Planning / Coordinating + Graphic Design + Content
Sheboygan, Wisconsin, Milwaukee
Service area
Jori Kapla-Petrie
OWNER
Typically responds within 24h
AWARD WINNER (1X)
Thanks to recommendations from couples on The Knot
My name is Jori Petrie, I am the face behind Always Magnolia! I am a Wisconsin based event planner, coordinator, graphic designer and content creator.
My small business began in 2018, I was fresh out of college with a Bachelors in Graphic Arts. I ran as a freelance artist - designing logos, resumes, home decor and more!
I’ve always had a deep passion for organizing and planning and in 2020 in addition to my creative services I started to offer event services.
Since then I have gained many valuable connections with industry experts and vendors. I will work day and night to guarantee that your next event be filled with unforgettable moments and most importantly that it is stress free for you!
I use my creativity and years of experience to make your special day turn out exactly how you want it. Whether you’re planning a small elopement, destination wedding, big local wedding, birthday, bridal shower, baby shower, or something completely different, I’ll make sure every detail is taken care of.
*Previously Kapla Design + Coordinating*
Woman-owned Business
Details
Planning
A la Carte Wedding Planning
Day-Of Coordination
Full Service Wedding Planning
RSVP Tracking
Wedding Website
Wedding Activities
Getting Engaged
Engagement Party
Rehearsals & Parties
After Party
Bachelor Party
Bachelorette Party
Bridal Luncheon
Bridal Shower
Couples Shower
Engagement Party
Rehearsal Dinner
Welcome Party
Wedding
After Party
Ceremony
Cocktail Hour
Day After Brunch
Reception
Rehearsal
Rehearsal Dinner
Awards and Affiliations
Any questions?
Meet the team
Jori Kapla-Petrie
Owner
I’ve always had a deep passion for organizing and planning, and I believe that every special event deserves to be stunning. With this philosophy in mind I created my own business in 2018, and have since gained many valuable connections with industry experts and vendors. I’ll work day and night to guarantee that your next event will be filled with unforgettable moments.
I was a Fall 2023 bride myself! My husband and I did all our own planning for our wedding + honeymoon in Europe!
Reviews
5.0
out of 5.023 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Jori, as a day-of coordinator, received high praise for her exceptional organizational skills, professionalism, and attention to detail. Reviewers noted that Jori's assistance allowed them to fully enjoy their special day without worrying about the logistics, as she handled all the details seamlessly. Additionally, Jori's thoughtful touches, such as sending photos and videos post-event and coordinating with vendors, were highly appreciated. Many reviewers highly recommend Jori for her calm demeanor, creative touches, and overall excellence in executing flawless weddings.Hannah F
5.0
9/30/2025
Jori was the day of coordinator for our 9/27/25 wedding and we can't say enough good things about her! She was very responsive months out from the wedding helping provide advice on all the questions I had, was extremely organized and professional for our rehearsal and wedding, and helped the wedding day to run extremely smoothly!! Early in the wedding planning process we questioned whether a day of coordinator would be worth it, but if you are in that same boat the answer is YES! Jori helped so much and allowed us to be fully present during our special day and not worry about all of the details! We didn't need to worry about a thing it was so amazing to get to fully enjoy everything we had planned for for months. Jori even sent us a Google drive folder with some photos and videos of our wedding day which was so appreciated as we wait for the pictures from our photographer. Thank you so so much Jori for everything you did for our special day!!
Response from Always Magnolia on 09/30/2025
Hannah, thank you so much! It was wonderful to be part of your big day! SO much love in on...
e room! (:
Jennifer G
5.0
9/08/2025
Jori was beyond amazing! Jori is organized, fun, professional, calm and gets things done. She was excellent at gently reminding me of those last minute, lingering things on my "to do" list. My daughter's wedding was outdoors in our backyard. Jori spent the better part of a day prior to the wedding going over every single detail - where things were located, where and how they needed to be placed. Jori was here early the morning of the wedding setting up. We were absolutely thrilled when we arrived back home and saw how beautiful everything looked. Anytime a vendor asked me anything, I directed them to Jori. She was also spectacular with the clean up at the end of the night - everything done perfectly. She even took pictures and videos and shared them with us the next day. This helped to tide us over while we waited for the professional pictures. I do not know what I would have done without her Jori!
Jennifer MOB 08/31/2025
Response from Always Magnolia on 09/08/2025
Jen, thank you SO much! Your home was absolutely beautiful and was so happy to be part of ...
such a special day (:
Any questions?
Gwyneth T
5.0
9/02/2025
I cannot say enough amazing things about our wedding coordinator! From the moment we started working together, she was professional, organized, and truly went above and beyond to make sure everything ran smoothly—not just on the wedding day, but in the weeks leading up to it as well.
On the big day, she was completely on top of every detail. I didn’t have to worry about a single thing because she had it all handled seamlessly. Her decor skills are next level—everything looked even better than I imagined. She has such a great eye for design and made our vision come to life beautifully.
What really touched me is that she even took candid photos and videos throughout the day, capturing special little moments we might have missed. It was such a thoughtful gesture, and I’m so grateful to have those memories from her perspective.
If you’re looking for someone who is organized, creative, calm under pressure, and genuinely cares about your day being perfect—she’s the one. I truly can’t recommend her enough!
Response from Always Magnolia on 09/02/2025
Gigi, thank you so much! It was such a beautiful wedding and I was honored to be part of s...
uch a special day! (:
Allison R
5.0
8/31/2025
Jori was so amazing the month and day of our wedding! She completed every task we asked for, problem-solved possible issues before they happened, and even took pictures and videos for us the entire day. She went above and beyond, had fun herself and made sure everything was completed behind the scenes so that neither my mom, groom or I had to deal with it! I’m recommending her to my friends with upcoming weddings!
Response from Always Magnolia on 09/01/2025
Allison, thank you so much, safe travels to you and Gavin! I hope your honeymoon is just a...
s amazing as your wedding was! (:
Jule B
5.0
8/26/2025
Jori was amazing as our day-of coordinator! She ran our rehearsal perfectly, was open to every request, and handled all communication with our venue and vendors. On the wedding day, she went above and beyond—putting out flowers, setting up appetizers, bringing an assistant for our many details, and even cleaning up at the end of the night. All we had to do was load the car! She made everything stress-free, and we highly recommend her.
Response from Always Magnolia on 08/26/2025
Julie, thank you so much! It was a pleasure to help you and your family with such an impor...
tant day. (:
Melissa M
5.0
7/10/2025
Having Jori as our day-of coordinator was seriously one of the best choices we made for our wedding. She was super organized, kept in touch with us in the months leading up to the big day, and even reached out to all of our vendors ahead of time to make sure everything was lined up.
On the day of the wedding, she was there from start to finish, making sure everyone was on time and everything stayed on track. She handled the ceremony to reception transition so smoothly, and honestly, everything looked even better than I imagined. If anything went wrong, we had no clue because she took care of it all behind the scenes.
Jori and her team really brought our vision to life and made the whole day completely stress free. We’re so thankful for her support and would recommend her in a heartbeat!
Response from Always Magnolia on 07/11/2025
Melissa, thank you SO much for the kind words! It was a pleasure to help make your big day...
run smoothly. Wishing you + Shae a lifetime of happiness! (:
Karly T
5.0
12/31/2024
Picking Jori to be my day-of-coordinator for our wedding was one of the easiest and best decisions I made during wedding planning. My goal was to choose someone who would alleviate any stressors on my wedding day, but with Jori, I got so much more than that. She was so organized during the month leading up to our wedding. She utilized spreadsheets that I could easily plug in the pertinent information. Jori took it upon herself to figure out any information I didn't have. She contacted all of my vendors and coordinated all their arrival times and event details, so all I did on my wedding day was show up. She was present for all my final vendor calls and even drove an hour to our venue the week before so we could do a walk-through together. Even though we decided against it, she was willing to drive to our house and pick up our dogs so they could be a part of our photos, too. While setting up tables, helping with decor, coordinating transportation, directing vendors and the wedding party, creating my dessert table, guarding the card box, putting away decor at the end of the night, etc., Jori still managed to check in on me and kept a calm demeanor that made me feel at ease. I can confidently say our wedding day went perfectly, and we have Jori to thank for that.
Response from Always Magnolia on 12/31/2024
Karly, thank you so much for the kind words! It was a pleasure to work with you and Jack! ...
The energy you two bring was so fun from your stylish wedding attire, the outfit change, the hair surprise, and a live band in matching tiger print jump suits!? Unmatched, could not have asked for a better couple to finish up my 2024 season!
Laine A
5.0
10/08/2024
Jori of Always Magnolia is the absolute best and I cannot recommend her enough. If you are on the fence about hiring a day-of coordinator or wedding planner do it, do it, do it! And do it with Jori!!!! Throughout the whole lead up to our wedding Jori kept me (the bride) level headed and communicating effectively with other vendors to ensure that the day was going to run just as I imagined. On my actual wedding day I did not have to have a single worry, as Jori was punctual, organized, professional, and so upbeat! Everything was handled perfectly, from ensuring vendors getting paid in cash got my payments, keeping everyone on time, communicating between the vendors and wedding party & venue, and even setup and takedown of decor (plus monitoring cards and gifts in my not locked box!). By the time Jori's time with us ended that evening, the groom and I had been dancing the night away and enjoying the company of our guests while the details were handled smoothly and expertly, so we didn't have to worry. As a special addition, she also sent us images and clips she had been taking throughout the day to hold us over until our pictures from the photographers arrive, such a treat the day after to be able to have images to share right away! Seriously, 1000/10 recommend Always Magnolia!
Summer R
5.0
9/16/2024
Jori was amazing to work with! She made our wedding day and the weeks leading up to it so easy. She made sure my vision completely came to life and thoroughly communicated to all of our vendors. Our wedding day ran so smoothly and it’s like she was everywhere at once! She got so many pictures and videos for us throughout the day and night that we will cherish forever. If there were any conflicts or problems, I didn’t hear about them or notice. She was the best investment and I highly recommend her for wedding coordinating!
Megan H
5.0
9/14/2024
Our day-of coordinator was an absolute lifesaver! She was always by my side, offering support with whatever I needed, from the smallest detail to the biggest task. She was not only punctual and professional but also so much fun to be around, making the day stress-free and enjoyable. I especially loved her thoughtful touches, like sharing behind-the-scenes photos and videos right after the wedding, so I didn’t have to wait to relive those special moments. She even joined vendor calls whenever needed. We couldn’t have done it without her!"
Kevin L
5.0
9/13/2024
My wife and I have nothing but positive things to say about Jori (Always Magnolia)! After doing much of the wedding planning ourselves, we realized that we really needed someone special to help us execute things on the big day. Jori stepped in beautiful and took over the day-of-coordination duties with only ~1 month of lead time. She is easy to work with and extremely responsive, which put us at ease leading up to the wedding. She helped corral all of vendors and smooth out our final day details (with no complaints when I would send her last minute detail changes). Because of her, we were able to completely enjoy our wedding day! As a bonus, she sent us a bunch of pictures and videos from the wedding, which we have greatly appreciated!
We highly recommend Jori and Always Magnolia if you’re looking for help with your wedding planning/coordination!
Lex H
5.0
7/30/2024
I was on the fence about hiring a coordinator because of our budget, but my sweet beans am I glad I did. I cannot thank Jori enough for everything she did for our wedding. She was fantastic from beginning to end. She obviously loves what she does and it really shows. Thanks, Jori!
Response from Always Magnolia on 08/03/2024
Thank you so much for the kind words Alexia, it was a beautiful wedding and happy to be pa...
rt of such a big day!
Susan F
5.0
6/06/2024
Jori is an excellent wedding coordinator! She is so easy to work with and is pleasant, efficient and on top of things so you don’t have to worry about a thing!
Jori is extremely organized! She is always available for questions and referrals, immediately responding. She is a Graphic Designer so she can offer you printing services too!
Jori was one of the best investments we made during the wedding planning process! Highly recommend her!
Response from Always Magnolia on 06/07/2024
Susan, thank you so much for your kind words! I LOVED working with your son + daughter-in-...
law on their wedding day!
Emily M
5.0
6/03/2024
We were so unbelievably blessed to work with Jori. We had meetings with 3 other wedding planners before finally finding the perfect planner for us! From the beginning Jori helped us stay on task for what goals we should be trying to hit and helped us prioritize! We had a few issues with vendors and right away she was there to save the day! When it came to our wedding day is when she really blew us away! Her calmness and always thinking of all the what ifs and how to fix them saved us! The rain forced us to have to completely change things up and she did not skip a beat on making that happen all while I was getting my hair and make up done! She rearranged my reception location completely for it to be set up for the ceremony and it was GORGEOUS!! She even topped it off by running around taking pictures and videos of our day and even helped with my bustle when we were having issues! We are so incredibly blessed to have worked with you Jori, thank you so much!!!!
Response from Always Magnolia on 06/07/2024
Emily, thank you so much! I cannot express how much your positive feedback means to me and...
my business! Wishing you and Chuck a lifetime of happiness in your new marriage!
Grace P
5.0
5/21/2024
I would recommend Always Magnolia in a heartbeat. We got married on 05.18.24 and even though our wedding day didn’t go exactly as planned, Jori handled everything with grace and calmness. I trusted her to take care of endless tasks throughout the day, even in the heat she was running around doing multiple things. Our ceremony got rained out just minutes before I was supposed to walk down the aisle. This caused a huge change in plans and Jori was able to be quick on her feet and still make sure all of guests were enjoying themselves. After the rain, we were still able to get married In the location we loved and everything turned out exactly how we wanted it to. She even helped us clean up when the night was over. The months leading up to the wedding, she was always just a quick email away, and always had the answers to my questions. She really is great at what she does!
Response from Always Magnolia on 07/11/2024
Grace, thank you SO much for your kind words. Despite the rain your wedding day was beauti...
ful! It was a privilege to be part of your wedding day and watch your love shine!
Claire S
5.0
3/12/2024
Jori was friendly, organized, and thoughtful. She helped with small details, family photos, and handling all deliveries on the wedding day. Jori was the only person on my wedding day to not stress me out :) I loved having some sneak peek photos! Jori was amazing at making sure everything ran smoothly and I was able to enjoy a very hectic day a bit more. I would 100% recommend Jori!
Kaitlyn L
5.0
3/08/2024
Jori was amazing to work with! We weren’t initially suppose to work with her but our first coordinator had to switch us over to her, which would freak out any bride. But she went above and beyond with her contacting our venders to make sure everyone was where they had to be at certain times. Her spreadsheet she emailed me would make any bride feel at ease. She helped set up the day before and day of. She went above and beyond with that especially since I was overwhelmed with all the decorations. I told her do whatever she thinks would look good with the leftover flowers/decorations and once again she killed it. She stayed all day to make the whole day run smoothly and help clean up at the end without having to ask people in my wedding to help. I would 1000% recommend her! Plus she’s super nice too.
Claire S
5.0
11/28/2023
Jori was so helpful, responsive, organized and nice. She was on top of everything and detail-oriented that helped me relax and enjoy my wedding day
Dianne S
5.0
10/08/2023
We hired Jori two years ago, when my daughter was getting married! Now, her best friend recently got married, and Jori was one of the first people we called! She did another excellent job, is so organized and does such a nice job on the day of, keeping everything and everybody on track! I have recommended her several times in the past few years, and will continue to highly recommend her!
Paige H
5.0
10/02/2023
Jori was an amazing day of coordinator/planner and I would absolutely book her again!! I booked Jori so that I didn't have to worry about any of the setting up or coordinating on the day of my wedding and that is exactly what she was able to provide. From setting up decorations, coordinating with vendors, bringing us water in the middle of our long photo sesh, to taking a TON of photos and videos of everything so we had an amazing album to look over the day after....Jori did it all! 100% Recommend.
Erica T
5.0
9/04/2023
Our wedding day absolutely would not have gone as smoothly as it did without Jori there to help us. Not only did she help with our timeline ahead of time and then make sure the day flowed smoothly and on-time on the day-of, but she also was just so thoughtful and kind towards us all day. From bringing us snacks during family photos to taking behind the scenes photo and video, I’m just not sure how she managed to do that AND run the entire day for us. Jori was the best coordinator ever and you should book her! :)
Grace W
5.0
5/31/2023
Kapla Design & Coordinating was awesome for our wedding day-of coordination! Jori and her assistant are so nice and we’re very helpful with vendor coordination and decor set-up! Decor wasn’t packed super well afterward and got home with some broken glass and spills, but that wasn’t an issue for the wedding! We didn’t even see them cleaning up afterwards, it was so seamless! Some decor wasn’t set up, but they did a great job enhancing our centerpieces with leftover greenery. Would recommend if you need an extra hand for your wedding!
Sara A
5.0
12/29/2022
Jori is fantastic! I’m a fellow wedding planner and have been beyond blessed to have Jori coordinate several weddings for me. She is professional, organized, and communicative. I have only received positive reviews for her work and simply cannot recommend her enough! (Note: I am not a bride/family member but rather a proud supporter!)
Response from Always Magnolia on 01/12/2023
Sara, thank you so much for taking the time to post a review for me. So thankful we crosse...
d paths last year!
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Always Magnolia
Jori Kapla-Petrie
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Owner
Typically responds within 24h
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