We Bring the Sparkle You Deserve in Your Life!
Altaf Amlani
OWNER
Blue Diamond Jeweler is a wedding jeweler based in El Segundo, CA. Our team takes pride in crafting one-of-a-kind rings tailored to your personal style and vision. Their knowledgeable team takes the time to understand your ideas, carefully guiding you through the design process—from refining the concept to creating a wax model—before bringing the final piece to life in gold or platinum.
Beyond their stunning selection of engagement rings, wedding bands, eternity rings, and other fine jewelry, Blue Diamond is equally known for its genuine, personalized customer service—an experience that keeps clients coming back for generations.
With more than 50 years of experience in the jewelry industry across four continents, the Amlani family has built a reputation as trusted experts in creating meaningful, high-quality pieces. Their long-standing relationships within the industry enable them to deliver exceptional craftsmanship at highly competitive prices. Blue Diamond specializes in sourcing high-caliber diamonds, along with precious and semi-precious gemstones, from regions such as South America and the Far East.
Offering in-store and online purchases at the following convenient locations:
El Segundo
245 Main Street
El Segundo, CA 90245
Phone: (310) 322-8060
Store hours
Mon to Fri: 10:30 am-6 pm
Saturday: 10:30 am to 5 pm
Sunday: 11:00 am to 4 pm
Manhattan Beach
1009 Manhattan Ave.
Manhattan Beach, CA 90266
Phone: (310) 921-8707
Store hours
Mon to Fri: 10 am-6 pm
Saturday: 10 am-6 pm
Sunday: 10 am-6 pm
Long Beach
4814 E 2nd Street
Long Beach, CA 90803
Phone: (562) 433-8222
Store hours
Mon to Fri: 10 am-6 pm
Saturday: 10 am-6 pm
Sunday: 10 am-6 pm
Napa Valley
1300 1st St. Suite 365
Napa, CA 94559
Phone: (707) 224-0997
Store hours
Mon to Fri: 10 am-6 pm
Saturday: 10 am-6 pm
Sunday: 11 am-4 pm
Details
Rings
Engagement Rings
Ring Services
Appraisals
Custom Designs
Engraving
Financing Available
Jewelry Cleaning
Ring Insurance
Ring Sizing
Wedding Rings
Wedding Jewelry
Bracelets
Brooches
Cufflinks
Earrings
Necklaces
Rings
Watches
Any questions?
Meet the team
Altaf Amlani
Owner
When Altaf speaks about diamonds, he rarely begins with carats or clarity. Instead, he talks about energy, connection, and the deeper meaning behind the pieces people choose to wear. His perspective blends philosophy, science, and a lifelong relationship with the world of fine jewelry.
Originally from Uganda, Altaf grew up immersed in the jewelry industry. After moving to the United States, his father imported and wholesaled gemstones to jewelers around the world, giving Altaf an early look at the mechanics of the trade. As a teenager apprenticing in the family business, he learned the craft firsthand—but he also felt drawn to something more meaningful than simply moving stones.
A formative moment from his childhood still shapes his outlook today. At eleven years old, standing outside his school in England and wondering what his future might hold, he began asking questions about the nature of life and human connection. Those questions became the foundation for the philosophy that guides his work today.
While studying physics in college, Altaf was introduced to the concept of a unified field of energy—the idea that, at its most fundamental level, everything in the universe is interconnected. The concept resonated deeply with his spiritual and philosophical perspective and helped shape the way he approaches both life and business.
For Altaf, jewelry is never just about the object itself. It is about the connection between people and the moments they are celebrating. This belief guides every aspect of his work—from the relationships he builds with clients to the care and attention given to every detail.
At the heart of it all is a simple philosophy: when we recognize the connection we share with others, the only way to engage is with kindness, compassion, and love. Those values continue to define Altaf’s approach to both jewelry and the people he serves.
Reviews
5.0
out of 5.04 reviews
Your trust is our goal. Our community relies on honest reviews to help
you make those big decisions with ease.
Nick M
Highlighted review.
5.0
6/09/2021
Debbie and Ravi were the best. Great, no pressure experience. Beautiful selection of rings. Debbie had excellent recommendations. Ravi presented additional items that could be br...
ought into the store. They kept our budget in mind. Easy parking in a lot, great restaurants nearby to celebrate the purchase
Cassie W
5.0
11/29/2021
love my Ring with my whole heart!!
Any questions?
Jose D
5.0
11/02/2017
As soon as I entered Blue Diamond, Sarah Poursh greeted me. What I thought would have been a 15 minute experience (since they were closing) ended up being over two hours. Sarah not...
only helped me find an engagement ring, but she became an instant friend in the process and got me more excited about getting married! Judging by my experiences at the bigger jewelry chains, I thought Sarah was going to kick me out as soon as it hit 6pm. Instead she took the time to learn about my girlfriend and what she likes as well as my personality and outlook on marriage. Simultaneously I got to know a lot about her and her experiences with relationships. It was great to experience this human-to-human connection. On the sales side, she was extremely accommodating to my budget. Not once did I feel forced to buy anything or sign up for any program. ALSO! Did I mention they custom design every ring?! Through all this, we found the perfect diamond and ring. I left that place feeling great, with a renewed energy about marrying the love of my life.
The next day Sarah calls me up and says that she wants to show me another diamond I may like within my budget. So that means after we settled with a ring (Solitaire) she still went out of her way to look up and call me with another idea! How awesome! So I come in and take a look, but we both agree the original one we agreed upon was still the better one. This was towards closing time but again Sarah stayed to talk about my future fiancée and proposal ideas. I left even more amped than the day before. The experience convinced me to let go of my doubts about marriage. I entered with a materialistic outlook and left with such a celebratory feeling almost as if it was magic at work. I was ready to propose that night (but had to wait 1-2 weeks for my ring to be made).
I got the ring from Sarah on a Wednesday and proposed the next day on a Thursday. Sarah was one of the few people to know the play by play the day of. She was beyond excited for me and we’ve barely known each other for a short time. My fiancé is head over heels in love with her ring… she can’t believe how I was able to choose the exact ring that seems to have been made precisely for her (which it was, with help from Sarah!). We are planning to go back for wedding bands and drinks with our new friend! Blue Diamond is absolutely the way to go!
Hunter J
5.0
7/22/2017
Altaf and his team are wonderful people. I wanted to purchased an engagement ring, and did not know where to begin. Altaf sat down with me and took the time to explain the differen...
ces between the diamond and what my budget could afford. After looking at a few diamonds and a few jewelry stores, I knew I wouldn't shop anywhere for except at Blue Diamond. They care about their customers, are affordable, and continue to serve you after they have delivered the final piece. The piece was stunning and she said yes!
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Blue Diamond Jeweler
Altaf Amlani
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Owner
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Blue Diamond Jeweler
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