Lakefront’s pioneering spirit has created many U.S. brewing-industry firsts. Among these, the brewery introduced the first beer in the United States made from 100% in-state-grown ingredients with the barley, wheat, hops and a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery, producing the country’s oldest certified organic beer (Organic E.S.B.), and the first government-certified, gluten-free beer (New Grist).

Lakefront Brewery has one of the most popular brewery tours in the United States; over 80,000 people tour the brewery each year. Lakefront was one of the first—if not the first—to offer beer at the beginning, during, and after the tour instead of requiring visitors to wait until the end.

With two all-new retail stores, a greatly enhanced Experience Gallery and a year-round event building, the Harley-Davidson Museum has reshaped its campus!

When you visit, you will discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia on two floors of exhibits, a 20-acre, park-like campus, one-of-a-kind shopping and dining experiences and a full calendar of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.

Bursting with unique, high quality selections of artisan and ethnic products, and freshly-made prepared foods, you're sure to enjoy shopping the independent merchants of the Milwaukee Public Market.

Eat in the Market's second floor Palm Garden or take your purchases home to be enjoyed. Whatever your taste or craving—the Milwaukee Public Market has something to satisfy your appetite!

See works of art from antiquity to present day in Wisconsin's largest art museum, famous for its moving Burke Brise Soleil, or “wings.”

Home of the Milwaukee Brewers, American Family Field has a brick facade and structural elegance that can't help but invoke the feeling of baseball's romantic past. Intimate proximity to the players, natural grass, and a unique configuration separate this ballpark from the rest.