5th Avenue South is an irresistible mix of glamour and laid-back ease. Historic and modern architecture blend together here in eclectic sophistication, while tropical blooms and lush greenery grace the pedestrian-friendly promenades, and each storefront is filled with wonderful finds and delights.

One of the nation’s most exclusive addresses, 5th Avenue South stretches from Tamiami Trail to the Gulf of Mexico in Old Naples, and is home to upscale fashion and jewelry, spas, one-of-a-kind gifts, artwork, home décor, fine dining, and entertainment – everything that our discerning residents and visitors have come to expect of Naples.

Third Street South, the birthplace of Naples, lies two blocks from the 19th Century Naples Pier, the beaches of the Gulf of Mexico and is surrounded by the colorful original beach cottages and lovely houses of Old Naples. The sophisticated and delightful shops, the renowned fine restaurants and bistros, and the courtyards and antique fountains all await—amidst the lush colorful cascading flowers and green landscaping of historic Third Street South.

Sophisticated. Fun. Vibrant. Mercato is an all-day experience for Naples residents and visitors. Spend your days shopping in the sunshine and nights out dining, drinking and enjoying entertainment with friends. With sophistication and a sense of community at every corner, Mercato will make your day, and brighten your night.