Where Unique Style and Service Simply Blossom
South, Central, Northern NJ, New York and Pennsylvania
Travel area: Within 300 miles See details
Irena Piven
OWNER
Typically responds within 24h
AWARD WINNER (12X)
Thanks to recommendations from couples on The Knot
Situated in East Brunswick, NJ, Allure Floral Design is a by-appointment-only floral studio that covers weddings and special occasions. Owner and floral designer Irena Piven has been collaborating with to-be-weds for over 20 years. Together with a professional team, she handcrafts elegant installations and arrangements made from fresh, hand-selected flowers.
Whether your preferred petal style is boho-chic meets rustic refinement or nautical with a hint of modern tropical, Irena caters to all tastes and themes. You can arrange a personal appointment to begin planning your ideal floral displays and arrangements. Irena is also available to decorate any one of your milestone events, from engagement parties and bridal showers to rehearsal dinners, and anniversary parties.
As well as providing vibrant and luxurious flower arrangements, Allure Floral Design supplies a broad range of accessories and rentals to complement your venue design and decor. A sample of items available includes table linens, themed centerpieces, balloon decor, backdrops, table decor, and greenery walls. Irena would be happy to assist with venue styling solutions and she will make sure that her designs complement your wishes.
Details
Decorations & Accents
Aisle Decorations
Centerpieces
Flower Girl Baskets
Pedestals
Plants
Vases
Wedding Arch
Chuppah
Wedding Decoration Delivery
Wedding Decoration Setup
Flower Arrangements
Bouquets
Bouquet Wraps
Boutonnieres
Centerpieces
Corsages
Flower Alternatives
Flower Crowns
Flower Delivery & Setup
Flower Girl Baskets
Plants
Vases
Awards and Affiliations
12-Time 'Best of Weddings'
2025.2024.2023.+9 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Join couples who chose award-winning vendors for their wedding
Meet the team
Irena Piven
Owner
Irena Piven, owner of Allure Floral Design, is a premiere professional florist, wedding stylist, and designer - artist. With over 15 years US experience I will make certain your event flows seamlessly from your initial client consultation to your big day!
Reviews
4.9
out of 5.0151 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Allure Floral Design is highly praised for stunning, creative florals that exceeded couples' visions and drew countless compliments. The team is responsive, professional, flexible with changes, and worked within budgets while handling day‑of setup seamlessly. Clients enthusiastically recommend them for unique designs, rental options, and reliable service.Review photos
Showing slide number 1 out of 9
Kristen C
Highlighted review.
5.0
9/18/2024
Irena did absolutely beautiful work for our wedding florals! She is so accommodating, works with your budget, and makes your vision come to life. The flowers and candles came out b...
etter than I could imagine. I highly recommend her!! She also has soooo many different items for rent to choose from like seating charts and unique guest book ideas.
Stephanie F
5.0
12/12/2025
Working with Irena for our wedding florals was a wonderful experience. She was very responsive throughout our entire planning process, and she made our vision come to life within o...
ur budget. I would highly recommend for your wedding!
Any questions?
Morgan R
5.0
5/12/2025
Amazing florals, exactly what I envisioned!!! They were perfect and well presented!
Amanda R
5.0
11/19/2024
Irena did a wonderful job. Everything was so beautiful. I was stunned by how she executed my vision and more, plus stayed within my budget! I wash shocked by the amount of flowers ...
- my bouquet felt like it weighed 10 lbs!! I am so happy that Allure Floral Design was my florist.
Nadezhda M
5.0
11/18/2024
Irena and her staff were fantastic to work with! The flowers were exactly as we had discussed and everything was setup in a timely manner. Irena even gave us tips for things to ask...
the venue! She was quick to respond by email and endured all my questions well :D
Deanna C
5.0
10/27/2024
From the start Irena was amazing to work with, she is very knowledgable about florals and asks all the right questions to make sure she understands your vision. I trusted her to br...
ing my visions to life on my wedding day and she exceeded all my expectations! She is truly an amazing florist and very skilled in what she does, I highly recommend!
Meghan S
5.0
10/10/2024
Amazing work from the very first meeting I knew I was in the best hands. She is so professional and brings your vision to life and more. I couldn’t believe how gorgeous all the flo...
wers came out! Throughout the process she would check in and a fast response time if you ever had any questions. The absolute best, and I could not recommend enough!
Haley D
5.0
9/08/2024
Beautiful work!!! Everything came out EXACTLY as how I had envisioned it!! Irena was able to work with our budget and make our dreams come true!
Julie K
5.0
5/06/2024
I'm still stunned with how beautiful our wedding florals were - all thanks to Irena and the team! We had connected early on in my wedding process, and Irena was graciously flexible...
and helped me bring my (changing) vision to life. The bridal and bridesmaids bouquets had the perfect blue accents to complement our wedding colors and the altar pieces really brought romance and beauty to our ceremony space. Guests loved the floating centerpieces and being able to take the centerpieces home!
L F
5.0
1/01/2024
Breathtaking. What Irena created for our waterfront metro/retro wedding for 200(9/23)was astonishing. Bouquets,boutonnieres, corsages, altar pieces exactly right. SOMEHOW, using ou...
r jigsaw puzzle of Pinterest, random flowers we thought we'd like, and a firm ask for DISCO BALLS, she managed to create banquet tables that literally glowed from within. Sophisticated and unique. No downlighting was necessary; the color and lighting collaboration was so flattering for our guests.
Allure was our THIRD florist, the first two (recommendations from the venue)were chaotic and inexperienced, broken websites and crossed wires.
We found Allure through The Knot, loved their website, showing an elegant, clean style and the many ways they could pivot depending on the vibe of the wedding. Irena made me SO NERVOUS, refused a preview!?! She told me "Trust and respect my process as an artist and a professional, I will use what is best at that time of the year" When asked to do something very specific for the Day After Brunch, she refused to put her name on it, and I loved that. She came up with another idea that worked within my budget. Professional integrity and price conscious.
So we (reluctantly)trusted her process, and WOWEE what an extraordinary result. She blew us all away. The photos say it all. We would recommend her without hesitation.
Lenny P
5.0
12/06/2023
I don't even know where to start! Irena is absolute dream to work with! She made our wedding day a true fairytale. From day one she knew exactly what my vision was and that was a b...
ig reason we wanted Allure Floral Design for our wedding- I knew I would never have to worry. Communication is amazing! I can't tell you how many times I had to email or call to change things around or ask questions and they were beyond patient with me. Irena is so knowledgeable when it comes to florals! Our guests still can't get over the florals- and I know it'll be talked about for years to come. PLEASE book Allure Floral for your event- it is absolutely THE best decision we made for our wedding. They are so attentive to detail, professional, patient and reliable. Thank you IRENA and the whole team for your spectacular work and for making our wedding day a dream come true!
Emily K
5.0
11/15/2023
Finding a florist for your Wedding is a tough decision, especially when you’re trying not to break the bank. Irena and Allure Floral not only worked within our budget, they helped ...
make our wedding beautiful, unique, and care-free!
The chuppah they built and designed was absolutely stunning, having incorporated the Mediterranean colors and theme that we discussed. All of the flowers were fresh and lively, and everyone complimented us on how unique and pretty the bride bouquet was. Irena walked us through the entire decision making process during our consultations, making smart and budget friendly suggestions, while working within our parameters. And on the wedding day itself, everything was handled by Allure Floral, making sure we didn’t have to worry about the stress of our arrangements and flowers being set up. If we were to get married again tomorrow, we would hire Irena and Allure again immediately!
Response from Allure Floral Design on 11/28/2023
Thank you Emily! It was pleasure to work with you! Wish you all the best :-)
Kara K
5.0
10/24/2023
I just had my wedding two days ago and everything I had wanted was above and beyond. ALL of my guests were complimenting the flowers. I had several relatives asking for the conta...
ct information (which I gladly gave). They were beyond patient with me, I had trouble with my vision at first, but with some guidance and suggestions it came out beyond my wildest dreams. I would not hesitate to recommend them or use them for another function.
Response from Allure Floral Design on 11/28/2023
Thank you Kara! It was pleasure to work with you! Wish you all the best :-)
Stephanie M
5.0
10/04/2023
I recently used Allure floral for my 9/2/23 wedding. Irene is very talented, professional and efficient. She worked with me through the multiple changes I had, last minute additio...
ns and the many questions I had throughout the year prior to my wedding. From my initial phone call up until my wedding day she was the best vendor to work with. She was by far the only one that didn’t give me anxiety. Her prices were also very reasonable. My flowers were beautiful. My venue setup put tears in eyes. She made it look so beautiful and elegant. I loved my bouquet so much I am having it preserved. I would highly recommend Allure Floral.
Response from Allure Floral Design on 11/28/2023
Thank you Stephanie! It was pleasure to work with you! Wish you all the best :-)
Iryna P
5.0
9/07/2023
She was great to work with and accommodated last minute adjustments. The day of the wedding, the flowers were beautiful. Very pleased how everything turned out. I would definitely ...
recommend this vendor!
Response from Allure Floral Design on 11/28/2023
Thank you Iryna! It was pleasure to work with you! Wish you all the best :-)
Kristina M
5.0
8/07/2023
I spoke with a few florists before getting in touch with Allure. My first conversation with Irena made me want to book with her, a feeling I did not feel when I talked with the ot...
her florists. Irena was direct and gave me realistic ideas of which flowers would pair well together or not. As we were on the phone, Irena emailed me and I emailed her photos to talk through what I wanted. I really appreciated her willingness to talk through my vision. I thought I wanted the "wildflower" look at first, but through talking with Irena we came up with "garden-style" which is what I actually wanted. Thank goodness she didn't just take what I said and sat with me to explore my vision which actually was "garden-style." I told her I wanted bright colors and flowing designs. I wanted my flowers to be different than what I was seeing most on social media. I wanted my bridesmaids to have a smaller non-traditional bouquet so that the peonies could stand out and be the center of focus. The bridesmaid bouquets were just beautiful. For my bridal bouquet, it was a show-stopper! It was gigantic and colorful and gorgeous and pops in every single photo! My staircase & sweetheart arrangements were so beautiful! I couldn't be happier with Irena and the flowers from Allure Floral Design.
Response from Allure Floral Design on 11/28/2023
Thank you Kristina! It was pleasure to work with you! Wish you all the best :-)
Katrina O
5.0
4/22/2023
I used Allure Floral Design for my April 2023 wedding at Perona Farms and was incredibly pleased with how everything turned out. From my initial inquiry, Allure stood out among oth...
er florists by how quickly she responded to all of my questions and putting together my proposal. She was incredibly receptive to my budget and helpful in making appropriate suggestions.I will be honest in saying I was a bit nervous at first knowing I wouldn't get the chance to see any mock-ups in person, but I trusted the other reviews and glad that I did! Irena delivered beautiful work that was identical to what we had discussed and the inspiration.
Response from Allure Floral Design on 04/22/2023
Thank you Katrina! It was pleasure to work with you!
Wish you all the best and flowerful...
marriage life :-)
Jennifer R
5.0
12/18/2022
Irena and all of Allure were so amazing! She was so kind and patient with us throughout the entire process. She brought my vision to life and made it even better than I could have ...
ever imagine. She scheduled all the phone calls we wanted to make us feel as prepared as possible. Irena and her team were also amazing with emails and really all communication. Highly recommend!
Lara D
5.0
11/15/2022
I knew Irena and her wonderful work from a previous wedding I attended, and I knew I had to get her when my own wedding came. And she did not disappoint! I showed her my vision and...
she made it happen, all the while sticking to our budget. She was able to accommodate last minute changes- and I had a couple of them! And when the arch we originally wanted got damaged, she stepped up and offered us a better alternative. We could not have asked for a better florist!
Alyssa R
5.0
6/22/2022
Irena was amazing to work with! Everything was exactly as we wanted, the flowers were all beautiful, and they even promptly fixed a mistake I made when ordering my arrangements. Th...
ey really went above and beyond! We are so happy we chose Allure Floral Design.
Kristen R
5.0
5/21/2022
Allure Floral Design is amazing!! Irena truly listened to my vision and took it to the next level! The flowers were so fresh and absolutely beautiful! We received so many complimen...
ts!
Ashley R
5.0
5/16/2022
Allure Floral Design and Irena were amazing! The flower arrangements they used for our ceremony decorations, our reception decorations and for our bouquets were stunning! I would h...
ighly recommend them!
Irena was easy to communicate with and open to my ideas and my many changes leading up to the big day! I got so many compliments on how beautiful our flowers were and Irena's prices are GREAT!
Olivia S
5.0
3/16/2022
We hired Allure Floral Design for our wedding on January 7th 2022 at the Pleasantdale Chateau and could not be happier with our decision!! With a winter wedding we wanted a wintery...
/white theme and Irena absolutely brought it to life. She made the most beautiful center pieces and bouquets that I have ever seen and we received numerous compliments on her work. You wont be disappointed hiring Allure Floral!
Kaitlin M
5.0
1/08/2022
My ballroom came to life with the beautiful flowers.
Varsi A
5.0
11/21/2021
Allure Floral Design is amazing! Working with the owner, Irena, was an incredible experience. When I first consulted with her about what my vision was about my wedding day, she lis...
tened to everything I had to say. She was interested in knowing exactly what I wanted. I’m from LA, but had my wedding in NJ, and she made the entire process seamless. She was always available when needed via telephone or email and she was always very accommodating. I would utilize Allure Floral Design’s services again in the future!
meiki w
5.0
11/18/2021
Allure Floral Design was recommenced to me by a friend. Irena was so easy to work with, and even though my wedding had to get pushed out 3 times, she was flexible and made it super...
stress free for me. Irena was patience with me throughout the whole process and even had great suggestions to help me stay in budget. She delivered what she promises. On the wedding day, I was blown away by how beautiful the flower arrangements are. It was everything I has pictured, and so many guests complimented as well. Thank you Irena for making my dream wedding come true!
Brittany S
5.0
11/12/2021
Allure Florist is amazing!! Irena is truly a professional and is amazing at what she does. She provided me a variety of options, tailored my flowers to what I was looking for, was ...
flexible with order additions later on, and was extremely kind in every interaction. My flowers were absolutely gorgeous on my wedding day! And everything was delivered and set up without flaw! I highly recommend using her services!
Audra N
5.0
11/05/2021
Couldn't have asked for a better florist for my wedding!! Everything I envisioned and wanted was brought to life by Irena and her team. Not only were they so easy to work with, but...
they were so quick to respond and were very helpful throughout the planning process. Planning a wedding during a pandemic was no easy task but Allure Floral made it so easy and seamless! Can't say enough good things!!
Lindsay B
5.0
10/19/2021
After reading reviews and seeing some of Irena & teams work, I knew she was it! The process was so easy, she is respectful of any budget and will work with you to make your vision ...
come to life. She answered every question I had and small changes up until the wedding and making great recommendations that fit my overall wedding aesthetic. Her team did such a great job and I couldn’t be happier. My venue was RAVING about her once they heard she was doing the wedding. Clearly a crowd pleaser! You will not go wrong choosing allure.
Leanna M
5.0
9/14/2021
Working with Irena for our wedding flowers was one of the best decisions I made! The floral arrangements and bouquets were beautiful and exactly what I envisioned for my wedding da...
y. Allure Floral Design was able to deliver my wedding vision at an affordable price. My guests also loved the floral arrangements, and my sister and best friend are already planning to use them for their weddings!
Kyrsten H
5.0
8/31/2021
Our wedding flowers were beautiful and exactly what we were looking for! We gave Irena some Pinterest photos for inspiration and she was able to turn our vision into a reality, all...
while sticking to our budget.
Erica P
5.0
8/29/2021
Amazing! Irena did such a beautiful job decorating our reception and ceremony. She followed our request for a white flower + greenery vibe to a T, and her floral arrangements were ...
simply perfect. Highly recommend Irena for all weddings! She’s a true talent and will absolutely deliver beautiful work.
Valeriya K
5.0
8/27/2021
Irena was amazing! I only had to tell her the colors of our wedding, and the general flower types I liked and she and her team picked the BEST things for us! Everything came out ex...
actly as I pictured, even better so! She recommended very unique center pieces as well. Her advice was on point and whenever last minute changes were needed, she happily accommodated us. I definitely recommend Allure Floral!
Christina M
5.0
7/28/2021
Irena was great to work with and our arrangements for our table, guest tables, and the ceremony looked wonderful!
Gaynell S
5.0
7/21/2021
Irena & Allure were amazing. They used my inspiration photos to create the most gorgeous arrangements for my wedding at The Estate at Farrington Lake. She helped me work within my ...
budget and gave me advice / options along the way. Would 100% recommend!
Naomi B
5.0
6/12/2021
Irena was such a pleasure to work with. Very flexible and easily accessible to ask questions. Her work is stunning. She decorated and created a beautiful arch for our ceremony,...
She truly made our venue look like a dream. She also guided me and gave me different options to save money on which really made me love her even more because I felt she was looking out for us. If I could give Irena - Allure Floral Design 10 stars I would.
Krissy C
5.0
5/12/2021
Irena at allure was such a pleasure to work with. I am not a huge flower person but she worked with me to make the ballroom at crystal plaza look perfect. I had some last minute ...
changes because of less tables than originally planned due to COVID restrictions and even adding in flowers for the altar for the ceremony in the week of the wedding and Irena went above and beyond to accommodate me.
Stacie S
5.0
4/12/2021
Irena was wonderful! She was an absolute pleasure to work with from start to finish. Her floral designs were beautiful and we loved all of the arrangements. We very much apprecia...
ted her flexibility and responsiveness during the original postponement of our wedding and in the days and weeks leading up to the wedding. She was always so calm and pleasant. We highly recommend working with Irena and Allure Floral Design.
Kellie K
5.0
3/23/2021
Irena did an amazing job on my flowers. Just a few weeks before my wedding, my original florist had to back out. Irena stepped up and took on my wedding and I could not have been a...
ny happier with how my floral arrangements came out. She was quick with her responses and listened to exactly what I wanted and my concerns. Thank you for stepping in on such short notice!!
AnnMarie G
5.0
11/09/2020
Irena did an amazing job on the flowers for our wedding! I showed her some pictures that I liked and from that Irena was able to create an ambience that exceeded my expectations. I...
got so many compliments on the bouquets and centerpieces!
Samantha T
5.0
10/07/2020
I am beyond happy that we chose Allure Floral Design for our wedding! My flowers were absolutely gorgeous and exactly what we had discussed in our first sit down. The center pieces...
were beautiful and I received multiple compliments on them from my guests. Irena is super helpful, professional, and reasonable. She stuck to our budget and made sure we got everything we asked for! A must if you want beautiful floral arrangements!!
Liz C
5.0
4/13/2020
We worked with Irena for our February 2020 wedding, and could not have been happier with the result! Before leaving the initial consultation, we knew we had found our florist. Ir...
ena sat and talked with us about our vision until she had a firm grasp on what exactly it was that we wanted. Not only that, but she was extremely flexible and accommodating when drawing up and making changes (some of which were quite last minute!) to our proposal/contract. Aside from how easy she was to work with, her floral arrangements themselves were absolutely stunning. February isn't exactly peak flower season, but our centerpieces and bouquets definitely did not show it. If we could do it all again, there's no doubt that we would pick Allure Floral as our florist. We 100% recommend.
Caroline C
5.0
3/28/2020
I met with Irena in October 2018 for our February 2020 wedding and knew right away I wanted to book with her. Irena was so incredibly friendly and personable I felt like I have kno...
wn her for years! My mom and I truly loved going to meet with her because we always had so much fun and would talk about not just wedding related things but anything! Irena constantly kept me laughing and did an amazing job at keeping me calm.
Irena always responded to my emails or calls right away which I really appreciated considering I always had millions of questions! Irena is so knowledgeable and truly talented. Irena executed the most magical and perfect, classic winter wonderland themed wedding. Irena truly exceeded all of my expectations and did the most stunning job. My guests are still talking about the beautiful staircase she created, arch for my ceremony, gorgeous center pieces, and of course BEAUTIFUL bouquet.
I wish I could get married all over again to be able to work with Irena. If you are a future bride, you will not be disappointed. Irena works so hard to create and bring your vision to life. Thank you for being part of my wedding and for being the most kind, funny, and talented florist!
Darla C
5.0
12/11/2019
Our wedding was in September of this year 2019. Irena and her delivery man were just a dream team. She was very easy to work with. While some of my dream flowers were not available...
(not her fault), the ones she substituted them with actually looked even more beautiful than my original plan. She truly is a miracle worker! My husband and I kept hearing from our guests about how our flowers beat everyone else's who recently got married. I promise you, you are in for a sweet surprise with Allure!!!
Katelyn K
5.0
9/14/2019
Irena made our wedding day perfect with her gorgeous florals. We were blown away by how amazing everything turned out! She was responsive and easy to work with. She went above and ...
beyond on the day of our wedding to make sure everything looked flawless. The compliments we heard about the florals were endless and we understand why! I had high expectations, but she blew them away. Thank you Allure Floral Design!
Maria S
5.0
9/11/2019
Irena was an absolute joy to work with from our first meeting to the wedding day! When we saw our flowers, we were in awe with how absolutely breathtaking they looked. Irena stayed...
at our event and helped us with set-up and taking taking the center pieces down, she honestly went above and beyond her duties. She has such a creative mind and has so many beautiful options for every budget. She is a true floral expert. We got so many compliments at the wedding, thank you SOOOOO much Irena for making our wedding magical, you are a true professional!
Wilson C
5.0
8/25/2019
Irena was extremely easy to work with! We met with her on a referral by our event planner Alexis of Events by Lexx, at her studio in NJ. She showcased us all of the work she has do...
ne in the past, my wife and I liked the fact that what we saw were her actual work in the past and not just concepts off the web, her pricing was extremely reasonable, choosing her was an easy choice. Irena was responsive to all of our inquires, and she made our wedding planning process that much easier! On the day of the wedding, everything that was asked of was there, center pieces perfectly set and placed, boutonnieres and bouquets beautiful and ready-to-use, zero interaction required from us, and we truly appreciate not having to be bothered with minute details on that day. Thank you very much, Irena, for making our day flowerful!
Toni S
5.0
7/31/2019
I got married July 13th 2019, we planned our wedding on 7 months- that means a lot of last minute decisions. With almost 2-3 weeks until the wedding and I didn’t have flowers yet I...
was scrambling to find someone in my budget.
I almost went with rental silk flowers but this is a supposed to be a very special day and my husband didn’t want me to settle.
I had reached out to at least 5-6 other florists and Irena from Allure was the first one to respond.
I asked her probably a million and a half questions seeing what the biggest bang for my buck would get me. Every time she answered promptly and happily, not pressuring me in to anything either. 10 days before my wedding I decided to go with her and boy am I glad I did. The bouquets, boutonnières and corsages were absolutely beautiful! Irena is so awesome to work with and I’ll recommend her to anyone getting married. She can do everything from smaller weddings, like mine, to the most extravagant weddings.
Thank you again Allure for being apart of my special day!
Kristin M
5.0
7/22/2019
The flowers for our wedding in June were absolutely unbelievable! I gave Irena a couple pictures of what I wanted and she did a flawless job of making that vision come true. The fl...
owers were delivered early enough to us so that way I wasn't running around crazy close to our reception and everything was perfectly set up at our church and reception venue. Working with Irena was also super easy and she made the planning process incredibly easy! Thank you again!!
Laura S
5.0
7/11/2019
Allure Floral Design added such an elegant/unique touch to our very recent (June 2019) wedding. Irena was truly a pleasure to work with throughout this past year and let me say, th...
is woman knows her stuff! She is super professional, replies to every single email, will listen to understand your vision and truly brings it to LIFE! Our signature flower was the calla lily and from my bouquet, to my bridesmaids' bouquets, groomsmen boutonnieres, and centerpieces everything was absolutely PERFECT! You will not be disappointed!!!
Service area & Contact info
South, Central, Northern NJ, New York and Pennsylvania
Typically included in the starting cost
Travel area: Within 300 miles
Additional charges may apply
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Allure Floral Design
Irena Piven
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Owner
Typically responds within 24h
Wedding vendors in East Brunswick
Allure Floral Design
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