The best dress shopping experience I had of anywhere I went! As someone who is from Knoxville, I was very pleasantly surprised that such a gem could be found in Erwin of all places. This was the first shop I went to when searching for my dress, but also went to multiple others in Knoxville and the surrounding areas. No where was as friendly, accommodating, and great to work with as Blue Willow. Hannah and McKenzie both were so amazing and so much fun to work with! AND they definitely know what they're doing! I was unaware how many dresses I tried on that were too small for me until looking back at pictures because of the attention to detail they bring and how well they clamp you into the dresses. They have such a wide variety of dresses and sizes that it makes finding your dress an absolute dream! And not to mention their accessories! They have such a great styling eye to pair veils and other accessories with your dress that you never would've thought of. They are so kind and honest and WILL NOT scam you into paying a ton of money! I was able to get the dress of mu dreams for a fraction of the cost it was at other shops. (I'm talking multiple thousands cheaper!) My experience at Blue Willow was so unbelievably wonderful and I can't recommend it to enough people!
Lauren P.
5.0
I had the absolute best experience at Blue Willow Bridal shop in Erwin! Hannah and Mackenzie were amazing! They were so patient and accommodating to me and my mom. We found the perfect dress! I highly recommend everyone check them out!
Regina C.
5.0
About this vendor
Hannah
OWNER
Blue Willow Bridal has a stunning collection of elegant dresses for you to choose from before your wedding day in Johnson City, TN. Owner and founder Hannah Dederick has over a decade of experience in the industry and will, along with the store manager Sarah, guide you with her expertise.
Blue Willow Bridal opened in 2019 and has cultivated a personality of elegance, free spirit, and individuality. Hannah and Sarah feel that finding the perfect garment for the wedding day should be a joyful and relaxing experience. That is why they provide a personalized experience for you and your loved ones when you visit their shop.
The team at Blue Willow Bridal offers a private consultation to listen to your preferences and understand your style. They will guide you through your preferred collection and help you to discover the gown of your dreams. Hannah and Sarah have the knowledge, patience, and care to make your fantasy come true.
Hannah is the owner and founder of the business. She has been working in the industry for over a decade now and opened her very own clothing boutique as well.
Sarah
Manager
Sarah is the store manager at Blue Willow Bridal. Like Hannah, she has also worked in the industry for over a decade. She is friendly and supportive and makes everyone she meets feel instantly comfortable.
Reviews
5.0
out of 5.0
8 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Blue Willow Bridal offers a welcoming, fun, and pressure-free dress-shopping experience with attentive, accommodating staff. They carry a wide selection of gowns and sizes, helpful accessories and styling, and affordable prices compared to other shops. Many brides praised personalized service and helpful alteration referrals.
Lauren P
5.0
8/16/2026
The best dress shopping experience I had of anywhere I went! As someone who is from Knoxville, I was very pleasantly surprised that such a gem could be found in Erwin of all places...
. This was the first shop I went to when searching for my dress, but also went to multiple others in Knoxville and the surrounding areas. No where was as friendly, accommodating, and great to work with as Blue Willow. Hannah and McKenzie both were so amazing and so much fun to work with! AND they definitely know what they're doing! I was unaware how many dresses I tried on that were too small for me until looking back at pictures because of the attention to detail they bring and how well they clamp you into the dresses. They have such a wide variety of dresses and sizes that it makes finding your dress an absolute dream! And not to mention their accessories! They have such a great styling eye to pair veils and other accessories with your dress that you never would've thought of. They are so kind and honest and WILL NOT scam you into paying a ton of money! I was able to get the dress of mu dreams for a fraction of the cost it was at other shops. (I'm talking multiple thousands cheaper!) My experience at Blue Willow was so unbelievably wonderful and I can't recommend it to enough people!
Regina C
5.0
3/28/2026
I had the absolute best experience at Blue Willow Bridal shop in Erwin! Hannah and Mackenzie were amazing! They were so patient and accommodating to me and my mom. We found the per...
fect dress! I highly recommend everyone check them out!
Any questions?
Olivia H
5.0
2/27/2026
As someone who is overly picky and typically dreads shopping, I never expected wedding dress shopping to be such a fun experience. Hannah and Makenzie truly went above and beyond t...
o make the entire process feel effortless, relaxed, and fun! The team at Blue Willow sets the standard with their warmth, hospitality, and sincere appreciation for each bride. If you are in the market for a dress, check out Blue Willow first- you will not be disappointed!
Sierra A
5.0
12/31/2025
The staff was super friendly and my associate Mackenzie was amazing! She did a great job at making me feel heard and she searched the ENTIRE store (literally even went upstairs) to...
find exactly what I was looking for.
April D
5.0
10/29/2025
I can’t say enough good things about my experience at Blue Willow Bridal! From the moment I walked in, Hannah made me feel so welcome, and Mackenzie was absolutely amazing to work ...
with. They both made me feel comfortable, confident, and truly cared for the entire time. I never felt rushed or pressured—just completely supported and celebrated. I said YES to the dress here, and I couldn’t imagine a better experience!
Kayley J
5.0
10/16/2025
The kindest people ever! Super helpful with finding your style and helping you branch out. It was by far the best Bridal dress shop experience out of the many I went to! (Dress pr...
ices are also super affordable, as far as wedding dresses go for)
Amber W
5.0
12/14/2024
Beautiful selection of gowns available in a variety of sizes to try on. The ladies are very helpful in trying on dresses even if they aren't your size so that you can see in real l...
ife how a dress style will look on you. I bought a ceremony and a reception dress and loved both of them. They referred me to a seamstress who was able to make the necessary alterations so that the dresses were perfect for me. Great experience and would highly recommend. Dress shopping for someone who is a plus size can be very discouraging but these ladies make it an enjoyable experience and they have a good selection for every size.
Becca M
5.0
12/08/2024
Sarah was SO great! She helped so much and was so kind