Fun, stress free beauty for the cool bride
LA, OC, SD, Palm Springs, Destination
Service area
Desiree Penaloza
OWNER
Typically responds within 24h
AWARD WINNER (2X)
Thanks to recommendations from couples on The Knot
|| NOW BOOKING 2025 SOCAL + DESTINATION WEDDINGS! ||
YAY- if you are here, that means you are planning your wedding. Beauty should be one of the most fun, stress-free parts of the day, and that's where I come in.
You belong here if:
-You want to look and feel like a glowy angel- AND look like yourself.
-You have either natural beauty inspiration, or inspiration that is more fashion forward, ethereal, playful, or maybe vintage!
-You want hair and makeup that will withstand a storm- and definitely all the happy tears!
-You want makeup that won't feel or look cakey. I do NOT do heavy contouring or matte looks.
-You want to have FUN and like to laugh and have a good time- we spend a LOT of time together, so let's make the most special day of your life even more special!
I’ve been voted Best of Weddings in The Knot for 5+ years, and have been featured in Elle, Brides Magazine, Martha Stewart Weddings, Green Wedding Shoes, Style Me Pretty, and Pop Sugar.
While bridal and red carpet looks are my specialty, I also do makeup and hair for red carpet, commercial, print, and headshots.
I moved to LA in 2023, but have worked hundreds of weddings back in the Bay Area with my previous SF based business, D+A Bridal. Check out all of my reviews here! (https://www.theknot.com/marketplace/d+a-bridal-san-francisco-ca-984926)
View my portfolio and learn more at www.dezdoesmakeup.com
Follow me on instagram @dezpenaloza
I can't wait to work with you! <3
Details
Beauty
Beauty Group Bookings
Hair Stylists
Makeup
Airbrushed Makeup
Makeup Artists
Makeup Trials Available
On-Site Hair & Makeup
Awards and Affiliations
Any questions?
Meet the team
Desiree Penaloza
Owner
Hi! I'm Desiree, or Dez for short. If you made it here, it's because you want to know what I'm all about.
I've been doing makeup for 10 years, and I truly love what I do. I never want to disguise or change anyone's features, but I want to bring out the best in everyone. I look at makeup as an amazing tool to enhance confidence and complete a look!
I'm based in Los Angeles and San Francisco, but wiling to travel anywhere. I love getting to know my clients on a personal level, and want to make this a memorable experience for you!
Reviews
4.9
out of 5.027 reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
Review Summary
This AI-generated summary is a snapshot of this vendor's ratings and feedback.
Des provided exceptional hair and makeup services for multiple reviewers' weddings, exceeding expectations and making them feel confident and beautiful. She demonstrated adaptability, professionalism, and a calming presence on the wedding day, ensuring that everyone was taken care of and felt at ease. Des' attention to detail in understanding and executing each individual's vision, including curly hair styling, natural makeup preferences, and personalized touches, received high praise, with reviewers recommending her highly for wedding beauty needs. Additionally, her upbeat energy and friendly demeanor added to the positive experience, making her a top choice for bridal hair and makeup services.Review photos
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Jill S
5.0
10/26/2025
I cannot stress how beautiful Dez made me feel. From the energy she brought with her to the absolute perfection that she created, she was like a warm hug to my self esteem. My skin was FLAWLESS so much so that even after crying from my husband’s toast and getting sweaty on the dance floor, I considered not washing my face before going to bed just to get to wear it a little longer. My hair transitioned from pristine Hollywood glam to perfectly lived in curls, exactly how she said they would.
There are so many talented people you could work with, especially in LA, but most bridal makeup leans towards full glam - gorg, but not for me. Not only was I afraid that I’d end up looking like a stranger to myself, husband and our guests (because how awkward), but I didn’t actually know what I wanted. Looking through her work, Dez not only did both hair and makeup, but was highly trained, had the full range of styles, and celebrates the uniqueness of each of her clients in her messaging. While I settled on “I want to look like me, but the hottest version of myself” I knew that if I switched my vision that I’d still be in capable hands!
Every bride deserves to get to work with someone as wonderful as Dez!
Janelle L
5.0
10/13/2025
It was an absolute joy and a privilege to have Dez work on my hair and makeup for my wedding day! She got my style right away and was immediately 100% on board with what i wanted, which was a colorful, 60s retro inspired look. She knocked it out of the park for my trial and somehow even exceeded my expectations on my actual wedding day - I can honestly say I’ve never felt more beautiful or more confident! She has such a sweet and calming personality that immediately put me at ease during a stressful, nerve wracking day. She’s also super adaptable - a few people in my party weren’t very specific about how they wanted their hair & makeup to look, but that wasn’t a problem for Dez. She really worked her magic and made everyone look and feel gorgeous. And my hair & makeup lasted beautifully throughout the night. Dez and her partner also worked really well with my sister, who is non-verbal due to a developmental disability. Their sensitivity and kindness to my sister while they also dolled her up for my wedding really meant the world to me. I could not recommend Dez and her team enough!!
Any questions?
Allie B
5.0
9/10/2025
If you’re on the hunt for the world’s best hair + vibes human, stop now and book Dez. I don’t even know where to start. Because yes, my hair was flawless and I felt SO beautiful (she nailed my vision, it lasted through heat, wind, sweat, dancing, hugging, all of it), but that’s not even the part that makes me scream her praises from the rooftops.
It was the energy she brought to my wedding morning. I was nervous, overstimulated, and kind of freaking out- the day just felt so BIG, I wanted to make it feel less big (didn't even put on my wedding day getting ready outfit cuz it felt like too much production and wanted to just chill in my sweatshirt lol), and Dez just floated in like this calming, grounding, magical presence. She made me feel like the “non-bridal cool chill bride” I wanted to be, and it felt SO right. Everyone — my mom, my sister, my friends — were obsessed with her. Like we all raved about her for days.
And here’s the extra awesome part... I hired her without even doing a trial (after firing my first HMUA), which felt risky but I felt like I could trust she would do a great job without the trial just based off her vibes in email. But I couldn't have any clue how WELL I picked until that morning she showed up. Dez was just instantly that person you trust, who makes you feel safe and amazing, and who also happens to make your hair look better than it ever has in your life.
She even came with a little emergency kit (lifesaver!!), which my makeup artist was supposed to do for me and totally forgot about because she was leaving in a hurry. It’s just who she is — thoughtful, prepared, next-level professional but also the chillest person in the room. Also, if I hadn't already booked a new makeup artist I absolutely would have done makeup with her too!!
We loved her so much that my mom immediately booked her to do her and her friend's hair and makeup for the Emmy’s this weekend (!!) because obviously she’s now our go-to for any LA/OC glam moment.
TBH if you’re reading this just book her. She’s the one.
Victoria L
5.0
8/05/2025
Dez was absolutely amazing! She traveled to my house for our trial appointment and immediately made me feel accommodated and comfortable. She was so welcoming and sweet throughout the whole process-- it honestly felt like she was not just my friend, but also my friends' friend, which made the experience even more special.
On the day of the wedding, she brought that same energy, making me feel totally at ease. We felt so taken care of all the way up until the last touch-up. My hair has always been notoriously thick and hard to style, but Dez created my dream wedding hair - actually beyond my wildest dreams. I wanted a fall-inspired makeup look and big, romantic curls, and not only did she deliver, but she was so dedicated to making sure it was absolutely perfect.
Amazing, amazing. Please book her - you won't regret it!
Laura B
5.0
7/27/2025
Dez and her team are amazing! She made me feel so beautiful on my wedding day. She totally got my vision from day one and did an incredible job bringing it to life.
She did a stellar job styling me and my sister’s curly hair. Anyone with curly hair knows who tough it can be to find someone who knows how to work with your hair! Dez did such a great job making my curls pop - it was like my dream good hair day come to life!
She totally gets how to make you feel like yourself- but like the coolest, prettiest version. She is super professional, easy to work with, and had great rapport with my whole family. 10/10!
AMY G
1.0
7/25/2025
Hiring Dez was the single biggest regret I had about my wedding. My experience was completely different from the reviews that convinced me to book her. From the multitude of things I wish Dez had handled better, the biggest disappointments were:
1: She did not read my answers to the questionnaire she requested I fill out, nor did she look at the reference photos I sent her ahead of the trial, which ended up making the trial somewhat of a waste. It was upsetting and stressful to have to communicate changes so close to the wedding for things that I had spent so much time clearly communicating in advance.
2: I was MORTIFIED to see that the makeup photographed extremely poorly, making my face and some of my neck look washed out and completely different in shade from the rest of my body. It even looks completely white in some of the photos.
There’s no way it can be a photographer issue, as this
My SILs and MIL all had their makeup done by a different MUA and there were not any problems with their makeup photographing poorly.
Because of everything I’ve mentioned, I think it’s pretty clear that Dez used a product that was not suitable for photography, resulting in what’s known as “flashback”. Usually the culprit is setting powder, but I know of at least 2 brands that don’t cause this issue, as I test drove them in preparation for my wedding before deciding to book a MUA. In addition to the product causing flashback, I’m almost certain that the shade she used for my skintone was too light. My face looked extremely pale in several of the photos without flash, along with our wedding video taken in natural light. I think she might have used my MOH’s shade on me, whose makeup she did first, as she has a fairer complexion and Dez seemed to have gotten my shade correct at the trial.
Honorable mention: Dez felt the need to post a photo with a passive-aggressive caption of our Airbnb stairs (her “work commute”) to her IG stories, despite the fact that my husband took time out from getting ready for his OWN wedding to help Dez carry her things up and down. I had warned her in advance when I found out the stairs would be difficult, and she said that she would pack light.
The complete lack of empathy and self-awareness on her part was pretty appalling. If a client were to tell me I made them feel this way, I would be mortified to have tainted their special day. Dez issued me a partial refund (a whopping $350) and apologized for forgetting to look at the pictures and questionnaire I sent her ahead of the trial, but took absolutely zero accountability for the way the makeup photographed, saying she wished I’d told her to fix it then and that none of her other clients have had this problem.
It should be a bare minimum expectation to assume that a nearly $1.5k wedding MUA will match my skintone correctly and use products that don’t cause flashback. Dez ran a bit late finishing, and things were running behind in general; we were all really stressed and rushed getting to the venue. In the time I did have, I was looking for all of the changes I had to request post-trial due to Dez not looking at any of my notes or pictures ahead of time. I shouldn’t even have to defend myself, though. There’s no reason for someone charging these rates to make those kinds of mistakes and then try to put the blame on the client. When all was said and done, I feel like I just paid someone an exorbitant amount of money to ruin my wedding photos and make me feel unimportant, extremely stressed, and gaslit.
Kathrine B
5.0
2/23/2025
When you hire Dez, she becomes your new best friend. She was so helpful with helping me with every step leading up to my wedding, including hair and make up trials, beauty routine, day of schedule, and even hair and make up for the rehearsal dinner. She wants you to look you best! She listens to you and any insecurities you may have and makes sure you don’t have any insecurities once your hair and make up are done. I had a large wedding party with a range or styles and make up preferences. She brought in two more amazing artists to help her. Dez and her team really listened to everyone and made sure everyone felt their best, which could mean very natural or a bold red lip. They also gave us all touch up bags to make sure our looks lasted the whole night.
Meghan E
5.0
12/03/2024
Not only did Dez succeed in making me feel like the best version of myself on my wedding day, but she was punctual, professional, and a lovely calming presence to have around as we got ready. As someone who doesn't normally wear a lot of makeup, I was concerned about my makeup looking too over the top. Dez was able to take my ideas and use them to enhance my look with fun, glam details while still maintaining a natural element to the makeup. The airbrush makeup was light and comfortable, but still held up through all the tears and dancing. Even in the end of the night dance floor pictures my hair and makeup look great. Dez is a talented artist, and it's clear that she truly cares about her clients and loves what she does. The next time I need my hair and makeup done I will absolutely be calling her!
Ellie K
5.0
12/03/2024
I cannot recommend Dez enough! She did my hair and makeup for my engagement photos, and I am beyond thrilled with how everything turned out. Dez is truly amazing at what she does – she was able to take my ideas and turn them into reality, making me feel gorgeous. My hair and makeup lasted all day, even through the heat and excitement of the photo shoot. The entire process was so stress-free and enjoyable, and Dez made me feel so comfortable. I’m so grateful for her talent and professionalism.
Tatum B
5.0
11/14/2024
Desiree is truly a gift to work with. Not only is she incredibly prompt and professional, but sitting in her chair is something magical and therapeutic. With Dez, the entire process is one that is so peaceful and uplifting! I can also always trust that my hair and make-up will be beautifully unique and stay in place all night. I appreciate that her glam techniques are not over-the-top or one-size-fits all. She really caters to your own unique essence and how to make that shine. Whenever I have a red carpet event or creative production, she is the woman I call!
Tiahna B
5.0
8/04/2024
Desiree is simply amazing in her talent! She is super easy to work with and is very talented. She is sweet and understanding and makes sure the look you want is achieved. I loved my hair and makeup both times I have hired her! I will be hiring her again in the future. Highly recommend!!!
Rebecca W
5.0
8/03/2024
I recently flew into LA for an event and was recommended to Desiree by a makeup artist at Bloomingdale’s in New York. Despite never having met her before, Desiree was incredibly kind and made me feel at ease immediately. Her refined style and technique beautifully enhanced my facial features, giving me a stunning, natural look that lasted all night. I felt absolutely gorgeous, to the point where I felt I might have outshined the guest of honor! Desiree truly made me feel like a star, and I would 100% recommend her to anyone looking for a talented and professional makeup artist.
Marina S
5.0
3/19/2024
Desi was an absolute pleasure to work with. She’s incredibly professional and really listens to you about what you want. She executed my vision and what all my sisters (bridesmaids) wanted. Also, she’s just an awesome person to have around. I would recommended her over and over again.
Taryn T
5.0
1/10/2024
Dez is fantastic! I can’t recommend her highly enough.
Dez did a stellar job interpreting my loose idea of what I wanted into a total vision, something that felt like me but elevated. I loved everything, and I was especially impressed by what she did with my hair, because it can be a little difficult and heavy to work with. Dez didn’t even break a sweat, and my hair has never looked better.
On the day of, she did an informal consultation with everyone before beginning. She’s very talented, and she’s also a great listener. Everyone got a custom look that beautifully complemented their features, complexion, outfit, and personal taste.
Dez did both my hair and makeup, but I booked makeup only for everybody else. Still, when Dez put the finishing touches on everyone’s looks, she very generously added some volume to my mother-in-law’s hair, a soft curl to my mom’s, and a little wave to my sister’s.
In short, Dez is a rockstar! She’s so talented, and I really appreciated that she took the time to consider everyone’s look from head to toe. She’s easy-going and incredibly fun to have in the room with you, too!
Kayla Z
5.0
11/13/2023
Desiree is the BEST. I was looking for an elevated natural makeup and hair look for my wedding and she got it just right. I was so impressed! She also brought such good energy to day and I am so lucky to have worked with her. Thank you Dez!
Anna T
5.0
10/20/2023
Dez is incredible! After finding her for my sister’s wedding, I knew I had to book her for mine as well. She made me feel so beautiful on my wedding day and my hair and makeup both held up so well throughout the day. All of my bridesmaids were so happy with their final results as well. She has an incredible eye and is super thorough and thoughtful in her process. Dez was also super receptive to my feedback and was really accommodating when I wanted to make some small tweaks after my trial. She was also very flexible when I wanted to add additional services. Dez is a super warm and lovely person so brought a great energy to my wedding day. Can’t wait to book her again!
Carole W
5.0
9/16/2023
I found Dez through the referral of a friend after initially being overwhelmed by the wedding makeup/hairstylist selection process. I could not be happier with this decision! In my day to day life I do not wear much makeup and have had a few poor experiences getting my makeup done for friend's weddings where I felt overdone and not myself. I communicated this to Dez and she assured me that she would work with me to achieve a natural, but elevated, dewey look for my Malibu wedding. She absolutely nailed it! I loved how my makeup turned out and I felt beautiful both after my trial and on my wedding day. She is so so talented and a true expert in her field. The makeup lasted the full day - from 7am until midnight. She also styled my hair in loose curls using a few extensions and it turned out beautiful!
From the first point of communication until the wedding day Dez was a true professional - she was flexible with scheduling, gave me all needed information upfront, and was punctual and efficient. It was completely stress-free from the second I booked her. Beyond that, Dez is just an absolute joy to work with! She has an incredible positive energy and a calming presence that you'd want on your wedding day!
I would strongly recommend to anyone to not hesitate in booking Dez! I already plan to book her for a makeup lesson to learn some of her magic for my day to day life!
Jessica N
5.0
9/12/2023
Dez is without a doubt the best makeup artist for whatever the occasion. She is attentive, kind, creative, and always impresses. When I was planning my wedding, I knew I wanted Dez to do my hair and makeup. She did both my rehearsal dinner look and the wedding day look. I cannot imagine going with anyone else to do my makeup. Dez is truly amazing!
Jessica L
5.0
6/11/2023
I’ve never felt as beautiful as the weekend of my wedding thanks to Dez l. Here are three reasons why I highly recommend booking her:
#1- Immediately upon meeting Dez , I loved her energy. I got the sense that she felt genuinely honored and excited to be part of our huge milestone. Energy is so important to me and she brought that same vibe the weekend of my wedding. It honestly felt like I had another friends around while I was preparing for my rehearsal dinner and wedding. My entire bridal party loved her.
#2 - I reviewed makeup options to ensure my team had experience working with Black women. Dez provided photos ahead of time to share with my sister-in-law so she was assured that she would be in good hands. It was important that my sister-in-law could get ready with me and feel beautiful on such an important day. The day of my wedding, when Dez gave my sister-in-law the mirror to check out her look, I was so happy to see a huge smile on her face. She turned to me and said this is the best she’s every looked.
#3- Dez is a professional. She was great at communicating and taking feedback. She gave us timely quotes, set a good schedule, and overall delivered excellent service. For a weekend so important, you want to know you’re hiring dependable people!
If Dez is available for your event, do not sleep on the opportunity to book her! It was some of the best money we spent on our wedding celebrations.
Maggie D
5.0
1/15/2023
I friend of mine referred me to Desiree Penaloza for my bridal make up. She had shown me photos of her work and I was impressed so I called her. Desiree met with me a few months prior to my summer wedding for a trial to see how I wanted to look for the big day. I provided her pictures of the look I was going for and she nailed it. I had never felt more beautiful! She was able to highlight my natural beauty without making me feel like I had too much on my face. I got home from the trial and my fiancé noticed right away how pretty I looked. It was such a relief during the at crazy time that I had found her! YAAAAAY!
Not only did she use quality products, she airbrushed my foundation on which was SO cool. My complexion looked flawless. That first day I left it all on for almost 8 hours just to test the longevity- and it passed the test! I really only needed to touch up my lips!
On the day of my wedding Desiree was a calm oasis in the storm of craziness. She had great music to put myself and my bridesmaids in the mood to celebrate. She was super professional and patient and I had the utmost confidence in her work.
My overall experience with Desiree is 5 stars. I highly recommend you book her for whatever your occasion may be. She is a gem! Thank you Desiree for making this bride feel her best- I’m so thankful you were part of my big day!
Kerri O
5.0
12/19/2022
I cannot recommend Dez enough! It's honestly difficult to capture in words how much of a positive impact Desiree had on my wedding day and planning. When we first met for the trial (which she booked with me while I was in the city for a trip at the last minute!), she not only took time to talk through the inspiration for my look (a fun, sparkly Brigitte Bardot vibe), Dez was genuinely excited about it. You can tell she loves her work and loves to put her creativity into each look while making you still feel like yourself, just more playfully elevated! It was easy to keep in touch and plan the day-of schedule with her; she was communicative and chill, very professional yet warm in her correspondence. As soon as I booked with Dez, it felt like that part of the to-do list was totally "in the bag," and I was completely confident all would be well! On the wedding day this past summer, it was a joy to have Dez hanging with me, my mom, and friends. All of my family and friends (including my 8-year-old flower girl) loved her and felt so relaxed in her presence. They all looked so gorgeous with their own unique looks, too! When it came to my bridal look on the day-of, I love the look Dez created; I don't think I've ever looked better! It exceeded my dreams and held up perfectly...despite a misty outdoor ceremony and tears shed during the speeches! I got sooooo many compliments, and I just felt like the best, most confident and beautiful version of myself all day. It was such a gift! For all of these reasons and so many more, I highly recommend using Dez for your bridal hair and makeup needs!
Aaron S
5.0
10/26/2022
Don't think twice - Hire Dez! She was absolutely incredible! She did the makeup for me, 4 bridesmaids, my SIL, and my mom at my wedding. She is amazingly gifted, making all of us look like our best selves with makeup that lasted the entire day & night. One of my bridesmaids had too much fun to take her makeup off (oopsies!) and still looked flawless the next morning! She also has the BEST presence/vibe to calm any pre-wedding nerves. She is truly a fantastic person with an incredible artistic gift and we were all so happy with how we looked. She was also very professional and responsive along the way - which is vital for wedding planning. Literally could not have been happier with my decision to hire Dez!
Irina M
5.0
10/12/2022
I hired Dez to do the makeup for my wedding (myself, bridesmaids, and some family) and could not recommend her enough! Not only is she absolutely delightful, she's incredible with makeup!! I was so pleased with how everything turned out both in real life and in photos. I was especially excited to have found Dez because she uses airbrush foundation, which I find to look less cakey/more natural. She was fun, super easy to work with, and the end result was flawless. If you're lucky enough that she's available on your date, book her asap!!
Stephanie W
5.0
10/08/2022
There are no words that can describe how great it was working with Desiree! From the first message with her, she made it easy. I knew I wanted to hire her when I saw her studio, it was welcoming and unique just like her. She worked on my family members plus myself for my wedding and each of us looked our best without looking over done. If you are looking to hire Desiree to do your hair or makeup for any special day, then send a message and hire her because is truly the best.
Stephannie D
5.0
10/05/2022
Dez is amazing! She did my makeup (and hair!) for my wedding in 2021. She was super responsive to all my many emails, hosted a wonderful trial session for me which made me feel confident going into my big day knowing exactly what my full look would be! She's incredibly nice and really listens to what her brides want! I've already recommended her to other brides and hope to hire her again in the future for a special event or any reason I can find to get my makeup done professionally! :)
Lydia W
5.0
10/05/2022
Dez is the only person I trust with my makeup and I have worked with her exclusively for the past 5 years on my wedding, special events and everything in between. She is wildly talented and her work speaks for itself. On top of that, she is so kind, incredibly funny and an all around lovely person. Spending an hour with her is like catching up with one of your favorite girlfriends. I could not recommend her more highly!
Britney W
5.0
10/04/2022
Dez is AMAZING! I was recommended to her by a friend who also got married, and after looking at some photos of weddings she had done, I was sold! She is very responsive, helpful, and makes any bride feel at ease. The makeup trial was fun and made me feel even more confident about my special day, and my actual wedding day was even better. All of the ladies in my bridal party had so much fun, and we looked beautiful as ever! Thank you Dez <3
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Dez Penaloza Beauty
Desiree Penaloza
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