4.9 out of 5 stars and 100 reviews
4.9
(100)Best of Weddings (4x).706 West Main Street, Lake Geneva, WI
About this vendor
The Exclusive Lake Geneva Bridal Shop...
A mother-daughter owned bridal shop located in downtown Lake Geneva. With over 11 years experience each in the bridal industry, AATG is the go-to destination bridal shop between Milwaukee & Chicago. We are dedicated to bringing you specifically chosen unique styles from only the best collections and highest quality wedding designers. We cannot wait for you to experience AATG. After all, it is All About the Gown.
Private Bridal Appointments
We offer completely private bridal suites for you and your guests to enjoy. We are by appointment only & we ask that you ring the doorbell when you arrive to be let in. We want you to be able to shop & celebrate uninterrupted. We can accommodate up to 5 guests in our main suite, and 4 guests in our smaller suites.
Our Collection of Gowns
Our team of expert stylists hand-pick each piece that arrives in the shop. We don't believe in the philosophy that we should have one of every dress you have seen at every wedding. Instead, we focus on creating a collection for the modern bride who is looking to push the limits on style. We love a classic silhouette with a modern twist, & die for all cathedral veils.
Visit our website below to become an #AATGBride
www.allaboutthegown.com
Details
Accessories
- Hair Accessories
- Headbands
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Bow Ties
- Shoes
- Ties
- Tuxedos & Suits
- Vests
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.9
out of 5.0100 reviews
Review photos
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If you are looking for an awesome level of service and a unique selection of dresses, come here!! Judy is an amazing stylist. Before the appointment they asked for my Pinterest Board and Instagram to understand my style. Judy pulled dresses based on my wants to start. She challenged me to try different things I hadn’t considered and pulled dresses based on my feedback. Their selection of designers is special and unique, not like anything you'll find at the big box stores. You won’t regret visiting this shop!!
I truly can’t say enough amazing things about Judy and AATG. My experience here was incredible. This was my first time shopping and Judy made me feel so comfortable and she made it so much fun. She had me try on a variety of dresses, both ones that I really wanted to see and some I wasn’t sure on, and I’m so glad she had me do that because I fell in absolute, complete love with one that was polar opposite of what thought I wanted. The entire experience was a dream and you can tell that Judy was born to do what she does and is so passionate about helping brides find the one! I would recommend AATG to all of my friends.
All About the Gown was where I found my wedding dress for my big day! The experience was amazing and I tried on so many fabulous dresses. They even recommended beautiful gowns that I would have otherwise not tried on. This was my second boutique and by far the best I went to!
This was my first and only shop trying on dresses and it was wonderful! I was able to bring all the important people in my life to participate in the dress selection and there was plenty of private space for us. My consultant, Boiana, was kind, patient, and made sure we stayed within the desired budget. The store owner even popped in a few times during the consultation to give her opinion and help pull dresses she thought I would like. Would definitely recommend for someone looking for a variety of dress size and wanting to support and female (mother/daughter) owned local business.
All About The Gown has an amazing selection of dresses and they are so helpful throughout the whole process. They were very accommodating to the group of ladies I had and made us all feel very comfortable. I would recommend checking them out and you will not be disappointed!
I couldn’t have been more pleased with my experience at All About the Gown! Celeste was awesome. She helped me to narrow my search for a mother of the groom dress. I was fearful that I wouldn’t find a dress because of my bigger build, but that was never an issue. Dress after dress , the selection was more difficult. I would recommend this company again and again! Thank you to my friend, Lynne, for your help (shopping with a friend is better than shopping alone especially for an important event like this) and Celeste!!
I would recommend this shop to any bride to be!
I was having a lot of difficulty finding a dress that fit my body and was the style I was looking for. Celeste took several hours with me trying on numerous dresses until I finally found the one! I had just about given up finding the “right” dress but Celeste made that process so much easier and stress free compared to where I shopped prior to coming here. Make your first appointment here You will not be disappointed!
This was my first time I was going to try on dresses and I absolutely regret going here... To keep the points short of my review: the stylist was cold from the beginning, bashed the other store I had an appointment with, made me feel rushed to say my opinions in each dress I tried on and after trying on a total of 7 dresses I finally figured out kind of style I liked (which was A-line) and she basically kicked us out by saying "Well looks like we have exhausted all the opinions you like so I guess this isn't the shop for you. Maybe you'll have better luck at the next place"
Very upsetting I had to have my first dress experience here and deal with such a rude stylists. Will never recommend this shop to anyone.
Judy is the best and the dress selections are amazing! Found my dress, and cannot wait to wear it! Super fun experience!
After visiting several bridal shops, I was very stressed as I couldn’t find something I liked in my time frame. I arrived at All About the Gown by myself just wanting to find something I loved. Celeste made my experience unforgettable. She had my trying on gowns and searching for what I liked. I tried on an endless amount of beautiful gowns until I found the one. Celeste made sure that all of the accessories fit to make my gown one of a kind. With over skirts and off the shoulder straps, she made my dream come true. It was sad that I didn’t have anyone to share that special moment but Celeste was the best at making sure that that moment was shared and beautiful. I probably talked her ear off but I was trying to distract myself from such stress I was feeling and she unknowingly blessed me that day. I hope to come back and have my mom and mother in law find a beautiful occasion dress too. I wish I could relive my experience!
Stefany at All About the Gown went above and beyond my expectations with helping me find my dream dress. She took the time to listen to my needs and wants. She made great suggestions and ultimately helped me find the one! My experience at All About the Gown was amazing and I cannot recommend them enough!
My experience at All About the Gown was one of the happiest parts of my wedding planning process! I needed to find a dress during COVID, and they were incredibly accommodating. It was just my mom and I in the room, but the stylist/consultant made the day feel like a grand affair. We were treated with such care and the stylist's excitement made me SO excited for the wedding day after a long planning process that was filled with uncertainty. I felt incredible in every dress that we chose, and I loved that I got to pick out pretty much whatever I wanted to try on! It was such a customized, personal experience, and I can't thank All About the Gown enough for their support and expertise.
AMAZING! I was a nervous bride with no idea what kind of style or dress I would choose. I can be undeceive too! But Judy knew what to do! She made the experience easy, painless, FUN, and so memorable. I'm honored to be an All About The Gown bride and I can't wait to say "I do" in my dress! Thank you Judy!
I had my first ever wedding dress shopping appointment here and it was such an amazing day! Everyone at All About the Gown was so kind, fun and encouraging. The whole appointment was stress free and I found my dream dress here! A big thank you to Boianna for helping me find the perfect dress, you were amazing!! I would highly recommend going here to find your wedding dress!
This was my first bridal appointment ever and found my dream dress!! They did an amazing job! All were so kind, patient, and very knowledgable. Couldn’t have asked for a better experience!
The team at All About The Gown made my wedding dress shopping experience more than I could imagine. They were so friendly, helpful and just all around fantastic. I felt no pressure at all by them but was supported to try on different styles. They ultimately helped me find the dress of my dreams. I can’t thank them enough!
AMAZING! First, I was pleasantly surprised that I could have up to 7 of my most special ladies be with me on my special day to choose my wedding gown. We got there and the room we were in was GORGEOUS! It was truly a glamorous experience and everyone who worked with us was wonderful. I found my gown in less than 30 minutes and have absolutely no regrets. From the beauty to the service, you will absolutely love your experience.
I had a fantastic experience at All About the Gown and ended up buying my wedding dress from them! My style is more sleek, modern and glamorous, and not lacy, dainty or sweet, so the first many dresses I tried on weren’t right for me. This store has a lot of lace, embellishment, and romantic dresses, and fewer sleek, simpler gowns. However, the minute I put on one of the final dresses it was clear it was the one for me.
My attendant was very knowledgeable, upbeat, and so easy to work with. She pulled extra dresses based on my likes and dislikes. She never pressured me to put on a dress I didn’t like. And she made the process really easy and fun. I’m very glad I went to All About the Gown and can’t wait to wear my dress!!!
This was the first bridal store I visited and my dream gown turned out to be the very first one I tried on! I found an incredible dress. The store has a one of a kind selection and the stylist really listened and tuned into the key things I was looking for in a dress. I am pretty indecisive in general and went way over my appointment time before I could finally commit to the dress. Not once did I feel pressured or like a bother to anyone, I felt really supported and allowed the time I needed to make my decision. The owner came into my appointment as well to share feedback and offer advise on potential alterations.
I do think it would be nice if they could maybe provide an iPad or something for brides to use to compare how the gowns photograph (since photos last forever!) as it’s not super easy for everyone to compare what they see in the mirror back to back.
Overall, I am so pleased with my dress, the support I got in store, and how responsive and engaged the store has been with me even after I left my appointment. Highly recommend!
The shop was very beautiful and I felt like my time there was so personalized! The dresses were so unique and gorgeous, staff so friendly and helpful, and I found my gown so easily!
I had an amazing experience! The ladies there really helped me pick the best dress. I felt that they were completely focused on me, and I wasn’t rushed. So thankful
My whole experience with this place was beyond. They were super accommodating and responsive to my (what felt like) 900 questions prior to my appointment. I loved that their dresses were on display and that I was able to choose what I wanted to try on vs other places I visited. My stylist Teanna was sweet and knowledgeable, and very patient with me. I traveled almost 2 hours to visit here and so glad I did. I can't wait for that call that my dress has arrived!
All About the grown goes above and beyond for brides. It was my first appointment looking for a wedding dress and my last one because I was able to find the dress of my dreams with Angela who was so helpful. Overall it was a great experience, one I will never forget.
1000/10. The staff really took the time to hear my reviews on each dress and pulled new dresses based on what I liked. The private suit really sets the mood with something to drink and the ability to go in and select different dress was truly a magical experience. I felt beyond special and was able to find my dream dress... I really couldn’t express how amazing this place is.
Lots of love to the "All About the Gown" family! Myself, mother, and mother-in-law loved our experience that this store. My mother-in-law bought her dress from this store too! Thank you for creating a patient, warm and welcoming environment.
I had the best experience here! Tianna was my stylist and she listened to me and how I felt and what I was looking for and she helped me find the perfect dress! It was an easy and FUN process and everyone at All About The Gown made me feel special and beautiful! I can’t wait to go back for my try on 🥰
I don’t remember the ladies name who helped me but she was very sweet. Judy the owner not so sweet. Lack of communication during the end of my experience with Judy, that has now left me With what I thought was a good experience now into terribly awful one. This review isn’t to bash the place, but simply warn other brides to ask questions and understand their policies that they do not inform you of. Because of MY experience that was ruined, I will rate them zero stars. Hopefully other brides will have a much happier experience shall they choose to come here because I do not wish anyone to feel the way do after leaving this place. I’ve been in tears since I left the place and it’s suppose to be a magical feeling. After all it is the biggest day of your life and it should be perfect! so don’t get caught up in sweet sales talk and people making you think you want something you don’t. Best of luck to all future brides and I hope you find the dress of your dreams to walk down the aisle to the love of your life in!!
I worked with Hailey directly and she was absolutely amazing. So upbeat, helpful and supportive. She helped me narrow down my choices based on my likes and dislikes from each dress I tried on. The entire staff was supportive and helpful!! Such an amazing place with amazing people! They make you feel right at home! ...and the dresses are absolutely stunning!!!
Tianna and the team at, All About the Gown went above and beyond to help me find my dress!! I felt taken care of from the moment my bridal party and I walked in, to the moment we left. Tianna was an extraordinary stylist! I highly recommend this place for your styling needs. I can't wait for my veil to come in that Tianna matched with my dress, perfectly.
They were very helpful and had a great selection of dresses. They were accommodating to my schedule and I was very happy to give them my business!
My family was taking a weekend Lake Geneva trip, and as my sister bought her wedding dress here last year, I thought it would be fun to go try some on. I got engaged a little over 2 weeks ago, and had no idea what I wanted in a dress, so I pretty much expected to have a first appointment trial run. Stefany took care of me and she was SO beyond helpful and wonderful to work with. I probably tried on 10+ dresses, and she made me feel so confident, and really helped me figure out what I wanted in a dress. Not to mention, the dresses at AATG are simply stunning. I walked out with my dream dress and I couldn't be more excited. Thank you Stefany and AATG team!
I went to All About the Gown for my second bridal appointment. My first appointment at another store didn't go very well, so my expectations were low. Instead, I had the best time! My stylist was the best! The dresses she chose for me were perfect; every single one looked good. My stylist was also so positive and made me feel beautiful. I am so happy I chose to go here!
I had such an amazing and fun experience finding my perfect dress. Champagne, different styles of dresses (without being overwhelming), and observing exactly what I needed. Everyone was so incredibly patient and fun! Cannot recommend these group of ladies enough!!! <3
Where to start! This fabulous boutique made my wedding dress dreams come true! This was the first boutique I went to, and was unmatched in service, style, affordability, aesthetic, (I could go on forever), by other boutiques in this area! (Northwest Chicago suburbs / southwest WI).
At both appointments, the staff at All About The Gown really made me feel special and were SO helpful and friendly during the entire process! Special shout out to my bridal specialist, Boiana! B, I am so thankful I had you to help me find my wedding dress! Working with you made the entire experience perfect! Thank you!
10/10 would recommend making an appointment here! The staff is extremely accommodating! You can tell, they love what they do.
I had such a great experience at All About the Gown! Everyone was so sweet and helped me find exactly what I was looking for! The appointment went so smoothly and everyone was so excited to help me find what I was looking for in my price range! Having a room to ourselves was so fun and helped us all feel more comfortable during the coronavirus! This was my first and last time shopping for a wedding dress!
I love All About the Gown! My experience was perfection all around from the personalized visit, champagne for my guests and I, a relaxed atmosphere with excellent service and no pressure. I really was able to take my time and explore my options before saying yes. The owner, Judy, her daughter and staff are amazing! This dress shop went above and beyond any of the other four bridal shops I visited in the area. Thank you for helping me find my dress!
Selection was great and I am so happy I was able to make it to the sale! :)
This shop is wonderful to work with. I had a blast with the owner Judy and her daughter Stephanie, as well as my stylist Angela! They have such unique styles to chose from, most of which I hadn't seen at any other boutiques. The stylists really listen to what you're looking for and are great at picking out things that you might not have originally pictured yourself in. They really helped me narrow down my search and made me feel amazing in the dress that I chose. Their dressing room spaces are awesome. Very open, with accessories right there in the room. Their prices are super reasonable for any budget. I would definitely recommend them to anyone whose looking for a fun, stylish, one of a kind dress! Thanks to All About the Gown!
They give you the wedding dress experience that every little girl dreams of! I visited multiple dress shops prior and no one was as intentional and personable as Stefany and her team. They have such a wide variety and beautiful collection of dresses to choose from. Look no further- your dress is waiting at All About the Gown!
I absolutely loved my experience at All About the Gown! They were so enthusiastic about helping me find my dress, even on the phone during the appointment reminder call!
This was the 6th (and final) store I went to in my search for my wedding dress. I was honestly starting to think I wasn’t going to be able to find a dress I loved.
Angela encouraged me to be open to all dress styles and was so great about listening to what I was saying. The people I brought with me had plenty of opinions but Angela made sure to focus first and foremost on what I was saying and how I was feeling. Angela was so easy to talk with and I enjoyed just chatting with her while getting into and out of dresses.
I had such a great experience trying on dresses and the fact that I found THE dress here, made my experience that much better.
All About the Gown provided me with such an amazing experience that I will never forget!!! They were beyond accommodating for me & my group that came. Angela was amazing and made me feel so comfortable and relaxed! I never felt rushed and was able to try on many dresses! Thank you again to all of you!
I had the best experience at All About The Gown finding my perfect dress! Angela was amazing. I got to try on way more dresses than I expected and I never felt rushed or pressured. She was just kind and helpful the entire time. Something awesome about this shop is that you get to personally go out on the floor and look at EVERY dress they have available on the rack and to order. We weren’t expecting that and it was so much fun! I also brought a full house of guests with me and Angela and Judy were extremely gracious and welcoming with us. Another perk is the location. It gives you the perfect excuse to have a fun weekend away in Lake Geneva! Thank you so much All About The Gown, I will be recommending you to all of the future bride-to-be in my life!
All About The Gown quite literally blew my mind when it came to dress shopping. I was referred by a coworker and it was the second dress shop I visited. Angela and Stephanie were amazing!! Their bright and friendly attitudes put me at ease instantly. They easily directed me through the process and asked the perfect questions to guide me to my dream dress. At the end they gave me a contact for alterations and I plan to return for accessories. Thank you so much lovely ladies! I can't wait to walk the aisle in my dress!
All About Th Gown was a blessing when knee deep in wedding planning. Dress shopping is supposed to be fun but let’s face it, it can be overwhelming with so many different styles and designs. However thanks to All About the Gown, I never once felt overwhelmed when there. Their advice was honest and so helpful! They heard what I had in mind and made it come to life! Great dresses, employees and overall great company.
I cannot say enough about the amazing experience I had! Even before I set foot into the bridal salon the staff was very accommodating via email. Then at my first ever bridal appointment, Angela was phenomenal! She was able to get me in every dress I had picked out from the floor without making me feel rushed. In the end it was Angela who convinced me to try on the dress that I ultimately said YES to! The staff truly cares and listens to what the bride is saying. The best wedding dress shopping experience I could have asked for.
BEST bridal shop! Such a picture perfect bridal experience! Judy & Stephanie went above and beyond to make sure I found the perfect dress for my day! Not only did Stephanie go out of her way to pick up a dress for me to try on, but she came in on her day off to hand deliver it. I highly recommend this shop.
Best wedding dress shop EVER!!! Stephanie and Judy were amazing throughout the whole process. I purchased my wedding dress here along with all of my bridesmaid dresses. They are both extremely attentive and knowledgeable. They were able to help me find the most perfect wedding dress that fit my style.
Everyone was so welcoming, Angela was very sweet and creative too! She and the entire team really helped me envision myself wearing the 2 most perfect dresses on my wedding day. I couldn't be more excited and happy with my choices!
I bought my wedding gown in November of 2018 for my recent wedding a couple of weeks ago. The staff made sure me and my dress squad had the best experience. I had the best day finding my dress for the big day. The staff was very friendly and personal.
All About the Gown was nothing less than amazing! They worked with me and my bridal party so well! I felt no pressure but did walk out with my gown! I highly recommend them!
I am picky, I am reserved, I am indecisive, and I need to see all of my options!... a recipe for disaster, right? I found the perfect dress at All About the Gown! Stefany and the entire team were FANTASTIC!! Me and my squad got to walk the show room and pick out our likes, and the team threw in some others as well. Their inventory is the perfect size, not too large, not too small, with great picks. No one was pushy, and they were honest. I ended up buying a sample dress, because it happened to be my size! Stefany also made sure to inspect my dress to ensure nothing was wrong. By far the best experience I had dress shopping!
Stefany and Judy were AMAZING! Their shop is beautiful. Before I went to the bridal salon I went to two other shops and did not feel my "wow". I walked into the bridal salon and felt like a TRUE bride. Stefany helped me get into a few dresses before I found MY dress! They "Jacked" me up and it felt so amazing. I could not have asked for a better experience.
I would highly recommend !
All About the Gown was absolutely amazing! There service was phenomenal and my whole bridal crew had a wonderful time. I really appreciated the freedom of going into the bridal room and picking out dresses that were eye appealing to me and my taste. Not many bridal stores let you actually take a look at the gowns they have to offer. Angela was super sweet and definitely helped me find my dream dress. Would recommend this place to any brides looking to find their dream dress!
All about the Gown was everything I needed. It has a very cozy yet elegant feel. April and the whole staff was amazing to work with and I couldn’t imagine saying yes to my dress anywhere else!
This was the 4th bridal salon I visited and by far my BEST experience. Every single dress they brought was beautiful!! I had 2 appointments and I couldn’t ask for better consultants. I wasn’t rushed or pressured at all. They brought exactly what I asked for and were patient, honest, & professional. I truly loved my experience at All About The Gown. I love my dress and can’t wait til it comes in!! Thank you!
I cannot be happier about my experience here! It was perfect. Judy and her staff were so incredibly helpful and catered to my every need. The only issue I had was that every single one of their gowns were too gorgeous! Picking just one was so hard! I finally found the perfect dress, and had a great time doing so. Thank you so much!
I had the most amazing time at All About The Gown! I had a lot of my favorite people with me who were able to help pick options of dresses for me to try on and also were given amazing mimosas in this beautiful bridal suite to try on dresses. Everyone was so happy and helpful. I found the most beautiful dress. Everyone should experience something like this because they made me feel so comfortable and really listened to what I was looking for. Recommend 100000000x over!
I was shopping around Downtown Lake Geneva and decided to stop in to All About the Gown. I walked in and the wonderful ladies let my sister and I browse the dresses and I ended up making an appointment for a few weeks later! This was the first place I went to try on wedding dresses at and I am SO happy with my experience :) Angela was our bridal stylist and she was amazing!!!! She had me walk around and pin the dresses I wanted to try on, as she was pulling dresses she thought I would like. She was so great with explaining the styles of dresses and how they fit and made me feel very comfortable! The dress I went with was one she had pulled out for me and the style was the exact opposite of what I thought I wanted at first! This place and their staff were amazing, definitely recommend to any bride!
We had the most amazing experience from the moment we walked in! This was a day that I will never forget - I can’t wait to marry my guy in my wedding dress from All About the Gown. 💞 Thank you Stef, Judy, and everyone that made my “yes” bridal moment so magical!✨
Stefany and Angela have been so helpful and patient with me throughout this whole process! Stefany answered the million questions I had before coming in via email (promptly at that) and they both were so wonderful to work with in person. They even had a cute little chalk sign outside the room you were going to use with your name on it! The little details stuck out. I would highly recommend going there to find your dress. Great experience. :)
Contact
706 West Main Street, Lake Geneva, WI
All About the Gown
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