About this vendor
April is a licensed cosmetologist with over 30 years of experience in television, print and special events perfecting her techniques to achieve total satisfaction while creating the perfect beauty makeup by listening to her client’s requests and expectations. She always services all her events and for larger events April uses a select group of artists that have worked with her for years.
She offers a 20min complimentary FaceTime/Zoom consultation to make sure you feel comfortable working with her before investing in trial runs if needed. What I think is GREAT all her pricing is posted, so you know exactly what your costs are.
TRIAL RUNS:
makeup (or) hair $125.00 makeup & hair $175.00
PORTRAIT & EVENT DAY, (initial service):
makeup (or) hair $175.00 makeup & hair $225.00
EACH ADDITIONAL SERVICE:
makeup $70.00 touchups $50.00 eyes only 40.00
hair $70.00
CHILDREN 12yrs & younger:
No charge for light angelic makeup
hair $50.00-$60.00
*All services include false eyelashes and all lengths of hair. Airbrush is also included for the initial persons makeup services.
The only addl. fees that may apply are:
•travel/on location $20.-35.
•addl. artist for larger events or limited time to complete services $100.
•major holidays $50.
•start time 5:30am & earlier $50.
There are NO hidden costs!
Details
Beauty
- Beauty Group Bookings
- Hair Stylists
- Hair Trials Available
- Makeup
- Airbrushed Makeup
- Eyelash Extensions
Business Attributes
- Woman-owned Business
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.8
out of 5.048 reviews
April was very pleasant and really knows her talent
I was very happy she was able to make my day such a great memory
I recently had the pleasure of working with April Ruiz for my wedding day makeup and hair services. From the moment I first contacted her, she was nothing but professional and acco...
mmodating. Not only was she able to fit me into her busy schedule, but she also gave me a detailed breakdown of her services and prices.
April truly exceeded my expectations and I couldn't have chosen a better makeup and hair artist for my special day. Her beautiful work made me feel confident and radiant, and I received countless compliments from my guests. I highly recommend April Ruiz for anyone in need of professional and top-notch makeup and hair services. She is truly a gem in the beauty industry.
April was fantastic!!
She was so professional and timely, I love that she does makeup and hair.
Would highly recommend her!
We are so thankful we found April! Everything ran so smoothly and everyone looked incredible.
April was very professional and her work was impressive. Loved the way she made my daughter’s makeup very natural and the best part, her makeup and hair withstood the test of time....
I would highly recommend her for any special occasion. You will not disappointed !!
April with Pure Colour was amazing to work with! We did a trial run before the wedding day and she checked back in at the end of that day to see how I liked the makeup after wearin...
g it for several hours. She was receptive to my feedback and made some small changes so my makeup on the wedding day was perfect! I had several bridesmaids and April was quick and efficient so everyone was ready and beautiful in time for the photographer. She was a delight to talk to while being pampered - I would definitely recommend her!
I had April do my daughter's makeup & hair for a wedding last weekend. April was very patient through out, did my daughter's long & thick hair very efficiently. My daughter's hair ...
turned out really pretty. When I took her hair's pictures & forwarded to family & friends, they all really loved it, April was by herself & attended 4 guests in total. Despite the fact that one of our guests was really rude & impatient, April stayed calm & cool & handled all of the customers very patiently, which is extremely important aspect in this business. Happy to recommend her to others.
April and her team to arrive a late the morning of the wedding. She did call to let us know that morning. Timing appeared to be a big issue with our large group. My matron of hono...
r ended up having to do the hair of one of the bridesmaids to ensure we stayed on schedule. April did not charge us for this girl.
April did such an amazing job with our hairs on the day of my wedding. I say "our hairs" because she and her team had eight bridesmaids, three family members, and one bride to take...
care within five/six hours and even though we cut it close, we were all at the venue by 3PM. I am so grateful for her and her team and the work they did. My bridesmaids have very different hair lengths and she figured out how to make each one of them look beautiful for the day. Major bonus points for me? Even though my hair was done at 1PM, it lasted until we got to our hotel room for the night. I'm so thankful for whatever product she used to make it last so long. If I had to choose again, I would choose her in a heartbeat.
April and her team have done makeup and hair for all 3 of my daughters events. She is the BEST, we love her to death!!! We highly recommend Pure Colour!
April is a very friendly and professional person, I was stress free on my Wedding day, Her work is beautiful and flawless, my make-up and hair last all day and night and my brides...
maids as well , we all look gorgeous I will definitely recommend her for you special day 😌
Thank you , April
April was awesome. She was prompt and efficient. She had great ideas and techniques. We didn't feel rushed and she kept everyone in a great mood. She finished all of our hair and...
makeup with time to spare. I will recommend her to everyone.
I highly recommend Purecolour, April and her team achieved all my expectations and more!!!
I got married on 8/5/2017. I found April on the Knot. April and her team of makeup artist & hair stylist did an INCREDIBLE job! They did my makeup and hair as well as my 10 bridesm...
aids, 2 mom's and grandmother! They were on time and they got all of us done on time with a little bit of wiggle room. The time went by so smooth and stress free. We couldn't have looked any better, we all felt so BEAUTIFUL!! I highly recommend April & her team!
April did a fantastic job!! She did a trial run, my bridal portraits and hair/makeup on my wedding day for myself and bridesmaids (along with 2 assistants). My hair and makeup look...
ed flawless on my wedding day and she did an amazing job. She is also very affordable compared to a lot of hair/makeup artists in the Dallas area. I would highly recommend working with April! She has so much experience and does excellent work :)
April was the first person to ever do my makeup. I was so nervous and she was so patient with me!
My makeup turned out Beautiful!
The only regret is that April didn't do my hair...
. Our family hairdresser did my hair, it took her almost 2hrs. I was so stressed out! April helped me fix it. She did a wonderful job!
I looked FABULOUS thanks to you, April. Thank you so much for your expertise. You and your team gave us service over and above what we expected. Please keep up the awesome job. I w...
ill definitely refer you to all of my friends. Hopefully you will be available. :)
After meeting April for my trial run, I was really hoping to come back to the theknot after my wedding and give her a five star review. The trial run went really well. April was re...
ally friendly and easy-going and seemed to take a lot of time and care to make sure I liked my look .After I got home, there were some thing I wanted to change so I texted her right away and she said not a problem at all.
Sadly, I didn't feel like April treated me the same way on my wedding day as she did at the trial. Everything was going okay at first - but I did notice that some of my bridesmaids were getting looks (both hair and make up) that were not at all like the picture they showed. I found out later some girls had to redo parts of their make up afterwards which shouldn't be the case when you are spending as much money as you do for wedding day hair and make up and come prepared with pictures. One of the girls seemed annoyed anytime someone asked her to change or fix something which should not be the case.
When it came to my hair, when it was finished I looked in the mirror and really didn't like the finished product. I asked my friends and they confirmed what I was thinking - if you don't like it you need to say something it is the most photographed day of your life and you are paying plenty of money for it to be what you want! So I told April I didn't like the way my hair was looking and instead of asking how I wanted it to look, she explained to me several times that because of the changes I wanted to make after the trial, this was the result. I started to panic when it sounded like she honestly wasn't going to change it. Eventually, she agreed to redo it but seemed very irritated that I would ask.
At the end of getting ready, most of my bridesmaids had left to make their way to the venue and i tried to settle all of the costs. There was a discrepancy about how many people had added on services and again I started to really feel panicked. I didn't have any extra cash on me and with everyone gone I was struggling to try to figure out how to handle the situation. Thankfully my sister-in-law stepped in and figured it out.
At the end of the day - I did wind up liking my hair and make up (although I don't think my foundation really gave me the airbrushed look that I paid for and my lashes kept coming off throughout the day), but I was really disappointed with the way April handled some of the conflicts that came up. It was the only time during the entire day that I felt extremely stressed out and it didn't feel like she was trying to make things easier and I don't think I would wind up recommending her to a friend. I'm hoping that maybe she was having a bad day and hasn't been this way with other brides, but it was a pretty important day to me and I wish that part had gone differently.
We loved our makeup and hair, we could not have looked any better!!!
Our makeup & hair looked FLAWLESS! April & Her team were very attentive & sweet! :) I highly recommend Pure Colour!
I want to start this review by saying I have literally never reviewed a service before – but I felt compelled to tell other brides about my experience so that they can take it into...
consideration if they have a large group getting hair/makeup done the day of their wedding.
I felt beautiful on my wedding day. My hair and makeup looked exactly like I hoped it would. April also gave me the idea to do clip in hair extensions, which helped to hold the curl in my hair the entire night. As far as the services went, everyone that got their hair and makeup done looked awesome.
I only gave three stars due to the experience that we had. April knew that I had a large bridal party and that there would be 24 hair/makeup services occurring the day of my wedding - which is why she asked 3 other assistants to help out for the day of the wedding. The week of the wedding, one of the assistants could no longer help out (which I totally understand things happen). However, rather than being attentive to my emails/questions about an alternative plan, April sparingly answered my emails - which added to the stress of the week leading up to the wedding.
When she and her two assistants arrived Saturday morning they were noticeably in awful, stressed out moods. They barely said hello upon entering the room. I understand that it was a stressful situation and they were worried about getting all of the hair/makeup done in time for pictures, but that is not something that you should show to your clients. The level of professionalism was sub-par. At one point, April got on to me about how I had assigned everyone appointment times for their hair/makeup (something she apparently does not like doing). In an attempt to defuse the situation and calm her down, I asked her if she could please just work with us because we were all feeling very chill and just wanted to have a good day. She replied, "well you're not going to be chill at 3 pm when people are still getting their hair/makeup done". I know this may seem small and that I am probably being too sensitive about this exchange, but it was very upsetting to me on the day of our wedding. It was a high-emotion day, and her attitude and general presence was not pleasant at all. I basically ignored her and her assistants the rest of the day and just had a good time hanging out with my bridal party and family. As the day went on and we were ahead of schedule, April and her assistants started to calm down, so that by the time they got to me they were in better moods.
Overall, I would have rather had a makeup/hair artist that made the experience fun and enjoyable, rather than stressful and upsetting. However, in terms of the actual work done, I would give 5 stars. As I said before, everyone looked beautiful.
This review is long overdue, but April saved my bridal portraits after my scheduled hair and makeup artist had to cancel at the last minute. She was willing to come out the same da...
y I called her even though she was busy and had plans herself. I think she heard the desperation in my voice when I called and swooped in to save the day. She did a spectacular job and my portraits came out beautiful! Thank you so much!
April - You and your staff did an amazing job with the wedding party's hair and makeup. All the girl's looked absolutely stunning. I was a bit concerned when Samantha requested a d...
ifferent hairstyle for the reception. Even after the wedding party photos cut into your requested hairstyle change time you remained completely calm. Thanks again for everything, especially for assisting the wedding coordinator with the wedding dress bustle. I loved the picture you sent of the groom attempting to help with the bustle - it was priceless.
Sandra - Mother of the Bride
I got married to my husband this past July in a small destination wedding. I had gotten myself in a time crunch and April was there to save me in my time of need. She was able to c...
reate a beautiful, voluminous braid with clip-in extensions in less than a quarter hour and then had plenty of time to focus on a smokey eye with a glowing, dewy skin. I was worried I wouldn't be able to have the look I had wanted after all of the running around before the wedding, but now I adore my pictures because she accomplished exactly what I wanted in a quick amount of time. I definitely recommend.
April is an AMAZING artist. I have used her for several occasions over the years. She really brings out your natural beauty. When my husband was in the military we decided to ge...
t married one evening and got married the following day. She was able to not only do my makeup, but my hair as well and did an outstanding job! I appreciate having her there. She is very kind and very professional. I would highly recommend her.
I have booked with April several times - engagement pics, bridal pics, wedding day (along with all my bridesmaids, 7, and flower girls, 2) and I continue to use her for family pics...
. Highly recommend. She is great with response time and will work with your schedule. My photographer wanted to do pics with the rising sun so she was at my house before 5am to make sure I was ready. I will continue to use her when I need to look my best.
April has done my hair and makeup for years. As a national television commentator, I'm excited and thrilled to have her do my entire wedding party. I request her services even when...
someone else is available on staff. Noone can make me look as beautiful on camera the way April can.
My only complaint is that I can't take her with me when I travel. Yet!
April recently did the make up for my entire wedding party. She was a true professional. Everyone in the bridal party was 100% satisfied with her customer service. I would recommen...
d her to any future bride. Fantastic job April!!!!
April did an excellent job working with myself and my girlfriends. She even took her time and explained the techniques she used. She was so patient with each one of us. On top of t...
hat, she took the time with each one of us to create a color pallet that would be appropriate for our skin tone. We all enjoyed her spunk and loved her! Highly recommend her:)
I can not say enough great things about April and her team!
They are talented, sweet, patient and perfectionist. Thank you, to you all for being apart of my Big Day!
April did such an amazing job with the entire Bridal Party and I LOVED my makeup. It lasted all night,and it looked just the way I wanted. (I have never loved my makeup when I have...
previously gotten it done, and I liked everything that she did.) She was so fun to work with, and achieved the look I wanted.
I felt like the most beautiful woman on Earth!!! April is amazing, and she knows what she is doing. She emphasize all your positive features, and I don't know how, but I swear she ...
makes disappear the not so good ones. I do not wear make up at all, maybe 3-4 times year for special occasions, and my now husband is used to me without make up, and his biggest concern was that I looked with way too much makeup, or like someone different than myself. Been that said, finding someone who could do it just right was challenging. After having a really bad experience with somebody else, I found April's work and felt it was right for me. I went to my trial, and it was pretty good. So I agreed to have her doing my hair and makeup for the engagement pictures, which was with traditional Albanian wedding attire, therefore makeup is different than what Americans are used to, and she did a great job. In my opinion I looked beautiful, and the pictures are proof of it. So, my wedding day came, and I had changed my mind regarding hairdo, and she managed to go beyond my expectations with so short notice. And the makeup was just perfect, breathtaking. I felt gorgeous, stunning, and more important still myself!!! My husband LOVED THE MAKEUP!!! I don't know how many times he told me during the ceremony how beautiful I looked!!:-) Bottom line: I was a very happy bride!!!!:-)
April did my hair and make up for my Bridal portraits which looked beautiful. I didn't use air brush for my bridal portraits and noticed that my face got shiney a couple hours afte...
r the make up was applied and my curls starting falling out from the humidity. I let April know to ensure on the wedding day with air brush make up and a more structured hairstyle this would not be an issue.
A few days before my wedding due to lack of sleep and stress I and called her in a panic, she sweetly reminded me she can cover up anything and to leave it alone.
April gets booked up quickly so make your deposit in advance!
On my wedding day she had 3 weddings and had to bring in a separate hairstylist which did an excellent job on myself and my bridesmaids. Even with her busy schedule after finishing my make up at 10:30AM for my evening wedding she came back to touch up my make up after my ceremony for my reception which meant the world to me.
I was showered with compliments from my guests at my wedding telling me how astonishingly georgeous I looked. She helped boost my self confidence even when my skin failed me on my special day. I couldn't imagine using a different make up artist. Thanks again, April!
My experience with April was up and down, but over all I am happy with the outcome. I initially booked her because I found her to be so sweet and responsive when I contacted her th...
rough email and that never changed- she either promptly emailed me back or called if it was something she felt was better discussed over the phone.
My only complaints are mainly from my trial run- she was kind enough to schedule it while she was out of the country as well as on a Saturday, which I really appreciated. I arrived a little early, but we didn't start until 30 min after my scheduled appt time because the brides in front of me had run over. I understand that things happen, but her comment was "I'll make up for it by the end of the day", which kind of made me feel like she was rushing. She also took a 5 min phone call from her daughter mid-trial, which was a bit awkward.
Apparently one of my eyes is a little differently shaped from the other, which I hadn't noticed before, but was a little more noticeable with the style of make up I'd requested- I pointed it out because April hadn't seen it, and she said we could fix it at the wedding instead of at the trial, as the next bride was now waiting outside for her appointment. This kind of worried me, as I really wanted to feel happy with what I looked like before I left. I almost cancelled my contract, but April called me when i sent an email expressing my concern and smoothed things over.
Day of, she and her assistant were on time and ready to go. They did hair and make up for me, my mom and my sister. Everyone was very happy with their look. I had to kind of remind her of my concerns about the eye issue that day, but I can't blame her for not remembering as I'm sure she works with a million other people. Again, I was a little annoyed she took several phone calls while working on us instead of just focusing on getting us finished, but we were ready to go on time. She did make several more comments about "my imperfection", which got to me a little bit. On the day of my wedding I didn't really want to hear about some facial issue that I can't even fix, but I don't think she meant any harm...
At times I felt like she kind of only half-listened to what I was saying about what I wanted (I pulled up pictures but she was already working before I even showed them to her), and if I had another chance I would have insisted on getting a make up look I was happy with at the trial, as the day of product was a bit darker than I would have liked, but that was on me for not asking that things be fixed due to time constraints. But overall, I was happy with how I looked, and everyone looked very nice in the pictures despite it being incredibly muggy and hot outside.
So I think April does good work, and overall is a good choice. She was a bit pricey compared to other vendors I looked at, but as I didn't get trials from them I can't say how her work compares.
I chose April based on the work I've seen at other friends' weddings, it was one of the best decisions I've made. I do not believe I could have chosen a better artist for my specia...
l day. To say the least, April is a visionary. It's okay if you are unsure of what to do with your hair, I was often confused on what I wanted to be THE hairstyle. April works with what you like and don't like to create a look that you will try to repeatedly imitate on your own. As a shy person, I found it easy to tell her when I wanted to change elements of her design. We hired her again for my sister's wedding last month, and she instantly became a part of the bridal party :) Her team works seamlessly together in an efficient manner to have everyone ready on time. It is most fun to tell her to do whatever she thinks will look good, and let her impress you. She is incredibly friendly, overly-prompt, and her services will be your best investment!
April did an amazing job on me, my maid of honor, and my mom on my big day. She was also very pleasant to be around & friendly. She got the jobs done quickly and perfectly. I wo...
uld use her again in the future and recommend to family & friends for any professional makeup/hair needs.
April is AMAZING! Her attention to detail and warm personality will make you feel at ease but that's an added bonus to her work. Her work is beautiful and flawless! My Mom, sister...
and I received so many compliments all night --my mom still looked amazing the next day -- :O)
I was looking for someone in Fort Worth but once I spoke with April, the hour drive to Dallas was no longer a concern. I would highly recommend April and her associates to anybody in the DFW metroplex. Without a doubt, she is definitely worth the drive!
April, is AMAZING... She did such a beautiful job. She was very attentive, she listened to what I wanted and did a very beautiful job. I highly recommend her.
April did a wonderful job with my make-up and hair. She is reasonably priced and does a fantastic job. She showed up on time and was able to get 6 hairs + 4 make-ups done on time...
and early which helped keep us on schedule. Everyone in the bridal party looked beautiful!
April did a great job with the hair and makeup for the wedding day. She did the hair and makeup for all four of my bridesmaids, both Moms and myself. Everyone was really happy wi...
th how it turned out.
April was amazing to work with, she truly listened to me and made me look flawless. I told her I wanted a sexy smoky eye but with browns and pinks that black made me look to heavy ...
and racoon like. She completely listened and blew me away with what she did. On my wedding day she came to my venue and did my hair and makeup and my two maid of honors hair. After she had completed my hair and makeup everyone just kept telling me how beautiful it was and how much they loved my fake eye lashes she did (which I was nervous about).They all loved them so much they all wanted them, even though I hadn't discussed or timed it with her, she was happy to do it for all the girls and they all looked beautiful. She is so sweet and will make you look perfect and her makeup and hair lasts all day and night!!!
she was great to work with and very patient with me! i loved how my hair looked!!
April did my hair and makeup for my bridals and my wedding and she was great! She was reasonable, flexible and she came to our hotel. My main reason for choosing her services was t...
he price for my bridesmaids. I wanted to keep their cost at or under $100 for hair and makeup and she can DEFINITELY do that. It was great. Also, it was really important for me that she came to our hotel. She got there at 5:00am and all 5 of us were done in plenty of time. She also brought 2 assistants with her of TOP NOTCH quality. I couldn't have been more pleased!
April is amazing. She did my hair and makeup for myself and my 2 bridesmaids. She also did last minute requests to do my mother's hair and flower girl's hair. April is so easy to w...
ork with and has a wonderful personality. I met her daughter who was a pleasure as well. They did my little flower girl's hair and put glitter on her (which she absolutely loved!) My hair and makeup stood the test of time (about 18 hours without much need for a touch up) and I received so many compliments from people. Thanks so much April and I will definitely recommend you to all my friends.
April did an awesome job with my hair and makeup and the bridesmaids as well. She made the whole process a great one and was super friendly. I found she is less expensive than ot...
her stylists and she did a great job! I would recommend April to other brides!
She was on time for the wedding and did a massive amount of hair and makeup for the wedding party. Everyone looked great and we got lots of WOW, you look incredible compliments fr...
om lots of people. She's great at her job and the two ladies that helped her were also very nice too and worked well under pressure. Great job ladies; thank you!
I got the hair and makeup done for myself and my 5 bridesmaids. They were really reasonably priced and I was so happy with the work! I felt beautiful and my hair and makeup staye...
d put for 12 hours! She did my hair and makup for my bridal shoot as well and I couldn't be happier!
I used April to do my wedding day hair and makeup. She came to my location in Fort Worth, and worked her magic. My makeup was flawless, and my hair turned out exactly like I want...
ed. I know everyone says all brides are beautiful, but April takes it to the next level.
Contact
North Garland, TX
Beauty