About this Vendor
Dressing The South's Most Beautiful Brides
Diane's Formal Affair is your One-Stop Bridal Shop for everything wedding since 1985. We offer a great selection for every budget and every member of the bridal party! Along with our nearly 700 bridal gowns, we have hundreds of mother, bridesmaid, and flowergirl dresses—and tuxedo rentals.
- Allure Bridals
- Allure Couture
- Blu by Madeline Gardner
- Casablanca Bridal
- Essense of Australia
- Julietta by Madeline Gardner
- Justin Alexander
- Justin Alexander Signature
- Lillian West
- Maggie Sottero
- Martina Liana
- Mori Lee by Madeline Gardner
- Saison Blanche Couture
- Sincerity Bridal
- Sottero and Midgley
- Stella York
- Unforgettable by Bonny Bridal
- Voyage by Madeline Gardner
- Watters Brides
- Wtoo Brides
Bridesmaid Dresses, Flower Girl Dresses, Mother of the Bride Dresses, Wedding Dresses, Dresses, Alterations, Fashion
My Dress & Bridesmaids DressesReviewed on 7/30/2013 Stephanie A
The staff at Diane's was very nice and really helpful. I never once felt rushed or just another customer. They really took the time to figure out what I was looking for.
Wonderful experience and service!Reviewed on 7/01/2013 Candace H
I had a wonderful experience at Diane's. I drove with my mother on the 4 hour trip to Jasper, Alabama and it was well worth it. I already been to two other places much closer to home, but the selection and service me and my mother received at Diane's was just wonderful. My consultant Many was so helpful and sweet. I was not rushed to make a decision and I was able to retry dresses on. My mother loved the fact she could just sit back, relax, and watch me try on dresses unlike the previous bridal shops we had been to. I also felt the prices were very reasonable. I was able to get a gorgeous Justin Alexander right at the top of my budget. I am also getting my bridesmaid dresses from here!
Excellent serviceReviewed on 6/24/2013 Nadia P
The ladies here are very helpful and helped me find my perfect dress. they made it fun and relaxed without being pushy at all or like they were trying to upsell me. They shipped me my dress to California no problem and it arrived in great condition
Everyone was very helpful! I came in the first time with my mind set on a Stella York dress. Terrah helped me try on several other options but I loved the dress. I decided to think about it a little more and never once was I made to feel pressured or guilty about leaving empty handed. Terrah called me a week or so later to let me know that they were having a Stella York trunk show and offer me an appointment if I was interested. I made a second appointment and she was so patient and great about showing me different options and she really learned my style and knew what dresses would look good on my body. She helped pick out my dream dress and everyone was so helpful and helped me celebrate finding my dress! Such a great atmosphere and wonderful people! Thank you guys!!
I had an amazing experience with Susan and Molly in my quest for an untraditional wedding gown. They were professional and helpful. Highly recommended.
I cannot stress enough, you NEED to go shop for your wedding dress at Diane's! I first shopped at two other bridal boutiques in Birmingham, and never quite found anything that I could see myself getting married in. One store didn't even attempt to clip too-small dresses onto me so that I could envision myself in the dress. Diane's was a different story! The Bridal Store Manager, Susan made me feel comfortable from the first moment I met her, and then did her best to make every dress fit me - no matter if it was too big or too small. She was warm, attentive, and listened to what I was looking for - and picked dresses I loved. Diane herself also made sure to check in with every customer in the store and seemed to genuinely care that we all found something we loved. The selection at Diane's is better than any other store I saw, in both the amount of styles and the range of sizes. I bought the fourth dress I tried on and couldn't be happier! It was somehow what I wanted, but also completely unlike anything else I had looked at. It was a great experience, and now I can't wait to wear my dream dress on my wedding day!
Diane's Formal Affair is THE PLACE to go if you're looking to buy a wedding dress. Shannon was just great and was very responsive to me through phone calls and texts! There is a huge variety of dresses at the store, and everyone is super nice and goes over and above the call of duty. The dressing rooms were plenty big enough, and they give you as much or as little privacy as you need. The shop is very cute, glamorous, and has an old-fashioned feel to it! I wanted to add straps to my dress, and instead of just holding the straps up to me, they pinned them onto the dress so I could actually see what the overall effect would be. Overall, this was a very positive experience, and I left with my dream dress! Make an appointment, come to Diane's, and you won't be disappointed.
I would recommend Diane's to anyone looking for a wedding dress with a reasonable price tag! Diane's was the first place I went shopping for my dress. Appointments are typically only scheduled for 60-90 minutes, but I went on a week day morning and unknowingly spent nearly 3 hours in there! I'm very indecisive and I never felt pushed or rushed during my appointment. They let you start out with 6 to 8 dresses to try on, and you can always pick more out if you want. My consultant, Janice (who is absolutely fantastic), offered to pick a couple out that she thought I would like based on my style. I can't say enough good things about the staff at Diane's, especially the help they provided getting me in and out of all of the dresses and the patience they had while I tried on over a dozen dresses.
Wonderful experienceReviewed on 7/29/2014 Laura G
I purchased my dress and did alterations at Dianes. The ladies are fabulous to deal with, and so helpful. They stayed within my budget and helped me find the perfect dress.
Loved my dress... did not like the salespeople.Reviewed on 7/21/2014 Karly P
First off I need to say that I LOVED my dress and was very happy that I chose it. BUT the day I went for my very first dress shopping experience was a disappointment. I had my mom and brother there for the special occasion and we were on time for the appointment. We chose 6 dresses for me to try and it took a little while to weed through the inventory because all of the dresses are smashed together in a tiny room. When I started trying on dresses I didn't waste time in the ones I knew I didn't like. By the time I got into the third dress, the saleslady who was helping me said, "We need to speed this up honey... you're running out of time before my next appointment." Although I had maybe been there about 45 minutes and was never told that there was a time limit. I found THE DRESS and I bought it that day with the veil, but I spent the following months feeling like my special moment was ruined because I felt rushed to make a choice. When my dress came in I had to call the store to see if it was there... I never heard from them. I thought scheduling with the seamstress would be a nightmare because of her extremely limited hours of availability, but she was the most pleasant part of my wedding dress buying experience. If the other salesperson had the positive and sweet attitude of the seamstress, this review would have been 5 stars. Something to think about if you envision your wedding dress shopping to be a big and meaningful part of the wedding planning experience. I would suggest to go somewhere else.
Unique Bridal Selections and Helpful StaffReviewed on 5/23/2014 Sara Beth T
I was drawn to Diane's Formal Affair when shopping for my wedding dress because of the unique selection of beautiful gowns. Every dress I tried on was amazing on detail and quality, and it was a tough choice deciding on "the one." But the staff gave lots of helpful feedback and sizing options. I especially loved the in-shop seamstress!
Great SelectionReviewed on 5/03/2014 Tiffany B
Diane's has a great selection of dresses for all body types. I was specifically looking for Watters dresses, and the consultants were great in assisting me. I had picked my gown in less than 30 minutes, and they helped in making it a relatively pain free process. It is a bit of a drive from Birmingham, and I felt like the customer service gradually wasn't as great as the day I purchased the dress when I went back for later fittings and to purchase accessories.
Great selectionReviewed on 6/05/2013 Morgan B
I had great service, and was able to find my dream dress here. There are so, so many dresses to choose from!
LOVED Dianes!Reviewed on 4/06/2013 Laura P
I drove from Tuscaloosa to Jasper 3 times for my wedding dress and would recommend anyone to go there! They were beyond friendly and helpful! The first dress I tried on ended up being THE dress and if it wasn't for them I wouldn't have even tried it on. They went and pulled it from the back and said It was a mixture of the other dresses I liked but I didn't think I would like it and ended up loving it. They make my dress shopping EASY!
DRESSReviewed on 3/26/2013 Jessica P
I absolutely loved my dress! Everyone at the shop was very nice and helpful. I have recommended Diane's to everyone who I know is getting married. Prices are excellent compared to other dress shops!
Hidden GemReviewed on 3/24/2013 Maria D
I read reviews on Diane's before visiting the shop, and they were very mixed. I had nothing but the best service! I live in Birmingham so it took me about 45 minutes to get there and it was well worth the drive. The staff was really friendly and they were able to work within my budget. Their seamstress was also wonderful. She was able to add straps to my dress which gave it an elegant look. I would recommend Diane's to any of my friends and family.
Amazing ExperienceReviewed on 3/16/2013 Brie F
I recently purchased my wedding dress from Diane's Formal Affair and I had a great experience. My consultant Susan was very honest and reassured me on my choice when my mom had a different idea of what I should wear. She made sure that I remembered that it was my day. They were also wonderful when it came to my one year old niece, they let her run and play and never once acted inconvenienced by her presence. Overall this shopping trip was much better than a previous visit to Davids Bridal.
Great service, beautiful dress!Reviewed on 12/01/2012 Kim S
The sales associates at Diane's were helpful and friendly! They helped me find the perfect dress within my budget. I was able to buy my dress off the rack without need for any alterations!
Bride0915Reviewed on 9/25/2012 Lauren M
I absolutely loved my dress experience at Diane's formal affair in Jasper. I got a beautfiul designer gown for a great price and Susan, my consultant, was wonderful!
Don't waste your timeReviewed on 9/22/2012 Allison T
I was horrified by the awful service I received here. Sure, you can get your dress at a cheaper cost here, but you certainly sacrifice customer service. I had issues with the receptionist lying, the bridal assistant lying, and the incompetence of the seamstress. I would never recommend anyone go here. I was treated horribly.
supper sweetReviewed on 9/01/2012 Jessica M
Went out of their way to help
Beautiful DressesReviewed on 8/31/2012 Gina M
Diane's has a great selection for the bride who does not have a huge budget and who wants a dress that does not look like a cheap dress. The associates are pleasant and work with you to find the dress of your dream!
Diane'sReviewed on 7/10/2012 Morgan T
Diane's is the ideal place to shop for a wedding dress. Lots of selection and a helpful and friendly staff to make the shopping experience stress free.
The Best!Reviewed on 6/26/2012 Amie P
Diane's Formal Affair is by far the best dress shop in the state. The women who work there are so friendly, so non-judgemental, and are obviously there to please you. The seamstress is unbelievable, as well. You want your wedding dress to fit you perfectly, and she makes sure that it does that. Diane's has great prices, especially for the quality of product that they provide.
Wedding DressReviewed on 6/21/2012 Angela F
I tried on many many dresses and Diane's had the best selection and is where I found my dress. I recommended it to another bride and she found her dress there too. The staff is wonderful to work with. The alterations were fabulous.