September 22, 2018
It was a brisk San Francisco morning and Mizzou was playing Georgia at 9 a.m. PT, a questionable time for football. Joe’s parents, Jane and Charlie, were visiting and didn’t want to miss the SEC showdown. Joe had heard of a Mizzou alumni bar in town and figured they could stop by to watch the game and say a quick hello to fellow Tigers. Little did he know, Veronica was the president of the local Mizzou alumni chapter and had a deal with the bar to only open for Mizzou fans before noon.
Joe and his parents stepped into the nearly empty bar and discovered a table of eight people inhaling fried pickles and mozzarella sticks for breakfast. “Did you guys rent this entire bar out?” Joe asked, perplexed. “Pretty much, yeah,” Veronica replied. Decked out in Mizzou gear, the newcomers were quickly welcomed into the group and provided with the finest Budweiser bottles (aka Charlie’s drink of choice, so practically champagne). Jane and Charlie even knew someone on Mizzou’s coaching staff at the time, so naturally, a group photo was taken within minutes of meeting.
After Georgia reminded Mizzou who’s boss, Veronica’s friends decided the day was still young. Their next stop? A bar called The Lot, which was literally a parking lot that served rosé and beer on uncomfortable benches. Knowing this sounded less than appealing, but wanting the newcomers to stick around, Veronica pitched it to them with all the charm she could muster: “It’s a really cool spot, they have benches and port-a-potties.” Sales was never her calling, but somehow, it worked and off they went.