Awarded the best Public Market in the Country in 2024 and a must stop place for great food and libations! Milwaukee’s iconic food and event destination, the Milwaukee Public Market is a bustling community hub for Milwaukeeans and a can’t-miss experience for out-of-town guests.

A celebration of our city’s cuisine, diversity, and culture all happening on one of the most cherished and historic blocks downtown. 3rd Street Market Hall is where locals and visitors alike come together to enjoy the best of our city.

Lucy and Peter lived here for most of their time together in Milwaukee and enjoyed the numerous bars, restaurants, and shops. Some of our favorites include Petes Pub, Dorsia, Nomad, and Gloriosos to name a few!


The Brady Street Business District represents Brady Street, located in the Lower East Side neighborhood of Milwaukee, WI. With 9 blocks that run east to west from Lake Michigan to the Milwaukee River, we are home to some of the city’s finest restaurants, shops, taverns, salons, cafes, and so much more!

Close by Old World 3rd Street Bars/Restaurants and developed on 30 acres of land that formerly was home to the Park East Freeway, Deer District is more than Milwaukee’s premiere location for sports and entertainment, it is Milwaukee’s newest neighborhood – a neighborhood built for Milwaukee to live, work AND play.

Featuring Fiserv Forum at the center, Deer District strives to be a 365-day destination, serving as a hub for Milwaukee’s vibrant future and connecting our existing downtown neighborhoods. From 150+ events a year, myriad dining and entertainment options and best-in-class commercial and real estate opportunities, Deer District redefines downtown Milwaukee.

Discovery World is an extraordinary experience devoted to sharing the wonders of science and igniting a love of endless exploration. Nestled on the shores of Lake Michigan, Discovery World is Wisconsin’s premier science museum featuring a world-class aquarium, hands-on interactive exhibits, and immersive educational experiences.

Families, students, and learners of all ages embark on a lifelong learning adventure where you’ll meet fascinating creatures, create and play in virtual worlds, tinker in labs, build towering structures, launch rockets, and more.

To love Milwaukee is to love Lake Michigan. Whether you're seeking fun on the water, vibrant lakefront events, or the best restaurants and hotels with stunning views, we've got you covered. Discover how to make the most of Lake Michigan's magic right here in Milwaukee!

Some of Milwaukee’s best parks are right on the lakefront. With over 150 parks to explore, there is something for everyone. For the best panoramic views of our skyline, head to Lakeshore State Park, a serene green escape from the bustle of the city. If you’re looking for the perfect spot for a picnic, look no further than Veterans Park, which has a vast expanse of grassy areas and shady trees under which to relax. There’s also Lake Park, designed by Olmsted, which has a golf course, tennis courts, soccer fields, a tot lot and lush gardens with winding paths to explore. Plus, it’s home to one of Milwaukee’s most iconic landmarks: the North Point Lighthouse, where you can choose to climb the tour or enjoy a walking tour of the museum.

The Milwaukee Art Museum connects people with art, each other, and the world. From its roots in Milwaukee’s first art gallery in 1888, the Museum has grown to be Wisconsin’s largest art institution. Located on a 24-acre lakeside campus in downtown Milwaukee, it is a vital cultural resource and icon for the city.

More than 34,000 artworks from antiquity to today comprise the Museum’s expansive collection. American and European painting, sculpture, and decorative arts; conceptual and minimalist art; prints and drawings; photography and new media; modern and contemporary design; folk and self-taught art; and 20th-century Haitian art count among its strengths. Housed in buildings designed by architects Santiago Calatrava (2001), David Kahler (1975), and Eero Saarinen (1957), the Museum is an essential destination for both art and architecture.

When the business first opened, it was small, but as it grew, so did its ability to open new doors for people. In 1991, the Forest County Potawatomi opened a 45,800-square foot bingo hall in Milwaukee, making it the first off-reservation gaming operation in the country. By taking on new challenges and growing the business through thoughtful planning, the Tribe has seized an opportunity that has now flourished for more than three decades.

Over time, the property has grown physically and matured into an entertainment destination, a respected business and a major community-supporting resource. Physically, Potawatomi Casino Hotel has implemented many major expansions: one in 2000, another in 2008, the addition of a 19-story hotel in 2014, and most recently, a $190-million complete renovation of the casino's first and second level, adding new restaurants, a one-of-a-kind sportsbook and more. Today, Potawatomi Casino Hotel attracts millions of visitors annually, making it one of the largest entertainment destinations in the Midwest.

Visit the world’s only Harley-Davidson Museum to experience the rich history and culture of the iconic brand. Through engaging stories and interactive exhibits, guests can explore the legacy of camaraderie, self-expression, and love for the open road.

Home to an unparalleled collection of Harley-Davidson™ motorcycles and memorabilia, the H-D Museum spans two floors of exhibits and sits on a scenic 20-acre park-like campus. Visitors can enjoy unique shopping and dining experiences, as well as a full calendar of events and activities.

No matter how long your visit, a trip to the H-D Museum is an experience that will last a lifetime.