About this vendor
Located in small town Jasper, AL, Diane's Formal Affair has been dressing the South's most beautiful brides for over 40 years. A local family-owned business, we welcome each bride and their family through our doors and strive to make them feel a part of our family. We offer a great selection for every budget and every member of the bridal party! Along with our nearly 700 bridal gowns, we have hundreds of mother, bridesmaid, and flowergirl dresses—and tuxedo rentals.
Details
Accessories
- Cover Ups
- Jackets
- Wraps
- Sashes & Belts
- Veils
Business Attributes
- Woman-owned Business
Dresses
- Bridesmaid Dresses
- Flower Girl Dresses
- Mother of the Bride Dresses
- Wedding Dresses
Fashion Services
- Alterations
- Bridal Stylists
- Dry Cleaning & Preservation
- Plus Size Available
- Private Appointments Available
Suits & Accessories
- Bow Ties
- Cummerbunds
- Shoes
- Ties
- Tuxedos & Suits
- Vests
Reviews
Your trust is our goal. Our community relies on honest reviews to help you make those big decisions with ease.
4.7
out of 5.067 reviews
Diane’s had such a big selection to choose from! I had a fantastic experience. Diane herself is very kind and took the time to speak with me and my family. We will be back to to lo...
ok at mother of the bride dresses as well!
Much better than going to David's Bridal. We were given a privet room and person to assist us with the entire ordeal. Our assistant ended up suggesting a dress that worked for us s...
o well! They have their own tailor and press the dress for you! After finding the dress they gave us sparkling cider and made it a special moment.
I was so excited to go dress shopping at Diane's because I had heard of so many friends finding "the one" there. I got there on time and was taken back to a room to sift through dr...
esses for about 20 minutes while I waited for my consultant. This was my very first bridal appointment so I had absolutely no idea what was going on, what size to pull, etc. My consultant rushes in and doesn't even ask my name, wedding date or details until about 10 minutes later. I had an idea in my head of what I wanted but the appointment felt so rushed that the only dresses I really tried on were ones I picked myself. I had been dress shopping with friends at other shops and they told their consultant what they liked, then the consultant assisted them in finding the perfect dress. I needed the help of a consultant and wanted to make the most of my time there but instead left feeling very disappointed. If you make an appointment make sure it is the very first of the day or you will most likely have the same experience because they schedule brides back-to-back and if one appointment goes over, the rest are off schedule too.
Overall the staff was friendly and polite, but the consultant I had made multiple comments on my body size not being the "right size." She was also very pushy about her opinions. ...
Somehow she managed to get a puffy silver ballgown on me and she kept giving her unwanted opinion about how beautiful it was and how that was going to be the dress I get.. I hate ballgown. But did she care? nope.
I had the best experience at Diane's! I can't wait for my wedding day to wear my beautiful dress they helped me pick out.
The staff there is amazing and they have a good selection of dresses. I was lucky to be there during a sale and got a beautiful dress for $761! Loved sharing my story with the staf...
f. Highly recommend for anyone in the Birmingham area!
Amazing experience, everyone was so nice!
I loved Diane's Formal Affair and the experience I had shopping for my wedding dress. Several people (in one day) suggested I look into shopping at Diane's and I am so glad I took ...
their suggestion. Everyone at Diane's was beyond helpful and found my perfect dress off my descriptions and a few pictures! I made my appointment and they called me the day before to get an idea of what I was looking for to prep my consultant before we arrived. Janice was TERRIFIC! And took on our crazy crew with laughter and smiles! They truly made me and my "entourage" feel so special that day (I think even letting us completely close the shop down). Jasper is definitely worth the drive to find YOUR dress!
I had a wonderful experience at Diane's. I made an appointment for a week day, so the salon was not too busy. The woman that helped me was amazing and never pressured me to go outs...
ide of the budget I had set. I also had my alterations done there as well and everything was perfect! I would recommend Diane's to all of my friends.
I loved my dress from Diane's. My consultant Jane made wedding shopping easy and fun.
I've been getting my dresses for special occasions from here since I was a 9th grader, and my wedding day was no different! Could not ask for better ladies or better prices!! Love...
dianes! And so glad I'm a dianes bride!!
I had the BEST time at this store. I had already gone to five or six other stores with no luck so I was beginning to worry. They spent more than my alloted appointment time with me...
and let me try on every style until I narrowed it down. My dress was everything I ever dreamed of and I wish I could wear it every day.
Angela is the best consultant EVER! She takes her time, and is very patient with indecisive/picky brides like myself. She gives you 110% of her attention at all times. She listens...
and really takes into consideration what you like and what you are looking for in a dress. She went above and beyond to ensure I looked exactly like I wanted to look on my wedding day. The owner, Mrs. Diane, goes above and beyond as well to ensure every bride is happy in her shop. She really cares about others , and is extremely kind to all. Diane's also carries a variety sizes. It was nice to go somewhere and actually try on dresses in my size instead of just having to hold them up to my body and visualize what I would look like. I had a wonderful experience at Diane's!!!
Everyone was very helpful! I came in the first time with my mind set on a Stella York dress. Terrah helped me try on several other options but I loved the dress. I decided to think...
about it a little more and never once was I made to feel pressured or guilty about leaving empty handed. Terrah called me a week or so later to let me know that they were having a Stella York trunk show and offer me an appointment if I was interested. I made a second appointment and she was so patient and great about showing me different options and she really learned my style and knew what dresses would look good on my body. She helped pick out my dream dress and everyone was so helpful and helped me celebrate finding my dress! Such a great atmosphere and wonderful people! Thank you guys!!
I had an amazing experience with Susan and Molly in my quest for an untraditional wedding gown. They were professional and helpful. Highly recommended.
I cannot stress enough, you NEED to go shop for your wedding dress at Diane's! I first shopped at two other bridal boutiques in Birmingham, and never quite found anything that I co...
uld see myself getting married in. One store didn't even attempt to clip too-small dresses onto me so that I could envision myself in the dress.
Diane's was a different story! The Bridal Store Manager, Susan made me feel comfortable from the first moment I met her, and then did her best to make every dress fit me - no matter if it was too big or too small. She was warm, attentive, and listened to what I was looking for - and picked dresses I loved. Diane herself also made sure to check in with every customer in the store and seemed to genuinely care that we all found something we loved.
The selection at Diane's is better than any other store I saw, in both the amount of styles and the range of sizes. I bought the fourth dress I tried on and couldn't be happier! It was somehow what I wanted, but also completely unlike anything else I had looked at. It was a great experience, and now I can't wait to wear my dream dress on my wedding day!
Diane's Formal Affair is THE PLACE to go if you're looking to buy a wedding dress. Shannon was just great and was very responsive to me through phone calls and texts! There is a ...
huge variety of dresses at the store, and everyone is super nice and goes over and above the call of duty. The dressing rooms were plenty big enough, and they give you as much or as little privacy as you need. The shop is very cute, glamorous, and has an old-fashioned feel to it! I wanted to add straps to my dress, and instead of just holding the straps up to me, they pinned them onto the dress so I could actually see what the overall effect would be. Overall, this was a very positive experience, and I left with my dream dress! Make an appointment, come to Diane's, and you won't be disappointed.
I would recommend Diane's to anyone looking for a wedding dress with a reasonable price tag! Diane's was the first place I went shopping for my dress. Appointments are typically on...
ly scheduled for 60-90 minutes, but I went on a week day morning and unknowingly spent nearly 3 hours in there! I'm very indecisive and I never felt pushed or rushed during my appointment. They let you start out with 6 to 8 dresses to try on, and you can always pick more out if you want. My consultant, Janice (who is absolutely fantastic), offered to pick a couple out that she thought I would like based on my style. I can't say enough good things about the staff at Diane's, especially the help they provided getting me in and out of all of the dresses and the patience they had while I tried on over a dozen dresses.
I purchased my dress and did alterations at Dianes. The ladies are fabulous to deal with, and so helpful. They stayed within my budget and helped me find the perfect dress.
First off I need to say that I LOVED my dress and was very happy that I chose it. BUT the day I went for my very first dress shopping experience was a disappointment. I had my mom ...
and brother there for the special occasion and we were on time for the appointment. We chose 6 dresses for me to try and it took a little while to weed through the inventory because all of the dresses are smashed together in a tiny room. When I started trying on dresses I didn't waste time in the ones I knew I didn't like. By the time I got into the third dress, the saleslady who was helping me said, "We need to speed this up honey... you're running out of time before my next appointment." Although I had maybe been there about 45 minutes and was never told that there was a time limit. I found THE DRESS and I bought it that day with the veil, but I spent the following months feeling like my special moment was ruined because I felt rushed to make a choice. When my dress came in I had to call the store to see if it was there... I never heard from them. I thought scheduling with the seamstress would be a nightmare because of her extremely limited hours of availability, but she was the most pleasant part of my wedding dress buying experience. If the other salesperson had the positive and sweet attitude of the seamstress, this review would have been 5 stars. Something to think about if you envision your wedding dress shopping to be a big and meaningful part of the wedding planning experience. I would suggest to go somewhere else.
I was drawn to Diane's Formal Affair when shopping for my wedding dress because of the unique selection of beautiful gowns. Every dress I tried on was amazing on detail and qualit...
y, and it was a tough choice deciding on "the one." But the staff gave lots of helpful feedback and sizing options. I especially loved the in-shop seamstress!
Diane's has a great selection of dresses for all body types. I was specifically looking for Watters dresses, and the consultants were great in assisting me. I had picked my gown in...
less than 30 minutes, and they helped in making it a relatively pain free process. It is a bit of a drive from Birmingham, and I felt like the customer service gradually wasn't as great as the day I purchased the dress when I went back for later fittings and to purchase accessories.
The staff at Diane's was very nice and really helpful. I never once felt rushed or just another customer. They really took the time to figure out what I was looking for.
I had a wonderful experience at Diane's. I drove with my mother on the 4 hour trip to Jasper, Alabama and it was well worth it. I already been to two other places much closer to ho...
me, but the selection and service me and my mother received at Diane's was just wonderful. My consultant Many was so helpful and sweet. I was not rushed to make a decision and I was able to retry dresses on. My mother loved the fact she could just sit back, relax, and watch me try on dresses unlike the previous bridal shops we had been to. I also felt the prices were very reasonable. I was able to get a gorgeous Justin Alexander right at the top of my budget. I am also getting my bridesmaid dresses from here!
The ladies here are very helpful and helped me find my perfect dress. they made it fun and relaxed without being pushy at all or like they were trying to upsell me. They shipped me...
my dress to California no problem and it arrived in great condition
I had great service, and was able to find my dream dress here. There are so, so many dresses to choose from!
I drove from Tuscaloosa to Jasper 3 times for my wedding dress and would recommend anyone to go there! They were beyond friendly and helpful! The first dress I tried on ended up be...
ing THE dress and if it wasn't for them I wouldn't have even tried it on. They went and pulled it from the back and said It was a mixture of the other dresses I liked but I didn't think I would like it and ended up loving it. They make my dress shopping EASY!
I absolutely loved my dress! Everyone at the shop was very nice and helpful. I have recommended Diane's to everyone who I know is getting married. Prices are excellent compared to ...
other dress shops!
I read reviews on Diane's before visiting the shop, and they were very mixed. I had nothing but the best service! I live in Birmingham so it took me about 45 minutes to get there a...
nd it was well worth the drive. The staff was really friendly and they were able to work within my budget. Their seamstress was also wonderful. She was able to add straps to my dress which gave it an elegant look. I would recommend Diane's to any of my friends and family.
I recently purchased my wedding dress from Diane's Formal Affair and I had a great experience. My consultant Susan was very honest and reassured me on my choice when my mom had a d...
ifferent idea of what I should wear. She made sure that I remembered that it was my day. They were also wonderful when it came to my one year old niece, they let her run and play and never once acted inconvenienced by her presence. Overall this shopping trip was much better than a previous visit to Davids Bridal.
The sales associates at Diane's were helpful and friendly! They helped me find the perfect dress within my budget. I was able to buy my dress off the rack without need for any alte...
rations!
I absolutely loved my dress experience at Diane's formal affair in Jasper. I got a beautfiul designer gown for a great price and Susan, my consultant, was wonderful!
I was horrified by the awful service I received here. Sure, you can get your dress at a cheaper cost here, but you certainly sacrifice customer service. I had issues with the rec...
eptionist lying, the bridal assistant lying, and the incompetence of the seamstress. I would never recommend anyone go here. I was treated horribly.
Went out of their way to help
Diane's has a great selection for the bride who does not have a huge budget and who wants a dress that does not look like a cheap dress. The associates are pleasant and work with y...
ou to find the dress of your dream!
Diane's is the ideal place to shop for a wedding dress. Lots of selection and a helpful and friendly staff to make the shopping experience stress free.
Diane's Formal Affair is by far the best dress shop in the state. The women who work there are so friendly, so non-judgemental, and are obviously there to please you. The seamstres...
s is unbelievable, as well. You want your wedding dress to fit you perfectly, and she makes sure that it does that. Diane's has great prices, especially for the quality of product that they provide.
I tried on many many dresses and Diane's had the best selection and is where I found my dress. I recommended it to another bride and she found her dress there too. The staff is w...
onderful to work with. The alterations were fabulous.
Hands down the easiest appointment I had while planning my wedding. I simply told my consultant what I was looking for, she picked a dress for me while I chose several to try. Th...
en put the dress the consultant chose for me on first and it was an instant winner. I honestly didn't need to try anymore dresses on, of course I did though. Diane's is a place to go as soon as you get engaged; they are ready and willing to help every step of the way.
LOVED this place they have everything and if they don't have the exact dress they have something exactly like it and can order the dress for you! they are awesome!
It was a great experience getting my wedding dress at Diane's Formal Affair. They found the dress I wanted, ordered it and had it for me in a month. They were super caring and prof...
essional.
I wished the alternations lady would have more hours to meet you instead of just M, W and F.
The people at Diane's were the most helpful out of any store I went to. They also had such a wide range of dresses and prices. I found my dress within the first few I tried on! It ...
was an excellent experience!
This is the BEST place to go when you're shopping for your dream wedding dress. You receive one of a kind one-on-one attention. They have great quality, stylish dresses at an affor...
dable price. I am a plus size bride so I was nervous about dress shopping. They had a wide variety and beautiful selection of larger dresses. Everyone at Diane's made me feel beautiful! I've referred many friends and co-workers to Diane's. LOVE, LOVE, LOVE this place!
Great selection; friendly staff; quick service. Good bridesmaid dress selection
I live in the Birmingham area, so driving to Jasper isn't terribly convenient, distance-wise, but it was worth it! I found a beautiful dress (8 cents over budget :P) on my first tr...
ip. I was even able to get a silk dress within my budget, which I as not expecting. I did not feel pressured at all, in fact just the opposite. I felt that the sales associate really wanted me to find a dress that I was truly happy with, and tried to make sure I didn't feel rushed or pressured when making my decision. I also used their seamstress, Rene, for my alterations. Though probably not the cheapest alterations I could have found, I really liked Rene and she did a fantastic job - the dress fit me perfectly. I highly recommend Diane's.
Buying my wedding dress at Diane's was a great experience. The staff is so friendly and helpful, and they have SO many gowns to try on at competitive prices. I would recommend goin...
g there to anyone!
I had a blast trying on dresses here. I love the dress I puurchased and the customer service was great! All my questions were always answered and all my needs met! They have a HUGE...
selection of dresses, veils, belts, embelishments, jewlery, shoes, garters, ETC. You name it they have it for your wedding needs!! They also had a large seletion of bridesmaids dresses of which I chose mine and they could not have turned out more perfect!
Diane's was wonderful. I was dress shopping at the last minute and was able to find the perfect dress off the rack and right on budget. It was definitely worth the drive from Bir...
mingham!
Diane's Formal Affair is the perfect place to find a dress. They have a wide range of dress prices to fit any budget, and they work within it. They were so helpful in finding me ...
the perfect dress. The consultant who worked with me was helpful by being honest about what looked good on my body type. She was also able to tell when I did not like something. She made dress shopping exciting, fun, and enjoyable for everyone I brought to help me!
Contact
1608 5th Avenue South, Jasper, AL | Central Alabama and beyond
Diane's Formal Affair