Diane's Formal Affair

The staff there is amazing and they have a good selection of dresses. I was lucky to be there during a sale and got a beautiful dress for $761! Loved sharing my story with the staff. Highly recommend for anyone in the Birmingham area!

Amazing experience, everyone was so nice!

I loved Diane's Formal Affair and the experience I had shopping for my wedding dress. Several people (in one day) suggested I look into shopping at Diane's and I am so glad I took their suggestion. Everyone at Diane's was beyond helpful and found my perfect dress off my descriptions and a few pictures! I made my appointment and they called me the day before to get an idea of what I was looking for to prep my consultant before we arrived. Janice was TERRIFIC! And took on our crazy crew with laughter and smiles! They truly made me and my "entourage" feel so special that day (I think even letting us completely close the shop down). Jasper is definitely worth the drive to find YOUR dress!

I had a wonderful experience at Diane's. I made an appointment for a week day, so the salon was not too busy. The woman that helped me was amazing and never pressured me to go outside of the budget I had set. I also had my alterations done there as well and everything was perfect! I would recommend Diane's to all of my friends.

I loved my dress from Diane's. My consultant Jane made wedding shopping easy and fun.

I've been getting my dresses for special occasions from here since I was a 9th grader, and my wedding day was no different! Could not ask for better ladies or better prices!! Love dianes! And so glad I'm a dianes bride!!

I had the BEST time at this store. I had already gone to five or six other stores with no luck so I was beginning to worry. They spent more than my alloted appointment time with me and let me try on every style until I narrowed it down. My dress was everything I ever dreamed of and I wish I could wear it every day.

Angela is the best consultant EVER! She takes her time, and is very patient with indecisive/picky brides like myself. She gives you 110% of her attention at all times. She listens and really takes into consideration what you like and what you are looking for in a dress. She went above and beyond to ensure I looked exactly like I wanted to look on my wedding day. The owner, Mrs. Diane, goes above and beyond as well to ensure every bride is happy in her shop. She really cares about others , and is extremely kind to all. Diane's also carries a variety sizes. It was nice to go somewhere and actually try on dresses in my size instead of just having to hold them up to my body and visualize what I would look like. I had a wonderful experience at Diane's!!!

Everyone was very helpful! I came in the first time with my mind set on a Stella York dress. Terrah helped me try on several other options but I loved the dress. I decided to think about it a little more and never once was I made to feel pressured or guilty about leaving empty handed. Terrah called me a week or so later to let me know that they were having a Stella York trunk show and offer me an appointment if I was interested. I made a second appointment and she was so patient and great about showing me different options and she really learned my style and knew what dresses would look good on my body. She helped pick out my dream dress and everyone was so helpful and helped me celebrate finding my dress! Such a great atmosphere and wonderful people! Thank you guys!!

I had an amazing experience with Susan and Molly in my quest for an untraditional wedding gown. They were professional and helpful. Highly recommended.

I cannot stress enough, you NEED to go shop for your wedding dress at Diane's! I first shopped at two other bridal boutiques in Birmingham, and never quite found anything that I could see myself getting married in. One store didn't even attempt to clip too-small dresses onto me so that I could envision myself in the dress. Diane's was a different story! The Bridal Store Manager, Susan made me feel comfortable from the first moment I met her, and then did her best to make every dress fit me - no matter if it was too big or too small. She was warm, attentive, and listened to what I was looking for - and picked dresses I loved. Diane herself also made sure to check in with every customer in the store and seemed to genuinely care that we all found something we loved. The selection at Diane's is better than any other store I saw, in both the amount of styles and the range of sizes. I bought the fourth dress I tried on and couldn't be happier! It was somehow what I wanted, but also completely unlike anything else I had looked at. It was a great experience, and now I can't wait to wear my dream dress on my wedding day!

Diane's Formal Affair is THE PLACE to go if you're looking to buy a wedding dress. Shannon was just great and was very responsive to me through phone calls and texts! There is a huge variety of dresses at the store, and everyone is super nice and goes over and above the call of duty. The dressing rooms were plenty big enough, and they give you as much or as little privacy as you need. The shop is very cute, glamorous, and has an old-fashioned feel to it! I wanted to add straps to my dress, and instead of just holding the straps up to me, they pinned them onto the dress so I could actually see what the overall effect would be. Overall, this was a very positive experience, and I left with my dream dress! Make an appointment, come to Diane's, and you won't be disappointed.

I would recommend Diane's to anyone looking for a wedding dress with a reasonable price tag! Diane's was the first place I went shopping for my dress. Appointments are typically only scheduled for 60-90 minutes, but I went on a week day morning and unknowingly spent nearly 3 hours in there! I'm very indecisive and I never felt pushed or rushed during my appointment. They let you start out with 6 to 8 dresses to try on, and you can always pick more out if you want. My consultant, Janice (who is absolutely fantastic), offered to pick a couple out that she thought I would like based on my style. I can't say enough good things about the staff at Diane's, especially the help they provided getting me in and out of all of the dresses and the patience they had while I tried on over a dozen dresses.

I purchased my dress and did alterations at Dianes. The ladies are fabulous to deal with, and so helpful. They stayed within my budget and helped me find the perfect dress.

First off I need to say that I LOVED my dress and was very happy that I chose it. BUT the day I went for my very first dress shopping experience was a disappointment. I had my mom and brother there for the special occasion and we were on time for the appointment. We chose 6 dresses for me to try and it took a little while to weed through the inventory because all of the dresses are smashed together in a tiny room. When I started trying on dresses I didn't waste time in the ones I knew I didn't like. By the time I got into the third dress, the saleslady who was helping me said, "We need to speed this up honey... you're running out of time before my next appointment." Although I had maybe been there about 45 minutes and was never told that there was a time limit. I found THE DRESS and I bought it that day with the veil, but I spent the following months feeling like my special moment was ruined because I felt rushed to make a choice. When my dress came in I had to call the store to see if it was there... I never heard from them. I thought scheduling with the seamstress would be a nightmare because of her extremely limited hours of availability, but she was the most pleasant part of my wedding dress buying experience. If the other salesperson had the positive and sweet attitude of the seamstress, this review would have been 5 stars. Something to think about if you envision your wedding dress shopping to be a big and meaningful part of the wedding planning experience. I would suggest to go somewhere else.

I was drawn to Diane's Formal Affair when shopping for my wedding dress because of the unique selection of beautiful gowns. Every dress I tried on was amazing on detail and quality, and it was a tough choice deciding on "the one." But the staff gave lots of helpful feedback and sizing options. I especially loved the in-shop seamstress!

Diane's has a great selection of dresses for all body types. I was specifically looking for Watters dresses, and the consultants were great in assisting me. I had picked my gown in less than 30 minutes, and they helped in making it a relatively pain free process. It is a bit of a drive from Birmingham, and I felt like the customer service gradually wasn't as great as the day I purchased the dress when I went back for later fittings and to purchase accessories.

The staff at Diane's was very nice and really helpful. I never once felt rushed or just another customer. They really took the time to figure out what I was looking for.

I had a wonderful experience at Diane's. I drove with my mother on the 4 hour trip to Jasper, Alabama and it was well worth it. I already been to two other places much closer to home, but the selection and service me and my mother received at Diane's was just wonderful. My consultant Many was so helpful and sweet. I was not rushed to make a decision and I was able to retry dresses on. My mother loved the fact she could just sit back, relax, and watch me try on dresses unlike the previous bridal shops we had been to. I also felt the prices were very reasonable. I was able to get a gorgeous Justin Alexander right at the top of my budget. I am also getting my bridesmaid dresses from here!

The ladies here are very helpful and helped me find my perfect dress. they made it fun and relaxed without being pushy at all or like they were trying to upsell me. They shipped me my dress to California no problem and it arrived in great condition

I had great service, and was able to find my dream dress here. There are so, so many dresses to choose from!

I drove from Tuscaloosa to Jasper 3 times for my wedding dress and would recommend anyone to go there! They were beyond friendly and helpful! The first dress I tried on ended up being THE dress and if it wasn't for them I wouldn't have even tried it on. They went and pulled it from the back and said It was a mixture of the other dresses I liked but I didn't think I would like it and ended up loving it. They make my dress shopping EASY!

I absolutely loved my dress! Everyone at the shop was very nice and helpful. I have recommended Diane's to everyone who I know is getting married. Prices are excellent compared to other dress shops!

I read reviews on Diane's before visiting the shop, and they were very mixed. I had nothing but the best service! I live in Birmingham so it took me about 45 minutes to get there and it was well worth the drive. The staff was really friendly and they were able to work within my budget. Their seamstress was also wonderful. She was able to add straps to my dress which gave it an elegant look. I would recommend Diane's to any of my friends and family.

I recently purchased my wedding dress from Diane's Formal Affair and I had a great experience. My consultant Susan was very honest and reassured me on my choice when my mom had a different idea of what I should wear. She made sure that I remembered that it was my day. They were also wonderful when it came to my one year old niece, they let her run and play and never once acted inconvenienced by her presence. Overall this shopping trip was much better than a previous visit to Davids Bridal.

The sales associates at Diane's were helpful and friendly! They helped me find the perfect dress within my budget. I was able to buy my dress off the rack without need for any alterations!

I absolutely loved my dress experience at Diane's formal affair in Jasper. I got a beautfiul designer gown for a great price and Susan, my consultant, was wonderful!

I was horrified by the awful service I received here. Sure, you can get your dress at a cheaper cost here, but you certainly sacrifice customer service. I had issues with the receptionist lying, the bridal assistant lying, and the incompetence of the seamstress. I would never recommend anyone go here. I was treated horribly.

Went out of their way to help

Diane's has a great selection for the bride who does not have a huge budget and who wants a dress that does not look like a cheap dress. The associates are pleasant and work with you to find the dress of your dream!

Diane's is the ideal place to shop for a wedding dress. Lots of selection and a helpful and friendly staff to make the shopping experience stress free.

Diane's Formal Affair is by far the best dress shop in the state. The women who work there are so friendly, so non-judgemental, and are obviously there to please you. The seamstress is unbelievable, as well. You want your wedding dress to fit you perfectly, and she makes sure that it does that. Diane's has great prices, especially for the quality of product that they provide.

I tried on many many dresses and Diane's had the best selection and is where I found my dress. I recommended it to another bride and she found her dress there too. The staff is wonderful to work with. The alterations were fabulous.

Hands down the easiest appointment I had while planning my wedding. I simply told my consultant what I was looking for, she picked a dress for me while I chose several to try. Then put the dress the consultant chose for me on first and it was an instant winner. I honestly didn't need to try anymore dresses on, of course I did though. Diane's is a place to go as soon as you get engaged; they are ready and willing to help every step of the way.

LOVED this place they have everything and if they don't have the exact dress they have something exactly like it and can order the dress for you! they are awesome!

It was a great experience getting my wedding dress at Diane's Formal Affair. They found the dress I wanted, ordered it and had it for me in a month. They were super caring and professional.

I wished the alternations lady would have more hours to meet you instead of just M, W and F.

The people at Diane's were the most helpful out of any store I went to. They also had such a wide range of dresses and prices. I found my dress within the first few I tried on! It was an excellent experience!

This is the BEST place to go when you're shopping for your dream wedding dress. You receive one of a kind one-on-one attention. They have great quality, stylish dresses at an affordable price. I am a plus size bride so I was nervous about dress shopping. They had a wide variety and beautiful selection of larger dresses. Everyone at Diane's made me feel beautiful! I've referred many friends and co-workers to Diane's. LOVE, LOVE, LOVE this place!

Great selection; friendly staff; quick service. Good bridesmaid dress selection

I live in the Birmingham area, so driving to Jasper isn't terribly convenient, distance-wise, but it was worth it! I found a beautiful dress (8 cents over budget :P) on my first trip. I was even able to get a silk dress within my budget, which I as not expecting. I did not feel pressured at all, in fact just the opposite. I felt that the sales associate really wanted me to find a dress that I was truly happy with, and tried to make sure I didn't feel rushed or pressured when making my decision. I also used their seamstress, Rene, for my alterations. Though probably not the cheapest alterations I could have found, I really liked Rene and she did a fantastic job - the dress fit me perfectly. I highly recommend Diane's.

Buying my wedding dress at Diane's was a great experience. The staff is so friendly and helpful, and they have SO many gowns to try on at competitive prices. I would recommend going there to anyone!

I had a blast trying on dresses here. I love the dress I puurchased and the customer service was great! All my questions were always answered and all my needs met! They have a HUGE selection of dresses, veils, belts, embelishments, jewlery, shoes, garters, ETC. You name it they have it for your wedding needs!! They also had a large seletion of bridesmaids dresses of which I chose mine and they could not have turned out more perfect!

Diane's was wonderful. I was dress shopping at the last minute and was able to find the perfect dress off the rack and right on budget. It was definitely worth the drive from Birmingham!

Diane's Formal Affair is the perfect place to find a dress. They have a wide range of dress prices to fit any budget, and they work within it. They were so helpful in finding me the perfect dress. The consultant who worked with me was helpful by being honest about what looked good on my body type. She was also able to tell when I did not like something. She made dress shopping exciting, fun, and enjoyable for everyone I brought to help me!

Dianes was great! very accomodating, great selection of gowns, and great employees to work with the brides. They know the dresses and were able to help me find the perfect dress I had been searching for!

I was absolutely satisfied with my wedding dress!! Diane's has a huge collection of one of a kind wedding dresses that you can't find anywhere else. The store does get very crowded though. The first saleslady that I got was not very friendly or helpful, but the second time I went I was helped by a very nice lady who stayed with me throughout the whole process. I found my dream dress and it came in exactly when the store said it would. They even called me with updates on the shipping information. Definitely recommend them for one of a kind dresses.

This is the only place I shopped for my wedding dress at. However, I am a decisive person and usually know what I am looking for so in preparation for visiting shops for a wedding dress, I looked at a ton of wedding magazines to get an idea of what I wanted. I ended up with a different dress than one I picked out, and that was ok because Diane's Formal Affair offered a huge selection for me to choose from. The ladies there were very helpful and friendly no matter how busy they were, and they get EXTREMELY busy on Saturdays. It's a good drive from Birmingham, so a lot of people go on Saturdays but if you would prefer a less hectic environment, you should try to go sometime during the week. The only thing I did not like was their alteration schedule. The lady they employ to do their alterations is only available on Wednesday and Friday evenings...which is very inconvenient for brides and mother of brides who live in the Birmingham area and who have a job! Also, they said it would take around 6-8 weeks for alterations, which is absurd because I found a place who had it done in a week!

Not only are the ladies at Diane's friendly and very organized, they listen and understand what you are shopping for, right down to the hair accessories! After I got engaged I shopped around for dress styles and prices. I fell in love with the Watters brand of wedding dresses. The Watters website led me to Diane's Formal Affair as a full carrier in their styles. I called and made an appointment with Susan and my parents drove down from West Virginia to help me find THE dress. All the ladies we're super friendly and helpful. Susan was amazing! She understood the importants of my parents being able to drive all the way from West Virginia down to Alabama to help me a such an important occassion. I told her my budget and style, all the dresses she picked were within my budget. Susan told me to go ahead and look also. The selection was amazing! The last dress I found was a beautiful Watters dress and I knew it was the one. I saved it for the last. We tried on about 10 dresses and I was in love with two. I picked both of the dress and they were both over my budget. My parents told me they would help me out so I got the last dress I picked. I fell in love with it and knew it was meant to be. I schedule my fitting after they called to let me know the dress arrived. The alterations lady they recommened is wonderful and very good in price. The finally fitting was early in the morning on April 27, the day Alabama was struck with deadly tornados. I'm not from Alabama so I was not aware of how dangerous the weather could potentially be. I took half a day off work but my co-worker called and recommended that I reschedule and not risk driving in the conditions. I tried to call the shop all day long but no answer. I was not able to reach them until the following Saturday. Everyone was fine as well as the store but they were not sure how long they would be able to run power of the generator. They promptly rescheduled my appointment and luckily their power was back on and running. I also bought my bridesmaid dresses there and Susan picked them out according to my budget and style. They turned out amazing but make sure your bridesmaid are sized accordingly. One of my girls didn't think to order two sizes up like the lady's at Diane's suggested. I also bought a beautiful hair accessory at my finally fitting. I had looked at several but told me I was looking for something under $100, I even talked to the owner about it. While she went to a convention and was able to bring back several hair accessories at very affordable prices. I got many complaints on my dress and many people asked me where I got it from. I'm extremly satisfied with the service I received and I would recommend Diane's to any bride, bridesmaid and mother of the bride!

When we went to Diane's, I had never tried on dresses or looked through magazines either. I walked in, and actually found my dress within an hour of being there. It was the 2nd one I tried on! Diane's was easy to work with, had helpful associates and I got a GREAT deal too!!! One word of caution - the mother of the bride dresses here are fairly high priced... Just a thought to consider.

When I went to try on dresses I told the woman what I was looking for and she picked out a bunch of dresses but had picked out one she just wanted me to try on just so I could try something different to see if I liked it. Liked it? I LOVED it! The only thing I didn't appreciate was some of the women that worked there weren't very friendly and were kind of rude but for the perfect dress it was worth it!

Diane's was great! I was able to try on whatever I wanted and I said "Yes to the dress" after about 10 dresses! The staff is very sweet! :)

The lady who helped me, Nan, took great time with me to help me find a dress that was flattering to my shape. I would definitely recommend Diane's!

Diane's had a great selection and they were very helpful when I was picking out my dress. Although, after I bought the dress and went back for alterations and to pick out accessories they weren't as helpful and kind of pushed us to the side. But I loved my dress so that's the most important thing. Also, it is small and can get very crowded.

My sister in law and I got engaged at the same time. We went wedding dress shopping together at Dianes. They were SO incredibly helpful and great to work with. I didnt find a dress but my SIL did and they have been so helpful and quick in getting the dress and with alterations, ect. Such a fun experience!