About this vendor
First and foremost, we LOVE love! We have created an environment that we are proud of where EVERYONE- no matter size, shape or background feels loved. Our mission is to help our clients feel beautiful and give them a special and welcoming place to find the most important dress they will ever wear.
Our story: who we are, how we came to be, and what we value, makes Always & Forever what it is today. We hope you feel welcome here, and we can’t wait to help you find your very own, hands-down, without-a-doubt, I don’t want to take it off, absolutely GORGEOUS wedding dress at Always & Forever!
Details
Accessories
- Hair Accessories
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Dry Cleaning & Preservation
- Group Discounts
- Plus Size Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
5
out of 5.0248 reviews
Review photos
Showing slide number 1 out of 2
- Top reviews
- Newest first
- Oldest first
- Highest rated
- Lowest rated
Sort by
Haylee helped me find the perfect dress for my upcoming wedding! She was very sweet and made me feel comfortable. I had an idea of what I wanted and she picked some other wildcard dresses that I never would’ve picked for myself and one of her choices was what I ended up taking home! She is great at her job!
I had an amazing experience at Always & Forever! Brynn was incredibly helpful during my appointment, and Jenny made my pick-up appointment seamless. The staff's attention to detail and warm hospitality made my wedding dress shopping unforgettable. Highly recommend!
I went in twice and felt more comfortable here than any other dress shop I went to. I felt confident and like a bride. I was asked professional questions about my engagement and wedding and it made the appointment feel more personal to me.
Always & forever was an amazing experience. I was so nervous going in to try on bridal dresses and they made me feel so comfortable. It was so much better than I expected. Thank you ladies for the great time and helping me find my dress.
It was an absolutely wonderful experience shopping with them. They fit us in right as we came in, got any issues figured out as quickly as possible, and I found my dream dress in the first pick. Amazing customer service, friendly stylists, and overall the best experience. Being able to bounce my ideas back and forth with someone that had so much knowledge and was willing to help was the best way to get me closer my dress and I'm so thankful for it!
I had a great experience here. The staff was so nice and helpful.
I had such an amazing time! My consultant Lexie was the absolute best! Her and the team made finding the perfect dress so stress free and enjoyable!! My dress is perfect and unique! There were so many dresses to pick from, but the decision making was easy!
Hailey was absolutely fantastic, she listened to me but also gave me options to ensure I would 100% leave with the dress I LOVED. She was so easy to work with, so nice and definitely made this an overall amazing and easy experience. She was so personable and had an answer to every one of my questions. I would definitely recommend her to any and all of my friends!
Jenny was absolutely amazing and helped me find my dream dress! I would highly suggest going to Always Forever Girl to find your dream dress!
I had such an amazing experience finding my dream wedding gown. I would definitely recommend coming here if you want to feel special and like a princess!
I had an absolutely incredible experience getting my dress. Jenny was amazing at helping pick dresses to try on, and she actually picked the dress I said YES too! Thank you to Always and Forever for making my bridal experience so special. 💞👏🏼🥰
Lexie was so helpful and nice!
I arrived a little early but my consultant, Jenny, was ready for me. She had read through my questionnaire they send out before the appointment and was prepared with helping me find what I was looking for. She was very patient with my 10 year old daughter who had a lot of dress opinions of her own, and got me through a lot of dresses efficiently. I had a great experience here finding my wedding dress.
Haylee was the best! This place has a really wide variety, and the people there know how to find dresses that really flatter you. Haylee did an amazing job and on my first trip there, I found my wedding dress ❤️
Not only did Always & Forever have my perfect dress, Haylee did above and beyond to make sure I got the full experience and my vision come to life.
We were traveling through Arkansas and decided to stop, showed the manager the dress I found on tiktok and told her I was looking for one like that. To my surprise she knew the girl on tiktok and had that exact dress, in my size. My heart about burst. They didn't have a consultant to help but she saw my excitement and made everything happen. It was perfect!
I absolutely loved getting to work with always and forever. Great, very nice people. I would definitely recommend to others!
Amazing experience and was treated so nicely! I also said YES to my dress from Always & Forever and it is absolutely beautiful and it was an amazing price!
All the women at always & forever were absolutely amazing!!
Jenny helped me the first day I came in and she picked out the most amazing dress, thanks to her I will be looking absolutely perfect for the BIG day!!
I had an amazing time I had Lexie as my stylist and she was very sweet and took her time to understand what I wanted and met that perfect.
I was sent a survey prior to the appointment asking for my inspiration and what I was looking for. I know my survey was well read because I loved every gown I tried on that was handpicked by my stylist. I felt so comfortable during the appointment. My stylist, Haylee, was super sweet and very inclusive of everyone there to support me. I found my dress in an hour and cannot wait to wear it in August!!
Sara was the best and most helpful! She helped everyone to stay a great mood and very comfortable. She picked out the most beautiful dresses. I can honestly say that if it wasn’t for her, I wouldn’t have found my forever dress.
My stylist, Jenny, was the best! We all loved her and she made the entire experience magical! I’m blessed to have had her as a stylist!
I went a couple weeks ago with my family to look at wedding dresses. Sara was helped me pick out my wedding dress. She did such and awesome job she was very friendly and polite she talked to me as if she had known me forever even though we was strangers. She listened to what I liked and the style I was going for she was super helpful! ❤️
I had an amazing time, all the staff was so helpful and nice, i had Sarah and she helped me find my dream dress!
Jenny was so helpful and knowledgeable about all the dress types! She helped me try on over 10 dresses and narrow it down to the best one! Thank you Jenny! 😊
Absolutely LOVED my time here.
They are incredibly helpful and made me feel so beautiful. Brynn was fantastic. HIGHLY recommend.
Very professional and wonderful help! Makayla was such a great help finding my perfect dress!
Absolutely the best experience a bride could ask for during the crazy, stressful process of choosing their dream dress. They had a variety of choices, and the sweetest workers.
The best experience! Makayla was great, she took what I loved about each dress to find me my perfect dress! I’m so excited to wear it on my big day!
Jenny was our consultant and she was AMAZING!! She helped Jensyn find the PERFECT dress! She was so kind and patient!!
I had a great time trying on dresses and spending time with my closest friends and family! I had the best coordinator, Jenny, she was super sweet, easy to talk to and had the exact same style as me!! The atmosphere was very professional, but laid back at the same time. Their dresses are very affordable and range from very simple styles to very outgoing styles. I had a blast using the accessories they let me use yo get the full effect of the big day! I highly recommend Always & Forever!!
I had an awesome experience! Jenny was the absolute best! She really made the day 3 times special for me. She didn’t rush me and made sure that it was only my decision that matters! Not to mention she was a baby whisper who keep the baby calm while also helping us! She is AWESOME! Thank you guys for an awesome time! 10/10 i would recommend!
I would like to thank my consultant Jenny for making my experience magical! She made me feel so pretty in every dress I tried on!! The vibe could not be better, my entire party adored her!! So thank you Jenny for making our day that much better!
I felt so comfortable and understood. I went in thinking I wouldn’t come out with a dress but I was wrong!!
I loved the experience of finding my dream dress here!
Our sales-lady was phenomenal! She was so friendly and super helpful! I completely trusted her to help me find my perfect dress for our big day! She gave me honest feedback and helped me decide between dresses, not trying to push a more expensive sale.
We were vacationing in Fort Smith and decided to stop in at the spur of the moment to shop. With no appointment, we didn’t expect to be able to try on different dresses. Jenny was so sweet and stepped up to help me try on different wedding options. She was professional and made me feel beautiful in everything I tried on.
Brynn was such a big help and made the experience wonderful! I had the best time trying on different styles until I found the one!,
We had a wonderful experience with Jenny at Always & Forever! My mom flew in from out of state, and all of my bridesmaids are from out of state, but they were totally cool with me having a video call with my bridesmaids so they could “join me” for this special moment. Jenny helped us pick out quite a few dresses to try on (even ones that weren’t my style - but I highly recommend following their directions and trying them on anyways because some of those dresses I never thought would look good on me looked FABULOUS). But I found my dream dress on the first try! Jenny was able to immediately catch my vibe and the style of dress I was looking for, and did a wonderful job helping me find the One. Thank you Jenny and the Always & Forever team for a beautiful, easy experience that I will remember for the rest of my life. ❤️
I had a pleasant experience from the moment I walked through the door. I was greeted and started looking at dresses almost right away. Makayla is the best! She listened to what I was looking for, had a great sense of humor, and helped me find THE dress.
Emily I believe was my ladies name helping me and she was great! She was so nice and helpful!
Always & Forever was such a wonderful experience for me. They had a great selection of dresses, spacious dressing rooms, and your own 3 sided mirror. Emylee was my bridal stylist and I can’t say enough good things about her. She listened to what style and price range I wanted and stuck to that, while still providing multiple options. She was very professional when helping me dress. Emylee was so sweet and personable, which really made this process comfortable. If you’re able, ask for her to help you!
Brynn and Jenny were such a huge help and so easy to work with. They were able to find all the elements I wanted in a dress in a very timely manner. They were extremely fun to work with.
Emylee was such a blessing! Coming in I didn’t have a specific vision of what I wanted. She was so kind & helped me find my dream dress. I hope everyone has the privilege of meeting Emylee! Always & Forever has a great selection of dresses, and the best staff!
I absolutely loved shopping here! It was fun but had a stady pace to trying on dresses! The second i said no to a dress my stylist was quick to help me get out of the dress and into another one to see if the next dress was a better fit. Not a minute wasted! Highly reccomend shopping at Always and Forever!
I had the best experience with Emily! She helped me find my dream dress while building me up after recent weight gain and being emotional about it!
I’ve always had an amazing experience going to Always and Forever when look for prom dresses but when it came to wedding dress shopping it was perfect! the staff was super friendly and the owner was so nice I will definitely recommend Always and Forever to find the perfect dress!
I had the best time finding my perfect dress! I felt like I could take my time and wasn’t rushed. I mentioned what I wanted/liked and Makayla was right there with exactly what I wanted!
Very attentive. Would recommend.
I am so grateful for Haylee for everything she did during my appointment! She was pulling dresses left & right just to make sure I knew all of my options! She was very patient, knowledgeable, and sweet! I was able to find THE dress and she continued to go above and beyond while looking a veils! Thank you for making this a great experience!
What an amazing experience! I found the dress of my dreams as soon as I walked in. I told my mom that’s what I’m looking for right there!!
The very first dress I tried on is the one I went back to after about 15. Thank you for the amazing experience!!! My wedding day is March 11, 2023
Jaide was so patient and awesome during my visit! She made trying on multiple dress easy and nice! Thank you so much!
Bought my dress from here, and it was stunning. Staff was lovely and made the experience very stress free!
I had a great experience finding my PERFECT dress! Everyone was so kind and helpful throughout the whole experience!
The staff at Always & Forever were absolutely some of the nicest people I’ve ever met and dealt with. They allowed me to start looking a little earlier than my scheduled time and were so sweet when I found “the one”. They allowed me to stay over my time and take pictures and cry with my mom. Each and every staff member who walked by me smiled and told me I looked beautiful in any gown they saw me in. I truly couldn’t have asked for a better experience for my first time ever trying on wedding dresses!
I could not be happier with my experience at Always & Forever! I had a bad experience at another bridal store, and decided to try Always next! They listened to what I liked and didn’t like about the dresses that I tried on which was HUGE. Putting a dress on a bride based off of what the consult thinks and not helping the bride find the dress she is wanting is so heartbreaking! At Always and forever they listened to everything I said and took in my families opinions as well!! Which was another thing I didn't experience before. I was working with a short timeline so I was nervous I may not find what I wanted, but they pulled it off! I am so happy to wear my dress soon! We also got bridesmaids dresses there and loved that experience too! They helped with organizing and communicating everything I wanted for them too! The whole process was a breeze! Also they had the most beautiful dresses!! A lot of them I hadn’t seen at any other stores! So excited that I found exactly what I wanted down to the sparkles and color of the dress! I will definitely recommend them to any bride!
I was struggling with finding a dress that I felt was the one but Micah listened to what I liked and didn’t like about other dresses I had tried on and picked out my perfect dress! I would not have found this dress without her!
I found the perfect dress thanks to the ladies at always and forever! They were super nice and helped me find the perfect dress!
Always and Forever - Brynn specifically - was such a pleasure to work with! We went in with only a months notice and she was able to find the dress of my dreams that I was able to take that day!! My little niece really wanted to help pick out a “head piece” (veil) and Brynn took her back to look and pick out some!
Omg!! Is all that I can say!!! Always and Forever were super nice and sweet to work with!! Not only did I find my wedding dress there, but I also took my bridesmaids there and the sales person was so nice and super helpful in finding dresses for all of my bridesmaids! My sister even found her prom dress while we were there that day. Super happy the results.
Absolutely loved Always & Forever Bridal. I traveled 2 hours and walk in and fell in love immediately I knew my dress was there and not needed to go anywhere else. They pulled a few dress that was my style and found the perfect dress for my perfect day.
Absolute BEST shopping experience! Walked in, showed them what I (thought) I wanted and they exceeded my expectations by 10482081875% ! Phenomenal customer service ! Highly recommend!
Best dress shopping experience! I’ve used Always and Forever over the years to find the perfect prom and homecoming dresses, and now they were able to help me find the perfect wedding dress! They were so patient as I tried on dress after dress until I found the one 🤍
Going to Always and Forever to find my wedding dress was a great experience. They were always so friendly and helped me the find the perfect dress.
AWESOME experience as always!!! I’ve used Always and Forever since I got my very first prom dress in 2017. Such a sweet and helpful staff that makes you look and feel your best!
Wonderful experience! Found my dream dress and Everyone was extremely helpful and very very nice. Large selection as well!
The ladies here were amazing! This was my 1st time trying on dresses and my wedding was approaching quickly! They were extremely patient as I changed my mind 50 times about style, color and wants. They also supported me and made me feel amazing when one of my wedding crew didn’t have the same views as I did! Thank you again for helping me find the perfect dress for my perfect day!
The lovely gals at Always & Forever definitely helped me find the PERFECT gown for my special day! I walked in there not knowing what I wanted whatsoever. I was taken back to see a huge selection of beautiful gowns, but being a heavier set woman, also pregnant, and trying to find a gown that would still fit at least a month and a half later, was kind of scary to think about. All those thoughts of "what if...." were running through my mind at the time. Thankfully those ladies took me under their wing and found me a gown that was a little big at the time, but it fit perfectly on my special day! I couldn't have asked for a better team to help me out! I will forever be thankful for them! ❤️🙌🏼
They were great at helping me choose dresses that fit my style and at helping me change and feel comfortable every time I walked out of the dressing room! Found the perfect dress!!
My experience at Always & Forever was the best! I needed a dress for the following week! My daughter and I came in, they found exactly what I was dreaming of, suggested a quick seamstress, and made sure to make me feel beautiful and confident. I’m kind of an awkward person (ha) and they made me feel the most comfortable! Highly recommend getting your dress here!
I absolutely LOVED my wedding dress from Always and Forever! They were so friendly and were willing to meet any request I had. I could not have asked for a better dress or better service. Thank you!
I’ve bought all my special occasion dresses from Always & Forever, and my wedding dress experience was even more amazing. The employees at Always & Forever made my wedding dress shopping experience a dream come true. I especially appreciated their safety precautions with COVID-19, attentiveness, willingness to find me my perfect dress, stress free environment, encouragement, and patience. I felt their pricing was great for the quality of their dresses and they even offer monthly payment plans.
I loved the staff at Always & Forever. I hate trying clothes on, and shopping in general. The staff made it so fun and I felt so special!! Definitely where I would recommend everyone to get their dress!!
I loved them. Everyone was super helpful and nice. They worked with us on payment plans and didnt try to rush. I found mine on the first appointment but they made it clear that I didnt need to feel pressured to buy that day.
I was very nervous about finding the right dress for my wedding..I was almost convinced that my vision didn’t exist. After describing what I like and didn’t like, my consultant pulled my dream dress and it was everything I had been looking for!!! Always & Forever blew me away with how they made my experience so special even in the midst of a pandemic where everything seemed so complicated. They turned what I thought would be a stressful and overwhelming experience into a day I love looking back on! Highly recommend.
I cannot say enough about this place! They went above and beyond to assist me in finding my gown as well as my bridesmaids. When covid was in full swing my wedding kept getting pushed but the ladies and owner here kept me encouraged and excited. This is not just an ordinary dress shop as they truly give you an amazing experience.
I had looked at some many bridal shops out of state and ended up finding my dream dress at Always and Forever. I would recommend them to anyone and everyone. Amanda was amazing. She was so patient and kind even with me trying on so many dresses. They have a ton of dresses to choose from and have great staff!
Throughout my engagement I went to sooo many bridal shops- none made me feel as welcome as Always & Forever. Amanda was the best bridal consultant and had so much patience with me over my many (many!!) appointments at Always & Forever. Without her I never would have found "the one"! Thank you all so much! I recommend them to everyone I know! 🖤
I went in not knowing what I was looking for. The girl who helped me was very professional, patient, and helpful. She showed me all different styles that worked best for me and truly created a stress free and great experience for me. I will always recommend Always and Forever!
This store is the best! My bridesmaids and I had a great time picking out our dresses, and the staff made the process easy and fun! I would highly recommend them to any bride!
Big Always and Forever fan here! ✨ I have always chosen A&F to go with for any special occasion, from my high school prom, to pageants, to my wedding day! The reason I keep coming back? The staff! Stacey and Shelly have an eye for choosing the perfect gowns to have in their store. The selections are wide and they have thousands of styles to dress any girl for any occasion. A&F carries everything from edgy and unique occasion dresses to classic and timeless bridal gowns and accessories to add a little sparkle to your look! I’m not surprised that I found my dream wedding dress and the perfect bridesmaids dresses in under a half hour with the wide selections and helpful staff! I already can’t wait for the next special event to go back to Always and Forever! ❤️
XOXO,
Heather B English
I had such a great experience at Always & Forever. They make the experience truly about YOU! It was stress free and there was plenty to choose from. Everyone is so nice and accommodating!
Would recommend this shop to anyone who wants a stress free shopping experience!
It was such an amazing experience finding my wedding gown at Always and Forever. From the moment we walked in the staff was very welcoming! I had an envision for my dream dress, but also had a strict budget and with the help of my amazing bridal consultant, she got me in touch with an amazing seamstress and my dream dress was created using my dress I bought and parts of another dress from Always and Forever! Definitely recommend if you are wanting to find your perfect gown!
Amazing group of ladies! I had never tried on dresses and didn't really know what style would look best on me. I had a few things I knew I didn't want since I'm short and not on the thin side. Their prices are amazing and once I found my dress I didn't want to take it off! They were fantastic with keeping me updated with the burden of COVID. I have verbally recommended them to everyone, even my students for their prom dresses.
The girls that work here are so helpful and sweet! Can’t imagine going anywhere else! Loved my experience at always & forever!
My experience with Always and Forever was nothing short of wonderful. They worked with me to find the PERFECT gown and scheduled a fitting with a wizard of a seamstress (she literally pulled off the impossible). I could not be happier with my experience!! ❤️
The overall experience you get at Always & Forever is great! All of the staff are super helpful and will do anything to get you the perfect dress. 💖 They helped me find my wedding dress and all the bridesmaids dresses. All of the dresses were perfect and fit great!
This is an absolutely incredible place to shop for the most important dress you'll ever wear, from the moment you walk in you are treated like part of the Always&Forever family! It is just such a fun environment with the BEST staff! There are no words to describe how thankful I am for all of their help not only with my dress but also with my bridesmaids. This is a place that truly goes above and beyond to make you and all your girls feel so special! So so thankful to be a #AlwaysForeverBride
Plus Size Perfect
This was by far my best experience while dress shopping. They had so much that I could actually try on in my size. And they made me feel so special. We got my dress and my bridesmaids dresses there. They are the best!!!!!
Makayla at Always and Forever made finding my dress absolutely an amazing experience! They are so professional and know exactly what they are doing!! Highly recommend the for any of your dress needs!
Sarah was awesome! She was very patient with me as I tried on 10-15 wedding dresses. She helped me find dresses in the style I liked. After trying on dress after dress, I ended up with the very first one I saw and tried on. Everyone at Always & Forever was so very kind and helpful. Always & Forever is the bridal salon to go to for your wedding dress! I love my wedding dress!!
Samantha at Always and Forever made my dress shopping so simple and an amazing experience. She was extremely friendly and knowledgeable on style, sizing, and about each designer. I gave her some ideas on what I thought I might like and she showed me options that fit what I wanted as well as options that were similar. She listened to my what's and needs so perfectly that I was in and out within an hour with my dream dress. I highly recommend Always and Forever for your dress shopping and specifically having Samantha as your dress consultant. She will not disappoint!
Always & Forever never disappoints after 7 years and 7 dresses, this weekend I finally got to shop for my favorite most memorable dress yet, my wedding dress!
Always & forever makes you feel so special and every girl that walks in that door is gonna feel like a million bucks trying on dresses! Amazing dresses for every budget and person!
I was so stressed going in thinking I wasn’t going to find a dress, then an hour later I was standing in my future wedding dress! It was just what I pictured in my head! It was the one the second I stepped out of the dressing room!
I went from an insecure tiny little 8th grader struggling to fit in a dress, then finding the one and feeling on top of the world. To fast forward 7 years, back at a different location at the same shop with the same special owners shopping for my wedding dress! I never felt as if I wanted to shop anywhere else from the moment I went my first time I knew nowhere in the world could beat the atmosphere of A&F!
Now I am going to go cry and look for a reason to come buy another dress! 💕🥂👯♀️
#AlwaysForeverGirlforlife
They are so so so sweet there and are so helpful! They help you find the most perfect dress for your perfect day! Was so blessed to have them help me find my perfect dress for my big day!😊
I got my dream dress 5 days before my wedding! My consultant was absolutely amazing!! She helped me find the perfect dress and it was so stress free!! Much love to them!
Working with Always and Forever was a DREAM! They always are up on their game and very attentive! They have such a wide collection and are super patient with you! They are a family company, and it totally shows, they are so personable, and it feels like you’re just hanging out with your friends! I’ll always recommend Always & Forever!
Always and Forever made finding my wedding dress a breeze. No stress they had everything I was looking for! They care about what you want and are so helpful!! I have bought prom/homecoming dresses from here and had great experiences here I couldn’t have imagined getting my wedding dress anywhere else! They have a great group of people working for them!
The ladies at the store were so patient with me while I tried on dress after dress until I finally found the one!!! I will forever recommend them to all future brides!!
My family and I went in for their recent bridal sale and let me tell you, they did not disappoint! Samantha was my consultant and she was so patient and wonderful! I will be recommending them to everyone!
Contact
1200 South Waldron Road, Fort Smith, AR