All About the Gown

I couldn’t have been more pleased with my experience at All About the Gown! Celeste was awesome. She helped me to narrow my search for a mother of the groom dress. I was fearful that I wouldn’t find a dress because of my bigger build, but that was never an issue. Dress after dress , the selection was more difficult. I would recommend this company again and again! Thank you to my friend, Lynne, for your help (shopping with a friend is better than shopping alone especially for an important event like this) and Celeste!!

I would recommend this shop to any bride to be! I was having a lot of difficulty finding a dress that fit my body and was the style I was looking for. Celeste took several hours with me trying on numerous dresses until I finally found the one! I had just about given up finding the “right” dress but Celeste made that process so much easier and stress free compared to where I shopped prior to coming here. Make your first appointment here You will not be disappointed!

This was my first time I was going to try on dresses and I absolutely regret going here... To keep the points short of my review: the stylist was cold from the beginning, bashed the other store I had an appointment with, made me feel rushed to say my opinions in each dress I tried on and after trying on a total of 7 dresses I finally figured out kind of style I liked (which was A-line) and she basically kicked us out by saying "Well looks like we have exhausted all the opinions you like so I guess this isn't the shop for you. Maybe you'll have better luck at the next place" Very upsetting I had to have my first dress experience here and deal with such a rude stylists. Will never recommend this shop to anyone.

Judy is the best and the dress selections are amazing! Found my dress, and cannot wait to wear it! Super fun experience!

After visiting several bridal shops, I was very stressed as I couldn’t find something I liked in my time frame. I arrived at All About the Gown by myself just wanting to find something I loved. Celeste made my experience unforgettable. She had my trying on gowns and searching for what I liked. I tried on an endless amount of beautiful gowns until I found the one. Celeste made sure that all of the accessories fit to make my gown one of a kind. With over skirts and off the shoulder straps, she made my dream come true. It was sad that I didn’t have anyone to share that special moment but Celeste was the best at making sure that that moment was shared and beautiful. I probably talked her ear off but I was trying to distract myself from such stress I was feeling and she unknowingly blessed me that day. I hope to come back and have my mom and mother in law find a beautiful occasion dress too. I wish I could relive my experience!

Stefany at All About the Gown went above and beyond my expectations with helping me find my dream dress. She took the time to listen to my needs and wants. She made great suggestions and ultimately helped me find the one! My experience at All About the Gown was amazing and I cannot recommend them enough!

My experience at All About the Gown was one of the happiest parts of my wedding planning process! I needed to find a dress during COVID, and they were incredibly accommodating. It was just my mom and I in the room, but the stylist/consultant made the day feel like a grand affair. We were treated with such care and the stylist's excitement made me SO excited for the wedding day after a long planning process that was filled with uncertainty. I felt incredible in every dress that we chose, and I loved that I got to pick out pretty much whatever I wanted to try on! It was such a customized, personal experience, and I can't thank All About the Gown enough for their support and expertise.

AMAZING! I was a nervous bride with no idea what kind of style or dress I would choose. I can be undeceive too! But Judy knew what to do! She made the experience easy, painless, FUN, and so memorable. I'm honored to be an All About The Gown bride and I can't wait to say "I do" in my dress! Thank you Judy!

I had my first ever wedding dress shopping appointment here and it was such an amazing day! Everyone at All About the Gown was so kind, fun and encouraging. The whole appointment was stress free and I found my dream dress here! A big thank you to Boianna for helping me find the perfect dress, you were amazing!! I would highly recommend going here to find your wedding dress!

This was my first bridal appointment ever and found my dream dress!! They did an amazing job! All were so kind, patient, and very knowledgable. Couldn’t have asked for a better experience!

The team at All About The Gown made my wedding dress shopping experience more than I could imagine. They were so friendly, helpful and just all around fantastic. I felt no pressure at all by them but was supported to try on different styles. They ultimately helped me find the dress of my dreams. I can’t thank them enough!

AMAZING! First, I was pleasantly surprised that I could have up to 7 of my most special ladies be with me on my special day to choose my wedding gown. We got there and the room we were in was GORGEOUS! It was truly a glamorous experience and everyone who worked with us was wonderful. I found my gown in less than 30 minutes and have absolutely no regrets. From the beauty to the service, you will absolutely love your experience.

I had a fantastic experience at All About the Gown and ended up buying my wedding dress from them! My style is more sleek, modern and glamorous, and not lacy, dainty or sweet, so the first many dresses I tried on weren’t right for me. This store has a lot of lace, embellishment, and romantic dresses, and fewer sleek, simpler gowns. However, the minute I put on one of the final dresses it was clear it was the one for me. My attendant was very knowledgeable, upbeat, and so easy to work with. She pulled extra dresses based on my likes and dislikes. She never pressured me to put on a dress I didn’t like. And she made the process really easy and fun. I’m very glad I went to All About the Gown and can’t wait to wear my dress!!!

This was the first bridal store I visited and my dream gown turned out to be the very first one I tried on! I found an incredible dress. The store has a one of a kind selection and the stylist really listened and tuned into the key things I was looking for in a dress. I am pretty indecisive in general and went way over my appointment time before I could finally commit to the dress. Not once did I feel pressured or like a bother to anyone, I felt really supported and allowed the time I needed to make my decision. The owner came into my appointment as well to share feedback and offer advise on potential alterations. I do think it would be nice if they could maybe provide an iPad or something for brides to use to compare how the gowns photograph (since photos last forever!) as it’s not super easy for everyone to compare what they see in the mirror back to back. Overall, I am so pleased with my dress, the support I got in store, and how responsive and engaged the store has been with me even after I left my appointment. Highly recommend!

The shop was very beautiful and I felt like my time there was so personalized! The dresses were so unique and gorgeous, staff so friendly and helpful, and I found my gown so easily!

I had an amazing experience! The ladies there really helped me pick the best dress. I felt that they were completely focused on me, and I wasn’t rushed. So thankful

My whole experience with this place was beyond. They were super accommodating and responsive to my (what felt like) 900 questions prior to my appointment. I loved that their dresses were on display and that I was able to choose what I wanted to try on vs other places I visited. My stylist Teanna was sweet and knowledgeable, and very patient with me. I traveled almost 2 hours to visit here and so glad I did. I can't wait for that call that my dress has arrived!

All About the grown goes above and beyond for brides. It was my first appointment looking for a wedding dress and my last one because I was able to find the dress of my dreams with Angela who was so helpful. Overall it was a great experience, one I will never forget.

1000/10. The staff really took the time to hear my reviews on each dress and pulled new dresses based on what I liked. The private suit really sets the mood with something to drink and the ability to go in and select different dress was truly a magical experience. I felt beyond special and was able to find my dream dress... I really couldn’t express how amazing this place is.

Lots of love to the "All About the Gown" family! Myself, mother, and mother-in-law loved our experience that this store. My mother-in-law bought her dress from this store too! Thank you for creating a patient, warm and welcoming environment.

I had the best experience here! Tianna was my stylist and she listened to me and how I felt and what I was looking for and she helped me find the perfect dress! It was an easy and FUN process and everyone at All About The Gown made me feel special and beautiful! I can’t wait to go back for my try on 🥰

I don’t remember the ladies name who helped me but she was very sweet. Judy the owner not so sweet. Lack of communication during the end of my experience with Judy, that has now left me With what I thought was a good experience now into terribly awful one. This review isn’t to bash the place, but simply warn other brides to ask questions and understand their policies that they do not inform you of. Because of MY experience that was ruined, I will rate them zero stars. Hopefully other brides will have a much happier experience shall they choose to come here because I do not wish anyone to feel the way do after leaving this place. I’ve been in tears since I left the place and it’s suppose to be a magical feeling. After all it is the biggest day of your life and it should be perfect! so don’t get caught up in sweet sales talk and people making you think you want something you don’t. Best of luck to all future brides and I hope you find the dress of your dreams to walk down the aisle to the love of your life in!!

I worked with Hailey directly and she was absolutely amazing. So upbeat, helpful and supportive. She helped me narrow down my choices based on my likes and dislikes from each dress I tried on. The entire staff was supportive and helpful!! Such an amazing place with amazing people! They make you feel right at home! ...and the dresses are absolutely stunning!!!

Tianna and the team at, All About the Gown went above and beyond to help me find my dress!! I felt taken care of from the moment my bridal party and I walked in, to the moment we left. Tianna was an extraordinary stylist! I highly recommend this place for your styling needs. I can't wait for my veil to come in that Tianna matched with my dress, perfectly.

They were very helpful and had a great selection of dresses. They were accommodating to my schedule and I was very happy to give them my business!

My family was taking a weekend Lake Geneva trip, and as my sister bought her wedding dress here last year, I thought it would be fun to go try some on. I got engaged a little over 2 weeks ago, and had no idea what I wanted in a dress, so I pretty much expected to have a first appointment trial run. Stefany took care of me and she was SO beyond helpful and wonderful to work with. I probably tried on 10+ dresses, and she made me feel so confident, and really helped me figure out what I wanted in a dress. Not to mention, the dresses at AATG are simply stunning. I walked out with my dream dress and I couldn't be more excited. Thank you Stefany and AATG team!

I went to All About the Gown for my second bridal appointment. My first appointment at another store didn't go very well, so my expectations were low. Instead, I had the best time! My stylist was the best! The dresses she chose for me were perfect; every single one looked good. My stylist was also so positive and made me feel beautiful. I am so happy I chose to go here!

I had such an amazing and fun experience finding my perfect dress. Champagne, different styles of dresses (without being overwhelming), and observing exactly what I needed. Everyone was so incredibly patient and fun! Cannot recommend these group of ladies enough!!! <3

Where to start! This fabulous boutique made my wedding dress dreams come true! This was the first boutique I went to, and was unmatched in service, style, affordability, aesthetic, (I could go on forever), by other boutiques in this area! (Northwest Chicago suburbs / southwest WI). At both appointments, the staff at All About The Gown really made me feel special and were SO helpful and friendly during the entire process! Special shout out to my bridal specialist, Boiana! B, I am so thankful I had you to help me find my wedding dress! Working with you made the entire experience perfect! Thank you! 10/10 would recommend making an appointment here! The staff is extremely accommodating! You can tell, they love what they do.

I had such a great experience at All About the Gown! Everyone was so sweet and helped me find exactly what I was looking for! The appointment went so smoothly and everyone was so excited to help me find what I was looking for in my price range! Having a room to ourselves was so fun and helped us all feel more comfortable during the coronavirus! This was my first and last time shopping for a wedding dress!

I love All About the Gown! My experience was perfection all around from the personalized visit, champagne for my guests and I, a relaxed atmosphere with excellent service and no pressure. I really was able to take my time and explore my options before saying yes. The owner, Judy, her daughter and staff are amazing! This dress shop went above and beyond any of the other four bridal shops I visited in the area. Thank you for helping me find my dress!

Selection was great and I am so happy I was able to make it to the sale! :)

This shop is wonderful to work with. I had a blast with the owner Judy and her daughter Stephanie, as well as my stylist Angela! They have such unique styles to chose from, most of which I hadn't seen at any other boutiques. The stylists really listen to what you're looking for and are great at picking out things that you might not have originally pictured yourself in. They really helped me narrow down my search and made me feel amazing in the dress that I chose. Their dressing room spaces are awesome. Very open, with accessories right there in the room. Their prices are super reasonable for any budget. I would definitely recommend them to anyone whose looking for a fun, stylish, one of a kind dress! Thanks to All About the Gown!

They give you the wedding dress experience that every little girl dreams of! I visited multiple dress shops prior and no one was as intentional and personable as Stefany and her team. They have such a wide variety and beautiful collection of dresses to choose from. Look no further- your dress is waiting at All About the Gown!

I absolutely loved my experience at All About the Gown! They were so enthusiastic about helping me find my dress, even on the phone during the appointment reminder call! This was the 6th (and final) store I went to in my search for my wedding dress. I was honestly starting to think I wasn’t going to be able to find a dress I loved. Angela encouraged me to be open to all dress styles and was so great about listening to what I was saying. The people I brought with me had plenty of opinions but Angela made sure to focus first and foremost on what I was saying and how I was feeling. Angela was so easy to talk with and I enjoyed just chatting with her while getting into and out of dresses. I had such a great experience trying on dresses and the fact that I found THE dress here, made my experience that much better.

All About the Gown provided me with such an amazing experience that I will never forget!!! They were beyond accommodating for me & my group that came. Angela was amazing and made me feel so comfortable and relaxed! I never felt rushed and was able to try on many dresses! Thank you again to all of you!

I had the best experience at All About The Gown finding my perfect dress! Angela was amazing. I got to try on way more dresses than I expected and I never felt rushed or pressured. She was just kind and helpful the entire time. Something awesome about this shop is that you get to personally go out on the floor and look at EVERY dress they have available on the rack and to order. We weren’t expecting that and it was so much fun! I also brought a full house of guests with me and Angela and Judy were extremely gracious and welcoming with us. Another perk is the location. It gives you the perfect excuse to have a fun weekend away in Lake Geneva! Thank you so much All About The Gown, I will be recommending you to all of the future bride-to-be in my life!

All About The Gown quite literally blew my mind when it came to dress shopping. I was referred by a coworker and it was the second dress shop I visited. Angela and Stephanie were amazing!! Their bright and friendly attitudes put me at ease instantly. They easily directed me through the process and asked the perfect questions to guide me to my dream dress. At the end they gave me a contact for alterations and I plan to return for accessories. Thank you so much lovely ladies! I can't wait to walk the aisle in my dress!

All About Th Gown was a blessing when knee deep in wedding planning. Dress shopping is supposed to be fun but let’s face it, it can be overwhelming with so many different styles and designs. However thanks to All About the Gown, I never once felt overwhelmed when there. Their advice was honest and so helpful! They heard what I had in mind and made it come to life! Great dresses, employees and overall great company.

I cannot say enough about the amazing experience I had! Even before I set foot into the bridal salon the staff was very accommodating via email. Then at my first ever bridal appointment, Angela was phenomenal! She was able to get me in every dress I had picked out from the floor without making me feel rushed. In the end it was Angela who convinced me to try on the dress that I ultimately said YES to! The staff truly cares and listens to what the bride is saying. The best wedding dress shopping experience I could have asked for.

BEST bridal shop! Such a picture perfect bridal experience! Judy & Stephanie went above and beyond to make sure I found the perfect dress for my day! Not only did Stephanie go out of her way to pick up a dress for me to try on, but she came in on her day off to hand deliver it. I highly recommend this shop.

Best wedding dress shop EVER!!! Stephanie and Judy were amazing throughout the whole process. I purchased my wedding dress here along with all of my bridesmaid dresses. They are both extremely attentive and knowledgeable. They were able to help me find the most perfect wedding dress that fit my style.

Everyone was so welcoming, Angela was very sweet and creative too! She and the entire team really helped me envision myself wearing the 2 most perfect dresses on my wedding day. I couldn't be more excited and happy with my choices!

I bought my wedding gown in November of 2018 for my recent wedding a couple of weeks ago. The staff made sure me and my dress squad had the best experience. I had the best day finding my dress for the big day. The staff was very friendly and personal.

All About the Gown was nothing less than amazing! They worked with me and my bridal party so well! I felt no pressure but did walk out with my gown! I highly recommend them!

I am picky, I am reserved, I am indecisive, and I need to see all of my options!... a recipe for disaster, right? I found the perfect dress at All About the Gown! Stefany and the entire team were FANTASTIC!! Me and my squad got to walk the show room and pick out our likes, and the team threw in some others as well. Their inventory is the perfect size, not too large, not too small, with great picks. No one was pushy, and they were honest. I ended up buying a sample dress, because it happened to be my size! Stefany also made sure to inspect my dress to ensure nothing was wrong. By far the best experience I had dress shopping!

Stefany and Judy were AMAZING! Their shop is beautiful. Before I went to the bridal salon I went to two other shops and did not feel my "wow". I walked into the bridal salon and felt like a TRUE bride. Stefany helped me get into a few dresses before I found MY dress! They "Jacked" me up and it felt so amazing. I could not have asked for a better experience. I would highly recommend !

All About the Gown was absolutely amazing! There service was phenomenal and my whole bridal crew had a wonderful time. I really appreciated the freedom of going into the bridal room and picking out dresses that were eye appealing to me and my taste. Not many bridal stores let you actually take a look at the gowns they have to offer. Angela was super sweet and definitely helped me find my dream dress. Would recommend this place to any brides looking to find their dream dress!

All about the Gown was everything I needed. It has a very cozy yet elegant feel. April and the whole staff was amazing to work with and I couldn’t imagine saying yes to my dress anywhere else!

This was the 4th bridal salon I visited and by far my BEST experience. Every single dress they brought was beautiful!! I had 2 appointments and I couldn’t ask for better consultants. I wasn’t rushed or pressured at all. They brought exactly what I asked for and were patient, honest, & professional. I truly loved my experience at All About The Gown. I love my dress and can’t wait til it comes in!! Thank you!

I cannot be happier about my experience here! It was perfect. Judy and her staff were so incredibly helpful and catered to my every need. The only issue I had was that every single one of their gowns were too gorgeous! Picking just one was so hard! I finally found the perfect dress, and had a great time doing so. Thank you so much!

I had the most amazing time at All About The Gown! I had a lot of my favorite people with me who were able to help pick options of dresses for me to try on and also were given amazing mimosas in this beautiful bridal suite to try on dresses. Everyone was so happy and helpful. I found the most beautiful dress. Everyone should experience something like this because they made me feel so comfortable and really listened to what I was looking for. Recommend 100000000x over!

I was shopping around Downtown Lake Geneva and decided to stop in to All About the Gown. I walked in and the wonderful ladies let my sister and I browse the dresses and I ended up making an appointment for a few weeks later! This was the first place I went to try on wedding dresses at and I am SO happy with my experience :) Angela was our bridal stylist and she was amazing!!!! She had me walk around and pin the dresses I wanted to try on, as she was pulling dresses she thought I would like. She was so great with explaining the styles of dresses and how they fit and made me feel very comfortable! The dress I went with was one she had pulled out for me and the style was the exact opposite of what I thought I wanted at first! This place and their staff were amazing, definitely recommend to any bride!

We had the most amazing experience from the moment we walked in! This was a day that I will never forget - I can’t wait to marry my guy in my wedding dress from All About the Gown. 💞 Thank you Stef, Judy, and everyone that made my “yes” bridal moment so magical!✨

Stefany and Angela have been so helpful and patient with me throughout this whole process! Stefany answered the million questions I had before coming in via email (promptly at that) and they both were so wonderful to work with in person. They even had a cute little chalk sign outside the room you were going to use with your name on it! The little details stuck out. I would highly recommend going there to find your dress. Great experience. :)

All about the gown was an amazing experience. I found the perfect dress that was not even what I was planning on wearing. It got ordered a little too big but nothing alterations couldn’t fix. I had so many compliments on my dress on how different it was and I wouldn’t change anything. Thank you guys!!

I have to start by saying that shopping for dresses is hard for me. I was upfront with the staff about some things that were worrying me about being able to find a dress, and I found the staff incredibly kind, understanding, and patient. They are also great about helping you stay within your budget while also finding a dress that makes you stand out. I brought my whole family: Dad, Mom, two sisters, and my 14 year old brother. The staff was really amazing about making sure I was heard first before my family. The staff here really made me feel like a princess. They also made me feel good about myself and how I looked. If you are looking for a kind and supportive staff, look no further. Thank you All About the Gown by Judy for the amazing experience!!

All About the Gown completely exceeded my expectations about finding the dress of my dreams for my wedding day! The staff made me feel like we had been friends for years and went above and beyond traditional customer service etiquette. I approached the day with a positive outlook and an expectation to narrow down ideas of what I wanted my dress to be. I walked out with the dress of my dreams. All About the Gown was the only bridal appointment I booked. I HIGHLY recommend All About the Gown to anyone wanting an unforgettable experience while searching for the dress of their dreams!

All about the gown truly encompasses the perfect experience when it comes to buying your wedding gown. I felt so comfortable telling the girls what I did and did not like. Just by telling the things that I did and did not like, they were able to bring me the best dresses that worked for me. I never once felt as if I was being pushed to purchase a gown. I found my perfect dress here and cried like a complete baby and everyone else did with me as well. I would recommend this place to any bride to be. I wish I could rate above and beyond because that’s how they manage their bridal salon. They go above and beyond.

Our experience at All About the Gown was amazing! You get your own private room, along with champagne, and the atmosphere is relaxed yet professional. It really feels like you’re working with family! You get to be hands-on when choosing dresses to try, which was really cool. We couldn’t be happier with our experience working with all of the ladies at All About the Gown and I would recommend them to anyone looking for the perfect dress!

Beautiful dresses, wonderful staff

I went here a couple weeks ago and they did an amazing job. I originally went here just to see if I ended up liking any of there dresses during their sample sale. I never felt pressured during my time here and I loved that they didn't pull dresses above your budget. I ended up finding the dress of my dreams here and I couldn't have been happier with my experience here! THANK YOU

Wow! This place is amazing! I am incredibly indecisive and had a really hard time picking out a dress, but Judy and Stef, and many others were so patient and understanding! The first time I came in with my family, we were greeted with mimosas and a smile. They are incredibly friendly and made the experience so great. I never felt pressured to pick a dress or to hurry along my decision process. I would highly recommend coming here to look for your perfect dress.

I already reviewed as the Bride, I couldnt have asked for a better experience. Then it came to my husband and groomsmen getting their suits. Their suits did not fit originally, Stefanie took my calls very late at night, and Judy was personally in the shop on her day off the next morning to make sure everything turned out perfect. This mother daughter due is like non other. The personal connection they give to all their customers is the best. They love what they do and it is evident

All About the Gown by Judy set the bar high and I wasn’t disappointed with any aspect of finding my dream dress. This was the first place I visited, and it was the place I compared all other visits. From the first phone call to the time I walked out with my dress – I felt comfortable and I felt like the team truly listened to what I was looking for. When I walked up the stairs I was greeted with open arms and everything was very comfortable. Angela listened to what I liked and what I didn’t like and was able to find the dress that fit my vision. I wasn’t ready to commit to the first dress and the first place – so I checked out a few more places. Not only did I keep comparing everything to the first dress I fell in love with – I also kept comparing everything to how the team made me feel and the experience I had at All About the Dress. There was no irritation with trying on multiple dresses, there was an excitement from everyone when I came back to purchase my dress and I truly felt like family. So many parts of the wedding come together after you find the dress and I believe the foundation of my dress experience has paved the way. I couldn’t be happier with my time with Judy, Stephany & Angela. Thank You!

I had such an amazing experience wedding dress shopping here! All About the Gown was my 3rd bridal store stop and I was starting to feel bummed out about the whole finding a dress process. I have to admit, I was not excited to schedule another dress appointment. I was excited to spend the day in beautiful Lake Geneva though! I had my appointment scheduled for a Saturday the last weekend in April and had to reschedule due to a snow storm. They were nothing but understanding since we were driving from the Madison area. I was fit in early the following weekend which worked great with my super busy schedule! We were greeted by Angela with a smiling face, and mimosas. The whole process was very enjoyable and relaxed this time! I was so happy that I had finally found a stylist who made me feel 100% comfortable and not pressured. It came down to choosing between 2 dresses and Angela's next appointment had shown up. She did not rush me and wanted to make sure I was ready to say "Yes to the dress" After putting back on the first dress I started with, she said my face just lit up. I ended up in a dress that was exactly what I had wanted from the beginning, before other stylist had me way off track from what I was truly looking for. To add the cherry on top, my dress was bought as the sample dress so I was WAY under budget! 100% I would recommend All About The Gown. Plan a day around visiting the store; the experience is amazing and the town is so charming!

I’m so pleased with my experience at all about the gowns! The ladies there were above and beyond! This was first stop in picking out a dress and everyone was so helpful in helping me figure out what my style really was. I’m terribly indecisive and everyone was so patient throughout the whole process. I ended up buying a dress the same day! Their selections are truly beautiful! My fabulous stylist even found me the perfect vail for my dress. I’m not one to get all gussied up but I truly felt like a beauty in my dress! Best experience ever! I would give them more than five stars if I could!

Everyone was sooo sweet and helpful! Loved it and it was such a great experience!!

I found my dream dress at All About the Gown! My bridal consultant Angela was amazing and the whole experience felt so personalized. Judy, the owner, chose a dress for me to try in a style I didn’t think I wanted. She assured me I would love it and I absolutely did. I ended up choosing that dress because it was beautiful and fit me perfectly. I highly recommend All About the Gown if you are looking for a “Say Yes to the Dress” type of experience!

I loved All About the Gown! They listened to what I wanted and picked out my perfect dress. So friendly and supportive during the dress process. A beautiful shop and great selection!

I absolutely LOVE this place. They made the experience of wedding dress shopping everything that it should be! I shopped at a few other boutiques before this one and this one blew everyone else out of the water!! Everyone was so helpful and the seamstress was onsite. She was able to tell me what I can and cannot do. I highly recommend them to every bride looking for the perfect dress and a wonderful experience!

I can’t say enough great things about All About The Gown! This was the second place I went to to look for my wedding dress and my expectations were low because I had such a bad experience at the first place I went. Thankfully they way exceeded any expectations I had. Everyone who works here is kind, hilarious, and makes you feel so comfortable! I went in thinking I knew exactly what style I wanted, but with the help from the girls they showed me a dress I would have never even thought to try on and I fell in love with the style/dress and ended up picking it. They truly make each girl who walks through the door feel special! I’ve already referred multiple friends/family to the store because I know they will have just as great as an experience as I had! BTW also getting my bridesmaids dresses through them..I have multiple girls from out of state in my party and they have been SO accommodating with each and everyone! Thank you All About the Gown for making the planning of my wedding so effortless and fun!

I had no idea what style I wanted to go with for my wedding dress. I live in Texas and tried on at least 15 dresses and didn't get that "This is the one" feeling with any of them. I tried All About The Gown when I was visiting home and worked with Stefany. She was so patient with me. She asked me what I liked or didn't like about each dress so we could get closer to finding the perfect one. I saw a dress online and thought for sure that was going to be the one I walked out of the store with but it was actually another one I fell in love with after narrowing down likes and dislikes. She even helped my mom find a dress even though we didn't make an appointment for her. Thank you all so much for the help!

I had an amazing experience at All About the Gown! Stefany and Judy went above and beyond for me! They didn't have the dress I wanted so they ordered it for me. Their guest service is exceptional! I highly recommend visiting their store!

There is really so much to say about the beautiful place! Judy and Stefany are such great people and they truly made me feel like they were a part of my family and just wanted me to have the best dress I could possibly have. I will recommend absolutely everyone to go and see them. The dresses are beautiful and the prices are right on point! Ugh! I seriously can't say anything bad about my experience here! Please go check them out! And to Judy and Stefany, from the bottom of my heart, thank you. For everything :)

I can not say enough about how happy I am with my experience at All about the Gown! Judy is amazing, she was so patient and concerned for my satisfaction. She listened so well to what I wanted and delivered the most gorgeous dress I could ever imagine. The bridal suite is jaw dropping beautiful and had me feeling like a princess! We spent a good amount of time pondering my last few choices and never once felt rushed as I made my decision! Thank you so much for this absolutely wonderful experience, All About the Gown by Judy will always be my number one recommendation for any bride to be!

I would recommend this store over and over again! Stefany was absolutely amazing to work with. She was very professional and gave her own opinion when needed. She knew so much about the gowns and really made the experience one I will always cherish and remember. I felt as if I was talking to a friend and not a stranger I just met. The entire staff at this store was extremely nice and helpful.

Where do I even begin! I found over 20 dresses online that I liked from their store and wanted to try on! I worked personally with Judy and she was so patient as I analyzed each and every dress! I knew what dress I was going to love, but Judy made sure I tried on all the others before trying on what became my dream dress! 20 dresses, 2 hours, and 1 dream dress! The dress was so incredibly perfect I will not need any alterations AND they will store my dress until I am ready to pick up and wear! I loved the entire staff and my mom found her mother-of-the-bride dress! The 1 hour drive is absolutely worth it! Love Lake Geneva area! THANK YOU ALL ABOUT THE GOWN BY JUDY, INC!

Where to begin.. first off, the store is big with tons of selections for you to choose from. The fitting rooms make everything seem surreal, (and I’m not just saying that because of the free champagne) - the staff makes you feel like a princess. They were so patient with me. I went in for my first time to try dresses. I picked a dress that I thought I liked. When I got home, i was doubtful about my choice. I emailed Stefany that same day and told her how I felt. They were so sweet, patient and understanding. They gave me another day to come in and try on more dresses. Stefany helped me out so much. She was very honest and gave me her opinion every time that I asked for it. I walked out of the store in love with the dress that i finally chose, thanks to everyone at All About the Gown.

I loved All About the Gown by Judy. The store was beautiful, lots of selection. The staff was friendly and helpful. Judy herself was amazing and informative. The dresses werent overpriced, which I appreciated. We felt very welcome and left feeling like family. We could not have had a better experience. We loved it, simply loved it.

I would recommend All About the Gown over and over again. The store is absolutely gorgeous, and I was treated like a princess the entire time I was there. They have a huge selection of beautiful dresses to choose from, and they really listened to what I wanted and didn't want and made me feel so comfortable the entire time. They ended up choosing my dress for me, it was the last one I tried on and it was love at first sight! It was one I never would have picked myself, but I couldn't be happier with my choice. I am going back in a few weeks to pick out my bridesmaid dresses here since I was so happy with my experience. You cannot go wrong with this local Lake Geneva Gem!

I had an amazing experience at All About the Gown! There were so many beautiful gowns to choose from. The staff were friendly and fun! I had a wonderful day picking out my wedding gown. Staff weren’t pushy at all and helped me find the perfect dress.

My experience at All About the Gown was nothing short of perfect! To start, the bridal suite is so beautiful and personal. They only book one appointment at a time so all of the consultants energy is focused on you. The wide variety of dresses to choose from made me confident with my final selection because I tried on a bunch of different styles. Judy made the process so simple and all of my guests could not stop raving about how great they were to work with. I even had a question the next day and Judy helped me right away and eased any concerns I had. The staff here definitely know how to make you feel beautiful and provide each bride with the perfect dress shopping experience. I cannot wait to get my dress and fall in love with it all over again.

Judy was great to work with! She listened to what I was looking for and found the PERFECT dress. It was the first dress I tried on and I knew it was going to be the one. She and the other staff members were a blast too!

The ladies here were so wonderful. The store is so cute, the gowns gorgeous, and the staff so helpful! I could not have had better help in finding THE dress!

Absolutely amazing bridal store!! They have a large selection of gorgeous gowns. My stylist was SO kind and helpful through the entire process. I would definitely recommend "All About the Gown" everyone!

I absolutely loved their selections and service. They made it so enjoyable and kept the mimosas flowing for us!! I couldn't have asked for a better day and they didn't give me a time limit so that was certainly a big help. Thanks so much for helping me find my beatuiful gown!!

The store was beautiful and the staff was very helpful. The gowns were amazing and I was able to find the PERFECT dress at the end of the day. They were very accommodating and knew what they were doing! Made a very stressful situation fun!

I worked with April but Judy and Stefany both came in and assisted at different times. They were very flexible and went above and beyond to make my experience enjoyable. I explained I loved a top from one dress and a bottom from another and April literally found a dress with both things I loved, which proved difficult from my previous searches. The instant I tried it on I knew I wanted it but was super unsure about making the big purchase! She was patient as I tried on multiple others and even had to reschedule to come back and try it on again to be sure! Everyone was super friendly and helpful and I felt comfortable like I was with friends and not sales people. It was overall a great experience and I found my perfect dress, veil, and belt for the day for reasonable prices!

This was the best experience that I could have hoped for wedding dress shopping! The store is beautiful and it has a great location. Stefany was amazing and helped me through a lot of dresses and was honest and helpful about what looked good. One of the best parts was when she let my mom and I look at all their dresses and pick which ones we liked. It was am amazing experience and I would love to do it again if I hadn't bought my dress!

All I can say is the serivce is wonderful there and everyone is so positive! As unsure as I was about wanting to find the perfect dress they worked with me and took the time to make sure I felt great in what I had on! Would highly recommend them to anyone looking for a wedding, prom or formal dress! Thank you! And thank you for making my daughters day! 💜

All About the Gown was the first and last place I shopped at. My group and I felt very comfortable with Stefany helping me try on about a dozen dresses and of course her and Judy made me feel so good! No pressure and no rushing - very personal which everyone wants!

My experience with All About the Gown by Judy has been wonderful! You can expect exactly what they describe on their website. I contacted three different bridal shops. All about the Gown was very responsive and accommodating! Their customer service far exceeded any other bridal ship that I’ve reached out to.

All About The Gown by Judy was a great experience. Judy listened to my likes and dislikes and explained each dress she was pulling for me to try and why she thought it matched my criteria and worked with my body shape. The shop was very friendly and personable and my husband and I had a great time. The selection of mother of the bride gowns was impecable for those of who want to dress fashion forward and not matronly. We traveled 55 miles to visit the store because of the dress designers they carry. All About The Gown by Judy is highly recommended and I look forward in completing my mother of the bride journey there!

The store is gorgeous and they have an amazing selection to pick from. My family is very hard to please, but everyone enjoyed the time spent here searching for "The One!" I can't thank Judy and Stef enough for helping me find my dream dress. Thank you for everything!! I can't wait for the special day to come now.