5 out of 5 stars and 310 reviews Best of Weddings (9x).
5
(310)1200 South Waldron Road, Fort Smith, AR
About this vendor
First and foremost, we LOVE love! We have created an environment that we are proud of where EVERYONE- no matter size, shape or background feels loved. Our mission is to help our clients feel beautiful and give them a special and welcoming place to find the most important dress they will ever wear.
Our story: who we are, how we came to be, and what we value, makes Always & Forever what it is today. We hope you feel welcome here, and we can’t wait to help you find your very own, hands-down, without-a-doubt, I don’t want to take it off, absolutely GORGEOUS wedding dress at Always & Forever!
Details
Accessories
- Hair Accessories
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Dry Cleaning & Preservation
- Group Discounts
- Plus Size Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.0310 reviews
Review photos
Showing slide number 1 out of 5
I’ve always loved shopping at always and forever they are so sweet and kind there! It’s crazy to think I bought both my prom dresses and wedding dress at this wonderful place! 10/1...
0 recommend!
I had the most amazing experience at Always and Forever Bridal! From the moment I walked in, I felt welcomed, comfortable, and truly cared for. The staff went above and beyond to m...
ake the entire process special and stress-free. They really listened to what I wanted and helped me find the perfect dress that made me feel beautiful and confident.
A huge thank you to Autumn and Shelly—they were absolutely incredible! They were so kind, patient, and genuinely excited to help me. They made me feel so supported and made the whole experience even more fun and memorable. I couldn’t have asked for better people to help me find my dream dress!
The selection was stunning, with so many gorgeous options to choose from, and the quality of the dresses was incredible. What stood out the most was how personal and thoughtful everything felt.
If you’re looking for a place that treats you like family and helps make your wedding dreams come true, I can’t recommend Always and Forever Bridal enough. I’m so grateful for such a wonderful experience!
This shop was amazing! Lexi was absolutely the best! She was so patient and helpful when decided the dress for me! She even helped me find THE dress and it was nothing that I thoug...
ht I would get!
Lexi was wonderful! She was so attentive and patient and helped me find the most beautiful gown for my big day! Always and forever made finding my dream dress so easy! Highly recom...
mend!
I had so much fun at Always and Forever! Everyone was so sweet and helpful the entire time.
I came for the Lucky weekend sale and Makayla was my bridal stylist she was absolutely amazing. Not just with me, but my toddler that I also brought! I’m usually not a person that’...
s comfortable with strangers but they made me so comfortable!! Every single employee, checking on each bride, helping each other out, they have a great team!! The owner Shelley was also so sweet and amazing and also made her rounds multiple times checking on all the brides there! I had the BEST experience here and would absolutely come again for anything! So worth the 2 hour drive!!
P.S they also sell some clothing items too! Very cute!
They treated me like a queen!! I had the best experience ever and was able to find all my dress needs in one spot!! 10/10 recommend!! Lexie was the best!
Great experience. My stylist made it easy and found my dress with the first one she grabbed for me.
My stylist was Autumn and she was AMAZING!! She was the sweetest and made me feel so comfortable and heard! She seemed very genuine and pure, which made my experience even better!
I went with my mom to Always and Forever to find my wedding dress and had an amazing experience 🩷. Makayla was my stylist and she did an absolute wonderful job. This was the secon...
d shop I had been to and I was both nervous and excited. Makayla immediately put me at ease and she genuinely listened to what I was saying. I was able to find “the one” in three dress tries. When Makayla put the veil on me I felt the way you should…the most beautiful I had ever felt in my life…it exceeded what I had envisioned in every single way. Thank you Makayla for making this such an easy going experience 🧚🏽.
I had the best experience trying on and saying yes to the dress at Always and Forever! The staff were so kind, sweet, and helpful. Autumn was my stylist and I cannot say enough goo...
d things about her. She was patient, knowledgeable, and so kind. She offered insight when I was unsure of something and went out of her way to help me find a dress I truly loved. Would recommend them to anyone searching for their wedding dress! The whole experience was a dream from start to finish!
I had such a wonderful experience at Always and Forever. I found my wedding dress! My consultant, Lexie, was incredible. She was so friendly, attentive, and truly helpful from star...
t to finish. She made the whole process easy, enjoyable, and stress-free. I couldn’t be happier with my experience. Highly recommend this shop and working with Lexie!
I LOVED my time at Always and Forever! My stylist listened to my opinions and details, looked at my inspo pictures, and knew exactly which dresses to pull for me! I ended up buyi...
ng the very first dress that she pulled. She even wanted to see pictures of the venue and other details of the wedding, to make sure she found the perfect dress for me. The experience was amazing; I know now why they have such an incredible reputation in the River Valley!
Always and Forever made my experience so easy and stress free. This was the first time for to ever do this kind of shopping and was nervous going into it. As soon as I walked in th...
e door that all went away with how nice and organized they were!
I went in without a clue of what I wanted, and I didn’t expect to get a dress that day. Luckily, the consultants at Always & Forever are very professional. My consultant listened t...
o everything I did or didn’t love about the dresses I tried on, and we were able to find my dream dress. They are amazing and so nice!!
Very good customer service and very patient with me picking out my dream dress!
Always & Forever is such a wonderful environment for brides to be!! Everyone is super supportive and kind and they made this experience so special!! Blessed to have said YES to my ...
dress at Always & Forever!! 🤍💍
We had the GREATEST experience at Always And Forever! Autumn was amazing at finding dresses I loved when I explained what I was wanting. You could tell every worker cared and takes...
pride in their job!
went in for the black friday sale to just look around, not eager to buy a dress desperately. Lexi was super helpful with pulling dresses by listening and picking up on what I liked...
and disliked. She had shown me a dress on the rack which I didn’t really like and encouraged me to try it on and I fell in love with it and walked out with it! we went through the sale racks and tried on multiple dresses and the one I found wasn’t in the sell but was far from budget. She even put the same dress on me 4 times and didn’t make me feel bad for wanting to put it on again she just did it with enthusiasm. They did have some limit with there inventory which was only the major downfall.
Loved everything about this experience, autumn was fantastic, couldn’t have asked for a better host!
Always and Forever helped me pick my perfect dress for an affordable price and made me feel so beautiful!
Brynn is absolutely magical!! Such a wonderful service received! Definitely recommending this shop to anyone and everyone that I can! 😍😍
Everyone there is super sweet, they helped me figure out exactly what dress I wanted and I couldn’t be more happy, everything there is so organized and runs so smoothly you don’t f...
eel a bit of the stress of buying the perfect dress. they help you with everything they also have the cutest prop bouquets and veils so you can truly see everything come together, she truly made my experience personal asking questions to make sure everything was perfect she made me feel so confident in my dress I couldn’t imagine a better bridal store no matter who walked through the door they made time to help them. They had so many beautiful gowns it was so hard to choose and they also offer wedding packages that come with dress cleanings, a cute bridal hanger, and much more depending on the package you get. I would recommend always and forever to anyone, I’ve been so beyond happy everytime I leave there with a new beautiful unique gown. Thank you always and forever your staff made my special day that much better
Best wedding dress consultants you a girl could ever wish for they helped me find my absolute dream dress. Would 1000% recommend going to always and forever in fort smith arkansas!
I had the best experience and had the best stylist to help me find my dream dress she listened to me and made it happen for me!
I love Always and Forever. They are so helpful and attentive during my original bridal appointment and second look. Everyone working was so kind and the quality of their gowns are ...
amazing.
Always & Forever was so helpful! They had the sweetest employees, that made it so fun! They cared about all the wedding planning and finding me the perfect dress, that fit just rig...
ht!
I had the absolute best day at Always and Forever finding my dress! Autumn was so wonderful in making sure the dress looked perfect! 😍 I can't wait to walk down the isle in my bea...
utiful dress!!!
I had an amazing experience finding my perfect wedding dress here! Everyone was very nice and professional, we really enjoyed our experience!!
I had the BEST experience at Always & Forever! From the moment I walked in, everyone was so welcoming and kind. They made me feel comfortable, listened to what I wanted, and helped...
me find the perfect dress. The selection is amazing, and the staff truly goes above and beyond to make you feel special. I’m so grateful for how easy and fun they made the process — I couldn’t recommend them more!
I had an amazing experience at this store autumn my stylist did an amazing job this was my 2nd dress store I went to and as soon as I put this dress on I just knew I was leaving wi...
th this dress.
Lexie was amazing and made me feel so beautiful at always and forever, the rest of the beautiful ladies working made me feel like the prettiest girl in the world!
Extremely helpful and professional. Autumn was the sweetest and helped me find my dream dress!
I cannot say enough amazing things about my experience at Always & Forever! From the moment I walked through the door, I was treated with such kindness, professionalism, and genuin...
e excitement. The entire team made me feel so special and truly listened to what I was looking for—my vision, my style, my budget, everything.
The space was beautiful, relaxing, and filled with the most stunning selection of gowns. My stylist was an absolute angel! She made the process so easy and fun, and she pulled the perfect dress that made me feel like the most confident, beautiful version of myself. I didn’t expect to find the one so quickly, but as soon as I put it on, I knew—it was everything I dreamed of and more.
If you’re a bride-to-be, do yourself a favor and book an appointment here. They create such a magical and memorable experience. I will always be grateful that I found my dream dress at Always & Forever—it’s a moment I’ll never forget!
Thank you for helping me say YES to the dress! 💍👰♀️💕
I had used Always and Forever for my prom dresses, based on previous positive experiences I decided to look for my wedding dress there too and was not disappointed. The process of ...
finding a dress I absolutely loved was a little bit harder than I thought it would be. Nothing seemed to be the one. But my stylist was patient and kind and let me go in the back to see the dresses for myself to see if one stood out. We stumbled upon a beautiful dress that she then pulled for me and I absolutely fell in love with. Other stylists were also really nice while walking by, offering help and compliments. It was a very positive experience.
Autumn was very professional and helpful as I was finding my dream dress! She gave me great words of encouragement and I highly recommend her!
These ladies are the sweetest.
Lexie is a pro who knows all the right questions to ask to find your dream dress!
They made my shopping experience such breeze and I couldn’t be mo...
re thankful. 💘
NO PRESSURE!!!!! I literally found my dress and purchased it within 45mins!!!!!! My stylist Lexie understood the assignment!!!!!! Literally the prettiest most AMAZING DRESS I have ...
ever owned or purchased!!!!!! Thank you LEXIE AND ALWAYS AND FOREVER!
Always & Forever is where I found my dream dress! I went in planning to just try on different styles and walked out with my dress and veil! Autumn was the sweetest attendant. She w...
as so helpful, knowledgeable, and suggested ways I could customize my dress to make it uniquely mine!
The absolute sweet people!! They ensured I was comfortable during the whole process! Maintained finding a gown in my price range!
Lexie was my stylist and I was so nervous but she made it very easy for me to pick out what I liked made me feel so valued and happy to pick things out, it was my first time trying...
on wedding dresses and I found the one with her because she read me and what I was and wasn’t liking about the dresses and got it so right and she supported me through everything. I put on my second choice dress and she could tell others liked it but I kept thinking about my dress so she got me back in it and helped me make that final choice I’ll forever be grateful for her!! Even the other girls in the shop were rooting me on I’m telling you this place is top tier! Can’t recommend this place and the staff enough!
Autumn was absolutely amazing. She was so encouraging and I found my dream dress!!!! All of the employees were so nice and made the experience of finding the perfect dress way les...
s stressful.
I had a really great experience with Always and Forever. Autumn was such a great help and was so encouraging. She pulled some beautiful dresses for me to try on and listened to wha...
t I liked and didn’t like about each dress. I found my dream dress! I would recommend Always and Forever to anyone looking for their dress!
All the employees listed to my requests with ease and made dress shopping a very pleasant experience.
5 STAR EXPERIENCE. I had such an AMAZING experience! Lexi was so knowledgeable about dresses and was able to find the type of dress that made me know it was the one! She was able t...
o narrow it down to my liking and show me each & every look I could do within the dress. She brought out different veils, sleeves, belts, etc! For sure recommend going to Always & Forever for any dress needs! Super excited to wear my dress on my wedding day!
I said YES to the dress at Always & Forever after a LONG day of dress shopping at multiple different stores. My consultant, Lexie, was super sweet and wonderful to work with! She a...
sked what I liked, what I didn't like, and only pulled dresses in our budget. She wanted to see pictures, asked all the right questions, and gave me peace of mind when choosing the right dress for ME. She was 100% my hype woman the entire time and did not make me feel rushed or pressured. The space itself was beautiful. Lots of room to walk around and see the dress in different lighting/from every angle. Lexie brought me the PERFECT veil that complimented my dress so well, which really made me feel like a bride. They even gave me a bouquet so I could do a mock walking-down-the-aisle in the dresses that were top contenders. After I said yes, the team took my measurements and recommended sizing/length options, gave me a sign to take a pic with, and posted on their social media -- just an extra labor of love to make me feel special. A&F was recommended to me by one of my besties who got her dream dress there, and I would definitely recommend it to future brides!
The Bridal Consultant who helped me was Lexie and she was absolutely perfect! She really listened to what I was looking for and helped me find the perfect wedding dress. She was ve...
ry kind and patient.
Absolutely loved my entire experience! Lexie was my stylist and she was so easy to work with! She made sure we went back multiple times to try on as many dresses as I wanted and go...
t a little bit of everything so I could decide on what I really wanted! I felt completely comfortable the entire time and the whole team made sure to stop by and tell me how gorgeous I looked! The prices of the dress were actually super reasonable considering how expensive wedding dresses and wedding are, they also made sure to stay below my budget as well. Overall my experience was a 10/10 and I would definitely recommend going!
It was such a fun experience! We had Autumn as a consultant and she was so sweet and helpful! I was so happy my family got to be there and assist with everything. Always and Foreve...
r has a ton of dresses really something that would suit anyone! I’d recommend them for any dress occasion!
Absolutely amazing experience! Lexi was my consultant and she was super sweet, very knowledgeable and just made me feel beautiful and so at ease. The entire staff was wonderful. I'...
m incredibly happy with my dress.
Contact
1200 South Waldron Road, Fort Smith, AR
Always & Forever Bridal