About this vendor
We are a private boutique that creates a space for brides to have a top notch bridal experience while changing local womens' lives with the purchase of the perfect wedding dress! 100% of the proceeds benefit women who have been trafficked and exploited.
Our dresses are 50-80% off retail and we presently have over 250 beautiful dresses of various designers, styles and sizes and continually get in new donated dresses. We love the brides who shop with us and feel blessed to have them. Past brides can also help by donating their dress. What better way to show your care for other women than to donate your past wedding dress. Our Brides not only say YES to the dress but they say YES to Bless!
Details
Business Attributes
- Woman-owned Business
Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Custom Designs
- Plus Size Available
Awards and Affiliations
6-Time 'Best of Weddings'
2026.2025.2024.+3 more.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
Hall of Fame
Earned by winning 'Best of Weddings' four or more times.
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Reviews
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5
out of 5.0101 reviews
Review photos
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Wonderful experience here, the ladies who run it are so kind and made this such a fun experience.
I had an incredible experience at Bridal Boutique by New Name! The volunteer was incredibly helpful and patient. I loved that it was only my sister and I in the space throughout th...
e appointment - it made me feel much more relaxed compared to other more traditional shops I had tried on dresses at. I was so happy to find my dress here and felt even better knowing that I was buying secondhand with all profits donated to charity. Highly recommend!
The volunteers were so helpful! The appointment time is reserved just for you and your group so it felt very personal. Beautiful selection of dresses.
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It was such a wonderful experience buying my dress at New Name! It was all so lovely, it’s hard to know where to begin. The shop atmosphere was charming and quaint with a wide sele...
ction of sizes and styles at very affordable prices. The volunteers were extremely welcoming and friendly and made the whole experience laid-back and fun! It felt so good buying my dress there, knowing it was environmentally friendly (since all dresses are used) and all the proceeds go to charity! I keep recommending this place to all my friends. I couldn’t have imagined buying my dress anywhere else!
Great selection of dresses, great cause (all of the money goes towards charities), the dresses range in price from $300-800, many of the dresses are new or sample dresses, the only...
weird part about it is parking on a neighborhood street and going into the basement to get to the boutique. But once you're in the boutique is beautiful and the volunteers are very helpful!
Bridal Boutique by New Name was an overall fantastic experience. I'm a plus sized bride and was concerned I wasn't going to have many options to try on but I was very wrong. I trie...
d on 15 or so dresses and that wasn't even half of what they had in my size. I found the perfect dress. Communication when setting up the appointment was so easy and the responses were always prompt. The volunteer that was my stylist was fantastic, she let me set the pace of the appointment and added the perfect amount of input. She had the knowledge to show me exactly what I needed when I didn't even know what I needed. Overall I would highly recommend Bridal Boutique by New Name.
I found out about New Name through one of my mom's friends. She told me about the boutique's mission and I was determined to find my dress here based on that alone. The whole space...
is donated, all the dresses are donated, everyone who helped me day of was a volunteer, and the money goes back to helping women. If I was going to spend money on a dress that I will wear for one day, I wanted it to have more meaning behind it.
The volunteers were so helpful when helping me pick out my selection. They also made me feel comfortable when getting in and out of the dresses. When I found my dress we all cheered and jumped for joy. Such a fun experience! I would recommend New Name to anyone having a wedding!
The staff was friendly and excellent! I was able to find a great dress for a great price, while also supporting an important mission. I would absolutely recommend
I went to bridal botique by new name for my first wedding dress shopping experience. I felt like I was the CENTER of their attention. Everyone there was so excited to help me find ...
my dress. The atmosphere was very bridal and very welcoming. There was a wide variety of dresses and sizes. I did find a perfect dress there but wanted a more "botique" experience. I went to that right after Bridal Botique by New name. And let me tell you- Bridal Botique by New Name was bew the bridal botique I went to out of the water. After only 30 minutes I ran back and purchased my dress. All around I loved my experience. I love my dress, I love that it was under budget as a used dress and I love that my dollars go to a good cause. I cannot recommend this place more
Wedding dress shopping can be equality awkward and exciting! Each new shops experience can shed clarity on what you are actually looking for. Prior to visiting Bridal Boutique y ...
New Name, I had visited 3 other shops. New Name is completely volunteer run and I think this is what made the experience so sweet! As I walked in I was greeted by two women who have been best friends for a few decades that want to support women in their wedding journey. There were so many dressed and veils to choose from! I settled on one and am excited to wear it on my wedding day! :)
What an amazing shop with huge selection. They were patient with me as tried on dresses, had a great set of veils and other accessories. I got my dress! I’m so thankful to of found...
them!
SO AMAZING! Would recommend to anyone. The volunteers that helped me throughout my appointment were wonderful. So many choices of styles and different types of dresses! I found my ...
dress within an hour and a half of being there. The prices compared to normal boutiques are amazing… I’m shocked at the discount I got my dress for!
Amazing place and amazing mission! I knew I wanted to find a dress that had a beautiful story and mine definitely had it. The dress shopping experience was great, and I cannot reco...
mmend this place enough if you are looking for a dress with a purpose.
Thank you, Bridal Boutique by New Name, for blessing me with such a positive, uplifting, wonderful bridal dress shopping experience! After a not so positive initial experience at D...
avid's Bridal, I came across Bridal Boutique by New Name and made an appointment. They were extremely responsive and flexible even when I had to cancel 2 appointments due to illness. We were greeted by 2 wonderful volunteers who spent time talking about their mission. They assisted me in trying on almost 20 dresses, some I picked out, some they recommended. Ultimately we narrowed it down and sealed the deal when putting it together with the veil. We stayed well within my budget! I felt beautiful, confident, encouraged, and supported in the decision. All of the proceeds from dress sales go to an incredible mission of supporting abused and trafficked women so I walked away feeling so good about my purchase. All together, an incredible organization with well trained, compassionate volunteers. I feel so fortunate to have had this experience. Thank you, Bridal Boutique by New Name!!!! Highly recommend!
I had the best experience at Boutique by New Name! The volunteers were amazing and they had a great selection. I bought my dress here!
Had an amazing experience! It was really friendly and welcoming, and the selection of dresses were in amazing condition!
I would absolutely recommend finding your wedding dress here! I had a fabulous experience here and the staff were so kind and helpful! I found my dress here, and I was very happy t...
hat I could support such a wonderful cause.
Absolutely recommend this place! Incredibly kind, and thoughtful volunteers, working for a great cause. I felt very comfortable there and did not feel pressured to buy a dress. ...
They helped me to find a style that I wasn’t expecting for myself, but love! They really seemed to care about finding the right dress for me, and didn’t make me feel rushed into choosing. I was able to put my dress on hold and able to try it on again a week later. Will be telling all the brides I know about this place!
My experience at New Name was wonderful! The ladies helped me find a dress, try them on, and in no way were they pushy. I enjoyed there genuine questions and it was super neat hear...
ing about the mission of the organization.
I absolutely LOVED my experience at Bridal Boutique by a New Name! I had a perfect experience from start to finish - from speaking with the director of the organization on the phon...
e about their mission, to booking the appointment and then trying on dresses and finding the one - it was seamless! I got the same experience (if not better) than my friends who went to larger boutiques and spent 3x what I spent. Not only are you having a private and personalized bridal experience, but you are supporting an incredible organization while doing so. I wasn't sure what to expect, but it was perfect - they had a lot of variety in styles and sizes. Sue and Stacy helped me pick out dresses that would fit my personality, wedding style and body type, as well as interacted kindly with my family and never once rushed me. I found a gorgeous dress and I'm so glad I can help a very worthy Christian organization! I HIGHLY recommend shopping at this boutique!!
You need to buy your dress from New Name!! My friend and I had such an amazing time there and were excited to support their good cause
Very kind and welcoming. Beautiful selections
I had an amazing time! I loved having the boutique to myself and the staff was very helpful. There was a decent selection of wedding dresses for my size and I ended up finding a dr...
ess I love. The added bonus is that I got to take the dress home the same day and my money went to an amazing organization.
While I did not end up getting my dress here, I highly recommend this organization. They had a very large variety of dresses that are in very good condition (many dresses are sampl...
es or gently used), the volunteers so very helpful and friendly, and it was an overall great experience! The mission of this boutique is an added bonus.
I loved my experience at Bridal Boutique by New Name! Everyone there was so kind and made the whole experience wonderful. They had a wide variety of dresses to try on, and I found ...
the perfect dress for my wedding. And of course, it supports a great cause!
I highly recommend bridal boutique by new name. It’s very welcoming from the second you walk into the boutique. You feel heard and your feelings are completely validated. There was...
no rush and that was very clear from the beginning. The experience was unmatched. I found my dress and recommend all brides check it out.
These ladies were absolutely lovely to work with. Such a great wedding dress shopping experience. Super personalized. They really listed to what I wanted and were able to support w...
ith their opinions when I was unsure. When I found a dress I liked they also jumped in and held up vails and belts and hair bling to support in me seeing the full vision. They are not pushy at all and just so supportive. This goes to a great cause on top of it and these dresses are so reasonably priced! This was the first and last place I went to look for my dress! 10/10 would recommend!
Bridal Boutique by New Name was absolutely amazing!!! They had so many beautiful dress options that were very reasonably priced. The staff who worked there are also outstanding! So...
friendly and helpful. I would recommend this place to any bride!!
Just incredible!!! This was my first stop and I walked out with a dress. I LOVE this organization’s mission and feel so proud to contribute to it in such a unique way. I worked wit...
h Deb and Colleen and could tell they really cared that I was going home with a dress I loved. Can’t wait to show it off in July! 🥰
The most magical wedding dress experience! The volunteer staff were SO sweet and made me feel so comfortable. The selection was impressive as well! Highly recommend.
I HIGHLY recommend Bridal Boutique by New Name! They have amazing dresses for an amazing price. Not to mention, the mission behind this shop is one that I stand behind...helping lo...
cal women in need. I had my appointment on October 27th. After trying on many gorgeous dresses there, I found one I absolutely fell in love with. The ladies were very nice to work with and helpful with getting in and out of the dresses. I wasn't rushed at all. It's in a nice location. It's in the basement of the owners house but you would never guess it because it's set up and looks exactly like a dress boutique shop. They also have accessories for purchase as well. 10/10 recommend Bridal Boutique by New Name!
I couldn’t recommend Bridal Boutique by New Name more. Besides having so many gorgeous gowns to choose from and a warm and welcoming atmosphere, they have the most wonderful missio...
n. I was able to walk away from my appointment not only with my dream wedding dress (at an insanely discounted price), but also with the amazing feeling that my dress directly helped benefit exploited and trafficked women in the area. Don’t hesitate to make an appointment!
I had such a wonderful experience! I couldn't believe how beautiful the boutique is, completely hidden away. The volunteers went out of their way to help me feel comfortable, and r...
eally made the whole experience feel special. I tried on so many beautiful dresses - it was tough to choose! But it is amazing to know that buying my dress supported such an amazing cause. Would 10000/10 recommend! Thank you!
I had no idea what to expect going into my appointment and was mostly just going for fun to try on different styles of dresses and support their mission- but I ended up finding my ...
dress and having the best time! Carol and Danka were so helpful, they helped explain which alterations could be made to dresses that didn’t quite fit, brought out veils and accessories, and made the appointment so fun and relaxed! I am so thankful for the experience I got to have here and I got the most beautiful dress (for less than 1/4 of the original price and all going to charity!!) that I cannot wait to wear on the big day. I’d highly recommend this to any brides in the Chicago area and beyond!
I highly recommend this bridal boutique. Their dresses are stunning, the space was clean and intimate, and the staff were so friendly and attentive. I loved that I was the only bri...
de in the space, and they really listened to what I wanted in a dress. They made me feel so comfortable with the process, and they helped me find the perfect dress for a reasonable price. They were even kind enough to let me stay a little longer to decide if that was the dress I wanted. I highly recommend this boutique!
New Name was wonderful! I appreciated how flexible they were and how helpful they were. Their space is beautiful and the dresses are gorgeous. They have a large selection of styles...
and types of wedding dresses. I found my wedding dress here for a great price and I'm so glad that I did. It is also a wonderful cause to donate to.
I loved by experience at Bridal Boutique by New Name! They have so many dress options to choose from. The bridal consultants were very helpful and patient. Love their mission and h...
appy that I was able to find my dress here!
My experience at Bridal Boutique by New Name was fantastic, and I found a beautiful wedding dress there! Several of my friends had found their wedding dresses there, so I decided t...
o give it a try. It feels like a bridal boutique despite being in a basement, and there were so many dresses to choose from! I tried on about 12-15 dresses, all in my size and in the style I was hoping for. The volunteer was very helpful but not overbearing. Overall, great experience, great dress, great price, and best of all, great cause! I would recommend Bridal Boutique by New Name in a heartbeat!
This boutique had the exact dress style I was looking for, it was affordable and for a great cause as well! I would highly recommend this vendor to any upcoming bride.
I am a huge fan of Bridal Boutique by New Name, and I tell every bride I meet to look for their dress there! They have an amazing selection of dresses at any price point. I got my ...
dress there and I’m guessing it was previously altered to someone my size, so I am not paying a dime for alterations (super rare, it was meant to be!) I got the dress itself for under $700, and it has gorgeous lace and beading over the whole thing. It was so nice to have the entire boutique to myself and my guests, and the volunteers are incredibly kind and helpful. Also, no wait time for ordering a dress is awesome for anyone wanting a shorter engagement! One of my best friends also got her dress here, and we much preferred this experience to a local bridal store we visited. We’re both pretty tall, and New Name had plenty of options for both of us! Also, the mission of the boutique to help victims of trafficking in the Chicago area is a major draw. So many things you pay for in planning your wedding are hundreds or thousands of dollars towards the wedding industrial complex; Bridal Boutique by New Name is an investment in the lives of local women. CANNOT RECOMMEND ENOUGH. Carve it on my gravestone, this place is great. No other bridal boutique can compare.
Bridal Boutique by New Name is the best place out there!! Their mission is amazing, their volunteers are so helpful and sweet, and not to mention their dresses are gorgeous! I ende...
d up getting the last dress I tried on here and I am so glad I did :)
The dresses are beautiful and one of a kind! All the money goes to women that have been trafficked. It’s a “win- win”!
I had the most wonderful experience with Bridal Boutique by New Name. Out of all of the stores/boutiques I'd been to, I found the most dresses that appealed to me here. The volunte...
ers were so kind, patient, and helpful, and went out of their way to create a second time for me to come back in with my family and friends to make my final decision. The fact that on top of this, everything goes to a good cause? I HIGHLY recommend!!
The ladies were super helpful & I found my dress here! I highly recommend!
The staff at New Name were so sweet and helpful. They were eager to help me find the right dress and didn’t pressure me to make a same day purchase at all. I placed my favorite on ...
hold and came back for it a few days later. They let me try it on again and I ended up loving it even more the second time ☺️
I had an amazing experience getting my dress from Bridal Boutique by New Name! All of the communications leading up to my appointment were clear. They have a great selection of dre...
sses at great discounts. The volunteers make you feel welcome and comfortable, and they are incredibly knowledgeable and full of great ideas for each of the dresses I tried on. I was alone, but they were happy to take pics of me to send to my mom! I had an amazing experience, and it was made even better knowing that payment for my beautiful wedding dress went towards such a beautiful cause. I would highly recommend Bridal Boutique by New Name to any bride-to-be!
Great experience. High quality dresses.
I had an absolutely amazing experience at this salon. Everyone was incredibly helpful and just all around awesome! And I love their mission.
We had the absolute best experience at New Name! The volunteers went above and beyond and were incredibly helpful. We had a completely stress free and fun appointment! The boutique...
had a wide variety of styles and way larger inventory than we were anticipating. I was able to find the perfect dress and contribute to a beautiful mission.
This is a hidden gem of a store! They had a great selection of new and consignment gowns, and what's great is that proceeds go to charity. The consultants were wonderful that we wo...
rked with. They gave up a lot of their time and were so kind and helpful.
Contact
Wheaton, IL
Bridal Boutique by New Name