thank you to both Melissa and Lynn for making this an experience I'll never forget.
Response from the Vendor on 10/22/2019
You're so welcome, Courtney! We loved having you and your group, and are so happy we could help you find the perfect dress for your wedding day. xx
Serendipity is amazing! Melissa and her mom were so nice and awesome to work with. They were very helpful and eager to find me the perfect wedding dress! They also make you feel so comfortable while trying on dresses. Serendipity has beautiful ...
wedding dresses with amazing prices!
Response from the Vendor on 10/10/2019
Thanks Janelle! We loved helping you find the one - it was absolutely stunning on you! <3
Melissa is truly a gem and amazing!
She was so patient and helped me to narrow down my wedding dress to one that fits both my body type and venue. I am so thankful for her!
Response from the Vendor on 09/10/2019
Thanks Elizabeth! You were so sweet and fun to work with & I’m so glad I could help — you picked the perfect dress. (p.s. thanks for loving photos as much as me)
I didn’t even think I wanted a wedding dress until I walked into Serendipity, that’s the kind of bride I thought I was. However, Melissa and Lynn were so wonderful and patient with me helping me select the dress of my dreams that I didn’t even ...
think I could love as much as I did (PS my husband cried tears of joy when he saw me in it so it definitely was the perfect one). They took the time to walk me through each section of the store and gave completely honest and thoughtful opinions on the probably 15 dresses I tried on that day. I can’t thank them enough for making my day!
Response from the Vendor on 08/30/2019
Aw, so magical! I'm so glad we could help guide you to the dress you were meant to wear! You looked perfect in it. <3
Serendipity was AMAZING with helping me find my wedding dress. They had a lot of great options in different styles and really took the time to help me decide which style I liked best. They were flexible with allowing me to make another appointm...
ent that more family could come to and helped me find the dress of my dreams. I cannot get over how friendly, kind, and helpful they were throughout the entire process. I have been telling everyone about them! Melissa and her mom are just the kindest people and really made us feel like family. I would recommend them to anyone!
Response from the Vendor on 08/30/2019
YOU were absolutely a joy to work with, Gabrielle! Your whole family was so sweet, and we loved having you guys - helping you find your dream dress was so fun & I can't wait to see your finished look when you walk down the isle!
My coworker told me about this bridal shop. The daughter & mother are both super sweet! They are very helpful & they don’t make you feel like you have to make a decision. They show how much the truly care when trying to help you find your dream...
dress!
I tell as many brides as I can about this place!
Response from the Vendor on 08/30/2019
Thank you for sharing your kind thoughts, we're so glad we could make your experience so sweet! <3
We spent the day trying on dresses at 3 different stores. This mother and daughter duo are absolute rockstars. They were my favorite people I dealt with all day - so sweet and personable. Not pushy at all, which was such a nice change. I apprec...
iate their backstory and I love their vision for the store. It's something I haven't really seen before. Their passion is obvious and they truly go the extra step to make brides feel special.
Response from the Vendor on 03/20/2019
Lauren, you're so sweet! Thank you for spreading the love, we loved having you & can't wait to help future brides #ExperienceSerendipity. <3
Melissa and her mom were so helpful and so sweet! Finding my perfect wedding dress was way easier than I imagined thanks to their beautiful selections! I highly recommend Serendipity for anyone looking for amazing dresses with even more amazing...
prices!
Response from the Vendor on 03/09/2019
Thanks, Katie - you and your little one were so fun to be with! We're so happy you found your "yes" dress!
This place is AMAZING! So many dresses, so many styles it was hard to not pick them all! Melissa was such a big help and knew exactly what I would look great in. It was the best experience for my first time trying on wedding dresses! 14 dresses...
later I had my top 3 with one dress left to try on.... And of course the last one was THE ONE! I was so glad I was able to try on that many dresses and found what looked and felt great! I can't wait to wear it on my big day!
I was welcomed without an appointment when other bridal stores such as David's Bridal asked me to come back after I make an appointment. The owners gave me time to look through their well-organized designer dresses without asking me a million q...
uestions. They have a great selection of under $700 dresses as well as other dresses. As I was trying on dresses, I did not feel time restricted or overwhelmed. The owner helped me discover what style of dresses look good on me, which is hard because I have a very athletic body shape. I highly recommend coming here and finding your dream dress.
Okay, I’ll start by saying I was absolutely NOT feeling “ready” to try on dresses let alone buy my dream dress! Myself, my family, and my bridesmaids had such a great experience at serendipity.
Melissa and Lynn were helpful, understanding, and...
so knowledgeable. They went above and beyond to make me feel comfortable in every dress I tried on, all while giving feedback so that I could find a dress that was perfect for my body shape.
The shop has a great variety of dresses without being overwhelming.
If you haven’t bought your dress yet, definitely schedule an appointment at Serendipity. You will not be disappointed!
Response from the Vendor on 02/01/2019
Thank you so much, Emma! We absolutely loved every second of working with you to help you find the perfect dress. I'm so excited I was able to be a part of your dress search and have no doubts that the dress you found was "the one!" You and you...
r girls were so fun, thanks again for the kind words about our new boutique!
I didn't end up finding my dress at Serendipity (yet) but I had a great experience trying on gowns and they had a lot to choose from. All the dresses were in great condition and Lynn and Melissa were both very knowledgeable about the designers ...
and what kind of alterations could be made. It was my first time trying on bridal gowns and they made me feel comfortable and special, but did not make me feel pressured. They also have a beautiful collection of new veils, headpieces and other accessories at very reasonable prices, so at the least, I think I will be back to buy my veil at Serendipity. Would definitely recommend!
Response from the Vendor on 02/01/2019
You were so fun and sweet to work with, Kathleen! I'm glad we could help you get a feel for the dress styles you like. Thank you for sharing your experience with others, and best of luck with your continued dress search! xx
For a bride who had no idea what she wanted and has a tough time making decisions, the service here was amazing. They helped to steer me to "the dress" that I would have never imagined to love, but it is perfect, and they were so patient, encou...
raging me try on my favorites over and over to help me make a decision. They made me feel so special, and I will treasure this memory forever. I highly recommend Serendipity to any bride for a personal and affordable experience!
Response from the Vendor on 01/02/2019
You were such a pleasure to work with Patty! I loved being able to help you find the gown that was meant for you. Best wishes for your upcoming wedding & happy planning!!!
This is a hidden gem ! Went in on the way to the beach to check it out and from the moment I walked in the service and options were endless. I found my veil and am absolutely in love. Missy was amazing and I recommend this to everyone.
Response from the Vendor on 01/02/2019
Thanks so much Kelly! I'm so glad we were able to help you find the perfect veil to complement your gorgeous wedding gown. How "serendipitous"! :)
Serendipity provides an amazing experience and has so many beautiful dresses. Almost all of their dresses were designer sample gowns and they had so many different styles and sizes. I noticed how the dresses were carefully cared for and kept in...
the boutique, you would have never thought they had been worn before. As samples, the dresses were totally affordable and I found my dream dress for a fraction of its retail value!! Thanks Melissa for making me feel so special and helping me find my 'yes' dress!!
Response from the Vendor on 10/02/2018
Thanks Becca P! We are so happy to have been able to help you find an off-the-rack designer dress for less! Best wishes on your wedding day!
Contact Info for Serendipity Bridal Collections
2327 New Road, Northfield, NJ
Meet the Team
Melissa Jones
Owner
It was my own personal experience as a bride that led me and my two business partners to Serendipity! Three weeks before my wedding, I had alteration complications with my wedding gown, so had to scramble to find an off-the-rack replacement dress. I ended up finding the perfect dress - one that I loved even more than my original gown from a bridal consignment/sample boutique. That day, my mom and I decided to start our own business in South Jersey, so that we could help brides like myself experience serendipity.
Serendipity Bridal Collections