CEOBEAUTY NYC

et and uplifting presence and made me feel super comfortable and heard. I originally wanted more of a glowy and orangey toned makeup look but after seeing it on me, I decided to go more rosy. I also gave her feedback that I had more oily skin and that not being overly shiny was a concern for me. I didn’t have a super clear idea on what hairstyle I wanted, so I showed her a few inspo pics and trusted her judgement to try a style that she thought would suit based off what I showed her. We ended up with a low bun that we added some texture to after trying some options. On the day of, she had careful notes of all the small changes we discussed so I felt at ease knowing that I could just sit in the chair and not worry about a thing. It all came out so perfect, and my sister even said I looked better than I did on my trial day. I was concerned with my hair falling out of the bun since it is very long, but everything held up incredibly well. I only needed to touchup my concealer because I cried so much but luckily she gave me a nice touchup kit to use 😊 We also had Beligma help with makeup for the girls in the wedding party while Alena did their hair. Beligma was also great to work with. My mom is very particular as she’s had poor experiences in the past with getting her hair and makeup professionally done, but she was super happy with how she looked. My sister had her hair done first, and it did end up falling a few hours later since it notoriously does not hold a curl well. So Alena went through the trouble of re-curling her at the end and putting extra product to ensure it would last the night (which it did!). Shoutout to Kate as well who handled communications and was extremely prompt in responding, and very friendly and helpful with questions. Thank you to CEO Beauty for taking such good care of me and my bridal party 😊 If you’re thinking about them, don’t delay booking as they book up fast!

p as well on my wedding day (but I had already locked in a vendor). I am very picky with my hair and makeup - I wanted to look like myself but still wanted it to show up nicely in pics which can be a challenging balance but she absolutely nailed it. She made me feel so beautiful and is the absolute sweetest! SO SO talented at what she does - I 10/10 would recommend her to anyone!

ery beginning, the CEO Beauty team was incredibly responsive, professional, and easy to communicate with, which made the entire planning process feel so much less stressful. On the wedding day itself, they were true pros — calm, organized, and somehow able to keep everyone moving on schedule without it ever feeling rushed. They handled the timeline flawlessly and made the morning feel fun and relaxed. Most importantly, I’ve honestly never looked better. My hair and makeup were flawless, photographed beautifully, and lasted all day and night. I felt like the best version of myself, which is exactly what you want on your wedding day.

keup for three bridal attendants — and it was truly worth every cent. My hair and makeup were flawless. Alena has an incredible ability to listen, interpret, and elevate a vision. The final result exceeded my inspiration photos and felt polished, timeless, and completely me. Beyond her talent, Alena brings a calm, gracious presence that is invaluable on a wedding day. She was an absolute pleasure to be around and made the entire experience feel seamless and relaxed. On the day of the wedding, she went far beyond hair and makeup. From adjusting my dress to continuously ensuring everything looked perfect, Alena was instrumental in keeping the day running smoothly. Having her with me until the ceremony felt like having a true professional advocate by my side. My bridal attendants also looked stunning — their hair and makeup were beautifully done, and everyone was thrilled with the results. If you are considering the Elite Bride Package, I cannot recommend it enough. The level of care, artistry, and attention Alena provides is exceptional and absolutely worth the investment.

important to me. Her work held up the whole day from morning to evening in 90 degree humid weather. I also liked that she listened to what I wanted and was willing to make adjustments based on my likes. My family is EXTREMELY particular of a lot of MUA/Hairstylists and they LOVED my wedding look. The look worked for my civil ceremony, my tea ceremony outfit, and my post wedding party celebrations. A friend even asked me for a referral so they can recommend Alena to others or for herself for headshots (I think Alena only does bridal looks). I highly recommend doing a trial especially if you have multiple looks. My only regret is that I should have asked for a half day or full day package just for touch ups to adjust to the hot temperature or if I decided last minute that I wanted to change up hairstyles. Jen did a great job balancing natural and elegant make up and hair for both of my mothers too!

o in a different direction. From the moment I connected with Alena, I knew I made the right choice. We communicated back and forth several times, and Alena was always extremely responsive, helpful, and honest. She even suggested ordering hair extensions from Amazon, which saved me a couple hundred dollars especially important knowing my hair doesn’t hold a curl well and needs extra texture. That level of thoughtfulness really stood out to me. I ended up doing my trial with Alena for my rehearsal dinner. We chose the look together and then switched it up into a bun with a French twist. I don’t typically wear updos, but Alena assured me it could be done and she absolutely nailed it. Her studio is conveniently located in Midtown Manhattan, which made things so much easier as a Manhattan bride. After both my trial and rehearsal dinner, people immediately started asking for Alena’s contact information. Then came the wedding day… and wow. Alena somehow achieved the most luscious, soft Hollywood waves on my hair, which never holds a curl. I honestly wish I could have her do my hair every day. Alena also did my sister’s and my mom’s hair, and each of them said it was the best their hair has ever looked. Beyond her incredible talent, Alena is also so easy to talk to and genuinely fun to be around, which makes spending hours getting ready even better. I cannot recommend Alena enough for bridal hair. She is truly amazing and she also does makeup! If you’re considering booking her, do it. You won’t regret it.

and made the whole morning feel calm and fun. The girls’ glam lasted all day and photographed beautifully. Couldn’t recommend them more — truly a 10/10 experience!

eel like an absolute princess!

brought me to tears - I have truly never felt more beautiful than I did on my wedding day. From the first time I met her at my HMU trial two months before the wedding, to the morning of the event, she made me feel so relaxed, and it truly felt like I was spending time with an old friend. Alena also brought in two additional artists to do hair and makeup for my bridal party - I am not exaggerating when I say every woman looked drop-dead gorgeous. The whole team made us feel like the most elevated versions of ourselves, without over-applying and making us look or feel different. Our hair and makeup also stayed fresh and beautiful all day/night without touch-ups. Now THAT is talent. I would also like to acknowledge that Kate in planning/coordination was an absolute joy to work with. She made the entire process so seamless, and I will miss my frequent correspondences with her! Thank you to the ENTIRE CEO Beauty team for making me and my favorite women feel our absolute best selves on our wedding day. You absolutely should look no further, they are the only option for your event!

who could still make me feel like myself, just a slightly more elevated/glammed up version for the big day and Alena truly delivered on this! I truly felt my most beautiful on my wedding day, and I know my sister, mom and mother-in-law felt the same. We had some changes we wanted to make after the trial, and Alena took detailed notes and had multiple different suggestions which was really helpful. She is a lovely person first and foremost and very easy to talk to, especially for our moms, who were shy as English is not their first language. We were all impressed with how thorough, efficient, and detail-oriented Alena is. She has an incredibly lovely artistic eye and that was evident in the way she was able to highlight everyone’s natural beauty. She is also a perfectionist and stayed a little extra to help me put in traditional Chinese hair accessories, and take them out, as well as do some last minute touch-ups. Touch-up kit was also very nice to have but tbh I didn’t need it as my makeup wore beautifully for >12 hours! Julia also did an amazing job on my mom, mother-in-law, and bridesmaids’ hair, which lasted the whole night beautifully. I think so many parts of the wedding process can be stressful, but making sure you look/feel amazing and in the hands of a true professional really helps you feel your best. I would recommend her in a heartbeat to anyone who is looking for a bridal MUA.

ots of (happy) tears and dancing. The whole team was super flexible and was able to accomodate last minute requests, such as adding on additional hours for touchups and all. All my bridesmaids also loved their hair and makeup - I seriously cant thank the CEO beauty team enough!!

as fantastic: professional, kind, and very accommodating when anyone wanted adjustments. She did my hair and makeup, and it looked stunning—I couldn’t be happier, and it lasted all night. Svitlana also joined on Sunday to support additional hair and makeup, and she was great as well. If you’re looking for a team to hire for your wedding, this is it!

to understand the looks I was hoping for, and made sure every aspect was to my liking - she was also so friendly and warm which made the wedding day prep that much more lovely! And of course, I was overjoyed with my final look on the wedding day. I would highly recommend working with Alena, it was one of the best decisions I made!

the first try. She also did my mom's makeup and hair (stunning) and my sisters (gorgeous). I walked into my wedding feeling so beautiful and confident, it really set the tone for the entire day. Fast forward through a ceremony, a party, an after party, and an after-after party in hot, humid NYC - everything held up. I looked as good at 3:00 am as I did at 3:00 pm. Thank you, Alena! You're incredible! I'm obsessed!

nges, they allowed me to have as many trials I wanted, and they’re just overall sweet people who truly care about their clients and love what they do. Even with all the dancing, my makeup didn’t budge! My curls stayed bouncy, and my hair didn’t frizz up, which my hair is prone to! Alena, Julia, and Yujing was my bridal team and they did such an amazing job! They were so patient and attentive to all of us. Alena followed me every step of the way throughout to day to make sure my hair was picture perfect and my makeup stayed fresh. She really listened to what I was looking for and made me feel more beautiful than I’ve ever felt in my entire life! I couldn’t have asked for anything more— I’m so grateful and appreciative of the entire team. They truly made me feel like a princess on the most important day of my life. I’d recommend them for brides to be over and over again!

ning, and I’m so grateful I chose Alena for my bridal hair and makeup. She brought my exact vision to life—making me feel not only beautiful, but truly like myself. Her calm presence and attention to detail made the entire experience relaxing and fun. She even provided a touch-up kit for the day (though I barely needed it!). My hair and makeup held up flawlessly through strong winds and lots of happy tears. Alena is truly the best at what she does. I would hire her again in a heartbeat!

l and very efficient! Everyone was ready on time and looked absolutely stunning. The ladies loved their looks and they lasted all night long, despite dancing and jumping up and down. Everyone had different skin complexion and hair texture and length, I was amazed at how Maggie and Julia navigated all effortlessly. Kate also was easy to communicate, quick to reply to my messages and super helpful when we had to rearrange the services. You will not regret hiring CEO Beauty!

nning process. Alena was incredible. She did hair for myself and my wedding party and everything turned out absolutely beautifully and held up all night. From my first trial, I knew I was in good hands - Alena is so warm and kind, and I adored both options she styled. On the wedding day, she was such a sweet and calming presence in the dressing room and I was so happy to have her there with us! I heard nothing but glowing reviews from my wedding party after and I couldn’t agree more. Thank you Alena for helping me and the wedding party feel so beautiful!

al hair and makeup looks. From the start, Alena was super responsive, accommodating and provided a lot of helpful prep information. At the trial, we worked through different hair options (I didn’t know if I wanted half up or half down) but she pretty much nailed everything on the first try. On the wedding day it was my four bridesmaids, mom and MIL doing hair and makeup done and everyone was super happy with how it came out. Not to mention, it stayed really well even after 10+ hours. I did “two hair style” package, but it was so much more than that and one of the best decisions I made – it meant Alena stayed with me throughout the whole wedding (walking to central park for pictures, etc.) and was always ready with any touchups to make sure my hair and makeup looked perfect. I literally felt like she was my fairy godmother and have never felt prettier! Overall, it was such a wonderful experience and Alena and the team are very skilled at what they do - you won't regret it!

ter, and I all wanted hair and makeup trials, and CEO Beauty's team made it happen for everyone at times that worked for us. Alena invited me back, unprompted, for a second hair trial when I had some second thoughts about my look. On wedding day, Alena's full team was early and knocked hair and makeup out of the park for 15 ladies. Everyone looked incredible and many bridesmaids said they'd never had such wonderful HMU as a bridesmaid. Last but not least, Alena was INCREDIBLE to have as a bride. She stayed by my side right up until the ceremony -- making sure my hair (including veil) and makeup looked perfect throughout the bridal portraits, first looks, and photos with my husband, family, and wedding party. She was an extremely calming, pleasant presence and just wonderful to have around. My wedding was over a month ago and my mom is still raving about Alena :) I cannot recommend this team enough!

t consultation to the final touch-up, she made the entire experience seamless and enjoyable. Alena masterfully brought my vision to life, creating stunning looks that perfectly suited each event. Whether it was the bold, traditional makeup for my Hindu ceremony or the elegant glam for my Western reception, every detail was flawless and exactly what I had imagined. Beyond her artistry, Alena’s professionalism and warm demeanor truly set her apart. She was punctual, organized, and made me feel completely at ease during even the most hectic moments. If you’re looking for a skilled, calming, and exceptional makeup artist, Alena B. of CEO Beauty is the one. Thank you, Alena, for making me feel so beautiful on my special weekend!

up trial and on my wedding day. She made me feel relaxed on the day of the wedding, and I love how everything turned out. She used hair extensions I purchased and made them blend in well with my hair. My hair and makeup stayed all night. Each of the artists we worked with did a wonderful job with hair and makeup for my 10 bridesmaids, my mom, and my mother-in-law. They were also on time and finished on schedule. I’m so happy we were able to work with them!

inquiries was SO responsive and helpful throughout the entire process. i had 13 girls besides myself needing h&mu done, so it was important that we had a solid schedule in place to keep things moving on my wedding morning. everything went perfectly, everyone looked and felt BEAUTIFUL, and the artists even finished up early. i used Tatiana for my h&mu which held up flawlessly and was everything i wanted and more. she carefully listened to the tweaks i had wanted after my trial with her and executed the adjustments perfectly. i cannot recommend CEO Beauty and Tatiana enough!

hought partner for my hair - helping to guide me to an updo that was just so beautiful, classic, and complimented my hair well (wearing it down would not have worked and she helped me see that). I would HIGHLY recommend her!

exactly what I was envisioning. Working with Alena was an awesome experience - she’s so talented, kind, patient, and just so much fun to have around you on the wedding weekend. Alena was with me starting from the rehearsal dinner on Friday through the entire day on Saturday evening (9 pm) and it was the best decision ever. She went above and beyond the entire time, not only touching up my hair & makeup, but also helping to touch up the groom’s and other male family members who needed some help with their hair. She also took plenty of photos and videos for us throughout the entire weekend to make sure we had something to look back on while we waited on our photographer’s sneak peeks and would do thoughtful things like sneak a tissue into my bridal bouquet for ceremony tears. She was always there if I needed a dress floof or someone to hold my bouquet for 2 seconds. If you are looking to hire someone for hair & makeup, you simply must hire Alena, she blew us away all wedding weekend!!

lasted all night!

ver! Barbara is kind, patient, and most importantly, she’s very passionate and excellent at her craft. She really takes the time to listen and understand your vision. I could not be happier with how my hair and makeup turned out on the wedding day - it was stunning! HIGHLY RECOMMEND!

the day of. They brought such a light-hearted and fun vibe that I will think about when I remember the day! Communication for the trial and the wedding was smooth and easy. I highly recommend them!

during photos. Even the photographer was impressed with how attentive Alena was! She pays such close attention to detail and remembered everything from the trial to the wedding day. Alena is so sweet and fun to work with! So grateful to have had Alena there on my big day

cally don't like wearing a full face a makeup but Alena captured my vision perfectly, it felt light and lasted all night! Same with my hair, she placed my curls to perfection. My bridal party all also loved their H&MU! I had 12 people total getting H&MU and the team finished on schedule which set us up to be on time the rest of the day!

not be happier with the result. She is an incredibly talented professional but also such a wonderful person and so fun to be around! She listened to what was important to me. When i saw how great my hair looked after we did a trial i had no hesitations and knew she was the right person. I felt like a celebrity! The comfort you feel about trusting your hair will look gorgeous on your wedding day is priceless. I will definitely recommend CEO team to all of my friends who will be getting married. CEO team admin Kate was super responsive which was so helpful. It was the best choice!

had requested. She also made my Maid of Honor feel relaxed and look stunning. Everyone who saw her work was blown away by how beautiful the results were - I don't think I could have looked any better! I felt so comfortable and confident on the big day, thanks in no small part to her work. Kate, the company's coordinator, was also very responsive and easy to work with. I very much recommend CEO Beauty as a hair/makeup vendor!

ing to meet her in New York. She did both mine and my mum make up exactly how we asked and made up both feel at ease. I also loved my hair it gave me lots of confidence for the day! Would recommend to anyone looking for a reliable and welcoming bridal MUA and hairstylist.

My hair was perfect all day on my wedding despite a windy and partially rainy day. All my bridesmaids looked beautiful as well! I highly recommend her. She is professional, kind and makes sure you feel special!

to work with from day one where she did a trial on me and my mom, which turned out so good. Then she was very supportive and understanding as we had to navigate postponing our wedding several times. On my wedding day, she and her assistant showed up right on time (even a little early!) and quickly got set up. They moved so fast through the morning and finished up early, spent time on touchups and she was so sweet teaching my sister how to maneuver the veil. Our hair turned out STUNNING! I was literally blown away, I thought it couldn’t get any better following the trial but wow. She can recreate any pinterest style, and my updo lasted all night long. I would HIGHLY recommend you hire Alena for your wedding or event, she was literally the best.

ersonable, even through email, and quick to respond. I booked with her in 2018, and had to postpone twice, and through the postponements, she was so accommodating and kind. Booking a trial with her was quick and easy, and even though I elected to go to her studio in Jersey, she would have traveled to me for it had I wanted (for a fee of course). After, she asked for feedback, she was open to any criticism, and took notes on what I wanted changed. She is a true master of hair - I showed her a picture of what I wanted and she nailed it the first time. My hair has never looked better, and I knew I was in excellent hands for my wedding day. All of my bridesmaids and both of my mother-in-laws LOVED their hair, and she did it all herself; it didn't matter if she was doing an up-do, braid, half-up/down - it all came out stunning! She showed up on time on the day of the wedding at 7:15am, set up, and set to work, working straight through until 2pm, doing everyone's hair and then touch-ups. She even waited for me to do the first look with my dad and then put my veil in for me after (even though it was well past the time when she was scheduled to be done). She gave me a hair spray to keep for touch-ups throughout the night, and taught my mom how to take my veil out without causing any disruption to my hair. My cathedral length veil was heavy, and went up a mountain and down a long concrete aisle, and never once budged because she installed it so perfectly. I would recommend Alena to anyone, without hesitation!!! She is kind, patient, talented, and reasonably priced!!

have come across Alena as she is so gifted with both hair and makeup. She really knew what she was doing and made me look and feel like royalty, thanks to her hair and makeup skills. I would hire her again and would highly recommend her to others!

a couple months after me). She is just the sweetest person ever, she makes you feel at ease. Very professional, punctual, and is able to do both hair and make up extremely well, which I felt was hard to find in the price range I was looking for. She's also really good at braids, I didn't get one but my maid of honor got a Rapunzel long braid which was absolutely stunning. Bring a Pinterest picture to her and she'll actually be able to recreate it. Highly recommend!