Traverse City's orchards, vineyards, forests, and villages create a beautiful patchwork of orange, crimson, scarlet, and gold. Whichever route you choose, it will be the perfect one for a drive that combines fall color with views of the bay, visits to wineries and roadside fruit stands, and unforgettable meals.

Downtown Traverse City is the culture, education and business capital of Northwest Michigan. Visitors will find more than t-shirt and fudge shops here. Downtown Traverse City is home to Northern Michigan’s most diverse cuisine, best shopping and great culture.

Maybe you prefer your wine with a raised pinky, elegant ambiance and killer views. Or maybe you’re just ready to relax and have a good time. Good news is, you can do them both at about 50 different wineries throughout the Traverse City region.

Downtown Traverse City serves as the cultural hub for the Grand Traverse Region. The historic City Opera House, and art deco movie theatre in the heart of Downtown, and vibrant night life provide an arrange of attractions and little something for everyone.

Downtown Traverse City is the culinary epicenter for the northern Michigan.

Shopping in Downtown Traverse City is like no other experience. Our hard working local shop owners provide a unique experience and top notch customer service.