About this vendor
Allurez is a fine jewelry online retailer that offers a large selection of engagement rings, wedding bands, bridal jewelry and certified loose diamonds. Founded in 2010, the company prides itself on crafting its jewelry in its factory in New York. With various styles, metals and materials to choose from, you can find a ring that matches your particular style. If you don’t see a ring that feels like the one, you can create your own custom ring online. The Allurez team will work closely with you to help you find the right ring to symbolize your relationship.
Products Offered
Jewelry is available in white gold, rose gold, yellow gold, platinum and palladium. The following products are available:
Diamond wedding bands
Diamond cuff links
Gemstone engagement rings
Pearl engagement rings
Moissanite engagement rings
Wedding bands
Necklaces
Accessories
Brooches and pins
Jewelry storage
Design your own ring
Details
Rings
- Engagement Rings
- Ring Services
- Appraisals
- Custom Designs
- Engraving
- Financing Available
Wedding Jewelry
- Bracelets
- Brooches
- Cufflinks
- Earrings
- Necklaces
- Rings
Awards and Affiliations
2026 'Best of Weddings'
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.6
out of 5.069 reviews
Review photos
Showing slide number 1 out of 6
It's a trap! Allurez 1) tried to change the price of my ring after I had paid them, 2) sent me the wrong thing, completely ignoring the color change we had agreed to, 3) has now sp...
ent weeks promising and failing to accept a return, despite their policy saying they accept returns within 30 days in case of dissatisfaction. DO NOT BUY FROM THEM
Allurez is a scam. We ordered a wedding band for my husband. They took forever to ship and then we realized it would not get to us by our wedding. We tried to cancel the order but ...
they refused. We opened a claim with our credit card and then they decided to ship the ring. It arrived after our wedding and we have tried to return it for almost a year now. We have an ongoing complain with the better business bureau. They advertise easy returns but they refuse to send the code needed to return the ring. They have told us at least 7 times they have to “check with the back office”. This company is a scam. Never order from them.
Their return policy is inaccurate. I've been going back and forth trying to return a never worn, still in packaging wedding ring for well over a week. They refuse to give me a retu...
rn number despite being well within the 30 days of return. At this point I have called, sent them 4 emails and they offered me $100 off a ring I don't want to try and avoid processing a refund (the ring costs $1.2k full price). Prior to buying the ring, I thought the reviews seemed well balanced but I'd say quality of the ring for the price is quite poor and the fact that you can't return these rings should push you to avoid this company completely. Please learn from my mistake and do not purchase from Allurez.
Update as of 5/7/26: I still have not received a refund despite sending back the ring and having Allurez accept the ring via UPS signature after I fought them to get an RMA number (mandated by their return policy). They are now threatening to not give me a refund until I remove this negative review and write a positive one.... they excuse this by saying they are "trying to reach me" and call me multiple times a week in the early am hours to try and convince me to take down this review instead of processing a refund. We have nothing to discuss via phone. You don't need to get ahold of me. You just don't want to give me my money back. Allurez... give me a refund. I've followed your policy to a T. The ring is completely new and unused and I've followed all your directions. I have a right to write a negative review because my experience has been INSANE. Give me my money back. Stop calling me. And stop threatening me via the phone. This could all stop, if you were an honest business who followed the return policy outlined on your website.
I cannot urge you strongly enough to stay far far away from this business for the sake of your sanity and happiness. They are the absolute worst.
Excellent service from start to finish. They took the time to understand what I was looking for and made the process easy and stress-free. Quality work and fair pricing. Would reco...
mmend to anyone looking for a reliable jewelry store.
RUN. I can’t believe how high these reviews are. Do your research on this company, and don’t rely solely on The Knot. My fiancé ordered my engagement ring and wedding band as a set...
from Allurez in August 2025. I wore the engagement ring from 16-Sep to 31-Oct, so about a month and a half. Suddenly, one of the aqua sidestones is missing. No biggie, I have insurance — I bring it to my local, highly reviewed jeweler to see about getting the stone replaced. The jeweler ends up bringing SEVERAL structural quality issues to my attention. In short, the engagement ring needs to be completely remade. I ended up bringing the matching wedding band with me to that appointment — mind you, I’ve worn it for 15 minutes TOTAL, and it has otherwise stayed in its box since it arrived in the mail in September… there’s a small diamond stone missing, and one of the aqua marquise stones is visibly loose. Absolute trash craftsmanship, and I wouldn’t trust them to fix the mess they made if my life depended on it.
I had a great experience shopping with Allurez! I ordered a stunning pair of pearl, sapphire, and gold earrings for my wife, and she absolutely loved them — they were even more bea...
utiful in person. I was on a tight deadline and mentioned that I needed them by a specific date, and the Allurez team made it happen with no issues. On top of that, they included a lovely necklace as a gift, which was absolutely perfect for my daughter. Great quality, thoughtful service — I recommend!
The bridal set I purchased exceeded any expectations that I had. The rings look gorgeous and my wife gets so many compliments on her rings!
I love how unique my tension engagement ring looks. So much detail!
My ring was 1 day late so I contacted customer service. Shelly looked into the situation and she was absolutely amazing! My ring shipped the same day.
The engagement ring I received is absolutely stunning. The center diamond shines like crazy, and the sidestones make it sparkle even more. It looks way more expensive than it actua...
lly was!
I wanted something unique to propose with, so I customized an engagement ring. Allurez made the process super easy, and the final piece was exactly what I imagined.
I didn’t like my order but they helped me return it right away. Great customer service!
I chose a Vintage-Style Ring because of its unique design. The intricate details give it an old-world charm, and the diamond is flawless. My fiancée said it’s her dream ring.
Great experience designing a custom engagement ring. Perfect result! If you’re debating where to buy jewelry from online don’t look further. Allurez all the way!
I purchased the Solitaire Engagement Ring and it's perfect! The diamond sparkles beautifully, and the setting is simple but so elegant. It fits really well and feels super comfy. M...
y fiancée loved it and hasn’t stopped showing it off.
Beautiful diamond and super shiny. I cannot believe the quality that I received! I am so glad I asked Bryan for help since I was not sure about anything regarding a diamond.
This heart-shaped diamond pendant is a perfect gift for any occasion. The intricate design makes it a statement piece and the diamonds sparkle beautifully under light. My partner a...
bsolutely loved it!
The Freshwater Pearl Necklace is a classic beauty. The pearls are perfectly round and have a lovely luster. It’s a versatile piece that works well for both formal and casual occasi...
ons.
I bought this hand-engraved wedding band for my husband and it’s stunning. The intricate detailing is unique, and the platinum finish gives it a timeless appeal. He absolutely love...
s it!
This anklet is delicate and elegant. The heart charm adds a touch of playfulness and the adjustable chain ensures a perfect fit. It’s a great everyday accessory that pairs well wit...
h casual outfits.
Allurez’s loose diamonds are a game-changer. I purchased a 1.5-carat lab-grown diamond and its clarity and brilliance are indistinguishable from natural diamonds. Perfect for craft...
ing a custom piece at a more affordable price.
I received this tennis bracelet as a gift and it’s flawless. The diamonds are evenly spaced and sparkle with every movement. The clasp is secure yet easy to fasten, making it both ...
practical and luxurious. Highly recommended!
These Blue Sapphire Stud Earrings are the perfect addition to my jewelry collection. The deep blue sapphires are well-cut and the white gold setting complements them beautifully. G...
reat for both casual and formal wear.
The Diamond Halo Pendant Necklace is simply exquisite. The central diamond is surrounded by a halo of smaller stones, adding extra sparkle. It’s lightweight, comfortable to wear an...
d draws compliments every time I wear it. A must-have for special occasions!
This eternity band with pink sapphires and diamonds is a perfect blend of elegance and charm. The alternating gemstones create a unique and vibrant look and the craftsmanship is fl...
awless. It’s a beautiful choice for anniversaries or wedding bands.
I purchased the Classic Solitaire Diamond Engagement Ring from Allurez and it’s absolutely stunning. The diamond’s brilliance is breathtaking and the simplicity of the setting lets...
the stone shine. The platinum band feels sturdy and elegant, making it a timeless piece. Perfect for a proposal!
Bought a gorgeous white gold tennis bracelet from Allurez. It was packaged beautifully and came quickly. My wife loves it! Thank you!
I was hesitant at first because it’s online but received my jewelry and it was exactly what I saw and wanted! Happy with my purchase
I loved these earrings. The packaging was beautiful. The earrings came in a lovely box, It felt like receiving a gift, I highly recommend
I was completely impressed with their professionalism and customer service. The ring looks amazing! Thank you so much for all of your help and outstanding customer service.
I loved these earrings. The packaging was beautiful. The earrings came in a lovely box, It felt like receiving a gift, I highly recommend Allurez to anyone looking for high-quality...
, beautifully crafted jewelry. Whether you’re buying a gift for a loved one or treating yourself, you won’t be disappointed.
Overall, my experience with Allurez has been fantastic, and I look forward to purchasing more pieces from them in the future.
I just received my first order from Allurez, and I am absolutely thrilled! Their selection captured my attention he quality is visibly superior, with each diamond sparkling more th...
an I imagined. Plus, the ease of ordering and fast delivery added to the positive experience. If you’re looking for a trustworthy jeweler with pieces that dazzle, look no further than Allurez. Highly recommended for their professionalism and breathtaking jewelry!
Love it best ring I’ve got
Love love love!!! Amazing customer service - patient, knowledgeable and accommodating. They took their time to understand what I want out of my custom bracelet and delivered. My th...
ird time shopping with them. Can’t say enough good things. And ask for Rena - she’s amazing!
I’m so happy I found this company on the knot!! Best jewelry purchase I ever had. From the customer service to the delivery. I am so happy with the quality and price! New favorite,...
jewelry company!
I recently purchased a stunning diamond engagement ring from Allurez Diamonds & Fine Jewelry, and my experience has been nothing short of amazing. From the moment I started browsin...
g their extensive collection to the day I received the beautifully packaged ring, Allurez has exceeded my expectations in every way. Thank you, Allurez, for making this significant moment in my life truly sparkle!
I love this brand. Will buy again!
I really like the jewellery ,best service. Thank you very much.
I recently had the pleasure of shopping at Allurez Jewelry, and I must say, it was an absolutely fantastic experience!
The selection at Allurez is truly remarkable. They offer a wi...
de range of stunning jewelry, from engagement rings to exquisite necklaces and everything in between. I was thoroughly impressed with the quality and craftsmanship of their pieces.
I will definitely be returning for my future jewelry needs. Thank you, Allurez, for the wonderful experience!
I wish I had read some reviews before wasting my thousands of dollars and screwing my engagement proposal.
1- I ordered an engagement ring online 3 month ago and left a 10% (500$)...
deposit, THEY cancelled it but I have never received back my deposit, in a world where processing a deposit takes a few minutes it has been almost 3 month and no response yet. I called a thousand times but the same response: WE ARE WORKING ON IT! Would you believe them?
2- I placed another order for my engagement ring and thy promised they will send it to me on-time for my engagement event, well they didn't and when I received that finally a week after IT WAS IN WRONG SIZE by FAR, I ordered 6.5, they sent me 5.25, what kind of jeweler makes such mistake? well an incompetent one, then they said they will resize it but I had to pay for mail and insurance, which cost me 220$, they did not accept any responsibility, which means they are IRRESPONSIBLE. They ruined my engagement proposal, you should not be the next.
3- I sent it back and they agreed to change the SETTING and not resize the current setting, but again they didn't and eventually weeks after when I received the ring it was missing a stone and they just simply don't accept any responsibility,
4- many more....
Friends, Allurez is just after your credit card, they just take that and they do not even care. Very poor customer service, fraudulent,..
I started getting suspicious whether the ring they said me is actual diamond,
guys, never trust them, don't get fooled by cheaper prices they have, their cheaper prices are to fool you, it will cost you much higher, mentally and financially.
folks, do yourself a favor and read the reviews, the top rank reviews are FAKE, their stones are fake! not real diamond!
I filed a claim against them with BBB to get at least my deposit back (on the order that they cancelled, not me), if no luck I have no option to talk to my lawyer and claim financial and mental damages, message me at jay.sample2015@gmail.com if you'd like to file a claim together, if we do not take any action, they will scam more people and ruin more loving moments, we should stop them.
WARNING STAY AWAY. My fiancé purchased my engagement ring at the end of 2022. He proposed to me on Christmas Eve. Just 2 months later my stone fell out and was lost. I was very car...
eful with my ring and was distraught. When we called they said a lost stone was not covered in the warranty which I understood and they could replace the diamond for me if I purchased a new one. I decided to take my ring to a local jeweler who was shocked by my setting. That the setting that had been "custom" made to hold my oval diamond was for a square or rectangular diamond. This is when I became irritated. Not only did I have cleaning company's come out to search for the stone, but I had someone come out and take apart my washer just got the hope the stone would be in there. All this time thinking it was my fault. Then finding out the setting was wrong for holding my stone and that no way should my stone have fallen out after 2 months of having. I called the Allurez 1-800 number just to be told that everything from them was custom... apparently custom for a square diamond. That I could send my setting back to be evaluated, or I could pay to replace the stone. No thank you. I WOULD NOT HAVE TO REPLACE THE STONE IF THE SETTING HAD BEEN CORRECT. At this point I have already purchased a stone and paid a reputable jeweler to fix my prongs to fit correctly around my shape diamond. Don't go through the same emotional rollercoaster I went through. Spend your money elsewhere.
The best jeweler!! Such a timeless beautiful piece. Very happy with my purchase!!
I was sceptical to buy a ring from a website but when I received it I was quite impressed. It definitely exceeded my expectations and had to recommend my friends
Ordered a custom made diamond engagement ring with alurez. The quality and end product was stunning not to mention great value compared to other websites.
But the main reason I hav...
e given 5 stars is the fantastic customer service I received,efficient communication throughout and they went to great lengths to make sure I received my ring on time. It was a very important moment in my life and I'm glad I entrusted it with alurez.
Huge selection, great prices and love the ability to costuming you order the way you want it. easy order process. I am so excited to receive my order.
I'm so glad I found this site! I really enjoyed the shopping experience, site was easy to use and navigate. The pictures of jewelery were fantastic and the descriptions had detaile...
d product info. I like getting a deal and it was nice to see the sale price on the items plus I snagged an additional sale code! They also have a layaway plan which helps with larger purchases. I'm so glad I found this site! I really enjoyed the shopping experience, site was easy to use and navigate. The pictures of jewelery were fantastic and the descriptions had detailed product info. I like getting a deal and it was nice to see the sale price on the items plus I snagged an additional sale code! They also have a layaway plan which helps with larger purchases. I'm so glad I found this site! I really enjoyed the shopping experience, site was easy to use and navigate. The pictures of jewelery were fantastic and the descriptions had detailed product info. I like getting a deal and it was nice to see the sale price on the items plus I snagged an additional sale code! They also have a layaway plan which helps with larger purchases.
I have purchased some of the finest jewelry for myself and my wife at Allurez and trust me, they never disappoint. If you are looking for quality, class, high professionalism and b...
eautiful fine jewelry, I highly recommend Allurez for all of your jewelry needs.
I am very impressed with their selection of engagement rings and bands!!I think buying them online really saves u time and a lot of money because anytime we looked in stores the pr...
ices were so high !!just save yourself lots of time and money and order your rings with these guys!allurez your go to place for sparkles !
Brother and I were on a timeline when ordering a ring. We worked with Rojan and she was amazing! She called me back right away and always came through on her promises! I am very th...
ankful to the amazing service we received from Allurez. And the ring is beautiful!!!!!!
Thank you so much Rojan for getting the beautiful ring to us on time.
I’ve been purchasing from Allurez for years. I’ve had an amazing experience with them and great customer service. The quality of work is excellent. I plan to continue purchasing...
pieces through them.
Contact
New York, NY | Global Brand
Allurez Diamonds & Fine Jewelry