About this vendor
AB Event Co is a Sacramento-based wedding planning company founded on the basis that wedding planning shouldn't be so confusing or stressful! Owner & Lead Planner Ali delights in helping modern couples plan the wedding THEY want (and deserve!) with guidance, education & understanding. She strives to empower her couples during the wedding planning process so they feel confident with how they are spending their time and money leading up to and on their big day!
AB Event Co offers a variety of wedding packages so that every couple can find their perfect fit! Full and Partial Planning packages are available for those couples who want a bit more involvement from their planner during the process, while the Month-of Coordination package suits couples who know they can handle most of the planning, but want an expert to take over as their wedding day approaches to ensure everything comes together! Each package includes: access to her online planning portal to keep track of all things wedding, access to her list of preferred vendors and custom vendor recommendations as-needed, unlimited communication in the lead-up to your wedding day to handle anything that comes up, and up to 10 hours of wedding day coordination with your lead planner and an assistant coordinator so you and your family can relax & enjoy the day!
Details
Business Attributes
- Woman-owned Business
Planning
- Budgeting
- Day-Of Coordination
- Full Service Wedding Planning
- Wedding Design
Wedding Activities
- Getting Engaged
- Engagement Party
- Rehearsals & Parties
- After Party
- Engagement Party
- Rehearsal Dinner
Awards and Affiliations
2023 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.015 reviews
Review photos
Showing slide number 1 out of 6
Working with Ali was hands down the best decision we made for our wedding. We did full planning with her, and from day one she made the entire process feel easier, more organized, ...
and honestly way more fun. Ali is incredibly kind, caring, and just so easy to get along with. Planning a wedding can be overwhelming, but she brought such a calm and positive energy that made everything feel manageable.
Her attention to detail is amazing, especially when it comes to design and timeline. As someone who does not naturally have a strong eye for design or a super type A personality, I relied on her a lot, and she totally delivered. She took our ideas and turned them into something beautiful and cohesive, all while helping us make decisions in a way that felt clear and not stressful. She also took so much off our plate, especially with vendor communication. We were so incredibly with the team of vendors we worked with and it all came from Ali's recommendations and incredible knowledge of the NorCal wedding industry.
What really stood out was how much she listened to us. She took the time to understand what actually mattered to us, from budget to priorities for the day, and built everything around that. It all felt very “us,” which we appreciated so much.
And on the wedding day, she absolutely crushed it. I did not have to worry about a single thing. If anything came up, she handled it so smoothly that we never even knew. We were able to just be present and enjoy the day. Ali is truly the best, and working with her was beyond worth it. I would recommend her to anyone in a heartbeat!!
Ali was our wedding coordinator for our August 2024 wedding, and we cannot recommend her enough! She truly made sure our wedding day went smoothly. Her attention to detail is extra...
ordinary — I forgot the easel for our Welcome sign and Ali noticed during our wedding rehearsal and brought hers on the day of the wedding! I didn’t even know she did this until after our honeymoon. Ali truly helps with organization throughout the months leading up to the wedding, helped us make sure every detail was squared away, and put out any wedding day fires without us even knowing. Before the wedding, she met with us many times over Zoom and her process is very well designed - she helped us with details we didn’t even think of and answered all of our questions so well. On the day of the rehearsal, she was organized and managed the entire rehearsal with our large wedding party, even though many of us were running late. On the day of the wedding, she set up our tables beautifully and she definitely has an eye for making your table decor look perfect! The timeline that she organized for the vendors and us helped keep the day on track. I know she and her assistant probably did many things on the day that we will never know, but we are so grateful for all of her help. We will be recommending Ali to all of our recently engaged friends. Our wedding day was only as perfect as it was because of Ali!
I don’t even know where to start - Ali is incredible at what she does! We hired Ali to be our “month of coordinator” and she wayyyy exceeded our expectations! From day one, Ali spe...
nt so much time answering all of our questions in detail and making our experience planning our wedding so fun and memorable! Ali has great ideas is always so forth coming with them! When our wedding day was finally here - the temperature was forecasted for 115 F!!! Ali was so positive and helped us stay positive with the extreme temperatures. We are soooo appreciative of Ali and her team and so thankful, because without them, our wedding would have not been the same. We had so much fun because Ali and her team handled details so we could really enjoy the day with our families! I 1000% recommend hiring Ali for your big day - you will not regret it. Thank you Ali :)
We ADORE Ali!! I cannot recommend Ali enough!! She made sure our day was the absolute best it could be. I had a vision for our day & she executed it better than I could of ever ima...
gined. She is so professional and truly makes sure that her couples have the best day possible. She is so knowledgeable & makes you feel confident that she has everything handled. I had full faith that the day would be perfect knowing she was our coordinator. I am someone who lives for the small details, and she went above & beyond! I will FOREVER recommend Ali to anyone who is needing a coordinator! Do yourself a favor and hire her!! <3
There are simply not enough words to express my gratitude towards Ali and all that she did for us throughout our wedding planning process and our wedding day.
It all started when ...
I toured our venue and she was the on site coordinator. She is literally one of the reasons why I booked our venue. She made me felt so welcome and supported from that very first encounter. When she told me she was leaving our venue to start her own wedding planning business, I didn't even think twice about booking her separately, because I KNEW that she was the planner and coordinator I wanted to work with.
Needless to say, she did not disappoint. I was never ever afraid to reach out and ask for advice, questions, or just to share funny stories along the way. She always made me feel extremely comfortable, she always gave me her honest opinion, and she was not afraid to put her foot down for me so I wouldn't exceed my budget. She also found ways to make my last minute ideas come to life, that I will be forever grateful for -- she made me a BEAUTIFUL backdrop that she set up for cocktail hours so our guests could take photos and then moved it behind our sweetheart table for the reception... and she set up a champagne tower last minute for our entrance.
Our wedding day, she went way past above and beyond for us and I could not be more grateful. She made sure everything was absolutely perfect and she even handled our bridal party perfectly (our rowdy chosen family)... :)
I've said this her before, and I will say it again and again and again... Ali was born to do this. Her joy in creating and her love for her couple shows through in everything she does. She is just all around a bright light in what could have been a very stressful time, had I chosen to not book her. I would give her way more than 5 stars if I could.
We are so happy with our experience with Ali for our wedding in October of 2023. We got engaged in July and had a short turn around for our wedding in October. Ali was able to help...
us put together a list of important to-do's as we turned my in-laws home into a lovely wedding venue. It's not an easy task to turn a home into wedding venue with separate spaces for the ceremony, cocktail hour, and reception. Ali was always professional, on task, friendly, and provided advice for navigating the special day. In the last few weeks leading up to the wedding, Ali went above and beyond to make sure all the details with our vendors were squared away. On the day of the wedding it was such a relief to have Ali and her assistant to manage the endless tasks for the celebration and to keep us on time.
Originally, my fiancé/now husband and I wanted to elope because we were overwhelmed by the idea of planning a wedding. Now that are newlyweds, we are happy to report that we are so pleased with our experience, we had a lovely wedding day, and we would absolutely do it all over again with Ali by our side!
Ali is the best wedding planner and coordinators you can find! We worked with Ali for a Full Planning Package and she single handedly relieved the stress of wedding planning from t...
he very beginning.
Ali is extremely organized, detail oriented, and thorough. She helped us save so much money from her tips and tricks, letting us know about things that were completely unnecessary, and even getting us discounts with other vendor contacts she has! Ali is all about supporting her couples to have the wedding of their own dreams. She helps encourage you to do what you want and ditch any old traditions you don't like or want without the guilt.
Ali went above and beyond for us and even built a custom wedding seating chart that looked like a bookcase with each guest's names and table number being on a book.
We got so many compliments about how amazing everything at our wedding looked and we owed it all to Ali. Our vision for how we wanted our wedding turned to reality once we started working with Ali.
She was also so organized and helped make sure we were prepared for every vendor payment and reviewed every contract to make sure they had the necessary verbiage and protections for us.
She meticulously tracked our budget and helped us to stay under it! We would recommend Ali to any and every couple looking to get married. Thank you so much, Ali!
Ali is so incredible! I would recommend her a million times over. The day felt so effortless and relaxed for my husband and I, which is exactly what we wanted, and we had full trus...
t in Ali (and her assistant Morgan!) that everything was going to be taken care of. I’m sad it’s over because I won’t get to chat with Ali anymore! If you’re even considering a planner or coordinator, do it - and hire Ali. I cannot say enough good things.
I don’t have words for how valuable Ali’s service was. I hired her for a Day of Coordination package but it’s so much more than what you think by just hearing the title. Ali thinks...
of literally everything all the time, she asks all the right questions, and is always one step ahead of the game. She is incredibly friendly yet professional and she made this process infinitely better for me. I went with so many of her preferred vendors making it a seamless experience for me and my fiancé/husband the day of. I was so grateful to find someone whose values aligned with mine and also someone who dedicated so much time to making sure the day went flawlessly. There is nothing quite like having someone there to direct the day (you are literally on such a timeline), while also making sure you eat, have drinks in your hand when needed, ask the venue to turn off the lights, etc. -- all the small things you don't think about until you're in it and they are happening. She is also so flexible and will do whatever it takes to bring your vision come to life, without judgment - even when that vision looks different than others. Her support and guidance on this process were invaluable. I would hire her over and over if I could.
We could not have asked for a better wedding coordinator than Ali. She was so organized, professional and truly a beam of light during a stressful time. As a bride, she made me fee...
l so supported and understood. She saw my vision and completely nailed it. We received many compliments about her the whole night and after. As another review mentioned, it was such a relief to know we had someone in our corner who made sure we got to eat and hydrate, socialize with all of our friends and family, as well as having time for private moments for just the two of us. She made our wedding perfect. We love you!
When my now wife and I started the wedding planning process, I was initially resistant to having a wedding planner/coordinator . After going through the process, I can honestly say...
the investment in AB Event Co. was some of the best dollars we spent on the whole wedding. Ali took care of all of the small details letting us and our guest just enjoy the night. She handled literally everything for us from a crying hungry child to wedding crashers. Thank you so much Ali for making our wedding day stress free and perfect.
Let me tell you; if you are wondering whether or not to book Ali as your coordinator- do it! Ali was the BEST. From the moment my fiancé (now husband!) and I met her we instantly c...
licked.
In the planning process, she has this magical ability to ensure what we wanted as a couple came to light- while also making sure she kept things realistic. She never pushed or pressured. She replied quickly. We felt so lucky to have had her!
On the wedding day, she was a dream come true. She set up all special decor I had brought, kept vendors in check, kept the entire day on the right time schedule. AND, she does it in her charming and professional way. I received so many compliments from my bridal party and guests about her!
Okay, wrapping up now with the fact that SHE WILL TAKE CARE OF THE BRIDE AND GROOM. I didn’t realize I needed this. Until in the middle of wedding craziness, she was bringing us drinks, snacks, holding my phone, checking in on both of us. Seriously theeeee best.
THANK YOU ALI! We love you!
Ali is amazing! We got married at Monte Verde Inn in August 2022 & she was our coordinator. Ali was so detailed with our timeline & prep, so fun to be around/work with, and totally...
“on it” the day of. She responds to emails really quickly, gives great advice, and didn’t get mad at me at all when I changed my seating chart 4 times 😅. She also knows how to command a room and get unruly groomsmen where they need to be at rehearsal! I had literally no stress on my wedding day, my vision came together perfectly, and I truly have to thank Ali for that! 10/10 would recommend!
Ali is AMAZING!!! My husband and I worked with Ali in November 2019.
From the beginning, Ali was so communicative and informative. Ali met with us multiple times in between our i...
nitial meeting all the way through to wedding day. She responded to our countless emails and questions in a timely manner, which was great for a bride like me who had a million questions. :) She also made sure we knew what tasks were left on our wedding checklist leading up to wedding day.
The day of our wedding, Ali was fantastic. I trusted her 100% and she made sure I had nothing to worry about whatsoever. Her day of timeline was so detailed and everything I could have thought of was spelled out with an assigned time on the timeline. We literally had nothing to think about on our wedding day, and I loved that.
Overall, our experience with Ali was so amazing and so positive. I highly recommend working with Ali for your wedding! She will take care of you and all you’ll need to do is sit back, relax and marry your true love. :)
The best wedding planner! Ali is an amazingly talented professional, she was exactly what we were looking for when we started to plan our wedding. From the start Ali was attentive,...
quick to respond to emails, calls, changes and concerns. She has a listed of trusted vendors who are all as amazing as she is. She helped review contracts, coordinate arrival times, and even developed our wedding day timeline so on the big day all I needed to do was relax and soak in every moment of such a special day. I could not have asked for a more dedicated visionary working to make everything happen. It was truly a magical day. The details to the design and the execution of how everything turned out was beyond expectations. She deeply loves and enjoys what she does. That must be what makes the big magic of her weddings. Ali is someone you want and need for your wedding. Thank you so much Ali!
Contact
Roseville, CA
AB Event Co.'s photos