The theatre was first opened on Feb. 1st, 1921 as the LYRIC Theatre by Harry Hartman who previously had several other nickelodeons in Northampton. He opened the 1000 seat Lyric at 20th and Main Streets to replace his 350 seat Lyric across the street in order to provide more seating and larger stage accommodations for vaudeville.

Artists such as Bruce Springsteen, Billy Joel, John Belushi, Blood Sweat & Tears, Martin Mull, The Sensational Alex Harvey Band, Gilda Radner, KISS, Golden Earring, Melissa Manchester along with many others were featured, again with the sponsorship of WSAN radio. By 1988, A&W partner Richard C Wolfe, acquired complete ownership of the theatre through a new corporation, Roxy Management Company, Inc. He replaced the missing pipe organ with a 7 rank Wurlitzer pipe organ, renovated the lobby, and restored the exterior facade to its original appearance. New seating and carpeting were added as well at that time.

A final restoration of the auditorium was completed during 2010, when most areas were repainted. The stage received new curtains and drapes as well as all the exit doorways. The wood floor was completely refinished, and brand-new seats and carpeting were installed once again as well.

While live entertainment is still featured at various times, the theatre continues to operate as Northampton's only commercial movie theatre.

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