All About the Bride

Personalized Private Bridal Appointments

Jenifer Amato

OWNER

All About the Bride is a bridal boutique that specializes in personalized private bridal appointments. We focus on making it truly all about the bride. During the private bridal appointment, the bride reserves a private suite for her and her guests. At All About the Bride, we put a lot of thought into the experience we offer brides. Why? Because looking for your wedding gown isn’t like any other purchasing decision. Is it a decision? Yes. But it’s so much more than that. This is a life moment! The gown you choose and how you found it plays a big part in a bride’s love story. It’s not every day that you get to look for your dream gown. So why not look for it at a bridal boutique that understands and focuses on your special moment. Do you want to shout from the rooftops that you’re getting married, maybe? Do you want to a bunch of strangers watching you try on wedding gowns, maybe not? When enjoying a bridal appointment at All About the Bride you reserve the entire space to yourself. The shop isn’t open to anyone walking in and we only focus on you and your vision. You might think ok, but how much is this bridal appointment? It’s completely complimentary! Plus, when you’re lucky enough to find you’re gown here it doesn’t just stop with the gown order. We are continuously there for you as much as you need us. We’ll send you updates along the way and help you connect with any wedding vendors you may be missing. When you become one of our brides we treat you like family and we always will. Services Offered All About the Bride offers bridal gowns (samples sizes ranging from a wedding dress size 8 to size 32), bridal belts, hair accessories, and veils.

Woman-owned Business

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Details

Accessories

Hair Accessories

Sashes & Belts

Veils

Dresses

Wedding Dresses

Fashion Services

Bridal Stylists

Plus Size Available

Private Appointments Available

Gown Collections

Any questions?

Meet the team

Jenifer Amato

Owner

Jenifer Amato, the owner and bridal consultant, opened All About the Bride in June 2018. Her goal was to create a safe space for brides to feel celebrated and relaxed while shopping for their dream dress. She believed the best way to do that was for brides to enjoy a private bridal suite to themselves during each appointment. Once arriving to your appointment, you will immediately realize that it’s truly all about you, the bride.

Availability

5.0

out of 5.0

15 reviews

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Review Summary

This AI-generated summary is a snapshot of this vendor's ratings and feedback.

Reviewers had a fantastic experience at the venue, praising the individual consultants like Erica and Jennifer for their helpfulness, friendliness, and ability to understand their visions. The private space for trying on dresses was appreciated, and customers felt comfortable and not pressured during the process. Consultants like Amy were highlighted for making the experience welcoming and successful, with brides finding their dream dresses within budget and as imagined, making it a top choice for wedding attire shopping.

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Chloe R

1/14/2025

Erica was my consultant and she made my experience so wonderful! She helped us pull gowns and made me feel so comfortable, if I didn’t love a gown there was no pressure to keep it on. I ended up finding my dress and I couldn’t have done it without her!

Cameron J

1/04/2025

We had so much fun here! It's really nice to have a private space to yourself to try on dresses, and the lady helping us really listened to what I was looking for and found several options to choose from.

Any questions?

Ella F

7/04/2024

My stylist was so helpful and friendly! She helped me find my dress within my budget and exactly how I had imagined it!

Amelia A

7/02/2024

Erica was fantasy and went out of her way too help us!

Kelsea R

10/05/2023

Jennifer was my stylist she was amazing and so helpful!!!

Lindsay G

5/13/2023

This was the best experience I could have had! Amy was the absolute best and made the experience so welcoming, understood my vision for the dress, and helped me find the most beautiful dress that I couldn't have ever imagined being my wedding dress! I think All About the Bride lived up to their name!

S D

9/03/2021

absolutely amazing experience! She is so sweet!!

response 09/05/2021

Thank you so much!

Gabriella M

5/07/2021

What an amazing experience!! Amy was incredible. From the moment I walked in the door I felt so special and listened to. Amy stayed within my budget or warned me if a dress I picked out was over. I found THE dress and I couldn't be happier!

response 05/09/2021

Thank you so much, Gaby! Your kind words mean the world! Congratulations on finding the pe...

rfect dress!

Casey S

3/06/2021

so personal and fitted to your styles. jenifer is a chameleon. she can fit you and form you to what you love and want. in short, shes got it going on....

response 03/07/2021

You’re the best Casey! It was so wonderful celebrating with you!

anonymous u

11/12/2020

Jennifer is the BEST bridal specialist! I went to All About the Bride last November for my wedding this year on October, 31. We had the whole boutique to ourselves which was great since my family flew in from Chicago and Phoenix to help me pick my dress! The dress was everything I could have wanted. I described my dress to Jennifer and she picked the perfect one! It was the first dress I tried on and the dress I chose. Jennifer really has an eye for what brides want. My grandfather got sick in the spring leading up to the wedding and I reached out to Jennifer to see if I could get the dress in early to surprise my grandfather in Arizona. Jennifer took the initiative and got the dress in early for me to surprise my grandfather with my dress before he passed away. She truly cares about each bride and their bridal experience. Going above and beyond to make sure your day is perfect! I cannot thank her enough for all she did for me. The dress was beautiful on our wedding day! Could not have asked for a better experience all around! Highly recommend if you are looking for a personalized and private wedding dress experience!!

response 05/09/2021

Thank you so much!! This truly means so much to us! 🥰

Nickita B

7/20/2020

Jenifer was amazing!!! I have went to 2 other stores before this and they was so rude, so being treated so good at AATB was a great change. I not only found my dress. I love the fact that Jenifer picked it and it was so perfect only because she listened to what I wanted and had amazing taste. No other store could ever compare to AATB. I felt comfortable, beautiful, and most of all understood. I love this shop an will recommend AATB to every loving bride I meet. Thank you so much AATB

response 08/03/2020

Thank you so much Nickita!! Its an honor playing a small role in your big day! 💕🎉

Kimberly P

6/15/2020

What a wonderful experience! It was so nice having the store all to myself and Jenifer was amazing. The gowns were gorgeous and I found something that was beautiful and unique. Run, don’t walk to AATB to find your perfect wedding dress and to have a wonderful experience shopping for it!

response 08/03/2020

Thank you so much, Kimberly!! 💕

Abigail H

3/09/2020

Jennifer is a DREAM dress consultant - she put on our favorite music, had snacks and drinks ready for us (which was much appreciated after a full day of going to 3 other stores) and she was not pushy at all - something that I noticed with a couple other places. This place truly makes the bride feel how she should feel while looking for a wedding dress. She is on team bride, listens to what you’re looking for, throws a PARTY when you’ve found the one, walks through the process of alterations with you, and makes you feel totally comfortable during the process (because buying your wedding dress when you’ve never gone through something like that and never will again is daunting!). I cannot talk her or her dresses up enough.

response 03/09/2020

Thank you so much for the kind words, Abigail!! We were honored to help you through the pr...

ocess and we’re so happy you enjoyed your experience with us. It truly means so much! You were such a beautiful bride! :)

Savannah D

7/12/2019

The absolute best bridal shop in Chattanooga by far! Jenifer is incredibly helpful, friendly, and knowledgeable about the entire dress buying experience. She goes above and beyond to make sure you not only find what you're looking for but to ensure you have the best experience possible. In addition the shop is chic and clean. You will feel comfortable and relaxed throughout the entire process. She continues to stay in touch with you and is truly interested in making your big day special as opposed to just trying to sell a gown. I tried on tons of dresses but this is the only place where I was made to feel like the beautiful bride I am.

response 08/03/2020

Thank you so much for taking the time to share your experience! I truly appreciate it! 💕

Brooke C

10/14/2018

This was by far the most personal and wonderful dress shopping experience! She shuts down the entire store so all focus is on you. She makes everything personal and even provides champagne. I had so much fun and found some truly amazing dresses.

Service area

3702 Dayton Blvd, Chattanooga, TN

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(423) 326-9150

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All About the Bride

Jenifer Amato

Owner

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All About the Bride

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Meet the team

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Reviews

5.0

Review Summary

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