About this Vendor

Arizona's Bridal Boutique for the Modern Romantic

Welcome to Bella Lily Bridal, an intimate bridal boutique for the modern romantic, redefining the bridal experience in North Phoenix, Arizona. With a unique selection from modern styles to timeless classics, our gowns are handpicked with our brides’ desires at the heart of it all. Bella Lily Bridal is Arizona's premier, locally owned bridal boutique in the Northwest Valley. "It is not just about saying "YES" to the dress, the real fun is in the search for that perfect dress!!" Give us a ring and make an appointment at our bridal boutique...lets find your perfect wedding gown!! We'll have a room ready just for you.


Wedding Categories

Wedding Dresses, Dresses, Bridal Stylists, Plus Size Available, Private Appointments Available, Fashion Services, Fashion

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Contact Info

19420 N. 59th Avenue, C-121, Glendale, AZ (623) 825-4496

Reviewed on 9/27/2017 Kerri S

Bella Lily is nothing short of fabulous! The size of the shop and selection of gowns is just perfect. It's not too big to be overwhelming and stressful, and it's not too small where you won't find what you're looking for. You will absolutely find your dress here and you'll be... Read More thrilled putting your money towards this small business. Brenda, the owner, is very involved and hands on in her business. She will stop at nothing til every bride has found their perfect dress! I loved working with her and her staff. They all are very friendly and create a fun, positive environment. I'm pretty sure they let me try on every dress in the store, just to get it out of my system so I could 100% fully know my dress was meant to be mine. Fabulous shop! You won't regret purchasing a gown here!

Awesome Bridal Salon

Reviewed on 8/09/2015 Amanda R

I highly recommend Bella Lily Bridal. In looking for my wedding dress I fell in love with a WToo dress online, however no bridal salons in Las Vegas, NV carried that designers or dress line. I mad e a few calls to some salons in AZ, which carried the line and came across... Read More Bella Lily Bridal. From our first phone conversation, Brenda the owner was so helpful not only with looking for the dress I wanted, but with other details like how long shipping would take etc. At my dress appt, they were so helpful and provided great one on one service. Being in Vegas they had to ship my dress to me, and it was shipped well and arrived when they said it would. I highly recommend them if you live in the Phoenix area and even if you don't :)

Loved every second of my experience!

Reviewed on 6/20/2015 Braedon T

From the moment I scheduled an appointment at Bella Lilly over the phone, I was ecstatic to come in and try wedding gowns on for the first time! Brenda, the owner, was SO sweet, she gave me a huge hug as I walked in and made me feel completely comfortable! My bridesmaids, Mom,... Read More and Future Mother In Law all joined during this appointment (8 total). It was a bigger group than most boutiques allow but they were accommodating. When we walked in they allowed me and my ladies to put an adorable tiny clothespin on the dresses they wanted me to try on, which at other boutiques they were not able to even see the choices. I fell in love with a dress there but was not ready to commit, since it was the first place we had looked. Brenda told me to come back anytime if I kept thinking about the dress. A couple months later, after looking at other places and feeling a lot of pressure from the other consultants, I knew I needed to go back to Bella Lilly to look at my favorite dress. Brenda made me feel extremely welcome again and after trying it on, I knew it was the one! I picked up the dress today (it came in 2 months early)! and it is even more beautiful than I could have imagined. So thankful I came across Bella Lilly! If you want to experience a cute, quaint, bridal boutique that has an amazing assortment of gowns, Bella Lilly is the place for you!! :)

Reviewed on 4/18/2018 Michelle D

I loved my whole experience at Bella Lily Bridal! This was the second bridal shop I went to in my search of a wedding dress and they helped me find the PERFECT dress for me. The shop is super cute and there were a lot of different styles and curated dresses to choose from. They... Read More gave me their full attention and didn't feel forced, pressured, or rushed into a dress I didn't love. They were really helpful in suggesting styles and fits that worked for my body type and I actually ended up going with a fit that I didn't think I would have looked good in, but I LOVED it. And I suggest following them on Instagram because they post a ton of amazing dresses on there for you to see before shopping there! Thank you Bella Lily Bridal!!

Reviewed on 3/27/2018 Lauren F

The best wedding dress shopping experience! Beautiful dresses, supportive staff, super welcoming owner. The cutest little shop, thoroughly enjoyed buying my wedding dress from here and my dress came in perfect condition. Highly recommend!

Reviewed on 3/02/2018 Nichole K

I had the best experience dressing shopping at Bella Lily Bridal! My appt was fun, and easy. I felt beautiful the entire time. They had a great selection of dresses.

Reviewed on 2/04/2018 Kaitlin M

Bella Lily Bridal was the first store I tried on dresses at and during my first visit, I didn’t find my dress. I didn’t know it then, but Brenda and her team had set the bar INCREDIBLY high for professionalism and for the overall experience that I felt during my appointment. I... Read More went to many bridal stores after Bella Lily and tried on over 50 dresses before I realized how much my taste had changed just from trying on different styles and designers. Of all the stores I went to, none of them had dresses as exquisite and detailed as Brenda’s store and I knew that if I was going to have “my moment” of finding the perfect dress, that it would be there! So I made a second appointment and was so relieved when I saw Brenda’s smiling face greet me! I felt like royalty and like I was part of their family. Their boutique looks like it just came off of a Pinterest board! It’s so delicately sweet and intimate and I’m so thankful that Brenda was eager to take on the challenge of finding me my perfect dress and creating that moment that every bride hopes to feel! I found myself wanting to hand out her card to every bride I met in the other shops because Brenda and her bridal boutique provide an experience that every bride dreams of!

Reviewed on 12/19/2017 Mladenka B

Simply Amazing and the most glamours wedding dresses you will find! I found my dream dress and I’m sure you will too! The owner Brenda is knowledgeable and has years of experience! ❤️

Reviewed on 12/09/2017 Desiree B

Bella Lily Bridal is an amazing boutique, and Brenda is a bride's dream. She listened and really understood the vision I had for my wedding dress. She helped me stick to my budget and was in tune with how I was feeling throughout the appointment. She is so warm and caring; she... Read More made me feel so special. She puts a lot of thought and love into her shop, and it shows. I highly recommend Bella Lily Bridal for a personal and unique bridal experience!

Reviewed on 12/09/2017 Brittany O

I couldn't have asked for a better experience than what I received at Bella Lily Bridal. Brenda and her team were so sweet, helpful and accommodating. They helped me to find the perfect dress and respected my budget. The store is gorgeous and the gowns are to die for. I highly... Read More recommend Bella Lily Bridal!

Reviewed on 11/11/2017 Renee P

The most patient girls I've ever met! I think I had three visits before I selected the gown for me. And each visit I experienced the same - fun, energetic girls who took the time to help me narrow down my options, especially when I was there alone. They offered their... Read More opinions when I asked and had me feeling totally confident when I finally said YES to the dress. I really felt comfortable and cared for in their shop! Thank you Bella Lily!! xoxoxo

Reviewed on 10/17/2017 Erinn D

Bella Lily did not disappoint! let me tell you! I was in LOVE with a gown that unfortunately they did not have in stock but the owner was able to get it in store for me to try on free of cost! The owner Brenda is so kind and knows how to make you laugh and was so easy to work... Read More with! I also worked with Meghan who not only helped me try on 15 dresses, but to make that happen in an hour. A couple of days later Meghan emailed me with a follow up and just made me feel so special! It was by far the most fun of the wedding planning this far. Hands down would recommend to and new engaged couples!

Reviewed on 9/10/2017 Annie M

Brenda made the experience for my and my family so memorable and fun! I was able to say yes to the dress and now have a wonderful story to go with it. She took the time and patience to deal with me and my family and went above and beyond with her recommendations. I would not... Read More hesitate to recommend her or the store. Plus, it's right next to Midwestern.

Reviewed on 8/22/2017 Javier S

Bella Lily Bridal, This is not so much a letter to you, but a WARNING to the brides-to-be, who are looking for that special, once in a lifetime experience of purchasing their wedding dress for their special day. You will not find that experience here. My fiance was in your... Read More shop recently searching for a dress. She found one she loved and purchased. A decision needed to be made, which size she should go with and your “professional consultant” suggested she go bigger. Please know that I have not yet seen this dress, but I do know that it is backless. She trusted your consultant and ordered what she recommended. 3 months later my finance received a dress that was considerably too big for her. Knowing that she still proceeded to take to the Tailor that came recommended by Bella Lily Bridal. After the consult to have the dress altered, the Tailor suggested she contact you to have the dress exchanged for a smaller size because she could not bring in the top. My fiance contacted Bella Lily Bridal and spoke to someone regarding exchanging for a smaller size. Your employee first stated that she was in the shop when she purchased the dress and that it wasn't that big. After conceding that it was, my fiance explained to her that even their recommended Tailor suggested to exchange it. Instead of admitting that your consultant made a mistake and try to remedy that mistake, your employee proceeded to tell my fiance she's wrong. Your employee stated that she “went to fashion school and everything can be altered”, and “the Tailor just didn't want her business.” She told my fiance to get another opinion because there was nothing they could do for her. My fiance took it to another Tailor for a second opinion and was basically told the same thing, but this Tailor said that she could try to take in the waste as much as possible and it might make the top tight enough. $300 later after alterations the top is still too big. Here we are in August, less than 3 months from our wedding and my fiance is without a dress to wear. She doesn't know I'm writing this but nothing angers me more than to see how poorly she was treated and how upset she is about this dress that she found for our special day, that she cannot wear. It's definitely apparent that to you she's just someone who bought a dress, no attempt to make the bride feel special. To me, she's my life, and she treats everyone with love and respect, and deserves the same. Your employees were inconsiderate, rude and definitely not professionals. Thank you, Javier Soto

Reviewed on 8/18/2017 Katee A

We had an amazing experience with Bella Lila! The girls were very helpful and personable. They made my sister and I feel very special and it made finding my dress there even more perfect. Thank you!

Reviewed on 8/14/2017 Aleah C

I had such an amazing experience finding the perfect dress at Bella Lily Bridal! They were accommodating and understanding of my budget and what I was looking for. I am so happy that I went there (all the way from Tucson!). I will recommend this place to anyone and everyone in... Read More need of the perfect dress for their wedding day!

Reviewed on 8/02/2017 Hillary B

The ladies at Bella Lily were so sweet! They helped me find the most beautiful wedding dress. They even made sure to order a special silk sash for my dress that was not included but I really wanted. They made my dress finding experience smooth and enjoyable.

Reviewed on 7/01/2017 Adair T

Bella Lily was so patient with me while I came in to try dresses three times! They were professional and I loved my experience.

Reviewed on 6/02/2017 Michelle Z

Bella Lily had beautiful dresses and I really loved all the options. I chose a dress that I wanted to try in ivory instead of the color they had in the store. They said they would call and never did. I'm not sure why; maybe it's a lack of customer service or attention to... Read More detail. Either way, don't expect much if you don't make a purchase immediately.

2017-06-02T20:28:54 Response from the vendor

Hi Michelle, Thank you for taking the time to give us your honest review. I do apologize for the lack of follow-up. I know how frustrating it can be to be waiting for a response and not receive it. We are always doing our best... Read Less Read More

Reviewed on 3/21/2017 Katie R

I let my bridesmaids select their own dresses and one of my bridesmaids purchased her dress from Bella Lily Bridal. I also purchased my veil there. The shop had a lot of beautiful selections and the staff is attentive, professional, and warm. The owner makes the experience very... Read More personal and she was super helpful and friendly. They were communicative with the order status and made purchasing very easy and straightforward. A great experience!

Reviewed on 3/14/2017 Caitlin H

I cannot say enough wonderful things about this bridal shop and it's lovely owner, Brenda. My bridal gown experience began in Illinois, where I bought a dress the first time I went shopping under the excitement and encouragement from my family and friends. Flash forward a few... Read More months and our wedding venue, date, and vibe and EVERYTHING changed and that dress wasn't what I wanted at all. My wedding planner directed me to Bella Lily, knowing my style and the type of wedding we were hoping to have. She was so right! Brenda and her shop workers were nothing but accommodating and helped me so that I didn't make the same mistake again in buying the wrong dress. At one point, Brenda even said, "I could sell you this dress that you like, but I'm not going to do that. I'm going to wait until you find the one you love." I appreciated that she was not in the business to just take my money for a dress I wasn't sold on - she wanted to help me find the one I truly loved. She received a new stock of dresses that she knew fit my style. I came in the weekend she received those (per her expert recommendation) and fell in love! She knows her stuff and has dresses that are not only beautiful, but they are unique and unlike what you would find at your typical store. From elegant and beaded to lace and crochet and bohemian, she had it all. I definitely recommend this bridal shop. Thanks again for your help finding my perfect dress! xoxo

Reviewed on 3/09/2017 Peter A

Bella Lily was a great shop and wonderful people the dress buying experience was wonderful and would recommend anyone to get your dress from here.

Reviewed on 2/24/2017 Anisa Y

I loved my experience here! I had tried on dresses at one other place before I came here, so I had a general idea of what I did and didn't like, in fact, I was in love with a dress from the last place, but it was $500 over my budget. The salon is small but super cute with a... Read More great selection. Rebecca was so sweet and very helpful without being pushy or making me feel pressured about anything. I showed her the over-budget dress that I liked, and she helped me pick out comparable styles that were within my price point. She and Brenda were both so sweet to my mom, who is somewhat of the stereotypical, overbearing, pushy Asian mother. I found a dress that I love here (even more than the first one!), within our budget, yay!

Reviewed on 2/05/2017 Monique M

I traveled from Tucson with my family and friends to try on wedding dresses today and it was a total disappointment. When we walked in, we were welcomed with a warm greeting. I was given 12 clips to put on the dresses I chose & wanted to try on. I was told only one person could... Read More help choose or look at the dresses with me. When I asked for more clips the owner gave me only 3 more. The gal that was suppose to help me with the trial was not very helpful at all, she did not once help me in a gown or hang up a dress for me. She did clip my dress once I was in the gown. She continued to ask if I was done or ready while I was trying on the dresses making it seem like I needed to rush putting the dresses on. Because I was hanging the dresses myself, after I tried them on, it took me longer to get into the next dress. 30 minutes into the trial I asked if I could look at a few more dresses once I tried on the ones I chose. When I asked, the lady responded by saying I only had 30 minutes left. She then proceeded to say if I could quickly choose a dress and try it on within that time frame I could look at more. At this point I felt so uncomfortable and not really welcomed. I was being rushed and the lady that was suppose to be helping me made me feel like I was just another number and I needed to get going. I can honestly say that this experience was by far one of the worst customer service experiences I have ever had. The sad part about it, she took that special moment away from me. After being treated like this, I refuse to give them my money. I understand that there are time limits and other appointments scheduled but the way the whole situation was handled was not professional and poorly scheduled.

2017-02-06T20:20:02 Response from the vendor

Thank you for letting us know about your recent experience in our boutique. I am so sorry to hear you did not enjoy your time here with us. We love our brides and want every bride who walks through our doors to feel beyond special... Read Less Read More

Reviewed on 1/28/2017 Si'on H

I can't say enough good things about this bridal boutique. It was my first and only stop, and it only took putting on four dresses to find my dream dress. The shop itself was super cute and very clean and organized. I was greeted promptly by multiple ladies, including the owner,... Read More Brenda. Megan was my consultant helping me in and out of dresses while giving helpful and honest advice. They gave me all the attention I needed and made me feel very special! I even got to meet the designer of my dress during her trunk show! My day was nothing short of magical!


Meet The Owner

Brenda Inclan

Hello there and Congrats!!! My name is Brenda Inclan and I am the owner of Bella Lily Bridal. I am an Arizona born and West Valley raised girl. I love traveling, cupcakes, football and all things bridal!!! After seeing the absence of a chic bridal boutique in my area during my personal bridal gown search, I decided to make this bridal dream of mine come true, and thus Bella Lily Bridal was born! At the heart of Bella Lily Bridal is my commitment to our brides. I truly feel every bride, regardless of their budget, deserves to say “yes” to their perfect dress in a warm and intimate environment