4.7 out of 5 stars and 345 reviews Best of Weddings (8x).
4.7
(345)137 West Benson Street, Cincinnati, OH
About this vendor
Blue Bridal, (also known as Something New Borrowed and Blue) is the original Bridal Outlet in Cincinnati, Ohio. Located in the Reading Bridal District for over TEN years with amazing designer gowns, priced at 30-60% OFF RETAIL! At Blue Bridal we take pride in having a dress for every body. We carry all sizes, including plus size dresses up to a size 30. We offer DESIGNER ORIGINAL gowns as well as overstocked inventory from designers and bridal salons. This approach allows us to offer our local brides fantastic designer gowns below retail prices! We also offer a range of order-able gowns by designers like Adore by Justin Alexander. The stylists at Blue are so excited to help you find your gown!
Details
Accessories
- Hair Accessories
- Headbands
- Pins, Combs & Clips
- Tiaras
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Bridal Stylists
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Awards and Affiliations
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.7
out of 5.0345 reviews
Blue Bridal was amazing to work with!! I got to work with Sarah and she made the experience so easy and fun. She listened to everything I wanted in a wedding dress and picked multi...
ple dresses to start with. Surprisingly, the very first dress I tried on was the one I went with. They allowed me to go to another store to try on more dresses and then allowed me to come back and try on the dress one more time. They were very responsive when I had questions and kept me up to date on when my dress would arrive to the store. I would highly recommend you go to Blue Bridal for your wedding dress shopping!!
I was very nervous to go dress shopping, as I was one of those ladies who didn’t feel “bridal” if you know what I mean. The women at Blue Bridal took that nervousness away immediat...
ely and made me feel at ease, beautiful, and like a true bride. They walked me through the different dress styles, asked my opinions, and helped me curate a selection of dresses. They are GREAT at what they do – I found my dress fairly quickly and immediately knew it was the one! I never felt pressured to purchase, and was able to be honest about what I loved or didn’t love with each dress. They were kind, fun, and a wonderful support group for a nervous bride. I highly recommend going on a weekday for a relaxed, fun day!
I got my wedding dress here for my June 2024 wedding in the summer of 2023 and my experience was very positive overall. All of their dresses are under $2000 which was a big reason ...
I ended up going there in the first place, and the staff is very knowledgeable and friendly as well. My girl listened to what I liked and didn’t like, what I wanted and didn’t want, and also helped be a voice of reason and support among my family giving their opinions on each dress as well. They also gave me tips on where to go to get it altered and how to preserve the dress afterwards as well.
I had a great experience here. This was my first appointment and I found my dress on the first try! Loved being able to take it home the same day and saving some money in the proce...
ss! Highly recommend! 👰
I had an amazing experience at Blue Bridal this past week. Brígida was kind, patient, and helped me figure out what I like and don’t like in a dress. She started off my wedding dre...
ss shopping journey in such a positive way. The store was well organized and professional. I highly recommend this place!
Brett was amazing in helping me find my dream dress!! She was a rock star and I would recommend her to anyone!! I had an appointment on a busy Sunday, and she made sure to make me...
feel prioritized and comfortable. She even went a few minutes over my appointment time to make sure I was completely sold on the dress before I bought it. I wanted to try on a variety of styles, and she could tell how I was feeling just based on my facial expressions and whether I looked comfortable in everything I tried on. The dress I picked ended up being a size too small, but several stylists stopped everything they were doing to come take a look at it on me, and assure me that it could be taken out and made to fit with alterations. This was so comforting, and I appreciated how much everyone truly seemed to care about me finding something that worked for me!
The only semi-negative part of my experience was that as my appointment was nearing the end (and I was about to make a purchase, but was worried about sizing since this is an off the rack store), the manager approached my stylist in front of me and was telling her she needed to wrap up the appointment, we were taking too much time, other clients were waiting and getting upset, etc. I understand that the weekends are busy, it was during a sale, and I was nearing the end of my appointment, but I felt that conversation could have been had behind the scenes and not in front of me. I completely get the situation, but as a bride who is about to make the biggest and most meaningful/sentimental clothing purchase I've ever made to date, this made me feel like my experience wasn't valued. No hate to them for wanting to speed up the process and get all appointments in on time... I get that they are a business. But it would have been more appropriate not to make a big deal about it in front of a bride trying on dresses. I left feeling rushed and guilty, which is silly because it was my first and only bridal appointment! Other than that, it was a wonderful experience finding my dress at Blue Bridal!
I said yes to the dress today at Blue Bridal! Sarah was absolutely amazing and made the process so fun!
Reviewed this store's website prior to going with my daughter today and saw that walk-ins were welcome (see "FAQs" on their website). As my daughter was interested in an on-sale, ...
off-the-rack dress for a small, family wedding in a few months, I felt this was a good place to start (also as set out in their FAQs as being one of the few off-the-rack shops in the district committed to keeping prices low). As we came in and began to look in the racks without an appointment, I noticed there was another customer there, but figured we would just see what they had and if anything was of interest. Instead, we were stopped by the blonde saleswoman and told we "WEREN'T ALLOWED" in the shop without an appointment and could not even look on the racks, basically being thrown out of the store. When I countered that their web site indicated that walk ins were welcome, she informed me that of the three off-the-rack shops in the district, NONE of them permitted non-appointments. I've never been treated so rudely or inconsiderately in my life by sales staff. We then went down the street to a non-discount, non-off-the-rack shop with wonderful service and bought a lovely dress at a nice price in an hour's time. To Blue, I say get over yourself. Either you're a discount shop or you're not. If you don't allow walk-ins, then say so on your website. And provide better training to your sales staff.
I shopped at Blue Bridal this past Saturday and had a great experience. Anna was an absolute gem and was so patient with me being indecisive. She listened to what I was looking for...
and showed me options that fit what I was looking for while also recommending other dresses that looked even better than I would have picked out. She was the best subtle hype woman.
Danielle was incredible to work with. She really listened to what I loved and didn't love. While I didn't ultimately get a dress from them, I found it super endearing that she enco...
uraged me to leave and go get a dress I found at a different store. Her reasoning was that their job wasn't to sell me a dress but to help a bride feel her most beautiful even if it meant going somewhere else.
Blue bridal was a great experience. Due to all the snow storm cancellations, they were able to get me in a day earlier than my scheduled appointment. They had the designed I was ey...
eing, so I was glad to try on those designs. The stylist went though each of the racks in my size to determine what I liked and didn't like. My group needed a little more direct communication as we sat down, since all the stores are different, instead of waiting for us to settle in. They ask you not to touch the gowns since someone might take it home that day, which we respected, but seemed a little awkward since the stylist had to pull my group back from going to look at the gowns. Not a big deal, just a different studio. While I didn't end up with my dress form here, I am so glad I went! I would recommend Blue Bridal based on the experience, price point, and collections available.
Anna!!! That’s ALL I can say!! She is BOMB!!! So patient, so energetic, and team “it’s your day and you should feel as special as can be”
I highly highly recommend this bridal bout...
ique! All the feels! Thank you, Anna ❤️
I LOVED my experience at Blue! Kim was the most amazing consultant and made the process the least painful and so quick. After trying on dozens of dresses at other boutiques, litera...
lly being used as a model for dresses I didn't even want to try on... Blue was a breath of fresh air! Kim pulled 3 dresses for me to try after describing what I liked thus far and all 3 would've been perfect! The dress I went with was stunning and timeless. At first, I felt it was a little bit plain, but Kim added a small belt and it changed the whole dress. I felt like an absolute princess the day of.
Blue is an off-the-rack store, so they only pull dresses around your size to ensure that alternations are easy. They have you wash your hands before touching dresses & an appointment is necessary because every dress in the shop is going to be somebody's dress! I loved the experience because all the dresses are either overstock or ones that didn't make it to production, meaning that some are one-of-a-kind dresses!
I'm so happy I went to Blue!
Also, there is a new Mother of the Bride shop that Kim opened called Queen's Lace. This store does mother-of-the-bride gowns exclusively and my mom was in and out in 37 minutes with the most beautiful MOB dress! Seriously cannot recommend either of these shops more, and especially Kim for being an absolute rockstar consultant!
I absolutely love the amazing people who work here! Their positive vibes, patience and understanding was unmatched in the entire Bridal district
I was very nervous going into dress shopping, because I knew what I wanted wasn't necessarily what was popular, and I was concerned it would be tough to find. I showed our sales pe...
rson some photos from my inspiration boards, and she flew around the store and got me a ton of options that were in line with what I had pictured. She also did a great job of making me feel comfortable trying on some of my family's picks without letting me get overwhelmed, and gently reminded me of my inspiration looks so I didn't get too swept up in what other people wanted. I ended up buying my dress after my first day of trying on, and this was the only place I had to look. It was exactly what I wanted- Clean, no beading or lace, structured, full skirt, and POCKETS. I was thrilled with my dress and the staff here was so easy to work with.
Jess (she is just the sweetest and best) helped me and made my experience AMAZING! I found my dream dress and she did everything to make sure I was happy. This place made my day th...
ere so magical! Thank you, SO MUCH!!
I had a wonderful afternoon dress shopping at Blue Bridal. I was lucky enough to work with Victoria as my stylist. Not only did she have a good sense of my style, she talked me thr...
ough the whole process, and had great advice on how to approach the decision-making process. Blue Bridal had so many gorgeous dresses, and I felt beautiful throughout my appointment! I ultimately picked a different dress to wear on the big day. But I will recommend Blue Bridal highly to friends who want the true bridal salon experience.
I had an outstanding experience with Blue Bridal, and I am SO glad that I ended up purchasing my dress there. I went in with my mom, one of my bridesmaids, and my MOH, and we all a...
bsolutely loved working with Victoria, the manager. She was attentive, communicative, and thoughtful, and I appreciated that she didn't make me feel pressured to purchase a gown there. We even showed her pictures of several other gowns I was considering, and she gave thoughtful advice about what styles looked good on me, even for dresses that were from other shops. She made me feel so supported, and she was so excited for me when I said yes! I highly recommend Blue Bridal, especially Victoria.
I had the best experience at SNBB! Honestly I was dreading the experience, I don’t love shopping and feel insecure trying things on in stores, but Victoria made me feel so comforta...
ble. She immediately understood what I was looking for and found dresses that felt right for me. I would absolutely recommend making an appointment!
I made an appointment at the store because they market themselves as a discount bridal shop. On their website they state their gowns are averagely priced around $999. Before you vi...
sit they send you an online questionnaire to fill out, which asks for your budget. When I arrived at the store they asked again for my budget, and I told them around $900-1,000. My sales lady immediately grimaced and said she would have to "really look" to find dresses within my price range and said most of their dress were around 1.5k before directing me to a sales rack. I felt like I didn't even belong in the store. I also wasn't allowed to touch the dresses on the rack because "this will be someone's wedding dress some day. " Because of this I felt like I wasn't fully involved in picking dresses I liked, rather I felt like I had to settle for what was available to me. There was also an instance where another associate recommended a dress for me in front of my sales rep, who then asked what size it was. When she said it was a size 6 she quickly told the other associate it wouldn't fit me and that a size 6 was like a size 2 in street clothes. While this may not have intended to be hurtful, it definitely left me feeling awkward about my size. Needless to say I felt very unwelcome and rushed. While I did like one of the dresses I tried on, I already decided I wouldn't be spending my money at this store. I ended up going to another shop down the street and was welcomed with open arms. I found a plethora of beautiful dresses within my budget (which was described as an average bridal budget for the area, and didn't get me any weird looks when I stated it). I was also able to look through the rack myself and pick dresses I liked. I actually was willing to go a little over budget because of how much I loved the employees and how special they made me feel! However, even if I hadn't gone over budget, they still had plenty of beautiful dresses within my original price range (and cheaper). My advice: list a more accurate price range on your website. If I had known 1k would limit me that severely, I wouldn't have even made an appointment and saved both myself and the employee's time. I also filled out the questionnaire with my budget before me appointment and called/texted with an employee regarding my appointment, yet there was never any mention of it being difficult to find dresses within that price range. I think more transparency is needed, especially for brides like me who are just shopping for the first time and aren't sure which stores to start at. There's nothing wrong with only having dresses within a certain price range, just be more upfront about it to save future brides the embarrassment I dealt with.
I loved shopping for my gown here! My party and I walked in without an appointment, and luckily they were free to schedule us an appointment right then. Rachel was so helpful and...
sweet- everyone was so nice and such a joy! They helped me find my perfect dress, and it is so nice to purchase a dress and walk out with it in your hands- no waiting for delivery which is such a plus. Great experience, and I'll recommend this store to anyone who will listen!
Such an easy great experience!
I had an appointment today and the stylist, Victoria, was amazing! She was so so helpful and the absolute sweetest. She was extremely patient for my ...
first time dress shopping. She gave me plenty of great options and listened to my likes and dislikes with each dress. She made me feel good about those that i tried on and chose. I can't think her enough for helping me find the perfect one! I am beyond happy and ecstatic with my choice! Thank you so much Victoria!
SNBB was a fantastic bridal salon! My mom and now mother-in-law were the only ones with me due to COVID, but everyone in the store, especially employees, oohed and ahhed when THE d...
ress was on. Even with being a larger size, there was still plenty of options for me to try on, even though I knew I found the dress immediately! SNBB is a great place to get a great value on the most beautiful dresses.
I’m so glad we went here! I was a little concerned about what the experience and the dresses would be like since it’s an outlet where you take dresses off the rack, but it ended up...
being a wonderful experience with beautiful gowns! Jessie was so sweet and helpful, and I loved working with her. The dress is beautiful and the veil is just so lovely - I can’t wait to get married in them!
The ladies at this store were amazing! Walked in thinking there was no way I would find something “off the rack”. After describing the style I was looking for and trying on two dre...
sses, the lady grabbed one she thought was similar and I might like. That was the next dress I tried on and “the one”! They were awesome and made the process super easy and comfortable!
I had the absolute best time at SNBB! My mom, sisters, and future MIL surprised me with dress shopping and I went in completely blind. I went to a few other places before our appoi...
ntment at SNBB and was feeling discouraged. Jess was my consultant and knew the inventory SO WELL and was able to basically pick me my perfect dress! Jess was not at all pushy and I didn't feel pressured into making my decision to purchase my dress. It also helps that I found my dream dress AND belt for less than $1k!!!! Thanks to all at SNBB for making me feel like a queen! Highly recommend - Jess is the best!
I had a wonderful experience at SNBB!
I worked with Erin, who was patient, knowledgeable, and so fun to work with! She was able to read between the lines and made wonderful rec...
ommendations on additional dress styles I should try. My top two picks were actual dresses she had picked for me!
Definitely check out this bridal shop first! They had a wide variety of styles to choose from, listed at very affordable pricing.
I had a great experience at SNBB! I had been to one other bridal shop to try on different silhouettes and thought I had an idea of what I wanted. Erin encouraged me to try somethin...
g different and it was the perfect fit! I would have never tried this dress without Erin’s help and it turned out to be “the one”. They really know what they’re doing here at SNBB. They were professional but also made the experience fun! I also felt that gowns were well priced and it was nice to be able to bring it home right away. Thank you Erin and the SNBB staff!!
I was lucky enough to have TWO amazing experiences here - once for my best friend (who found the most GORGEOUS Justin Alexander gown) and once for my own bridal gown! Rachel was PE...
RFECT and listened to my anxieties and let me try on as many gowns as I wanted. The whole staff was so sweet as I debated between 2 VERY different gowns and gave their honest (and kind!) opinions for both. Couldn’t recommend them more!
I am so appreciative of the help I received at SNBB and so glad I bought my dress from this shop. I had started my day at Wendy’s bridal, where I had the worst experience after say...
ing that I wanted to ideally spend around $1000 on a dress (without doing much research on dresses prior). The consultant was very dismissive and told me I couldn’t find anything in that range except clearance and seemed hesitant to even let me look or try on dresses, much less try on one was $1,200. When I went to SNBB next and explained what range I was ideally looking for, Georgia was extremely accommodating, had already had a couple dresses in mind based on my style preferences and then helped me pick out a couple dresses that weren’t the style I described, but we both thought I should at least try. She did an amazing job in helping me feel comfortable as I was trying on dresses and making sure every detail of the dress was perfect as my friend took pictures of the dresses. Georgia is very knowledgeable about dresses and what looks good on brides and her opinions on how the dresses looked on me seemed very genuine. Same goes for the manager and two other bridal workers there who were also very friendly and helpful. While I had tried on a dress at Wendy’s for $1,200 that I liked, when I left there I really wanted to find a better dress because I didn’t want to give them my business after the consultant’s poor treatment to me. Fortunately I found two dresses I liked much better at SNBB and felt extremely comfortable in the ending buying one a little over my price range at $1,300 and had that dress not been in the shop, I would’ve gladly bought the $1,400 dress that was also stunning. Both of these dresses that I ended up liking the best were not originally one of my style preferences, so I’m so glad Georgia encouraged me to go ahead and try them on after I saw them and thought maybe they could work. SNBB has such a beautiful and unique selection of dresses. After my purchase, the manager Victoria emailed me a few days later personally thanking me for buying a dress at the shop and to ask if I needed anything. I will highly recommend SNBB to everyone I know looking for wedding dresses!
I walked in not really knowing what style of dress that would look best on me. I walked out with the perfect dress!!
When we got to the store I loved it! The person helping me was amazing. However it all went down hill when I found a dress I really liked. The manager suddenly was trying to nudge ...
me into buying this gown. Nudging turned into aggressively trying to sell this gown. I loved it but I didn’t like the aggression or the threatening of not giving me a discount because I wanted to go to one more shop. I also didn’t like the bad mouthing of other stores within the bridal district because it was not necessary. This was my first store of the day and they were determined to ruin my experience by trying to pressure me into a dress. Please try to calm down on the threats and make the bride feel welcomed and not pressured. It’s a big decision and feeling pressured is the last thing any bride needs.
Had a great experience at Something New, Borrowed & Blue!! They had a great selection at half the price the dresses would be at other stores!! I bought the 3rd or 4th dress I tri...
ed on, and had buyers remorse a few months after. Even though I couldn't return my dress, I talked to Amanda and went back in for another appointment just to see if there was anything else. I really appreciate that she didn't try to talk me into another dress (even though I did find another one, I didn't want to pay for two), she helped me come up with a solution for my first, and even checked on my after I left the store that day to see if there was anything else they could do. Her suggestion made me LOVE my dress again, and it turned out to be better than I even expected!! Definitely recommend SNBB to anyone looking for a dress, everyone was so friendly and so helpful, even those not working directly with you!!
I visited SNBB in the beginning of COVID in March 2020. At that time they were only allowing one bride in at a time among other restrictions (I think cutting down on entourage) — t...
his gave me relief they were serious about the health and safety of their brides and workers. I felt very safe visiting them and appreciated their effort.
Aside from that, I loved my visit. I had a blast trying on dresses. I provided them “here’s what I’m thinking...” and the first dress was THE dress! They’re experts at what they do and care deeply for their brides. After years of binging SYTTD, I was able to say yes to my dress at SNBB.
My dress was $799 which was a deal for me! I budgeted for much more and it was a relief to not spend nearly as much as I expected.
It's luck of the draw with what dresses they have, but it certainly worked out wonderfully for me! I found a gorgeous, unique dress for a fraction of the cost of ordering a boutiqu...
e dress elsewhere. Plus, I got to walk out the door with it that day. I had a great experience and hope that others give the store a chance before going elsewhere. It may work out perfectly like it did for me!
I was overwhelmed with the selection at other bridal stores. When I came to SNBB I wasn't sure what to expect and the staff allowed me and the moms to go around and select dresses ...
to try on. The consultant was very sweet and was not pushy or forcing the sale. When the consultant saw my face when I tried dresses the moms picked she reminded me if I was not comfortable in the dress, it would show all over my face. When I tried on Maggie Sottero dress, everyone said my whole face lit up. I tried on one or two more gowns for the moms and asked the consultant to get back in the Maggie Sottero dress. The consultant said that my face said it all and she put on several different styles of veils and let the moms get their photos before I finally said yes to the dress. Thank you for helping me find the perfect dress!
Rachel was awesome! Very friendly, everyone was actually super nice in there. Great prices & selection.
We were late, but Martha found the time to assist us and help me find the perfect dress at a much better price than the stores around! I got a 2,200 dress for 1,049! It’s hard to c...
ut corners and save while planning the most perfect wedding but totally doable at SNBB!
They were amazing in helping me find my dress. They were very honest with their opinion which is helpful. They also took the time to help the dress really “pop” by helping find the...
perfect belt and veil to pair with the dress and really make it perfect! So blessed to have been able to say yes to the dress with these fantastic people! Also my dress was over half off which was amazing!!
Wonderful help, personal experience. I got to pick dresses and pick my favorite to put on first. Loved the dress, and appreciated that I got to take it home that very same day!
Fabulous experience! Everyone was so kind and helpful! I found the dress of my dreams and it wasn’t what I would’ve ever picked on my own, but with their expertise and guidance I w...
as shocked and in love with it! Great selection and pricing as well! I got a designer original for under my budget and right off the rack! So fun, thank you, SNBB!
They were helpful, amazing, and wonderful! You can't beat these prices and the service. I would shop here a million times if I could!
I had a great experience at SNBB! It was my first bridal appointment consultant was super helpful, and actually picked out the dress I ended up getting! She has such a good eye. Th...
e whole process was quick, easy, and painless, and I got a beautiful dress for a great deal!
They were wonderful! As a typical sweatpants and t-shirt kind of girl, I was nervous going shopping for a wedding gown. But I was super comfortable at SNBB and didn't feel pressure...
d from a bunch of people around or the consultants or anything else. I found my DREAM dress for an incredible price!
We had the last appointment of the day, so pretty much had the entire shop to ourselves! The staff was so helpful! I really worried that my super specific taste was going to mean a...
long and arduous journey to find the right dress, but the gals at SNBB found me the perfect dress on my very first shopping experience- and for a great price. I honestly couldn’t be happier with my shopping experience or with my dress!
This was the first shop I went too and the team was SO friendly and patient with me. S/O to Heidi for the assistance. I tried on around 10 dresses and then the same two a few more ...
times after that... I left feeling very tied between two dresses, unsure of what to do. I had another appointment after this one, and during that appointment I couldn't stop thinking about the two dresses at this store. I came back and they were more than willing to let me try on the two dresses one more time. After this try on, I found my dress! Amazing price and it is absolutely beautiful. I cannot wait to try it on again!
Love love love this shop! great prices and amazing staff!! My little sister is a size 0 and i am plus sized and we both found our dream gowns here!
This was a great little bridal salon in the heart of the Reading Wedding District! I had a personalized experience, and I found my dress!! Lots of selections in my size and price...
point- it was a wonderful experience for this "2nd time around" bride.
I found my gown at Something New Borrowed & Blue!!!
I was excited to begin my dress shopping experience with Something New Borrowed & Blue the minute I heard about their shop! The...
y sell designer dresses at amazing prices, which was something that was important for me. SNBB was my first stop in dress shopping. I was a little nervous until they called me to confirm my appointment. They gave me great advice and answered all my questions. From that moment, I knew I would have a great experience at my appointment and I did! The consultant I had was amazing and really helped me find the gown I love. The bittersweet part is that you buy your dress off the rack! It's nice knowing I don't have to worry about ordering a dress and hoping nothing goes wrong. The downside is that I have my dress and all I can think about is putting it on and wearing it all the time.
If you want to find designer dresses but not spend tons of money, you need to go to Something New Borrowed & Blue!
The ladies who helped me had great personalities, professionalism and were able to help me find a dress within budget. I enjoyed my time with no rush.
Contact
137 West Benson Street, Cincinnati, OH