5.0
Praised by couples for:
Dress Selection
Tuxedos
Fittings and Adjustments
Largest Bridal and Prom boutique in Texas!
I am so grateful for Chally bridal and prom! It was my first time trying on wedding gowns, and they made my experience a 10000/10! They were so attentive, and had such incredible, beautiful dresses. My stylist was so kind and listened to everything I wanted. I didn't expect to find my perfect dress at the first store I visited!!!! The store was also so big, and they had a wide variety of gowns! would give Chally 10000000/10! Definitely go here if you want to find your perfect wedding gown <3
Ally Z.
5.0
I am so incredibly grateful I found Chally Bridal & Prom! I came in feeling overwhelmed about finding the perfect homecoming dress, and I left feeling like a total princess. The selection was gorgeous, the quality was amazing, and the entire experience was so easy and fun. The staff was unbelievably kind, patient, and truly cared about helping me find my dress. I walked out with a dress I absolutely LOVE and so many compliments already! I feel so lucky to have discovered this place; if you’re shopping for homecoming, this is definitely where you want to go!
Charlley P.
5.0
AWARD WINNER (3X)
Thanks to recommendations from couples on The Knot
Chally Bridal and Prom is a wedding dress boutique in the heart of Plano, TX, offering newlyweds the opportunity to find their dream gown. This 40,000-square-foot store is the largest in Texas, delivering largest inventory choices and styles. From traditional to alternative, a-line to ballgowns, this service provides a comfortable, glamorous environment where you and your loved ones can relax and enjoy this occasion.
The talented stylists at Chally Bridal and Prom are dedicated to ensuring every detail of your visit is a fairytale. They will guide you through your experience to find a gown that reflects your personality and style. The business boasts over 25 years of experience and strives to empower its clients by emphasizing their individuality.
The handpicked selection of designer dresses offers a selection of both cutting-edge and classic gowns. VIP appointments are available, complete with champagne and snacks throughout your tailored experience. For more information, feel free to contact Chally Bridal and Prom.
Woman-owned Business
Details
Accessories
Hair Accessories
Flower Crowns
Headbands
Pins, Combs & Clips
Tiaras
Sashes & Belts
Shoes
Veils
Dresses
Bridesmaid Dresses
Flower Girl Dresses
Mother of the Bride Dresses
Shower & Party Dresses
Wedding Dresses
Fashion Services
Alterations
Bridal Stylists
Custom Designs
Plus Size Available
Private Appointments Available
Suits & Accessories
Bow Ties
Shoes
Ties
Tuxedos & Suits
Vests
Awards and Affiliations
3-Time 'Best of Weddings'
2026.2025.2024.
Best of Weddings
The Knot independently assesses vendors for this award—it’s never self-reported. We base it on firsthand experiences from real couples and guests, and they must have a 4.5-star average across 7+ reviews in the qualifying year.
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Reviews
5.0
out of 5.021 reviews
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Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Chally Bridal & Prom is highly recommended by reviewers for wedding dress shopping. Customers praise the attentive and kind staff, the wide variety of beautiful gowns, and the exceptional service that made finding the perfect dress both easy and fun. The owners are described as phenomenal individuals who make customers feel special and loved throughout the entire process, ensuring a magical experience in selecting a dream gown. The store's atmosphere, selection, and personalized attention contribute to making each customer feel like a priority, with many leaving extremely happy with their choices and experience.Review photos
Showing slide number 1 out of 5
Ireland B
Highlighted review.
5.0
6/28/2025
We had the most AMAZING experience at Chally Bridal with Lauren. Not only was the selection of dresses so expansive, but Lauren chose dresses that were exactly within my vision whi...
le being respectful of price range. She was kind and intentional with myself and my friends and family throughout the entire process. I can’t recommend this bridal shop enough. Even if you are from outside of the area, the drive is worth it! 10/10 experience. Thank you Lauren and Chally Bridal! You helped my wedding dress dreams come true. :)
Ally Z
5.0
12/30/2025
I am so grateful for Chally bridal and prom! It was my first time trying on wedding gowns, and they made my experience a 10000/10! They were so attentive, and had such incredible, ...
beautiful dresses. My stylist was so kind and listened to everything I wanted. I didn't expect to find my perfect dress at the first store I visited!!!! The store was also so big, and they had a wide variety of gowns! would give Chally 10000000/10! Definitely go here if you want to find your perfect wedding gown <3
Any questions?
Charlley P
5.0
12/29/2025
I am so incredibly grateful I found Chally Bridal & Prom! I came in feeling overwhelmed about finding the perfect homecoming dress, and I left feeling like a total princess. The se...
lection was gorgeous, the quality was amazing, and the entire experience was so easy and fun. The staff was unbelievably kind, patient, and truly cared about helping me find my dress. I walked out with a dress I absolutely LOVE and so many compliments already! I feel so lucky to have discovered this place; if you’re shopping for homecoming, this is definitely where you want to go!
Andrea H
5.0
12/29/2025
I cannot say enough wonderful things about both my dress and the owners! My wedding dress was perfection...elegant, comfortable, and breathtaking in every way. The owners are truly...
phenomenal. They treat you like family, listen to every detail, and make you feel so special and loved throughout the process. Their kindness and professionalism made my wedding dress experience absolutely magical.
Christy S
5.0
12/29/2025
My wedding dress was an absolute dream and everything I hoped for! The craftsmanship, detail, and beauty were unbelievable. But what made this experience so special were the owners...
. They are truly amazing human beings, so caring, helpful, patient, and so knowledgeable. They made me feel supported, celebrated, and completely at ease during such an important moment. I couldn’t be more grateful!
Samantha L
5.0
8/14/2025
This was the second shop I went to look for a wedding dress at. This shop felt the most surreal as I had shopped at this store in high school all the time when it was a Forever 21....
I never thought I'd be in the same place trying on wedding dresses! Lauren was so nice and listened to exactly what I wanted. I didn't end up getting my dress here. My favorite that I tried on here was just ever so slightly above my budget and there were just too many different things I wanted to change (ie the straps and taking out a layer of tulle) for it to make financial sense and for it to be *the* dress. Regardless, I still had a very positive experience and Lauren was absolutely amazing.
Kadena C
5.0
2/03/2025
Buying my wedding dress from Chally Bridal was probably the best decision I made in wedding prep!! Ann was so kind and helpful throughout the entire process! I truly cannot express...
how grateful I am for my experience at this salon and would recommend it to everyone!!
Taylor Z
5.0
12/30/2024
I cannot recommend this Chally bridal and prom enough! The Chally staff really went above and beyond to make sure I had the best experience possible. They listened to exactly what ...
I was looking for, offered expert advice, and helped me find the PERFECT wedding dress. I truly felt like a priority every step of the way. I couldn’t be happier with my choice, and I’m so grateful for their dedication and outstanding customer service!
Jay P
5.0
12/15/2024
I’ve always dreamed of the day I’d find my wedding dress, and Chally Bridal & Prom made it absolutely perfect. From the moment I walked in to the time of purchase, the staff made t...
he entire experience a moment to remember. I’m more excited than ever to get married now that they’ve helped me envision the best wedding day. Thank you, Chally!!!
Janelly M
5.0
12/13/2024
This is the best bridal place in the universe. I purchased my dress here and I'm just left speechless by the super kind and amazing stylists and everyone helping me out. There is a...
wide variety of every dress you can think of or ever dream of, and I found my dream dress here at Chally Bridal and Prom. Everything about this store, from the dresses, to the stylists, to the eye-catching interior and decoration, and the service was just beyond perfection.
Kam S
5.0
12/10/2024
I bought a beautiful gown at Chally Bridal & Prom! Customer service was out of this world!!!
Sabrina C
5.0
12/10/2024
Found my perfect wedding dress at chally bridal and prom! Everyone there was so kind and helpful. If youre looking for a wedding gown, prom dress, bridesmaid dress, etc i highly re...
commend buying from chally!
Heather H
5.0
1/16/2024
I cannot speak highly enough about my experience at Chally! We were greeted by the owner Ann at the beginning of the appointment, and my consultant Lauren was fantastic. Despite my...
admittedly vague description of what I was looking for in a dress, the FIRST one pulled was the winner. At the end of the appointment we discovered there was a labeling error on the price tag but Ann was kind enough to honor the lower price. A really spectacular experience and I can’t wait to wear my dress this fall!
Savannah P
5.0
1/04/2024
London at Chally Bridal was so helpful! I gave her a tall order, as I had a very specific dress in mind, and she and the owner delivered! They spent extra time draping together my ...
dream dress and then offered to custom make it for me in just a few months- just in time for my May wedding! This team is incredible and I'm looking forward to going back for fittings!
Martina G
5.0
12/23/2023
Loved my experience with Chally Bridal! I had no idea what style dress I wanted and my stylist Sabreen was so patient helping me find the one! Ann is also amazing with any question...
s I had along the way.
Chandler R
5.0
12/23/2023
Today was my first time trying on wedding dresses, and London at Chally Bridal was ABSOLUTELY wonderful. I came in with a few ideas but mostly wanted to try different things, and s...
he did an amazing job of listening to what I wanted and finding great selections for me. The amount of different dresses and styles meant that I could try on a large variety to figure out what I liked, and the amount of customization options made the whole experience even more enjoyable. She also didn't push for me to make a decision immediately, and had a great sense for when I tried on a dress that was really working versus one that I liked but wasn't really my gown. I would highly recommend both Chally Bridal as a salon, and London as a stylist if you're looking for your wedding dress.
Victoria S
5.0
12/21/2023
Recently shopped at chally bridal and prom and had the best experience!! Everyone was so kind there and they had such a large selection of dresses. They were able to help me find m...
y dream wedding dress! I would recommend everyone to shop here
Abby T
5.0
12/21/2023
Everyone was so kind and accommodating and made my wedding dress shopping experience stress-free and fun!
London, my stylist, was so patient with me, and helped me *literally* pie...
ce together my perfect dress. She remained respectful of my budget and didn’t give up until my dress dreams were realized. She’s a mind-reader and knew exactly what I wanted and how to make it happen. Total professional.
The store itself is BEAUTIFUL. Seriously. And had so many dress options to choose from. Even my bridesmaids and flower girl were able to find dresses they loved.
I highly recommend this store to anyone looking for an event gown, and specifically to indecisive brides like me. Ask for London!
Ally K
5.0
12/20/2023
I got my dress here at chally bridal and prom! They have a great store with the largest selection of dresses! Highly recommend everyone to shop here at chally!
Ansley C
5.0
12/17/2023
I cannot express enough how magical my experience was at Chally with the owner Ann! This was the 4th store we'd been too trying to find my dream wedding dress and I can honestly sa...
y Chally has the biggest selection I had seen yet, it was amazing! Ann's experience within the industry showed through immediately once we started discussing my dream dress, she KNOWS how to help you make your dream a reality. She had things you could add to a dress to see what it would look like with thicker straps instead of spaghetti straps, which for me was the first of many game changers. Throughout the process I felt so special and the surprises at the end once I said yes to my dress combined with the amazing staff at Chally is what made this such a magical experience. It felt like I was on "Say Yes to the Dress" without all the drama. I won't spoil the surprises but trust me when I say they made my experience even more fun and special. You'll just have to go experience Chally for yourself and find your dream dress! I HIGHLY recommend Chally and Ann for any bride within the DFW area shopping for their dress!
Christina M
5.0
11/29/2023
THIS is where you need to get your dress!! The boutique itself is gorgeous and there’s SO many dresses to choose from! The playlist that they have playing all the time is so girly ...
and fun which makes for a fun and relaxing appointment :). And most of all, they make you feel like the only bride in the world. Whatever you want, they make it happen! London and Anne helped me with my dress/veil and it’s absolutely perfect! OH! AND they also have bridesmaid, MOB & tuxedos!! Literally just a one stop shop!
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Chally Bridal and Prom
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