100 Proof by Detroit City Distillery

At Detroit City Distillery, we believe great spaces tell great stories and now, we’re writing our next chapter with 100 Proof, our newly reimagined event venue. Housed in the historic former Stroh’s Ice Cream Factory, this space blends Detroit’s rich industrial legacy with modern design, creating a bold, versatile platform for creativity, celebration, and community. Our vision for 100 Proof is clear: we’re building more than a venue, we’re building an experience. We see this space as a blank canvas for possibility. With its original mechanical bones and industrial charm, paired with thoughtful, contemporary finishes, 100 Proof is designed to host everything from elegant rehearsal dinners and welcome parties, to corporate gatherings, vendor showcases, gala dinners, and immersive pop-ups. It’s also a home for one-of-a-kind whiskey-forward experiences. From barrel-thieving and bourbon blending, to cocktail and culinary collaborations that highlight the very best of what Detroit has to offer. 100 Proof is meant to be interactive, personal, and unforgettable. We want this space to spark creativity. To inspire ideas. To be a place where clients, chefs, brands, and guests come together to create something original. We’re proud to offer flexibility for clients to bring in their favorite Detroit restaurants, food trucks, or caterers, making each event not only custom to every client, but deeply connected to the city we love. 100 Proof is open to all kinds of events and audiences. It’s a home for both private celebrations and public connection. A place where art meets industry, and where the past, present, and future of Detroit all come together under one roof.