Boston Ring and Gem

BRAG provided an amazing product with exceptional customer service. We got a custom groom’s wedding band from BRAG. The ring was exactly what we were looking for, and the customer service was fantastic. • Provided fantastic suggestions based on ideas of what we wanted in a ring • Personal consultation with a very knowledgeable and friendly salesperson • The final product was fantastic and exceeded what we had hoped for, the craftsmanship was truly remarkable

From the moment I wandered in with a blurry inspiration photo to the moment we picked up our wedding bands, Sevag and Ani were a delight to work with and our rings are perfect. Sevag designed a custom mosaic diamond band for my wife's engagement ring, and after going back and forth on the design a couple times, we couldn't have imagined it any more beautiful. I was nervous about it being perfect...needless to say I still catch her gazing at it all the time. She was thrilled. They also made a custom gold roped band and a mill grain gold band for our wedding bands and again, they are perfect. Communication was great, price was fair, and it's clear they take pride in crafting the perfect ring. Thank you again!!!

My husband and I could not have had a better experience with Boston Ring and Gem (BRAG)! He worked with Sevag a few months before he proposed to create the engagement ring of my dreams. Sevag offered plenty of suggestions for the ring design, and was extremely respectful of his budget. I met both Sevag and his sister Ani when I went in to get my engagement band resized, and again when we both returned before our wedding to purchase our beautiful wedding bands. We waited until the very last minute to have our bands created (oops!) but they were extremely accommodating and able to put a rush on both rings and have them ready for our big day. The quality of their jewelry is exquisite, and both of us would recommend BRAG and this brother sister duo 100 times over!

When it comes to the second biggest decision in your life (not to mention a sizable financial decision), it requires a bit of research. Sure, you may get that referral from your trusty friend. But for people like me, who really dive in and do their research for something like this, you start to ask yourself questions around “what is fair and reasonable pricing for all those variables they call the ‘4 C’s’? And should I go with recognizable brands such as that “blue box company” that has been in the diamond business for over a century? (Answer to the latter: no. Their ad spend and marketing/branding ploy results in higher margins. You’re essentially paying for the pretty blue box.” I spent a good solid 2-3 months to scope the industry out- reading reviews, visiting jewelers, learning more than I ever need to about diamonds and why the heck they’re so expensive (thanks a lot De Beers...). Only one place had me going back to visit more than once- that was BRAG. Not only was the staff friendly and well-versed in the industry, but their custom made-in-house design settings were stunning. On top of that, they’ve got a great range and selection of diamonds that have all the information you need as to where/when they were purchased and their original source. One of the biggest reasons I went with them (besides the quality of their rocks and selection of settings) is because they truly are prioritizing the customer experience. I can definitely say that they’re not in the business to sell a product or service to you. In fact, they have no need to be sales-y. Every time I go, they’re always busy. And I would argue that Sevag works way too much already!! But upon my first visit, I could already tell their focus was to educate you on making the right decision. There was no pressure like I felt from other local jewelers and some of the bigger chains that the salesperson’s need to hit a quota gets transferred to the customer experience. Ani and Sevag do an amazing job running the family business and we’re so happy to have gone with them for both the engagement ring and the wedding bands.