As a bride, you dream of the dress. You dream of when you first step into the dress, how you will feel, and (hopefully) with that one step into the dress of a lifetime, all the visions of your wedding day overcome you. ALSW makes this dream com...e true.
ALSW was one of the bridal shops I went to on my first day of dress shopping. I was with my Mother & Sister (Matron of Honor). Kim Major greeted us with a warm and energetic smile. After she introduced herself and offered us champagne, she walked the entire shop with me wanting to get to know more about my fiancé, my vision, and me for the wedding day.
We pulled A LOT of gowns. We would try each one on and talk about what we liked or disliked about the piece. She was never pushy with her opinions or for the sale; we would talk it through together. We were a team from day one.
It was no surprise to my Mom & Sister that I kept referring back to Kim & ALSW – she and the shop quickly became what I would compare all the other dress shops to throughout my search. I actually went back to Kim & ALSW multiple times before committing and again, she always welcomed us with the same warm and energetic smile, never pushing me to make a decision (even though I was trying on the same dress over again and over again!)
Finally the day came when I said YES TO THE DRESS and the collaborative effort with myself and ALSW really began. Kim and I over the past two months had developed a trustworthy friendship. She told me that I had to have the best seamstress and that her name was Bridget. I immediately booked all my fittings with Bridget and was fully confident already with her work because I knew Kim would never steer me wrong.
Sarah Jesscia Parker once said her seamstress is her best friend and it’s 100% true. I am 5’ 1 and about to wear this extravagant wedding ball gown, it had to fit perfect so I wasn't lost in it. It didn't matter how much the dress cost, the designer or how fit I got, if the dress did not fit my body perfectly all of that wouldn't have mattered. Bridget was so talented and such a professional in each of my fittings, she tailored the dress so it was made for me. It was all mine - I felt and looked like a princess! Kim could not have been more accurate, Bridget is the BEST in the business!
The day of my wedding (actually 30 minutes before I was about to walk down the aisle) lipstick got on the bottom of my gown. It was an honest mistake by the makeup artist but as a bride you can only imagine the pure panic that quickly overwhelmed me. I didn't know what to do. I called ALSW because I felt like I needed to talk to them since they had been with me through it all with the dress. Kim was unavailable, however, the owner Ashley immediately got the phone with me. She talked me through what had happened, a few recommendations of her own, but then said she wanted to call the designer herself and ask her what to do. Within 5 minutes I had ALSW and Sareh Nouri both on the phone helping me. It was above five star customer service.
The ALSW team, specifically Kim & Bridget, brought my wedding gown dream to life. I will forever be grateful to them!