About this vendor
At Birch On Main, we have become known for our exclusive, modern bridal experience. We have designed a lush, intimate atmosphere for you and your guests and are thrilled to play a role in your happily-ever-after.
We take pride in the one-on-one attention you will receive and are passionate about sharing our industry knowledge. We have lovingly hand-picked our entire selection of dresses and adore hearing from each of our guests. We want you to feel at home. Ask questions, talk about what your likes and dislikes are, and tell us about your style. We want to get everything just right when it comes to your dream dress.
We can't wait to get to know you and your guests and hear all about your wedding vision. Every detail helps us finesse your look, from the gown to the accessories, from your bridesmaids to your bling.
Details
Accessories
- Clutches & Handbags
- Cover Ups
- Jackets
- Wraps
- Hair Accessories
- Headbands
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Mother of the Bride Dresses
- Shower & Party Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Custom Designs
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Bow Ties
- Cummerbunds
- Shoes
- Ties
- Tuxedos & Suits
- Vests
Awards and Affiliations
2-Time 'Best of Weddings'
2023.2021.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
4.9
out of 5.063 reviews
Review photos
Showing slide number 1 out of 3
I had the absolute best experience at this bridal shop! My stylists, Audrey and Rachel, were so kind, patient, and incredibly helpful throughout my entire appointment. As a curvy b...
ride, they truly listened to what I was looking for and made me feel comfortable, confident, and beautiful every step of the way.
Rachel went above and beyond, and because of her, I found my dream elopement dress! I couldn’t be more grateful for her guidance, expertise, and encouragement. Audrey, the manager, was also wonderful and made the entire experience so fun and stress-free. I also had the pleasure of meeting the owner, Victoria, and she was one of the sweetest people I’ve ever met. You can truly tell how much she cares about every bride who walks through the door.
If you’re looking for the best bridal shop in town, this is it hands down! I can’t recommend them enough. Thank you to Rachel, Audrey, and Victoria for making such a special moment so unforgettable!
I paid $5,123 for a custom gown at Birch On Main and immediately raised concerns that it didn’t look the way I had anticipated and expected (especially for a $5,000 dress). Instead...
of helping me, the staff dismissed my worries and suggested alterations would fix it all. It ultimately took two different alteration specialists confirming that the dress wasn't going to look the same as I anticipated for the shop to finally take me seriously.
When I tried to resolve the issue, the owner, Victoria Holland, was incredibly hostile and combative, speaking down to me until I was in tears right there in the store. After I called out the aggressive energy and rude behavior, the manager actually admitted they came into the meeting “hot” because they were prepared for an argument (ew?). My hope & goal was truly to get the skirt remade to look how I had envisioned.. Once the owner settled down and I was able to show pictures and explain myself, she did offer to remake the skirt at no charge. Unfortunately, though, the emotional distress and terrible customer service completely ruined the experience. I felt far too uncomfortable to continue working with them on a new skirt. In the end, I decided not to have a big wedding anymore because so much money was wasted on this dress without any refund.
Save yourself the tears and the thousands of dollars. Go somewhere that respects their clients, values customer service, and gets it right the first time
The ladies I worked with at BOM were wonderful. They were so knowledgeable about what they had, picked great options for me, and were incredibly kind and patient! I didn’t really k...
now what I wanted, but they were able to listen to what I did and didn’t like and find the perfect gown! I didn’t feel any stress or pressure and that allowed me to enjoy the entire experience.
I recently had an appointment at Birch On Main and have only positive thoughts! My consultant Nikki was so sweet and completely understood the whimsy fairy vibe that I was going fo...
r! She took the time to talk about my vision, see example dresses, and discuss the price point I wanted to stay under. The store is very clean and plenty of space for your entourage to sit when they’re oohing and ahhing. As a plus size girl, you can imagine the apprehension that comes when going dress shopping. They have a fairly large selection of larger dress samples. I chose a Studio Levana dress that is amazing. I LOVE the dress that I chose and can’t wait for it to come in!
I had an amazing experience! They had a variety of plus size options to try on. They were so sweet
The ladies at Birch on Main were fabulous to work with! We loved their selection, knowledge, and customer service so much that we decided not to go anywhere else. We bought the w...
edding dress and the mother of the bride dress from them.
We had to have some alterations and they worked with us to ensure everything was perfect. I would give them 10 ⭐️s if possible.
I felt so beautiful in my dress! Erica went above and beyond. She really understood my vision and went out of her way to find the perfect dress for me. Highly recommend Birch on Ma...
in!
BOM was everything I needed from a dress shop. They eased all my anxieties and I found a dress I am still in love with. The ladies there are so sweet and helpful and they have a be...
autiful selection. I could not recommend them more!!!!
I wish I could get married again solely so that I can go back to Birch on Main. I had the best experience with Erica finding my wedding dress. She listened to exactly what I wanted...
and did not try to "push" any dress on me. I told her my budget up front and she made sure to stay within it. It was such a fun experience and I am confident that I would not have had as much fun elsewhere. From my initial appointment to picking up my dress I was impressed with the professionalism and kindness of the entire Birch on Main team.
Wonderful boutique! Really nice on the inside and has a wide range of selections. I told them my budget was under 2k and they only showed me only things I could afford with my styl...
e recommendations. I found the dress of my dreams and the entire event was a great experience!! :) I plan to come back here for accessories, bridal dresses, and mother of the bride dresses.
From start to finish my experience at Birch on Main was PHENOMENAL!! I cannot say enough good things about this place. Amazing customer service, and they really really do care abou...
t you and helping you get what you’ve always dreamed of.
Can’t wait to try on the beautiful dresses at this store!!!
I found my dress during one of their sample sales. Audrey was super helpful in guiding me to a final decision. I returned with my mom and sister when the designer of my dress (Matt...
hew Christopher) was visiting Birch on Main to have an accessory appointment. I'm so so glad we went back to do that. It's one of my favorite wedding planning memories. It was the best bridal shop experience. I now recommend every bride try on dresses with Audrey, Tori, and Kiwi. :)
The Birch on Main has the most beautiful dresses, veils, and all the accessories you can imagine! I love that there is such a huge variety of dresses. I would definitely recommend ...
making an appointment!
Birch on Main was wonderful!! I was a part of the wonderful experience when my best friend Peyton got her wedding dress! They worked with her on dates and budget and everything wen...
t so smooth! Definitely how you want the experience to be when buying a dress!!
I said “yes to the dress” at Birch on Main last night! I worked with Tori and both Emmas and they made the experience incredible. They had a huge variety of dresses, veils, and all...
the accessories you can imagine. I loved that the dresses were size inclusive and customizable and the team made you feel so comfortable and beautiful! I highly recommend making an appointment!
I can’t say enough about Tori and the entire staff at Birch on Main. They made me feel so special and beautiful while trying on dresses for my big day. I was so worried I wouldn’t ...
be able to find one that I loved but I truly ended up loving each one I tried on!! Their selection is phenomenal with something for everyone! I would highly recommend this bridal boutique to anyone!
The experience Birch on Main provided was truly amazing. It was personal, top tier, and unmatched. I found the dress of my dreams all because of the experienced consultants and ama...
zing owner, Victoria. I cannot wait for their new location to open and the rest of my bridal party to get the same experience!
My experience was so lovely! Audrey listened to every thought or idea I had & made my first time trying on dresses so simple and fun! And Kiwi was such a great sidekick. I loved ev...
ery minute of it!
I had such a wonderful experience at Birch on Main. I had purchased an off the rack wedding gown from another shop, but after receiving it, decided I absolutely hated it and return...
ed it. I had an appointment with Audrey and showed her the dress I purchased and talked through styles and fits I liked. After trying on a dress that was a totally different style and fit then what I thought I wanted, I fell in love with that style but wanted to think about it a little more. I ended up making a second appointment to try on more dresses, and both Audrey and Tori were so wonderful in selecting dresses that made me feel beautiful. They were super respectful of my budget, took tons of pictures so I could send them to my mom and friends who all live out of town, and even helped me face time my mom to show her the final options. The whole experience was wonderful and a total 180 from the other bridal shops I had been to where I felt super rushed. The seamstress they recommended did an amazing job altering my dress, and I could not have felt more beautiful on my wedding day.
I got a bridesmaids dress from here, and they made the process so easy! They had the prettiest dresses to choose from, and the staff was so friendly and easy to work with.
When looking for a bridal salon, I knew I wanted to shop local! From following their social media for years, I knew Birch on Main was a top pick for me. The stylists understood my ...
vision and chose the perfect dresses for me to try on. I loved many dresses and found THE dress within the first 4 I tried on! They respected my budget and were also able to customize my dress to exactly what I desired. I am so happy to have found my dress at Birch on Main and to have supported such a wonderful small business in Huntsville! I highly recommend to all future brides!
Birch on Main is the best place to find your wedding dress in North AL! Tori and her team are first-class and have the knowledge, experience, and vision for every bride. They focus...
on the bride’s wants and enable her vision to come to life. The dress selection is top notch and the customizable options allow for anything you could dream! I cannot recommend the team at Birch on Main enough.
If you’re looking for a place that treats you like royalty and helps guide you to that beyond perfect dress, Birch on main is your bridal store to shop at. Gorgeous dresses, amazin...
g staff, and the support you never knew you needed for you’re special day!
Most of my life, I have struggled with insecurities regarding body image. Planning a wedding was exciting, but I could not shake the fear of not finding a dress in my size. I had l...
ittle hope of ‘feeling like a bride’ and just feeling beautiful for that one day in my life. My BOMB experience surpassed my expectations of dress shopping. Tori and Audrey made me feel special from the first time speaking to them on the phone to the day I picked up my dress. While trying on dresses, I never felt judged or felt like they saw me as less of a bride. They made me feel so beautiful and deserving. They were able to get all of the sample dresses I had requested. I found my dream dress and felt genuinely beautiful for the first time in my life. I live 4 hours from BOMB, and selecting this store was one of the best decisions I’ve ever made. My wedding day was every little girl’s dream, and my family and friends still talk about my dress being a show-stopper. I would not recommend any other place to shop for a wedding dress. I am so grateful to Tori and Audrey for making my wedding day perfect and forever changing the way I see myself.
Birch on Main was the most unexpectedly wonderful part of my elopement planning. I made an appointment last minute that they were able to accommodate and went in ‘just to look,’ si...
nce I technically already had a dress that I just didn’t love. The girls at Birch listened to exactly what I wanted and pulled e several gowns, all beautiful, but surprised me by finding THE perfect gown I hadn’t even known I wanted - and for a significant amount under budget!! They made me feel so beautiful and excited and it really felt like they connected with me even though I know they do this for countless brides. Amazing experience, 10/10, cannot wait to tie the knot so I can update this review with pictures!
I have been to this store with three different brides so far. Phenomenal experience for wedding dress shopping.
Birch On Main made finding my wedding dress the most amazing experience!! They were so helpful listening to what I envisioned in a dress but also showing me dresses outside what I ...
imagined! I went with a mix of what I did and didn’t envision. I felt like princess (as every bride should) and am so thankful for Birch On Main!
The best bridal shop!! This sweet shop made finding my dream dress such a wonderful experience! The team was so supportive!
Tori and the team were extremely professional, welcoming, and very attentive throughout the entire process. They made me feel extremely special. I love the intimacy of the shop and...
having the whole shop to myself. Would 100% recommend
Birch on Main was the first and only place I shopped for my wedding dress. Audrey helped me find my dream dress within the first 5 dresses I tried on! I was also able to find the p...
erfect veil and jewelry during my appointment thanks to Audrey. She and Tori both were extremely positive and encouraging throughout my whole process. I have since recommended friends to shop here who also had wonderful experiences! This wedding dress shop is the best there is!
Such a great experience finding my dress at Birch on Main!! Audrey was a joy to work with and kept everything super personal and all about me! Will refer friends to them FOREVER!
Finding my dress at Birch on Main is one of my favorite parts of wedding planning. The girls are beyond incredible! They take your budget into account and pull dresses according to...
your style and give a couple of wild card dresses that give you the chance to look at something you might not have chosen yourself. They make you feel special but still relaxed like you’re shopping with old friends. They have so many gorgeous dress options and can customize anything you want. Seriously Birch on Main is the best to work with. If I could give 10 stars I would!
Birch on main was phenomenal to work with. The store is so beautiful and in such a nice location. They had a wide variety of dresses to choose from for any style and budget. Audrey...
helped me find exactly what I was looking for and made sure everything was perfect for me. I cannot wait to walk down the aisle in my amazing dress!!!
I loved going to this bridal shop! The ladies there are the sweetest and help you find exactly what you’re looking for! They found a dress that I had envisioned and it was perfect....
They communicate great and my dress came in on time no hassle. Thank you Birch on Main!
loved finding my dress here!!! the ladies were so patient and kept me confident the whole time!!! highly recommend.
Truly the best of the best - Tori and Audrey are 5 stars! They have an eye for bridal gowns and can take what you are looking for and help pick the best dress. I’ve never felt more...
special!
These ladies are fantastic! I was so indecisive and kept changing my mind (the worst) and they were nothing but supportive and patient. They helped me find the most PERFECT dress f...
or my big day. They know how to make you feel heard and so so special. Can’t wait to wear this dress!!
I found my dress here. It was an amazing experience. I had so much fun and had the sweetest help.
This is THE place to go for a bridal gown. The team at BOM is incredible. They uplift you and make you feel empowered while you are trying on dresses. There is a wide array of dres...
ses to pick from in all sizes, styles, and even colors. They also have the cutest bridesmaid dresses, accessories, and even wedding day pajamas. I loved my experience and would recommend to anyone!!!!
I had the best time trying on dresses at Birch on Main! I wish I could do it again, but I found my beautiful dress on the first day! Tori was amazing, and I can’t wait to be a BOMB...
Bride!
The best experience I have ever had dress shopping! The girls in the shop make the experience fun. They find out what you like and don't like in a dress to help you find the perfec...
t one. And when you're in the store, it's just you so you get all the help and attention you need! I wish I could go back already and visit! It was too fun!
I walked into Birch on Main unsure if I would find a dress I would like. Honestly, I walked in expecting not to find anything because it was my first-time dress shopping. I walked ...
out with a STUNNING custom dress I never expected I would have picked out for myself. I believe this would not have happened if it weren't for Birch on Main owner, Victoria. She truly listens and caters to you as a bride. Victoria was outgoing and fun which made the process so relaxing and exciting! I left feeling so confident and beautiful. I simply cannot wait for my fiance to see me in the dress I picked! I have tears in my eyes writing this review because of my appreciation for Birch on Main!
The ladies at Birch on Main were spectacular and I loved every second of it! Every dress I tried was perfect, they really knew how to make you feel good about everything you tried ...
on! I felt that I was being so difficult but they were patient with me and had so much enthusiasm! Birch on Main is a must!!!!
The girls at Birch On Main were so great to work with! They helped me find the perfect dress for me and made it stress free! Would highly recommend shopping for your dress here!
The girls here were absolutely phenomenal. They immediately made me feel welcome as soon as I entered Birch on Main and helped me feel gorgeous in every dress I tried on. It only t...
ook me three dresses until I found "The Dress" because they were able to figure out quickly exactly what style I wanted (even before I knew myself). Once I found the dress, I felt like I was in Elizabeth Banks's shop in The Parent Trap. They did a whole photo shoot with me and the veil and even a bouquet so that I could have lasting memories of this moment. And as if this shop could get any better, when I picked up my dress from them, they had added beautiful rehearsal dinner dresses. This boutique has it all, right down to the cutest little shop dog ever. You will not regret making an appointment with them.
I had a great time getting my dream dress with Birch on Main! I walked in having no idea what I wanted, and Tori was able to find me the perfect dress. We made some customizations ...
to it and I couldn't have been happier!
Birch on Main has the best selection of GORGEOUS dresses! A variety of options for any style a bride has. As a fellow wedding vendor, I love knowing my brides are in great hand wit...
h Tori and her team at Birch on Main! Five star all the way!!!
Ivory & Birch met and exceeded every expectation I had about looking for and trying on wedding dresses. Tori helped me try on a variety of dresses to figure out my perfect dress. S...
he listened to what I was looking for and hand selected so many amazing choices that it was honestly hard to pick just one. Tori is the best in the business! 12/10 recommend that brides visit Ivory & Birch for their wedding dress!!!
Ivory & Birch Bridal was absolutely fantastic!! From dress selection, to customer service, to a beautiful location, they had it all. The one-on-one atmosphere made the process of f...
inding a dress so stress free and fun! Bought the first one I put one and am so in love with it!
Contact
2310 Whitesburg Drive, Suite 2, Huntsville, AL | Alabama
