5 out of 5 stars and 165 reviews Best of Weddings (12x).
5
(165)1001 Princess Anne Street, Fredericksburg, VA
About this vendor
Ava Laurenne Bride is a wedding attire boutique located in Fredericksburg, VA. A shopping experience here is a celebration of each client’s individuality and includes attentive service throughout the process. Their bridal consultants strive to create a luxurious setting so clients can relax and find their perfect gown.
Ava Laurenne Bride was established in 2012 and named after the daughter of one of the boutique’s owners. The shop’s owners and stylists believe in making the wedding dress shopping experience as memorable as the nuptials. They live for the moment a client finds the dress of their dreams and can celebrate over a glass of bubbly.
This shop provides private appointments with a professional consultant so clients can enjoy the experience. Clients are welcome to bring loved ones to help them select gowns. The shop creates a sophisticated atmosphere with a secluded dressing room and refreshments. After clients say yes to the dress, they are invited to celebrate in the private Forever Lounge. Clients may also opt to book the Princess Treatment, an exclusive shopping experience where the boutique is theirs for the duration of their appointment.
Details
Accessories
- Cover Ups
- Jackets
- Sashes & Belts
- Veils
Dresses
- Flower Girl Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
12-Time 'Best of Weddings'
2026.2024.2023.+9 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
Popular with couples like you
Check out our featured vendors.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
5
out of 5.0165 reviews
Review photos
Showing slide number 1 out of 9
I had the most incredible experience at Ava Laurenne, and while it’ll be hard to touch on everything that they nailed- and it’s a lot- I’ll do my best to do it concisely!
As a Fre...
dericksburg native, ever since I saw Ava Laurenne back when it was on Caroline, I knew I would one day go there for my wedding dress. When that day came last month, I went in completely unsure and honestly anxious about trying things on for people. Virginia was so sweet and understanding of the feeling of all eyes on you, and I felt very comfortable. I gave her zero to work with in terms of preferred style, and the first dress she picked ended up being the one I fell in love with. I’m still in shock. She was so sweet and comforting throughout the entire process-all of the ladies were- and I just feel so blessed to have the experience that I did. I’m so grateful to Ava Laurenne for making my wedding dress search as perfect as could be.
My wedding day was everything I dreamed of, and that was largely due to how beautiful I felt in my dress. I'm so happy that the dress search I had always dreamed of ended up being even better than I imagined.
From the moment you walk into Ava Laurénne Bridal in Fredericksburg, you're in awe, not only of the beautiful building, meticulous décor, and stunning gowns, but also of the incred...
ible staff who make you feel so special and celebrated from the very beginning.
My consultant took the time to get to know me before we even started trying on dresses. She explained the overall dress trying experience, asked about the vibe of my wedding, and even looked through my Pinterest board so she could truly understand my vision. Throughout the appointment, she thoughtfully asked questions about what I liked and disliked about each gown, using my feedback to narrow down the options and make each new pick even more intentional.
By the end of my appointment, I found the most perfect dress for my summer coastal wedding, one that felt like it was made just for me. I couldn't have asked for a better bridal shopping experience, and I'm so grateful to the entire team for making it such a memorable and joyful day. I would recommend Ava Laurénne Bridal to any bride looking for a personalized, stress-free, and truly special experience.
The most magical place on earth for dresses 1000% recommend going to their boutique it’s an experience you don’t want to miss, oh and their staff the most sweetest humans ever!
Dress shopping at Ava Laurenne was one of my favorite experiences to date! Every dress that my stylist had me try on was spot on for my intimate Christmas wedding and I ended up go...
ing with a dress that I never thought that I could pull off! The entire experience was personalized and special from the moment we walked in the door to when we left to celebrate me saying "yes to the dress!," and I highly recommend Ava Laurenne as a top tier bridal salon for brides looking for a great experience from start to finish!
Ava Laurenne was a beautiful boutique where I was fortunate to find my wedding dress! They had a beautiful selection of dresses that fit within our budget, along with a helpful and...
knowledgeable staff. The overall experience from finding the dress and recommending alteration shops was easily and made planning much easier. Would highly recommend!
Loved my experience to get my wedding dress at Ava Laurenne! My dress was beautiful and everything I ever wanted. My only hiccups were that they mentioned several times how a seams...
tress could do anything I needed to my dress, however, once I got with my seamstress, it was very apparent that the things I wanted done that Ava Laurenne said would be "easy for a seamstress" were not as straight forward as stated. I felt bad for my seamstress, as I was under the impression the asks were not quiet as complicated as they ended up being. Also, when taking my measurements to order my dress, Ava Laurenne insisted on sizing up and not ordering the exact size I measured. I had stressed that I was planning on loosing a bit of weight but they insisted on ordering up. Well, I lost almost 5 dress sizes and my wedding dress never actually fit me the way it should have, even after several alterations (I was in alterations up until the day I left for my wedding and we could not get it fully sat against my skin). It still looked beautiful, but l fought with it most of the day of my wedding. Overall, I would recommend Ava Laurenne to anyone looking for a dress, just stand firm in your asks!
Such an amazing experience finding my dream dress! And the best atmosphere!
Ava Laurenne Bride made finding my dream dress such a joyful and unforgettable experience! Their selection is incredible, and I ended up falling in love with not just one, but two ...
beautiful dresses. The entire team truly feels like your own group of personal hype women, cheering you on every step of the way and making you feel so confident and special. It felt like a true celebration the moment I found my dress! Their genuine excitement and support meant so much to me and made the day feel even more special. I am so grateful for their kindness and expertise and would recommend them to any bride who wants to feel truly celebrated while finding her perfect dress! (Dresses: Aster and Electra)
My wife and I had our first bridal gown experience with Ava Laurenne in late 2023. Having worked in the wedding industry, I'd followed them for a long time and loved their showroom...
! I was so excited to see it for myself.
We had a great experience working with Abi as our stylist. She was so bubbly and excited for us and brought a great energy to the appointment. Though I didn't buy my dress right away, I did come back a few weeks later to try it on again, and was so happy I did! With some customizations, it ended up being perfect.
My wife chose and bought her first gown at the first visit. While we enthusiastically and unanimously agreed with her choice, ultimately it was a disservice to squeeze her into a gown 4 sizes smaller than she would need to order. Of course, we didn't know that until the dress came in. The dress felt very differently on her than it had during try-on. The neckline seemed very different, too. We believed that with the right alterations, it would be alright. Cut to three weeks before our wedding at our final alterations appointment where she realized she still didn't like it. Luckily we were able to secure a different gown for her to wear on the wedding day and she felt amazing! While I understand we should have said something when we picked up the gown, we just couldn't have known. I wish that a) they had used a piece of fabric in the back of the gown when she tried it on instead of squeezing her into it, and b) we didn't feel as much pressure to buy that day. In the end, I know it isn't 100% Ava Laurenne's fault, but worth noting.
My only other critique is how over-the-top that first appointment felt after my wife chose her gown. We were taken downstairs to a seating area and were asked (not by our stylist, but another employee) to pull a prompt from a box in what felt like a very manufactured way of getting us to connect with our friends who had come along. We felt like we weren't allowed to leave. It left a strange taste in our mouth.
I had the best experience at Ava Laurenne. The entire staff was extremely welcoming and made it the wedding dress shopping experience of my dreams. Special shout out to Patty whose...
expertise and guidance helped me find my DREAM gown! I am forever thankful for her and the entire team for making everything so special for me.
Loved shopping for my dress at Ava Laurenne! The team made dress shopping a fun experience, which I am not a shopper and had a little celebration after finding the dress! Everyone ...
was super friendly, would recommend going dress shopping here!
I had been to a couple other bridal salons prior to AL and decided to take a chance because they had the most styles and designers I liked. I made the 2 hour trek down to Frederick...
sburg and am so glad I did! I only tried on 5 or so dresses before finding the one for me that same day. My stylist was incredibly kind and helpful in sticking within my budget and recommended additional styles based on what I liked and didn’t. They kept me updated on the progress of my dress and gave me great tips and tailor suggestions! I would not hesitate to recommend them to any future brides!
Thank you for a wonderful experience with me finding my dress and the day I got to wear it!! I can not wait to show pictures. The dress is beautiful and I felt beautiful wearing it...
. Thank you so much!
I highly recommend Ave Laurenne for your wedding dress! To be honest I was sure what kind of dress I was looking for… I had some ideas, but a wedding dress isn’t something you buy ...
everyday and know what looks good. My stylist, Brittney, was extremely positive and helped me form my opinion. She started with different extremes of styles and then started narrowing down based on feedback. She really listened to all of my feedback and most importantly watched my expressions to help steer me. She was essential to helping me find the perfect dress and feeling the absolute most confident on my wedding day. She made the whole experience light and breeze!
I went to A.L Bridal shop on a whim, hearing there was a sale. I found my dress SAME DAY, and am absolutely in love with it! (it's taking a lot of effort for me not to wear my dres...
s around the house when my fiance isn't home lol). I told the lady helping me an idea of what I wanted my wedding dress to look like, and she was spot on with the dresses she picked out for me to try on. On the 4th or 5th dress, I found the dress of my dreams. Immediately I knew it was mine when I put it on, and fit me to a 'T.' Thank you to everyone at Ava Laurenne Bridal for such a magical experience. They were all very professional and kind and I am so grateful!
The entire experience of my bridal appointment was amazing. My stylist was very patient and understanding of my indecisiveness. She kept my vision in mind, even as it changed throu...
ghout the process, and found me my perfect dress. She even helped fit me into her schedule the day after my initial appointment so I could have a night to consider my final decision.
This was my first dress shopping experience and walked away with my dress! My stylist was so sweet, encouraging and helpful. I really wasn't sure what I wanted, and she did an awes...
ome job helping me narrow down my choices! She kept me well within my budget even with the additions for alternations! 10/10 recommend!
I had the BEST experience finding my wedding dress. My stylist was so kind and listened to my feedback on what I liked or didn't like about different dresses that I tried on. I was...
worried that wedding dress shopping was going to be a super stressful experience, but Patty helped me to find my dream dress.
helped me find my dream dress on the first fitting, made me feel very comfortable & welcome considering i’m plus sized- they had a GREAT selection :)
Had a wonderful experience (well multiple because I am indecisive) at Ava Laurenne. Brittany was very helpful, understanding and friendly. She understood what I was looking for but...
also knew how much I could step out of my box and still feel comfortable. The other girls in the shop were all friendly as well. The shop itself is stunning, the atmosphere is everything you could dream of. Huge selections of beautiful dresses to choose from. Check them out, you will not be disappointed!
Ava Laurénne saved the day when my first wedding dress was lost by the dry cleaners just 30 days before my wedding. They got me in the very next day, even though I had not bought m...
y first dress from them, and were so kind and helpful. I was afraid my appointment would be a bit of a downer, since I didn’t have any friends or family in town to go with me. But Julie was like an immediate best friend, she was very upbeat and I had so much fun even under the circumstances. Julie was very careful to proactively look up which dresses would be available on my short time frame, and I ended up going home with a new dress I liked even better than my first. Thank you all so much for your kindness and help!
Would highly recommend Ava Laurenne to any bride! My sister got her dress here a few months prior to me, and I noticed how professional and excellent they were at choosing and narr...
owing down dresses for her based on her preferences. She was able to get a dress she loved on her first visit and I was too! They are true professionals and didn't try to sell me on a dress I didn't like, and were patient when I wanted to try gowns on multiple times. I was able to wear my dress this past weekend and it was beautiful - thank you Ava Laurenne!
Great service! They have a natural ability to listen carefully to what you want and help you narrow down choices efficiently. The made the process elegant, special and weren't ove...
rwhelming.
Ava Laurenne was absolutely wonderful. I did a walk-in appointment with my mom and had a vague idea of what I was looking for but had never tried on dresses before to know if that ...
was accurate. Brittany was my consultant and she helped guide me through the whole process and made me feel like I was actually heard when she asked me what I liked or didn’t like about a dress I had on. The day of my wedding, I couldn’t have been happier with my choice and received so many compliments on my dress from both guests and vendors!
From the moment I arrived, I immediately felt welcomed and understood. My stylist asked thoughtful questions and provided amazing guidance, never pushing me to an answer but instea...
d guiding me to what I eventually found to be the answer. I had the most amazing experience, and found a dress that made me immediately burst out in tears! Ava Laurenne is amazing. There's no need to ever look elsewhere!
* I planned on going to Ava Laurénne Bride years before getting engaged. Knowing ALB is the largest bridal boutique in Virginia, my plan was to take advantage of the National Brida...
l Sale during the month of July. I ended up getting engaged on July 29th, which happened to be the last day of the sale, so I just missed it. I talked to the stylist that runs their Instagram a few times to discuss various concerns and she eased ALL of my worries. The day of my appointment, my stylist was Abi, and she was the BEST!! I felt like we were lifelong friends just catching up! Abi listened to my vision and found dresses that were perfect, but also dresses that were a little different. I was thankful that she knew when to bring the dresses that were outside of my vision so that I could still see them just in case. When I was torn between two dresses, Abi never questioned my idea of adding a belt, and agreed with it. Sure enough, once she added the cathedral veil, I knew that dress was the one! The experience at ALB is better than anything I’ve seen on TLC and I would encourage anyone to go to the Fredericksburg, VA location or check out the new location in SC. I am so happy to be an Ava Laurénne Bride and love that I can go back to visit whenever! I’ve even thought about trying to work there part time to help other brides find their dream dress.
Finding my dress at Ava Laurénne was a great experience. I had been to several other shops first, and even though I had a very clear idea of what I wanted, I wasn't finding somethi...
ng that checked all the boxes. Julie, my consultant, was a joy to work with. She took me out of my own head, reminded me that this decision had to be made by feeling (instead of just thinking!), and was so knowledgable about alterations/customizations (while also being completely respectful of budget!). We found "the one" in minutes, and I came back a month later with my mom to show her before purchasing. My mom is very opinionated, but Julie and Bea handled the situation like pros so that I could enjoy saying yes to the dress.
The experience at ALB felt very reminiscent of sorority recruitment, which some folks may not feel comfortable with, but I didn't mind. Everyone was genuinely nice and extremely professional, and they really made the dress shopping experience feel special. Thank you, ALB!
Ava Laurenne was incredible for finding my dress. I went in expecting to try a few on to get ideas of what I was looking for and Patty found THE dress for me. I purchased off the r...
ack and was able to leave my dress at the store until I was ready for fitting and alterations with Shannon from Mackenzie Clare who works out of the Ava Laurenne store. They have also been super helpful with recommending places for steaming before the wedding closer to home for me and very responsive to questions about cleaning and preservation after the wedding. I highly recommend Ava Laurenne!
Ava Laurenne Bride was my first and only stop on my wedding dress journey! From start to finish, I had a wonderful experience and everyone was so kind and helpful. The showroom is ...
gorgeous and inviting, and all of the dresses were stunning. Natalie made me feel so comfortable and special trying on dresses. She encouraged me to try on all different styles and I am so grateful for her advice, because I ended up with a dress that I never expected that made me feel so beautiful and special!
Found my dream dress here and the service was perfect. Friendly staff, fabulous space, snacks, and drinks available. It was the most magical day!
ALB provided a great experience for trying on gowns for the first time. The staff are friendly, encouraging, and make the experience comfortable for brides and their guests. Don't ...
sleep on the "White Friday" sale around the holidays. I found my veil at a great discount.
Ava Laurenne is THE BEST bridal shop! I'd shopped around at a few spots before finding ALB - and it was a total game change. All of the staff was incredibly helpful and knowledgeab...
le. Natali helped me find my dress - I went in with an idea of what I wanted and she helped me pick and chose the aspects of the dress that were important to me. Overall - I went with a dress I wouldn't have expected to chose but it was PERFECTION.
Had the best experience finding my wedding dress at Ava Laurenne Bride! All of the staff are so sweet and helpful. I especially loved that they offer 'dress reveal' appointments, t...
his was so special for my mom and MIL to see my dress for the first time.
Ava Laurenne Bridal boutique is a class act! They manage to create an intimate setting for my daughter and her support team to select her dress yet it had an amazing energy from ot...
her brides and stylists in the salon. Virginia, her stylist, did a fantastic job helping her navigate the emotional journey of bridal. Bravo Team Ava Laurenne!
This was the first and ONLY bridal shop I needed to go to! I tried on three dresses and then found the most perfect one! It was such an easy and relaxing experience finding my dres...
s at Ava Laurenne and I can't recommend them enough! When I got engaged I knew this is where I wanted to go and I was no let down! Thank you again for the most amazing wedding dress!!!
I cannot rave about this boutique enough!!! It was amazing from the time we entered until we left. I did not think I would find my dress at the first place I looked considering how...
picky I am but our assistant really understood what I was looking for and appealed to my taste. They made my “say yes to the dress” day feel as special and memorable as the wedding itself!
My experience with Ava Laurénne (so far) has been amazing. I went in for a bridal appointment alone, I needed to decide on what I like without the influence of other people. The sh...
op is gorgeous and massive! I had the whole place to myself! So many beautiful dresses on display, even in the upper level. My stylist was so kind and so fun to work with, she pulled a few different dresses for me to try and helped me in, clipping me in so I would be able to visualize what the dress would look like even though it was too small/big on. The experience was seriously something out of a movie. Definitely worth the 1+ hour drive for me!
The try on experience was like no other!! It was by far the most personable and special experience. The dress options are unbelievably gorgeous along with the venue itself. There w...
ere some communication mistakes on their part and they completely took ownership and did everything (above and beyond!!) they possibly could to make it right. I bought my dress “Jamie” there and couldn’t be happier with how beautiful it was on our big day!
The girls here are the absolute SWEETEST! I had several personal emergencies come up so I wasn't able to pick the dress up when it came in. It stayed an extra 3 weeks. Everyone was...
extremely understanding and even asked if there was anything they could do. I HIGHLY recommend this shop, they are great!!
I had the most incredible experience with Virginia! She was so helpful, knowledgeable, and friendly! The consultation was amazing from the moment I walked into the store! The store...
itself is beautiful -- so clean, and such friendly people! Virginia pulled several dresses for me to try based on the photos I showed her, and the first dress I tried on ended up being "the one"! I cannot recommend Ava Laurenne and Virginia enough!
LITERALLY DO NOT GO ANYWHERE ELSE FOR ANY BRIDAL NEEDS!!!! They are the sweetest, most accommodating, and BEST people you will meet!!! I will always refer people to Ava Laurenne an...
d be an ALB!!!
This place deserves nothing less than 10 stars! I will forever be so obsessed with not only the shop but the staff as well! So blessed to be an Ava Laurenne bride for life. So exci...
ted I got set up with my girl Katie who was seriously the best in helping me find my perfect dress. Her and Jordan then helped make it even more special for me by adding a jacket to the look to give me the 3/4 length sleeve option I loved. I still had appointments at other shops but couldn't get Ava Laurenne or the combo they put together for me out of my mind, so with Katie's help I went back a few days later to officially say yes to my private label Amira dress with Justin Alexander jacket. Katie also did my pick up appointment and helped me find a veil. I loved having the same stylist each time I visited the shop, so personal and caring. Truly the most amazing experience and now community to be a part of!
I cannot recommend this place enough! Katie was FANTASTIC and made sure I had the best picture of what my dress would look like. They made me feel like I was the most important and...
did everything they could to make sure I had the dress I wanted.
I cannot say enough nice things about every experience I have ever had with Ava Laurenne. I first met them bringing my best friend there to find her dream dress, which they helped ...
us find only a few dresses in. It was one of those dresses we walked past and didn’t jump out, but we should have known... because once she put it on she was transformed! Virginia was helping us that day and she was such a pleasure to work with!! As a planner I have now sent countless brides their way and each and every one has had the same wonderful experience with Katie, ans Brittany and the whole team!!
Then a beautiful partnership bloomed! I have partnered with them both as a calligrapher and style/ designer and used them in my own shoots and it’s a sincere pleasure to work with them every time. They’re helpful, supportive when you want to take creative chances, and they have a real knack for pulling together creative people and giving them space to shine. I look forward to each and every opportunity to make magic with them!
So whether you’re a bride looking to find your dream dress with a team of wonderfully kind, knowledgeable, and honest people who are just a pleasure to be around, or a creative in the industry looking for a business to help grow, challenge, support, and inspire you- Ava Laurenne is the perfect place for you!
I had the most wonderful experience shopping for my wedding dress at Ava Laurenne! I called the store before making an appointment to discuss pricing, what designers they carry, an...
d what COVID-19 precautions they were taking. The person I spoke with was incredibly helpful over the phone and made me feel like the drive to Fredericksburg (from Richmond) would be worth it.
Natalie was my consultant during the appointment and I feel like she not only listened to what I was looking for, but really helped me figure out exactly what look I was going for. I especially appreciated that every dress she brought me to try was under budget! I tried on about 6 or 7 dresses total and Natalie was so accommodating - she knew exactly what questions to ask and made sure that I got plenty of pictures in each style.
The samples were very clean and you can tell the staff takes a lot of care with them to keep them in good condition. Their space is beautifully decorated and comfortable. While I only brought one guest with me, but there is ample space for larger parties. There is plenty of distance between the many try on areas and I never felt like I was fighting for mirror space or intruding on another bride's appointment. I ended up choosing one of their private label dresses and paid in November. When I went to pick it up in January, they were kind enough to let me FaceTime my mom when I tried it on and let me try it with a few veils to get an idea of what looked best.
Lastly, one of the best parts was the online payment portal they provide you with after you decide to purchase. I really liked that I was able to pay for my dress over the course of a few months instead of a one-time, large payment. Having that flexibility was great, especially when you're balancing deposits with all the other wedding vendors.
I couldn't be happier with my dress and buying from Ava Laurenne - from start to finish, it was just beyond my expectations!
Dress shopping is one of the main activities I have looked forward to since getting engaged (other then marrying my best friend). I am so glad I found Ava Laurenne bride! They have...
huge selection that is under 2K which was oddly hard to find when calling around to bridal salons. The consultants are great at asking the right questions to help you eliminate styles and find what is truly perfect. Like most brides the dress I said "yes" to was the OPPOSITE of what I came in for! It was with the help of the Ava Laurenne team that I found the PERFECT gown. I cannot wait until May/June when it arrives and I get to put it on again :) I did a standard 90 minute appointment, we went over on time but the staff was very friendly about it. If you are able to afford the Princess Experience (3-4 hour appointment) you should do it! They have SO many dresses that 90 minutes really did feel rushed.
Dress shopping at Ava Laurenne was better than any dress shopping experience I could have ever imagined! Virginia, Jordan, and Katie were absolutely amazing and so attentive to our...
group. They heard and understood every little detail that I wanted in a dress and I walked out with the one! I cannot thank them enough!
Ava Laurenne helped me find my dream dress! They took all of the images from my Pinterest board and found a variety of dresses that fit my sense of style. I kept getting endless co...
mpliments for the uniqueness of my gown. Definitely a great experience!
HIGHLY recommend! Their selection of dressing is out of this world! Patty helped me find the perfect Justin Alexander gown called Lauren. Buying your dress from Ava Laurenne is ...
like becoming apart of a sisterhood. Their located is amazing and the staff is so involved to make sure you find the PERFECT dress. Call them today!
I cannot say enough about how wonderful my experience was at Ava Laurenne. Natali was the most amazing listener -- she was able to pick up on everything I liked/didn't like as I wa...
s trying on various dresses and ended up putting together a skirt/jacket/belt combo that truly was my dream dress. It was everything I had envisioned and she was able to put it together in just our one hour visit, while being completely respectful of my budget!! And after the purchase, I have to say everyone was great -- especially given the tighter timeline because of the current situation. They kept us updated, were very friendly and always helpful. If you are looking for your dress, this is the place to go!
Contact
1001 Princess Anne Street, Fredericksburg, VA
Wedding vendors in Fredericksburg
Ava Laurenne Bride