Alberobello: Trulli Houses: Famous for its unique whitewashed stone huts with conical roofs, Alberobello is a UNESCO World Heritage site. Stroll through the Rione Monti and Aia Piccola districts to see these iconic structures.

Polignano a Mare: Cliffside Views: This stunning coastal town is perched on limestone cliffs overlooking the Adriatic Sea, known for its picturesque views and crystal-clear waters.

Monopoli: Harbor Town: Known for its vibrant fishing port, Monopoli's old town is filled with historic churches, a castle, and charming alleys.

Ostuni: The White City: Ostuni is famous for its whitewashed old town that gleams under the Mediterranean sun. The narrow, winding streets are perfect for exploration.

Matera: Although technically in the neighboring region of Basilicata, Matera is often visited from Puglia due to its proximity. It's known for the Sassi di Matera, ancient cave dwellings that are also a UNESCO World Heritage site.

Locorotondo: one of the most charming and picturesque towns in Puglia, known for its beautiful whitewashed buildings and its status as one of Italy’s "Borghi più belli d'Italia" (Most Beautiful Villages of Italy).

Lecce: Baroque Architecture: Known as the "Florence of the South," Lecce is full of beautiful baroque architecture, including the Basilica di Santa Croce and Piazza del Duomo.