Blue Willow Bridal

A Bridal Experience as Unique as You Are

Hannah

OWNER

Blue Willow Bridal has a stunning collection of elegant dresses for you to choose from before your wedding day in Johnson City, TN. Owner and founder Hannah Dederick has over a decade of experience in the industry and will, along with the store manager Sarah, guide you with her expertise. Blue Willow Bridal opened in 2019 and has cultivated a personality of elegance, free spirit, and individuality. Hannah and Sarah feel that finding the perfect garment for the wedding day should be a joyful and relaxing experience. That is why they provide a personalized experience for you and your loved ones when you visit their shop. The team at Blue Willow Bridal offers a private consultation to listen to your preferences and understand your style. They will guide you through your preferred collection and help you to discover the gown of your dreams. Hannah and Sarah have the knowledge, patience, and care to make your fantasy come true.

Woman-owned Business

7+ years in business

Speaks English

2 team members

Details

Accessories

Hair Accessories

Sashes & Belts

Veils

Dresses

Mother of the Bride Dresses

Wedding Dresses

Fashion Services

Bridal Stylists

Dry Cleaning & Preservation

Plus Size Available

Private Appointments Available

Any questions?

Meet the team

Hannah
Owner
Hannah is the owner and founder of the business. She has been working in the industry for over a decade now and opened her very own clothing boutique as well.
Sarah
Manager
Sarah is the store manager at Blue Willow Bridal. Like Hannah, she has also worked in the industry for over a decade. She is friendly and supportive and makes everyone she meets feel instantly comfortable.

5.0

out of 5.0

7 reviews

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Review Summary

This AI-generated summary is a snapshot of this vendor's ratings and feedback.

Blue Willow Bridal provides a welcoming, low-pressure dress-shopping experience with patient, accommodating staff who make fittings fun and relaxed. The shop offers a beautiful, affordable selection in a range of sizes and supports plus-size brides, even trying on dresses across sizes to show styles. They also refer reliable seamstresses for alterations, and many highly recommend the boutique.

Search reviews

Regina C

3/28/2026

I had the absolute best experience at Blue Willow Bridal shop in Erwin! Hannah and Mackenzie were amazing! They were so patient and accommodating to me and my mom. We found the per...

fect dress! I highly recommend everyone check them out!

Olivia H

2/27/2026

As someone who is overly picky and typically dreads shopping, I never expected wedding dress shopping to be such a fun experience. Hannah and Makenzie truly went above and beyond t...

o make the entire process feel effortless, relaxed, and fun! The team at Blue Willow sets the standard with their warmth, hospitality, and sincere appreciation for each bride. If you are in the market for a dress, check out Blue Willow first- you will not be disappointed!

Any questions?

Sierra A

12/31/2025

The staff was super friendly and my associate Mackenzie was amazing! She did a great job at making me feel heard and she searched the ENTIRE store (literally even went upstairs) to...

find exactly what I was looking for.

April D

10/29/2025

I can’t say enough good things about my experience at Blue Willow Bridal! From the moment I walked in, Hannah made me feel so welcome, and Mackenzie was absolutely amazing to work ...

with. They both made me feel comfortable, confident, and truly cared for the entire time. I never felt rushed or pressured—just completely supported and celebrated. I said YES to the dress here, and I couldn’t imagine a better experience!

Kayley J

10/16/2025

The kindest people ever! Super helpful with finding your style and helping you branch out. It was by far the best Bridal dress shop experience out of the many I went to! (Dress pr...

ices are also super affordable, as far as wedding dresses go for)

Amber W

12/14/2024

Beautiful selection of gowns available in a variety of sizes to try on. The ladies are very helpful in trying on dresses even if they aren't your size so that you can see in real l...

ife how a dress style will look on you. I bought a ceremony and a reception dress and loved both of them. They referred me to a seamstress who was able to make the necessary alterations so that the dresses were perfect for me. Great experience and would highly recommend. Dress shopping for someone who is a plus size can be very discouraging but these ladies make it an enjoyable experience and they have a good selection for every size.

Becca M

12/08/2024

Sarah was SO great! She helped so much and was so kind

Service area & Contact info

138 West Market Street, Johnson City, TN

Open map

(423) 202-7178

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Blue Willow Bridal

Hannah

Owner

Blue Willow Bridal's photos

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Blue Willow Bridal

About this vendor

Review Summary

Service area & Contact info

Wedding vendors in Johnson City

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